About the Report
At the core of the global masking tapes market growth is the expanding building and construction industry. Although primarily used to mask areas while painting, these tapes are finding increasing applications in label supplies. According to Future Market Insights (FMI), growth of the market will largely ride on versatility of masking tapes. For instance, in the last few years the usability of masking tapes as pressure sensitive adhesives has contributed towards its application in the electrical & electronics and shipping & logistics industries among others.
A new study by ESOMAR-certified market research and consulting firm Future Market Insights (FMI) delves into examining opportunities prevalent in the masking tapes market. Compiled in a logical chapter-wise format, the report offers exclusive insights into the market. It has a chapter dedicated to studying how the market is transformed post COVID-19 outbreak.
Historical and Future Outlook
Historically, the steady growth exhibited by the market was backed by diverse applications such as masking and labelling across various industries. According to FMI, growth recorded by the market stood at 4.7% between 2015 and 2019. Because of their light adhesion characteristics, masking tapes are used for various purposes, without end users fearing damaging any surface. Steadily expanding construction sector has been at the fore of the growing masking tapes sales in the last few years.
However, growth projections for the industry are reversed in the wake of COVID-19 outbreak, causing disruptions for masking tapes sales. According to an analysis by the Associated Builders and Contractors (ABC), non-residential construction spending declined in the U.S. in November 2020. Decreasing construction spending can be attributed to the unprecedented crisis caused by pandemic outbreak in 2020, which also presented significant challenges for the masking tapes market.
Nonetheless, FMI forecasts positive outlook for the market, projecting it to rise at 5.1% CAGR, in terms of value, between 2020 and 2030. Despite sudden decline in 2020, the market’s recovery will be recorded 2021 onward especially as economies resume operations post extended period of lockdown. Besides construction sector, masking tapes sales are likely to gain on surging demand from automotive sector. This trend is expected to continue through the course of the forecast period.
How is Capital Investment in A&D and Automotive Impacting Growth?
Capital investment in automotive and aerospace & defense (A&D) industries have been creating attractive growth opportunities for masking tape producers. According to the International Energy Agency (IEA), nearly 41 million cars were sold across the world in 2020. Even as the automotive industry struggled to cope with COVID-19 impact, electric cars remained a bright spot, enabling the industry to sail through challenges. Consequently, despite declining demand for masking tapes, growth registered for 2020 remained moderately positive.
Shifting focus on lightweight and electric vehicles has been fuelling the demand for advanced adhesives solutions. Due to their high flame resistance, adhesion, and dialectic strength, application of masking tapes is surging in aerospace industry. According to the Aerospace Industries Association (AIA), the aerospace and defense industry posted annual growth with combined sales revenue accounting for US$ 909 Bn, exhibiting rise at 6.7% in 2018. Expansion of the A&D industry will present opportunities for masking tape applications.
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How Are Companies Aiming to Gain from Sustainability?
Keeping pace with the changing world, an increasing number of masking tape manufacturers are launching sustainable solutions. Often touted as eco-tapes, popularity of this variant rides on their eco-responsibility. The self-adhesive and gummed-tapes made from paper are therefore considered excellent alternatives to vinyl and polypropylene tapes.
These tapes are often considered sustainable solutions because they do not compromise with quality and strength, yet the come off easily from surfaces they are stuck on. Because they are made more renewable sources, these tapes also can be recycled. Companies such as U-Haul, Shurtape, among others already have joined the reinforced bandwagon. Newest member in the group is Gemany-based Monta who revealed a new range of self-adhesive paper tape in February, 2020.
How big is the Opportunity in U.S.?
Masking tape manufacturers within the U.S. are capitalizing on lucrative prospects in the construction and automotive sectors. According to the United States Census Bureau, the construction spending recorded in the U.S. during November 2020 stood at US$ 1,459.4 Bn. With both private and public spending on construction improving gradually in the U.S., prospects for masking tapes sales is getting better.
Masking tapes are highly sought-after in the construction industry due to their excellent adhesion and heat resistance. They are used for various purposes, primarily to protect surfaces while construction activities are underway. Application of masking tapes in the automotive industries goes beyond heat resistance. Masking tapes are often used because they hold better than other materials and showcase resistance to critical temperature.
According to SelectUSA, automotive sales in the U.S. projected surpassed 17 million units in 2018. With sales projected to surpass historical volume despite a period of temporary lull following COVID-19 crisis, the U.S. will continue representing attractive market for masking tapes. FMI has identified the U.S. as a highly lucrative market, spearheading growth registered in North America.
How is Ecommerce Boom Fuelling Growth in U.K.?
The expansion of the shipping and logistics sector in the U.K. has been bolstering opportunities for masking tapes sales. The rising demand for logistics services is generated by ecommerce boom. The U.K. is considered to be one of the most advanced ecommerce markets in whole Europe. According to the Office of National Statistics (UK), ecommerce in the country amounted to US$ 82.4 Bn in 2019, which exhibited a 7.7% increase compared to revenue generated in 2018.
