The nose reconstruction market is estimated to secure a valuation of US$ 1.2 Billion in 2023 and is estimated to rise to US$ 2.1 Billion by 2033. The market is anticipated to grow at a CAGR of 5.7% during the forecast period. The factors accelerating the demand for nose reconstruction are as follows-
Rapidly growing improvements in healthcare infrastructure and increased healthcare expenditure
Growing influence of social media
Increase in the number of minimally invasive procedures performed globally
North America dominates the nose reconstruction market during the forecast period
Increased use of the latest medical technology & increased R&D activity
Advances in surgical tools & increased use of 3D imaging technology
Technology expansion in developing economies
Rising government investment in healthcare
Increased adoption rate & recent advances in nose reconstruction technology
Increasing awareness of aesthetic & physical appearance is expected to drive the growth of the nose reconstruction market during the forecast period. An increased patient pool is expected to provide an opportunity for nose reconstruction market growth.
The rising prevalence of road accidents & presence of congenital nasal deformities is expected to boost the growth of the nose reconstruction market. Also, the increasing advances in nose reconstruction surgeries and increase in R& D activities for new nose reconstruction procedures & devices contribute to the market growth during the forecast period.
The rising advancement in surgical techniques and increased awareness of the benefits of plastic surgery are driving the demand for the nose reconstruction market.
North America accounts for the highest share of the market and is expected to dominate the nose reconstruction market during the forecast period. The growth of the market in the region is attributed to the increasing prevalence of road accidents and the presence of a well-established healthcare sector in the region.
Europe accounts for the second highest share of the market owing to the increased awareness about nose reconstruction and the presence of cosmetic surgeons in the region.
Asia Pacific is expected to witness an increased growth rate during the forecast period. the growth of the market in the region is attributed to rising income levels and growing medical tourism in the region.
The key market players operating in the nose reconstruction market include Stryker, Implantech, GC Aesthetics, Grover Aesthetics, Sunset Cosmetics Surgery, Surgiform Technologies LLC, COMEG Medical Technology, and New York Centre for Facial Plastic & Laser Surgery, etc. among others.
The market players operating in the nose reconstruction market are working toward increasing their product portfolio and focusing on strategies like new product launches, merger acquisitions, and partnership & geographical expansion to meet the unmet demand from the targeted population.
For instance, Stryker is the leading medical technology company that offers a range of products for nose reconstruction including implants, instruments & tissue expanders. All these products are designed to help plastic surgeons to get specified results.
The nose reconstruction market is expected to continue to grow in the coming years. The launch of new advance products and increasing investment in research & development by market players are anticipated to boost the demand for nose reconstruction specifically in emerging economies. This led to market growth. Many global startups in the nose reconstruction market are stepping forward in matching the requirement of the nose reconstruction domain.
For instance, founded in 2012, Matrix surgical USA manufactures & distributes implants, have developed other implants such as nasal reconstruction, temporal hollowing, cranial reconstruction, geniomandibular implants, upper face implants, microtia reconstruction, etc.
Data Point
Key statistics
Expected Market value in 2023
US$ 1.2 Billion
Projected Market Value in 2033
US$ 2.1 Billion
Growth Rate (2023 to 2033)
CAGR of 5.6%
Nose reconstruction or nose job or rhinoplasty is preformed to change the shape of nose disfigured due to trauma or some birth defects. As nose reconstruction can enhance the shape and appearance of nose, it can also be performed without any medical reason. Many types of reconstructive procedures such as Local flap, skin graft, staged procedure are making it comfortable for patients to choose one they feel suitable.
Reasons why people opt for nose reconstruction surgery can be straightening a crooked nose, smooth a prominent bump in the bridge of the nose, reducing the length, refining the size, narrow a size of nasal tip, reducing the size as per the choice, for correcting the breathing problems by opening blocked nasal passages. However, its demand as cosmetic procedure is gaining the momentum.
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Growing Prevalence of 3D Imaging and Model Reconstruction of Nasal Cartilage
A patient specific three dimensional imaging technology forms the basis of model reconstruction. 3D imaging is precise and accurate and also includes computerized tomography and magnetic resonance imaging. Due to greater contrast resolution of Micro Computer tomography (CT), it is used for analysing the nasal bone for reconstruction process.
CT is termed as the gold standard for evaluation of the surface morphology of the articular surface. Due to the limited size of scanning area, micro-CT can only scan tissue samples for now, but with the increasing demand, the researchers may focus on vast technology.
