Intelligent Packaging Market Outlook (2023 to 2033)

The global intelligent packaging market is expected to account for USD 23.6 billion in 2023. Total demand for intelligent packaging will rise at 9.0% between 2023 and 2033. By the end of 2033, the global intelligent packaging industry size is set to reach USD 56.0 billion.

Intelligent packaging sales will accelerate at a robust pace over the next ten years. In 2022, top held nearly 35 to 40% of the market.

Demand remains particularly high for interactive packaging/data carriers and active packaging. Together these two segments will hold around 72% of the market share in the next ten years. This is attributed to rising need for user-friendly packaging and better-quality products.

Intrinsic demand for track & trace packaging across the food & beverage industry propels the sales of intelligent packaging. The global intelligent packaging industry is set to expand 2.4 times the current market value during the forecast period.

  • Rising need for protecting sensitive products during storage and transportation will spur growth
  • Rapid shift towards next-generation packaging solutions such as anti-microbial packaging to boost sales
  • High demand for security and tracking solutions to create opportunities for intelligent packaging companies
  • Growing popularity of active and interactive packaging solutions will bode well for the market
  • Development of advanced packaging solutions with sustainable features will foster market development
  • Growing focus on improving consumer engagement to foster intelligent packaging sales
  • Increasing adoption of advanced intelligent medical packaging to create growth prospects

Intelligent packaging has become a fascinating new trend for packaging manufacturers, designs, brands, and consumers alike. It allows end users to communicate the conditions of packaged products. Hence, they help in minimizing the risk of spoilage of sensitive products.

Intelligent packaging can effectively sense environmental changes and inform these changes to users. Adoption of intelligent and smart packaging helps users to extend shelf life of products, monitor freshness, and enhance product and consumer safety.

Rising applications across healthcare and food & beverage industries is expected to boost the global intelligent packaging industry. Most of the intelligent packaging sales remain concentrated in healthcare and food sectors.

Rise in food wastage coupled with growing concerns about food insecurity has prompted companies to use various intelligent packaging solutions. This includes active packaging and interactive packaging.

Besides this, packaging solutions such as freshness indicators and time temperature indicators are gaining wider popularity. Time temperature indicators monitor and inform about the temperature of package during shipping and storage. These indicators are technologically advanced to inform users about any damage in the packaging due to temperature abuse. They are expected to reduce food and pharmaceutical product wastage.

Increasing usage of intelligent packaging in logistic and consumer electronics sector will bode well for the market. Active packaging solutions such as oxygen scavengers and moisture scavengers are helping companies eliminate the chances of corrosion.

Attributes Key Insights
Intelligent Packaging Market Estimated Market (2023) USD 23.6 billion
Projected Market Value (2033) USD 56.0 billion
Value-based CAGR (2023 to 2033) 9.0%
Collective Value Share: Top 5 Companies (2022A) 20% to 25 %

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2015 to 2022 Intelligent Packaging Sales Outlook Compared to Demand Forecast from 2023 to 2033

Global intelligent packaging sales witnessed a CAGR of 6.3 % during the historic period. At the end of 2022, the worldwide intelligent packaging industry reached a valuation of USD 21.6 billion. Over the next ten years, global intelligent packaging demand is set to increase at 9.0% CAGR.

Intelligent packaging refers to packaging solutions that carry out intelligent functions such as tracing, tracking, detecting, recording, identifying, etc. These packaging solutions are smart, connected, interactive, eco-friendly, and user-friendly.

Intelligent packaging not only protects the product but also provides information such as temperature and freshness related information, information about the product origin, etc.

It offers various benefits that fuel the demand for intelligent packaging among various industries including food & beverage, healthcare, logistics & transport, and consumer electronics. The benefits include improved product quality, enhanced product shelf life, protection against counterfeit products, increased brand value, and others.

Rising inclination towards interactive packaging among various industries to improve consumer engagement is expected to fuel demand for intelligent packaging. Also, growing need for enhancing customer satisfaction and loyalty to gain business opportunities will bode well for the market.

Leading companies can monitor and analyze customers that scanned the QR codes incorporated in their products. This will help them to improve customer satisfaction & loyalty.