The surging ecommerce activities are pushing the demand for logistics and shipping, subsequently offering attractive opportunities for masking tapes sales. Masking tapes are increasingly used in packaging. These tapes are more commonly used for fixing boxes and bundles while shipping goods.
Besides this, refined outlook for construction industry growth in the U.K. is harbinger of good fortune for masking tape manufacturers amid pandemic crisis. Gradually reviving construction industry is expected to offset sharp slowdown of manufacturing and services sector in the U.K. According to the Office of National Statistics, U.K., construction output in the country grew marginally by 1% in October 2020.
The demand for masking tapes is therefore expected to pick up as home builders push ahead new projects, making construction sectors one of the bright spots in the country.
How is Germany’s Construction Growth Fuelling Demand?
FMI has identified Germany as one of the leading markets for masking tapes in Western Europe. The country’s dominance is expected to stay intact through the course of the report’s forecast period. Upbeat performance exhibited by the country’s construction sector will continue aiding the expansion of the masking tapes market.
As per the Federal Statistics Office, Destatis, turnover in Germany’s construction sector was up by 2.2% in October 2020, in comparison with the corresponding month corresponding month of the year before. Consistent growth in construction spending has helped masking tape manufacturers to navigate through challenges posed by COVID-19.
The construction sector in Germany has support from the country’s government. The Federal Ministry of Transport and Digital Infrastructure (BMVI) has set a “Road Map for Digital Design and Construction”, which is intended to implement various construction projects scheduled for 2020 and henceforth. As a result of the surging construction activities, the demand for masking tapes is expected to consistently rise in Germany.
How is Recovery Post COVID-19 Supporting Growth in China?
China’s recovery post COVID-19 has been creating lucrative growth opportunities. Reviving sales of passenger vehicles in China has been creating prospects for masking tape sales. Besides this, opportunities are expected to improve especially as manufacturing activities resume post prolonged lockdown amid pandemic.
After encountering a temporary period of lull during the first few months of the pandemic outbreak, auto companies operating across China fought back in response to the crisis. It was reported by the General Administration Customs, China, that export and import within the country reported solid growth in September. With revival of manufacturing activities, demand for masking tapes is poised to surge from diverse industries, including automotive, electrical, and shipping & logistics.
FMI has identified China as the leading market for masking tapes in Asia Pacific excluding Japan. Through the course of the assessment period, China is expected to maintain dominance and exhibit considerably high demand for masking tapes.
How is Germany Market Gaining from Automotive Recovery?
Impressive growth exhibited by Japan’s automotive sector is one of the leading causes of masking tapes market expansion in the country. As per data released by the Japan Automobile Manufacturers Association, new vehicles market in Japan expanded sharply in October 2020. Despite reporting sharp decline in sales amid COVID-19, vehicle sales in Japan is improving at a fast pace, subsequently catapulting masking tapes production and sales.
FMI has reported steady growth for the masking tapes market in Japan through 2030. Among various materials used, paper will remain more preferred as industries across Japan continue focusing on sustainable solutions. Besides this, the demand from building and construction sector is expected to rise at above 4% through 2030, enabling steady growth of the market in Japan.
Why is Paper More Preferred Backing Material?
Paper is more preferred material for making masking tapes. According to FMI, paper is expected to account for over 67% of the global market through 2030, sustaining its dominance in the market. Soaring concerns regarding environment has been fuelling the demand for sustainable solutions. With governments around the world introducing policies as well as penalties, encouraging recycling an increasing number of masking tape companies are expected to launch expand their portfolio, including paper masking tapes.
For instance, Mondi launched a sustainable PCK paper release liner in 2020. Besides this, monta biopack recently launched by Monta is another launch in the sustainable category. With an increasing number of companies adopting the trend of offering sustainable solutions, keeping pace with changing consumer requirement, the demand within the paper segment is poised to surge considerably in the coming years.
Why is Single Sided Tape More Preferred?
The versatile applications of single-sided tapes have been resulting in their high demand in comparison to double-sided masking tapes. FMI has forecast the former to remain dominant through the forecast period. Accounting for the lion’s share in the market, the single sided tape segment is expected to register a little below 5% CAGR through the course of the report’s assessment period.
The rising demand from automotive, construction, electrical, and other industries will enable consistent growth within the segment. Against this backdrop, a sharp decline in sales will be noted in 2020, as end users struggle to navigate through challenges posed during prolonged lockdown amid COVID-19. Nonetheless, recovery is on cards especially as automotive, construction, and manufacturing industries resume operations post lockdown.
Why is Rubber More Sought-after as Adhesive?
Rubber based adhesives are highly sought-after and FMI has forecast it to account for lion’s share of the market through the forecast period. Masking tape manufacturers around the world are increasingly using natural rubber or synthetic rubber because of their cost-effectiveness. Pale latex crepe is the most effective natural rubber used in the production of masking tapes.
Besides cost benefits, rubber based adhesives are used because of their high and better initial strength of adhesion. They also are suitable for bonding on diverse substrates such as polypropylene (PP), polyethylene (PE), and ethylene propylene diene monomer (EPDM).
