Laptop Carry Case Market Outlook 2024 to 2034

The global market for laptop carry cases is anticipated to be worth around US$ 1,803.00 million in 2024. The market is predicted to grow at a steady rate of 6.80% between 2024 and 2034, reaching a valuation of US$ 3,481.10 million by 2034.

Attributes Key Statistics
Expected Base Year Value (2024) US$ 1,803.00 million
Anticipated Forecast Value (2034) US$ 3,481.10 million
Estimated Growth (2024 to 2034) 6.80% CAGR

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Key Market Highlights

Elegant Designs of Laptop Cases Boost the Corporate Sector

  • The increasing need for lightweight laptop carry cases among consumers pushes businesses to invest more in launching new goods for both corporations and students. Furthermore, the growth in online retailers brought about by laptop users would facilitate simple access to products regardless of location.
  • The corporate personnel generally use laptop backpacks as they travel to and from client sites. To improve their ties with customers, manufacturers are providing warranty services to consumers.
  • The demand for laptop carrying cases has been increasing due to the growth in people using laptops in the corporate and educational sectors. As industries continue to digitize, the number of laptop users also increases, resulting in a significant demand for new and innovative laptop-carrying cases. Elegance in the design provides a nice flare and laptop protection, which the key demographic admires.

Women and the Younger Demographic Desire Laptop Bags

  • On account of their elegance and practicality, backpacks have become more popular among women than purses or plain laptop sleeves. The laptop backpack is the pinnacle of comfort and adaptability for a work-life balance.
  • Women have been increasingly using laptop backpacks in recent years due to the abundance of well-made, contemporary backpacks that cater to their demands. The younger demographic crosses both shoulders equally and knows the dangers of carrying too much weight on one shoulder. Women's desire for laptop bags has increased as an outcome, which has resulted in the rise of laptop carry case sales.

Historical Analysis of the Laptop Carry Case Market

The global market for laptop carry cases is expected to expand significantly in the upcoming decade. Analysts predict a 6.80% CAGR between 2024 and 2034, which is higher than the stable but modest rate of 6.20% forecast for 2019 through 2023. The global laptop carry cases market has evolved significantly in recent years and is projected to continue thriving in the decades.

Attributes Key Statistics
Expected Base Year Value (2023) US$ 1,683.50 million
Final Value (2024) US$ 1,803.00 million
Estimated Growth (2019 to 2023) 6.20% CAGR
  • The increased popularity of carry cases to protect laptops and tablets from harm while traveling is expected to favor market growth. Customers will probably use chic and functional laptop carry bags with handy amenities like drink holders and charging ports when fashion and tech consciousness develop.
  • The increasing acceptance of laptops as popular gadgets worldwide, the low weight of the bags, and the convenience of carrying them are essential drivers driving the market's growth.
  • The growing awareness of the visual appeal of laptop carry cases and customers' increasing fashion and brand sensitivity stimulate demand for laptop carry cases. The availability of substitutes, on the other hand, may hamper market expansion throughout the foreseeable decade.
Sudip Saha
Sudip Saha

Principal Consultant

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Consumption Analysis of the Laptop Carry Case Market

  • The significant development of the information technology (IT) sector worldwide is one of the primary factors promoting a positive market outlook. As a result of increased digital convergence, high-performance laptops are becoming increasingly important in a range of areas, including education, automotive, manufacturing, and medical. Businesses are rapidly adopting bring-your-own-device (BYOD) trends to optimize operations, fuelling the growth of the laptop carry case market.
  • A sizable segment of the population started employing remote and hybrid working approaches as the COVID-19 epidemic struck the globe. For the sake of preventing the spread, most of the people started working in isolation. This has been a significant driver of the sale of the laptop carrying cases along with the laptop. The customization in the laptop carrying case adds an elegant charm to the product, driving the market's sales forward.
  • The primary market expansion drivers are the growing remote working trend and the increasing prevalence of laptops across various sectors. The market is developing due to the demand for fashionable, personalized laptop carry cases and material technology developments. Moreover, customers' increasing demand for robust and lightweight cases will probably spur market innovation.
  • The laptop carry cases are being utilized as marketing tools by companies across a range of sectors to promote their brands. The linked firms' regular provision of laptop carry cases in various forms and colors is likely to draw customers in and increase sales of these items.
  • Businesses are promoting innovation with features like built-in power supplies, multi-storage options, GPS tracking, anti-theft security, and device status alerts to propel market growth. The market's growth is ascribed to customers' growing fashion consciousness and tech-savvy and carry cases' growing acceptance as necessary items to protect laptops and tablets while traveling.