Temperature control is the key factor in food, healthcare, and other industries to protect & preserve products and extend their shelf life. Against the backdrop of this, time-temperature indicators, sensors, and active packaging solutions demand is set to surge over the next ten years.

Further, technology-based packaging helps in reducing the sales of counterfeit products as it provides the product with a unique identity that protects the product from counterfeit issues. This will create lucrative growth opportunities for intelligent packaging manufacturers.

H1 to H2 Update

Market Statistics Details
Jan to Jun (H1), 2021 (A) 9.1%
Jul to Dec (H2), 2022 (A) 8.8%
Jan to Jun (H1), 2022 Projected (P) 8.7%
Jan to Jun (H1), 2022 Outlook (O) 9.5%
Jul to Dec (H2), 2022 Outlook (O) 9.5%
Jul to Dec (H2), 2022 Projected (P) 9.0%
Jan to Jun (H1), 2023 Projected (P) 9.2%
BPS Change: H1, 2022 (O) to H1, 2022 (P) 80 ↑
BPS Change: H1, 2022 (O) to H1, 2021 (A) 40 ↑
BPS Change: H2, 2022 (O) to H2, 2022 (P) 50 ↑
BPS Change: H2, 2022 (O) to H2, 2022 (A) 70 ↑
Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Key Trends Shaping the Augmenting Intelligent Packaging Sales

Track & Trace Packaging to Drive Smart and Connected Packaging Sales

Manufacturers, logistical partners, and various stakeholders ensure the smooth flow of packaged food & beverages by producing, supplying, and delivering the product to the final consumer.

Leading brands are facing huge losses due to the penetration of counterfeit products in the market. To overcome such drawbacks of traditional packaging solutions, they are utilizing next-generation packaging solutions.

Latest intelligent packaging solutions are witnessing increased market acceptance by both domestic and international players in the food & beverage industry. For instance, by providing electronically printed NFC (Near Field Communication) labels on its bottles, Coca-Cola shifted towards intelligent packaging recently.

Overall, global demand for different technology-based packaging is witnessing an exponential increase as more and more brands, especially in the fresh foods and the FMCG sectors are adopting intelligent packaging solutions over all other previously used packaging solutions.

Strict Packaging and Transport Norms for Healthcare Drugs & Supplies to Augments Sales of Intelligent Packaging

In recent years, demand for OTC (over-the-counter) drugs has recorded an all-time high. This is due to growing geriatric population and increased prevalence of various chronic diseases. Developments in medical science and the result of numerous research & development efforts by pharmaceutical giants have increased the availability of drugs to fight medical ailments.

Logistical problems that accompany advanced medicinal drugs and equipment are proving to be challenging for manufacturers and supply chain partners. All modern life-saving drugs and vaccines require specific packaging and temperature-controlled transportation.

Upgraded transportation laws by the World Health Organization for various medicinal drugs and supplies make it mandatory for manufacturers and logistical partners to adopt intelligent packaging. This is creating a conducive environment for the development of intelligent packaging industry.

Usage of advanced intelligent packaging makes the risk-free movement of complex medicinal supplies across the globe easier for all players in the pharmaceutical supply chain. The current boost in demand for all types of pharmaceutical products and the strict packaging regulations for exporting medicinal supplies across the globe will fuel intelligent packaging sales.

Country-wise Insights

Country USA
Market Share (2023) 22.6%
Market Share (2033) 22.2%
Basis Points (BPS) Analysis -40
Country Japan
Market Share (2023) 10.0%
Market Share (2033) 12.0%
Basis Points (BPS) Analysis +210
Country Germany
Market Share (2023) 7.3%
Market Share (2033) 6.1%
Basis Points (BPS) Analysis -120
Country United Kingdom
Market Share (2023) 5.9%
Market Share (2033) 5.8%
Basis Points (BPS) Analysis -10
Country Italy
Market Share (2023) 5.1%
Market Share (2033) 4.8%
Basis Points (BPS) Analysis -30

Why is the United States Considered the Most Lucrative Market for Intelligent Packaging?

Need for Reducing Food Wastage Propelling Intelligent Packaging Demand in the United States

North America remains the second-highest market generating huge demand for intelligent packaging. According to FMI, the United States will account for 85% of North America intelligent packaging market by 2033.