Painting Accounts for Maximum Masking Tapes Application
Masking tapes are often referred to as painter’s tapes, thanks to their ability for providing perfectly sharp edges. These tapes are easy to use and are removable without leaving any residue even on most delicate surface. According to FMI, painting will account for leading share, in terms of application in the market.
Growth in construction sector will support expansion of the segment. FMI has projected painting to account for above 59% of the global market through the forecast period. Besides this, expanding automotive and construction sectors will fuel demand for masking tapes required in printing applications.
How is Construction Industry Supporting Growth?
Rising demand from construction and automotive industries will remain chief drivers of the market. Besides this, the demand from aerospace and general industries too is expected to rise. While 2020 prove to be a challenging year for masking tape producers, as industries were struggling amid pandemic, recovery is on card 2021 onwards.
According to FMI, building and construction will remain the leading end user through the forecast period. Despite witnessing marginal growth across the world, revival is likely as construction scenario improves in countries such as China, U.K., and Germany.
Competition within the masking tape market is expected to rise in the coming years. Companies are therefore expected to focus on expanding their footprint via merger and acquisition besides directing their resources towards product launches.
- Tesa SE has opened a new manufacturing facility in China. The company also invested 55 million Euro to build a new plant in Vietnam
- 3M company in a bid to strengthen footprint in the healthcare sector added to its adhesive solution portfolio for wearable medical devices
- May 2018, Tesa SE acquired Functional Coatings, Inc., a renowned manufacturer of adhesive coating and sealing
Some of the leading companies operating in the market are:
- Intertape Polymer Group Inc
- Shurtape Technologies LLC.
- tesa SE Group
- Nitto Denko Corp
- Ahlstrom Corporation.
- PPI Adhesive Products (C.E.) s.r.o.
- Saint-Gobain Performance Plastics Corporation
- Berry Global Group Inc.
- Cintas Adhesivas Ubis SA
- Scapa Group plc.
- Advance Tapes International Ltd
- Bolex (Shenzhen) Adhesive Products Co. Ltd.
- Vibac Group S.p.a
- Expera Specialty Solutions, LLC
- Ultratape Industries Inc
- Shanghai Yongguan Adhesive Productions Corp., Ltd.
- Pro Tapes & Specialties, Inc.
- Green Belting Industries Limited.
- DeWAL Industries, Inc
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Historical Data Available for
USD Million for value and Mn Sq. m for Volume
Key Regions Covered
North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Japan, and Middle East & Africa (MEA)
Key Countries Covered
U.S, Canada, Germany, Brazil, Mexico, Rest of Latin America, U.K., France, Italy, Spain, Rest of Europe, Nordic, BENELUX, Rest of Western Europe, Russia, Poland, Rest of Eastern Europe, ASEAN, Japan, India, China, South Korea, Rest of Asia Pacific excluding Japan, Australia, New Zealand, GCC, North Africa, South Africa, Rest of MEA
Key Segments Covered
Backing Material Type, Product Type, Adhesive Type, Application, End Use, Region
Key Companies Profiled
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered by the Report
Q1. Which is the most lucrative market for masking tapes?
Regionally, North America is the largest market for masking tapes. Growth in the region is spearheaded by the U.S.
Q2. Which backing material is more preferred for masking tape production?
Paper is the highly sought-after backing material. Rising focus on sustainability will increase use of paper as key material in the production of masking tapes.
Q3. Which application of masking tape is highly sought-after?
Masking tapes are increasingly used in painting application due to their ability of providing sharp edges.
Q4. Which are some of the leading names in the medical tourism sector?
Some of the leading companies in the masking tapes market are PPI Adhesive Products (C.E.) s.r.o., 3M Company, Shurtapes Technologies LLC., Intertapes Polymer Group Inc., Nitto Denko Corp, tesa SE Group, Ahlstrom Corporation, Saint-Gobain Performance Plastics Corporation, PPI Adhesive Products (C.E.) s.r.o., Berry Global Group Inc
Q5. Which industry exhibits high demand for masking tapes?
Building and construction exhibits high demand for masking tapes. Besides this, masking tape applications will remain high in automotive, electrical, and other sectors.
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- Is this research conducted by Future Market Insights?
Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst.
- What research methodology is followed by FMI?
FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions Request detailed methodology.
- Who are the respondents for primary research?
FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.
- What are the sources of secondary research?
FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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By Backing Material Type
- Glass Fiber
- Aluminium Foil
- Lead Foil
- Crepe Paper
- Washi Paper
- kraft Paper
- Flatback Paper
- Polyethylene Terephthalate/Polyster
By Product Type
- Single Sided
- Double Sided
By Adhesive Type
- Silicon-based Adhesive
- Acrylic-based Adhesive
- Rubber-based Adhesive
By Application Type
- Abrasive Blasting
- High Temperature Application
- Thermal Spraying
- General Use
- Building & Construction
- Abrasive blasting
- High Temperature Application
- Thermal Spraying
- General Use
- General Industry
- Electronics & Electrical
- Metal Working
- Shipping & Logistics
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan
- Middle East & Africa