Ultrasonic Rhinoplasty to Gain Traction
Ultrasonic method for rhinoplasty involves reshaping the nose with an ultrasonic device which makes cuts in the bone. The ultrasonic rhinoplasty is gaining traction because the frequency of the machine protects the surrounding tissue of the nose which otherwise can break open causing lot of bleeding. There is no bleeding in case of ultrasonic rhinoplasty and thus, it leaves very little chance of bruising.
Another advantage of ultrasonic rhinoplasty is that the technology is more precise and can be performed on everyone who wants except patient with bad lung function or any other serious medical condition.
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Complications after Reconstruction Surgery may degrade the Confidence among Patients
Some complication may occur after or during the time of rhinoplasty. For instance, haemorrhage and septal hematoma are some postoperative complications that may happen to patients. Prevalence of haemorrhage is reported among 2-4% and major artery ligation for persistent bleeding has been also reported.
Use of foreign material during the rhinoplasty may promote an infection to grow inside the nose which may lead to adverse issue in future. Some immediate postoperative complications such as airway obstruction, anaphylaxis and visual impairment are the factors that can imbibe fear and hesitation among patients which may eventually lead to hamper the growth of nose reconstruction surgery.
High Cost of Surgery may hamper the Market
The nose reconstruction surgery may cost anywhere around 1000 USD to 5000 USD in Asia Pacific which is huge in the region as a developing economy (other than China). From the report of American Society of Plastic Surgeons, the rhinoplasty or nose reconstruction procedure cost around 5000-10,000 USD except anesthesia, operating room facilities or other expenses.
In Poland, Switzerland and Spain also, the cost remains around the same i.e. 2000$ to 15000$. This factor of expensive surgery may remain as a constraint for people having mediocre jobs which are a large part of the population, thus hampering the growth of nose reconstruction surgery.
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Competitive Landscape
The key players in the market include
Stryker
Grover Aesthetics
Sunset Cosmetic Surgery
Implantech
GC Aesthetics
Surgiform Technologies LLC
COMEG Medical Technologies
New York Center for Facial Plastic & Laser Surgery, etc.
As per the research article published in FASEB Journal in September 2020, the research was performed for Bioink characterization and FRESH 3D bio printing. The study investigated the suitable 3D bio printing parameters. The bioprinted constructs were fabricated on a pneumatic bio printer (INKREDIBLE, CELLLINK, Sweden).
The geometry and microstructure of the printed constructs were predefined in a commercial design software from Slic3r, USA and the gelatin support bath from Advanced Biomatrix, USA was prepared according to manufacturer’s instructions.
SENMI flap is an alternative to forehead flap reconstruction that is being experimented on patients over 6 years. 53 patients were treated with the SENMI flap. The researchers analyse defect size and focus on advancing distance on the flap itself rather than the size of the defect.
SENMI flap advances over the height of the defect. The SENMI flaps are utilized due to its tissue efficiency and the process is generally a single stage reconstruction process particularly in upper two thirds of the nose.
Regional Outlook
According to the International Society of Aesthetic Plastic Surgery, globally 6.3 million and 18.5 million surgical and non-surgical procedures were performed in 2019. The top five countries as per International society of Aesthetic Plastic Surgery were USA, Brazil, Mexico, Germany, and India.
In USA, the demand of rhinoplasty is surging owing to go at par with the beauty standards for social media validation. According to American Academy of Facial Plastic and Reconstructive data, 30% of nose jobs are performed just to enhance the appearance and look beautiful.
Therefore, the demand for nose reconstruction or plastic surgery for cosmetic reasons is likely to boost the market. In 2019, according to plastic surgery.org, $16.7 billion were spent on plastic surgeries in USA in which 207,284 were nose reshaping patients.
Asia Pacific is expected to witness a leading growth during the forecast period owing to rising disposable income and surge in medical tourism as surgeries in Asia are inexpensive as compared to western countries. Tehran, the capital of Iron is termed as the rhinoplasty capital of the world as it comprise of seven times more rhinoplasty procedures than that of USA.
As per the health care statistics, nasal reconstruction procedures in China are 6.4% of the total number of procedures globally.
Europe is one of the leading markets for plastic surgery with total of 27,000 procedures happening in United Kingdom only. But it is far less than Brazil (715 per 100,000) and USA with 456 per 100,000.
Key Segments
Based on Type:
Open Rhinoplasty
Closed Rhinoplasty
Tiplasty
By Treatment Type:
Augmentation
Reduction
Revision
Reconstruction
Post traumatic
Filler
By Region:
North America (USA, Canada)
Latin America (Mexico, Brazil, Rest of Latin America)
Europe (Germany, United Kingdom, France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
East Asia (China, Japan, South Korea)
South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
Oceania (Australia, New Zealand)
Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