Rising need for smart packaging and antimicrobial packaging solutions is driving the USA market. Intelligent packaging which is smart, connected, interactive, user-friendly, and eco-friendly aids in minimizing food wastage.

It does this by monitoring, measuring, and warning about the freshness and temperature level which helps in protecting and preserving food products. As per the Food and Drug Administration (FDA), food waste in the USA is estimated at around 30% to 40% of the food supply.

This occurs due to spoilage, damage, and lack of adequate packaging. To reduce this, companies are utilizing intelligent packaging solutions.

Time-temperature indicators and sensors can help to reduce this food wastage. Hence, increasing food wastage in the United States will augment the sales of intelligent packaging.

What is Driving Sales of Intelligent Packaging Across India?

Rising Adoption of Connected Packaging by Food & Beverage Companies Fostering Sales in India

Intelligent packaging demand across India is set to rise at 11.8% CAGR between 2023 and 2033. Rising demand for smart and connected packaging in the food & beverage sector is driving intelligent packaging sales in India.

In recent years, the adoption of connected packaging has increased across the Indian food & beverage industry. With expansion of this industry, demand for intelligent packaging will rise.

As per the India Brand Equity Foundation (IBEF), food industry in India is expanding at a 11% CAGR. Food and beverage companies are using connected packaging to ensure consumer engagement. This also allows them to provide product information just by scanning the QR code.

Overall, growing adoption of connected packaging in food & beverage industry across will create prospects for intelligent packaging manufacturers in India.

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Category-wise Insights

Why is Demand for Interactive Packaging/Data Carriers Rising in the Market?

Focus Towards Increasing Consumer Engagement Fueling Interactive Packaging Demand

Based on technology, the interactive packaging/data carriers segment is to hold around 40.5% share of the market over the next ten years. Between 2023 and 2033, the target segment will expand at a CAGR of 10.1%.

This is attributed to rising preference towards technology-based packaging among various industries to ensure safety, traceability, and interactive packaging solutions.

Interactive packaging has taken the concept of consumer engagement to a whole new level. This is because it allows customers to develop a better relationship with a brand through a high level of interaction with a product.

Which is the Leading Industry for Intelligent Packaging?

Food, Beverage, and Healthcare Sectors to Generate Highest Revenues Through 2033

Based on end use, food, healthcare, and beverage segments will together hold a prominent share of the global market. The same segments will create an incremental opportunity of USD 8.5 billion through 2033.

This is attributed to implementation of strict norms for storing and transporting various food and healthcare products. Besides this, rising inclination towards using the next generation packaging across these industries will elevate demand.

The food segment generates maximum demand for intelligent packaging followed by healthcare and beverage segments. Intelligent food packaging helps companies to reduce food wastage.

Today, food & beverage and healthcare industries are increasingly utilizing innovative packaging solutions. This includes smart, connected, interactive, user-friendly, and eco-friendly packaging solutions.

Adoption of intelligent packaging allows these industries to safeguard their products as well as to improve customer satisfaction. Hence, expansion of these industries will boost intelligent packaging sales.

Competitive Landscape

Key intelligent packaging manufacturers are embracing innovation to launch new packaging solutions. Also, they are expanding their production capacity to meet the demand for smart, connected, and intelligent packaging across the globe. Several companies are adopting merger & acquisition strategy to capitalize on emerging opportunities.

Recent Developments

  • In September 2021, Timestrip United kingdom Ltd. introduced a new temperature indicator for vaccines. The indicators will help in avoiding the wastage of vaccine supplies.
  • In 2021, JRI Company announced the expansion of its capacity by introducing full integration of the Labguard 3D equipment into the JRI-MySirius solution.
  • In March 2021, to develop the next generation of packaging for a more effective and interactive consumer engagement, Amcor collaborated with JD Farm.

