Active, Smart, and Intelligent Packaging Market

Key developments trending the regional active, smart, and intelligent packaging markets

North America: A spate of mergers and acquisitions are being witnessed in the North America market for active, smart, and intelligent packaging and this has led to a consolidation of the packaging industry across the region.

Asia Pacific Excluding Japan: The APEJ active, smart, and intelligent packaging market has witnessed the advent of special inks that respond to changes in temperature. These inks – called thermo chromic inks – are utilised in intelligent packaging applications and can change from coloured to colourless; from dismal to vivid; and even from one shade to another.

Thermo chromic inks have the capability to change colour over a fixed temperature range. These inks find application in the packaging and labelling of refrigerated items such as beverages. Newer applications include novel packaging effects such as in heat sensitive areas and colour changing ink on ice cream cartons, beer labels, cups and mugs, lottery tickets, and CD/DVD packaging.

Western Europe: Active, smart, and intelligent packaging is used to tackle the issues of counterfeits across the Western Europe region. The Western Europe food packaging industry has been suffering from a large number of counterfeits in the last few years, given the extensive global supply chains and easy accessibility to imaging and manufacturing technology.

Manufacturers of active and intelligent packaging products are replacing existing labels with active and intelligent packaging condition monitoring devices to reduce the increasing cases of counterfeits.

Eastern Europe: A new trend witnessed in the Eastern Europe active, smart, and intelligent packaging market is the use of composite films for packaging. Manufacturers of packaging products are experimenting with materials such as acetylated paper, spice extracts, enzymes, and calcium oxides for different features such as odor removal, scavenging, and temperature control.

Latin America: Intelligent packaging capable of changing its colour when the contents become unfit for consumption is trending the Latin America active, smart, and intelligent packaging market. This technology uses special indicators to check the state of conversion of the product inside the packaging and communicates this to the user by means of an alert.

When the product’s quality is not up to the mark, the package changes colour, thereby alerting the consumer. This technology is largely used in the packaging of perishable products such as food items.

Middle East & Africa: Increasing collaboration among key stakeholders such as farmers and producers, food processors, distributors, retailers, and consumers can be observed across the MEA active, smart, and intelligent packaging market.

Extensive knowledge sharing and collaboration on industry best practices has resulted in higher efficiency across the active, smart, and intelligent packaging value chain. Market participants are investing in intelligent packaging solutions to offer better business value to customers.

Japan: Rapid innovations are becoming characteristic of the Japan active, smart, and intelligent packaging market as a result of rising consumer preferences for innovative packaging solutions that offer better handling convenience and also increased protection of the contents, especially food products.

A commonly deployed active technology in food packaging is the use of antimicrobials in packaging, which prevents harmful bacterial growth by releasing antibacterial chemicals that aid in increasing the shelf life of the food products.

A clear segmentation of the market to compute key metrics for near accurate market estimations

Packaging Type

• Active Packaging
  • O2 Scavenging Sachets
  • MAP
• Smart & Intelligent Packaging
  • TTI Labels
  • Freshness Indicators
  • RFID Tags

Application

• Food & Beverage
  • Meat, Poultry & Seafood
  • Fruits & Vegetables
  • Dairy Products
  • Bakery & Confectionary
  • Processed Food
  • Others
• Pharmaceuticals
• Cosmetics
• Others

Region

• North America
• Western Europe
• Eastern Europe
• Latin America
• Asia Pacific Excluding Japan
• Japan
• Middle East and Africa