Top Product Insights

Backpacks Wrap the Substantial Market Share of the Global Share

Top Product Backpack
Market Share in 2024 65.20%
  • Laptop backpacks maintain a substantial market share of 65.20% in 2024. Backpacks have become indispensable in an individual's daily routine, owing to their ability to transport several goods such as computers, tablets, phones, water bottles, and other items required at the office, café, or park.
  • Backpacks are popular among students and business professionals due to their practical design. Backpacks with cushioned corners and pockets protect electronics kept inside and distribute weight across two shoulders, decreasing the discomfort of traveling with larger computers.

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Top Distribution Channel Insights

Online Retail Distribution Spreads the Laptop Carry Cases Worldwide

Top Distribution channel Online Retail
Market Share in 2024 35.20%
  • The market is divided into offline and online segments depending on distribution channels. The online channel sector is anticipated to command a 35.20% market share.
  • Convenience, free shipping, and door-to-door delivery services are critical to garnering consumer attention. One of the primary causes for the development of online chains is increased e-commerce penetration.
  • The convenience and accessibility of these products in online retail will likely drive the demand for laptop carry cases, leading to the development of the online retail industry in the coming years.

Country-wise Insights

Remarkable Growth of Laptop Carry Cases Market in the United States

Country United States
CAGR (2024 to 2034) 3.7%
  • The United States market is expected to grow at a moderate pace of 3.70% in the next ten years, primarily driven by factors such as well-established industries and the availability of advanced laptop carry cases.
  • Increasing industrialization and digitalization in the metropolitan and urban provinces of the country.
  • Implementing features such as charging points and trackers in the laptop cases will likely accelerate the market.

Customized Cases are Propelling the Chinese Market

Country China
CAGR (2024 to 2034) 9.2%
  • The market for customized laptop carry case solutions is expected to grow significantly in the country. China is likely to lead with a projected CAGR of 9.2% by 2034, becoming a leading force in the global market.
  • The demand for customized laptop carry cases is rising rapidly in China. These cases are tailored to the individual's laptop and by understanding the accessibility and availability of custom features.

Trendy and Functional Laptop Cases Uplifting the Market in India

Country India
CAGR (2024 to 2034) 9.9%
  • India is dominating the global market with a CAGR of 9.9% during the forecast period.
  • The growth is driven by rising disposable incomes and increased spending on technological gadgets.
  • The mounting use of computers in the country for personal and commercial purposes is fueling the demand for laptop carry cases.
  • The market is witnessing a surge in laptop adoption among youth and working populations for personal and professional use.

Australia’s Rising Working Population Pushes Market Growth

Country Australia
CAGR (2024 to 2034) 6.1%
  • Australia is anticipated to expand at a substantial 6.1% annual pace from 2024 to 2034. The expanding population of working professionals and increased travel activities drive market expansion.
  • The growth in the usage of laptops and tablets is witnessed in the educational sector.
  • The increase is linked to increased expenditure on technological devices and more significant disposable income.

Rapid Production Spurs the Market Growth in Germany

Country Germany
CAGR (2024 to 2034) 5.8%
  • Significant growth opportunities are anticipated for Germany's laptop carry case market, with a projected CAGR of 5.8% between 2024 and 2034.
  • Growing disposable income and more lavish spending on technical goods.
  • Low-cost labor and raw materials assist the market participants in expanding production facilities and export operations.
  • The rising usage of computers in Germany for personal and business purposes.

Competitive Landscape in the Laptop Carry Case Market

The laptop carry case industry players are adopting various tactics to boost their revenue and gain a competitive edge. Market players collaborate by partnering with other companies to stay ahead. Many businesses also invest in new product releases to diversify their portfolio. Mergers and acquisitions are two main tactics market participants use to extend their product ranges.

Several businesses focus on organic company growth, such as product launches, approvals, and other items like patents and events. Inorganic growth tactics in the worldwide market included acquisitions, partnerships, and collaborations. Overall, the laptop carry case industry is witnessing a surge in growth, driven by the adoption of cutting-edge technologies and a customer-centric approach.

Recent Developments in the Laptop Carry Case Market

  • In August 2023, Incase launched the ‘Design Your Own’ program, allowing customers to create custom designs for laptop carry cases. The younger demographic prefers trendy designs of laptop carry cases.
  • In May 2022, French luxury design firm Hermès debuted the Oran Laptop bag, a stylish laptop bag crafted of Box calf leather, a hallmark Hermès material. In terms of style, new items dominate the electronics and fashion industries.
  • In October 2022, Pacsafe introduced the Metrosafe LS425 Anti-Theft Backpack, made of slash-resistant materials with locking zippers. The anti-theft feature has been the driving force of the company's sales.
  • In November 2022, Evergoods designed the Civic Transit Backpack, which is made of recyclable materials and is meant for daily usage. These hybrid bags include a few distinguishing features, such as a clamshell opening, up to 40L capacity, and various carrying choices, including backpack straps.
  • In July 2020, Wenger introduced the City Bag, a GPS tracker backpack with anti-theft capabilities. The Chipolo ONE Spot-Black also functions as a GPS tracker, enabling customers to watch their possessions remotely via the Chipolo platform.