Scope of the Report

Attribute Details
Estimated Market Size (2023) USD 23.6 billion
Projected Market Size (2033) US 56.0 billion
Anticipated Growth Rate 9.0% CAGR
Historical Data 2015 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD Billion, Volume in ‘000 Tons and CAGR from 2023 to 2033
Segments Covered Technology, Level of Packaging, Application, End Use, Region
Regions Covered North America; Latin America; Europe; Middle East & Africa; East Asia; South Asia; Oceania
Key Countries Covered USA, Canada, Mexico, Brazil, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, India, GCC countries, Australia
Key Companies Profiled Amcor plc.; Crown Holding Inc.; 3M Company; CCL Industries Inc.; Huhtamaki Global; DS Smith; Avery Dennison Corporation; Honeywell International Inc.; Tetra Pak International S.A.; Sealed Air Corporation; Stora Enso Oyj; WestRock Company; Ball Corporation; Mondi Plc.; International Paper Company; Georgia-Pacific LLC; UPM-Kymmene Oyj; Coveris Holdings S.A.; DuPont Teijin Films US; Sigma Plastics Group; Timestrip UK Ltd.; Varcode, Ltd.; Temptime Corporation; DeltaTrak, Inc.; EVIGENCE SENSORS; JRI Company; Vitsab International AB; LAXCEN TECHNOLOGY INC.; APK-ID; STARNFC Technologies Ltd.
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Intelligent Packaging Market Segmentation

By Technology:

  • Indicators
    • Time-Temperature Indicators
    • Gas & Integrity Indicators
    • Freshness Indicators
  • Sensors
  • Interactive Packaging/Data Carriers
    • Quick-response (QR Codes)
    • Barcodes
    • Radio Frequency Identification (RFIDs)
    • Near Field Communications (NFCs)
    • Bluetooth Low Energy (BLE)
  • Active Packaging
    • Oxygen Scavengers
    • Ethylene Absorbers
    • Moisture Scavengers
    • Anti-microbial Packaging

By Level of Packaging:

  • Primary Packaging
  • Secondary Packaging
  • Tertiary Packaging

By Application:

  • Bottles and Jars
  • Blisters
  • Trays & Clamshells
  • Cans
  • Boxes & Cartons
  • Vials, Ampoules, & Prefilled Syringes
  • Bags & Pouches
  • Films & Wraps
  • Mailers
  • Labels, Tapes, & Tags

By End Use:

  • Food
    • Meat, Poultry, & Seafood
    • Fruits & Vegetables
    • Dairy Products
    • Bakery & Confectionary
    • Processed Food
    • Ready to Eat Food
    • Other Food Products
  • Beverage
  • Healthcare
    • Medical Devices
    • Medical Supplies
    • Pharmaceuticals
  • Cosmetics
  • Logistics & Transport
  • Consumer Electronics
  • Personal Care & Homecare
  • Other Consumer Goods

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

Why the United States Market is Witnessing Higher Growth?

The rising need for smart packaging fueling the United States Market Growth.

What is the Current Market Valuation?

The market is estimated to secure a valuation of USD 23.6 billion in 2023.

What is the Growth Forecast for the Intelligent Packaging Market?

The market is forecast to register a CAGR of 9% through 2033.

Why is demand for Interactive Packaging rising in the Market?

A rise in consumer engagement fuels interactive packaging growth.

What is the Prominent Market Trend?

Development of advanced packaging solutions with sustainable features.