Key Companies in the Laptop Carry Case Market

  • Samsonite International S.A.
  • Targus
  • ACCO Brands
  • SWISSGEAR
  • ASUSTeK Computer Inc.
  • Fabrique LTD.
  • Thule Group
  • Sanwa Supply Inc.
  • Lenovo
  • Belkin International, Inc.
  • Vitec Imaging Solutions Spa
  • Safari Inc.
  • Fjallrven

Market Segmentation

By Product:

  • Backpacks
  • Messenger Bags
  • Laptop Sleeves
  • Briefcase
  • Rollers

By Distribution Channel:

  • Online Retail
    • E-commerce website
    • Company website
  • Offline Retail
    • Supermarket/Hypermarket
    • Brand Stores

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East & Africa

Frequently Asked Questions

What is the Projected CAGR of the Global Market from 2024 to 2034?

The global market is expected to grow at a CAGR of 6.80%.

How Big is the Laptop Carry Case Market?

The global market for laptop carry cases is anticipated to be worth around US$ 1,803.00 million in 2024.

Which are the Top Five Countries Driving Demand for Laptop Carry Cases?

The United States, China, India, Australia, and Germany are the top five countries in the market.

How Big Was the Global Market Worth in 2023?

The global market was worth around US$ 1,683.50 million in 2023.

What is the Sales Forecast for the Global Market Through 2034?

The global market is expected to reach US$ 3,481.10 million by the end of 2034.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034
        5.3.1. Backpack
        5.3.2. Messenger Bags
        5.3.3. Sleeves
        5.3.4. Briefcase
        5.3.5. Rollers
    5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034
        6.3.1. Online
        6.3.2. Offline
    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product
        8.2.3. By Distribution Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product
        8.3.3. By Distribution Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product
        9.2.3. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product
        9.3.3. By Distribution Channel
    9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Product
        10.2.3. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product
        10.3.3. By Distribution Channel
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Product
        11.2.3. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product
        11.3.3. By Distribution Channel
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Product
        12.2.3. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product
        12.3.3. By Distribution Channel
    12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Product
        13.2.3. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product
        13.3.3. By Distribution Channel
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Product
        14.2.3. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product
        14.3.3. By Distribution Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2023
            15.1.2.1. By Product
            15.1.2.2. By Distribution Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2023
            15.2.2.1. By Product
            15.2.2.2. By Distribution Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2023
            15.3.2.1. By Product
            15.3.2.2. By Distribution Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2023
            15.4.2.1. By Product
            15.4.2.2. By Distribution Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2023
            15.5.2.1. By Product
            15.5.2.2. By Distribution Channel
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2023
            15.6.2.1. By Product
            15.6.2.2. By Distribution Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2023
            15.7.2.1. By Product
            15.7.2.2. By Distribution Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2023
            15.8.2.1. By Product
            15.8.2.2. By Distribution Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2023
            15.9.2.1. By Product
            15.9.2.2. By Distribution Channel
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2023
            15.10.2.1. By Product
            15.10.2.2. By Distribution Channel
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2023
            15.11.2.1. By Product
            15.11.2.2. By Distribution Channel
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2023
            15.12.2.1. By Product
            15.12.2.2. By Distribution Channel
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2023
            15.13.2.1. By Product
            15.13.2.2. By Distribution Channel
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2023
            15.14.2.1. By Product
            15.14.2.2. By Distribution Channel
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2023
            15.15.2.1. By Product
            15.15.2.2. By Distribution Channel
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2023
            15.16.2.1. By Product
            15.16.2.2. By Distribution Channel
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2023
            15.17.2.1. By Product
            15.17.2.2. By Distribution Channel
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2023
            15.18.2.1. By Product
            15.18.2.2. By Distribution Channel
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2023
            15.19.2.1. By Product
            15.19.2.2. By Distribution Channel
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2023
            15.20.2.1. By Product
            15.20.2.2. By Distribution Channel
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2023
            15.21.2.1. By Product
            15.21.2.2. By Distribution Channel
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2023
            15.22.2.1. By Product
            15.22.2.2. By Distribution Channel
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2023
            15.23.2.1. By Product
            15.23.2.2. By Distribution Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product
        16.3.3. By Distribution Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Samsonite International S.A.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Targus
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. ACCO Brands
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. SWISSGEAR
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. ASUSTeK Computer Inc.
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Fabrique LTD.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Thule Group
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Sanwa Supply Inc.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Lenovo
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Belkin International, Inc.
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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