Table of Content
  • 1. Executive Summary 
  • 2. Market Overview
  • 3. Key Market Trends
  • 4. Key Success Factors
  • 5. Global Market Demand Analysis 2015 to 2022 and Forecast, 2023 to 2033
  • 6. Global Market - Pricing Analysis
  • 7. Global Market Demand (in Value or Size in USD Million) Analysis 2015 to 2022 and Forecast, 2023 to 2033
  • 8. Market Background
  • 9. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Technology
    • 9.1. Indicators
      • 9.1.1. Time-Temperature Indicators
      • 9.1.2. Gas & Integrity Indicators
      • 9.1.3. Freshness Indicators
    • 9.2. Sensors
    • 9.3. Interactive Packaging/Data Carriers
      • 9.3.1. Quick-response (QR Codes)
      • 9.3.2. Barcodes
      • 9.3.3. Radio Frequency Identification (RFIDs)
      • 9.3.4. Near Field Communications (NFCs)
      • 9.3.5. Bluetooth Low Energy (BLE)
    • 9.4. Active Packaging
      • 9.4.1. Oxygen Scavengers
      • 9.4.2. Ethylene Absorbers
      • 9.4.3. Moisture Scavengers
      • 9.4.4. Anti-microbial Packaging
  • 10. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Level of Packaging
    • 10.1. Primary Packaging
    • 10.2. Secondary Packaging
    • 10.3. Tertiary Packaging
  • 11. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Application
    • 11.1. Bottles & Jars
    • 11.2. Blisters
    • 11.3. Trays & Clamshells
    • 11.4. Cans
    • 11.5. Boxes & Cartons
    • 11.6. Vials, Ampoules, & Prefilled Syringes
    • 11.7. Bags & Pouches
    • 11.8. Films & Wraps
    • 11.9. Mailers
    • 11.10. Labels, Tapes, & Tags
  • 12. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By End Use
    • 12.1. Food
      • 12.1.1. Meat, Poultry, & Seafood
      • 12.1.2. Fruits & Vegetables
      • 12.1.3. Dairy Products
      • 12.1.4. Bakery & Confectionary
      • 12.1.5. Processed Food
      • 12.1.6. Ready to Eat Food
      • 12.1.7. Other Food Products
    • 12.2. Beverage
    • 12.3. Healthcare
      • 12.3.1. Medical Devices
      • 12.3.2. Medical Supplies
      • 12.3.3. Pharmaceuticals
    • 12.4. Cosmetics
    • 12.5. Logistics & Transport
    • 12.6. Consumer Electronics
    • 12.7. Personal Care & Homecare
    • 12.8. Other Consumer Goods
  • 13. Global Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Region
    • 13.1. North America
    • 13.2. Latin America
    • 13.3. Europe
    • 13.4. South Asia
    • 13.5. East Asia
    • 13.6. Oceania
    • 13.7. Middle East and Africa
  • 14. North America Market Analysis 2015 to 2022 and Forecast 2023 to 2033
  • 15. Latin America Market Analysis 2015 to 2022 and Forecast 2023 to 2033
  • 16. Europe Market Analysis 2015 to 2022 and Forecast 2023 to 2033
  • 17. South Asia Market Analysis 2015 to 2022 and Forecast 2023 to 2033
  • 18. East Asia Market Analysis 2015 to 2022 and Forecast 2023 to 2033
  • 19. Oceania Market Analysis 2015 to 2022 and Forecast 2023 to 2033
  • 20. Middle East and Africa Market Analysis 2015 to 2022 and Forecast 2023 to 2033
  • 21. Market Country-wise Analysis 2023 & 2033
  • 22. Market Structure Analysis
  • 23. Competition Analysis
    • 23.1. Amcor plc.
    • 23.2. Crown Holding Inc.
    • 23.3. 3M Company
    • 23.4. CCL Industries Inc.
    • 23.5. Huhtamaki Global
    • 23.6. DS Smith
    • 23.7. Avery Dennison Corporation
    • 23.8. Honeywell International Inc.
    • 23.9. Tetra Pak International S.A.
    • 23.10. Sealed Air Corporation
    • 23.11. Stora Enso Oyj
    • 23.12. WestRock Company
    • 23.13. Ball Corporation
    • 23.14. Mondi Plc.
    • 23.15. International Paper Company
    • 23.16. Georgia-Pacific LLC
    • 23.17. UPM-Kymmene Oyj
    • 23.18. Coveris Holdings S.A.
    • 23.19. DuPont Teijin Films US
    • 23.20. Sigma Plastics Group
    • 23.21. Timestrip UK Ltd.
    • 23.22. Varcode, Ltd.
    • 23.23. Temptime Corporation
    • 23.24. DeltaTrak, Inc.
    • 23.25. EVIGENCE SENSORS
    • 23.26. JRI Company
    • 23.27. Vitsab International AB
    • 23.28. LAXCEN TECHNOLOGY INC.
    • 23.29. APK-ID
    • 23.30. STARNFC Technologies Ltd.
    • 23.31. Dow Chemical Company
    • 23.32. LyondellBasell Industries N.V.
    • 23.33. BASF SE
    • 23.34. Exxon Mobil Corporation
    • 23.35. Saudi Basic Industries Corporation
    • 23.36. Ineos Group Limited
    • 23.37. Eni S.p.A.
    • 23.38. LG Chemical
    • 23.39. Lanxess AG
    • 23.40. Chevron Phillips Chemical Company, LLC
  • 24. Assumptions and Acronyms Used
  • 25. Research Methodology
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