Over The Top Ott Content Market

OTT Content Market: North America to Stay on the Vanguard, Japan Emerges with Roll-out of 5G & 6G Networks: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

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Easy access to high fidelity data network along with consistent speed enables a buffer-free experience to users, which is primarily responsible for driving adoption of OTT services. In 2017, household broadband penetration in the U.S. was approximately 82%.  Other Western economies such as France, Germany, and the U.K. are expected to witness a similar penetration pattern, while most emerging economies are anticipated to reflect even stronger growth rates over the next decade. Taking these growth rates into consideration, OTT services are increasingly becoming a viable option for content delivery.

North America will retain its reign in the coming years

The U.S. and Canada are among the highest spenders on animated content creation, globally. One of the major factors encouraging animation content creation is the presence of The Fox Broadcasting Company, one of the largest creators of animation content for prime time television. Typical examples include series such as The Simpsons and Family Guy. Furthermore, the presence of animation content providers such as Nickelodeon, The Walt Disney Company, and Cartoon Network has fuelled the popularity of animated cartoons, series, and movies in the recent past. In order to monetize the increasing popularity of animation content, leading animation content providers are signing distribution deals with US-based OTT platforms.

Owing to the proliferation in demand for streaming video services (offering diverse content), the market in the region has witnessed the introduction of a few third-party mobile applications offering innovative OTT content (VoD) features. Leading content providers in the region are focusing on expanding their customer base by offering content through various channels, i.e., through apps on smartphones and through dedicated VoD services. With the introduction of HBO’s dedicated VoD services on Apple devices, iPhone or iPad users are now able to access great swaths of original HBO content for a nominal subscription fee. This strategic alliance enabled HBO, Inc. decrease its dependency on cable TV providers and increase its customer base.

OTT Content Market

Western Europe and Japan are likely to face a neck on neck competition

Western Europe comprises a highly competitive OTT services landscape. The protectionist framework of the region is creating a highly competitive environment for leading global OTT service providers to expand in the European region. A major challenge that persists in this region is the OTT/VoD window. Any negotiations pertaining to cutting short this window have been scrutinized by theatre exhibitors and TV channels, stating that, any type of alteration in the policies to benefit multi-territory platforms, such as Netflix, could lead to the downfall of the film financing system in the region.

On the other hand, the launch of the 5G network in Japan across various circles is expected to improve the video streaming experience of Japanese users. Moreover, continuous development in the Internet service is expected to fuel the market through extended efforts in introducing 6G and 7G services in the country. While this scenario is likely to provide access to networks with ultra-high speeds, it will eventually encourage widespread adoption of VOD services in Japan, in near future.

An Overview of the Global OTT Content Market with Reference to the Global Information & Communication Technologies (ICT) Sector Outlook

The global digital ecosystem has been continuously evolving over the last few years. The worldwide ICT sector has witnessed some key disruptions of late and governments of various economies are devising and implementing smart and inclusive regulations to govern sector penetration and facilitate technology connectivity to all parts of the world. Even as the world of technology prepares for a massive revolution with unimaginable advancements powered by machine intelligence, here are some of the key drifts presently trending the global ICT sector:

  • Mobile as the new internet accessibility engine: Currently, about three-fourths of internet usage is through mobile phones, with an increasing usage witnessed in low-income and middle-income countries. Yet, over half the world’s population is bereft of mobile broadband internet services. Mobile data providers have accepted this challenge and are targeting niche, unpenetrated markets with high-speed connectivity offerings to increase their customer base.

  • Cloud computing to shoot beyond the sky: Cloud is a potent catalyst in all technological advances of the 21st Cloud is transforming the way enterprises handle big data, and ICT companies are looking to deploy new mechanisms and tools to “speak to data” and acquire the relevant information capable of impacting cross sector business growth.

  • Swifter integration of networks and technologies: ICT will continue to disrupt industries and with an increasing shift in focus towards cross-functional platforms that integrate networks, devices, and technologies, a structured integration of communication applications and protocols is fueling new service offerings.

  • An app-led technology universe: If mobile is at the heart of the ICT revolution, mobile apps are the arteries that pump in the necessary innovation for survival. The rise of start-ups offering a plethora of mobile apps is set to revolutionize the entire paradigm of the global ICT sector.

  • Cyber readiness is the norm: A rapid digitalization has also upped the risk of cybercrimes and cyber-attacks. Mobile companies are working to build secure ICT servers and networks and cyber readiness is of paramount importance today while introducing new products and services in the global market.

Research Methodology

FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.

Data Collection

FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.

Data Validation

In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.

Data Analysis and Projection

Data analysis and projections were made based on proprietary research frameworks and statistical analysis, which was further validated from industry participants. These frameworks include Y-o-Y growth projections, macro-economic factor performance, market attractiveness analysis, key financial ratios, and others.

For public companies we capture the data from company website, annual reports, investor presentations, paid databases. While for privately held companies, we try to gather information from the paid databases (like Factiva) and based on the information we gather from databases we estimate revenue for the companies. In addition, the team tries to establish primary contact with the companies in order to validate the assumptions or to gather quality inputs.

Standard Report Structure

  • Executive Summary

  • Market Definition

  • Macro-economic analysis

  • Parent Market Analysis

  • Market Overview

  • Forecast Factors

  • Segmental Analysis and Forecast

  • Regional Analysis

  • Competition Analysis

Market Taxonomy

The global OTT Content Market has been segmented into:

Content Type

Access Type

Revenue Model

Region

  • Video

    • Entertainment & Infotainment

    • Food, Travel & Fashion

    • Gaming & Sports

  • Audio

  • Games

  • Mobile Applications

  • Communication

  • OTT Streaming Devices

  • Desktops & Laptops

  • Smartphones & Tablets

  • Smart TVs

  • Others

  • SVOD

  • AVOD

  • TVOD

  • Live Streaming

  • Others

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • SEA

  • China

  • Japan

  • Africa

  • Middle East

Over The Top Ott Content Market Reports - Table of Contents

1. Executive Summary

1.1. Market Overview

1.2. Market Analysis

1.3. FMI Analysis and Recommendations

1.4. Wheel of Fortune

2. Market Introduction

2.1. Market Definition

2.2. Market Taxonomy

3. Market Background

3.1. Macro-Economic Factors

3.2. Forecast Factors – Relevance & Impact

3.3. Value Chain

3.4. Market Dynamics

3.4.1. Drivers

3.4.2. Restraints

3.5. Opportunity Analysis

4. Market Forecast

4.1. Market Size and Y-o-Y Growth

4.2. Absolute $ Opportunity

5. Global OTT Content Market Analysis by Content Type

5.1. Introduction

5.1.1. Market Value Share Analysis by Content Type

5.1.2. Y-o-Y Growth Analysis by Content Type

5.2. Historical Market Size (US$ Mn) Analysis by Content Type, 2013-2017

5.3. Current Market Size (US$ Mn) and Forecast by Content Type, 2018-2028

5.3.1. Video

5.3.1.1. Entertainment & Infotainment

5.3.1.2. Food, Travel & Fashion

5.3.1.3. Sports Content

5.3.2. Audio

5.3.3. Games

5.3.4. Mobile Applications

5.3.5. Communications

5.4. Market Attractiveness Analysis by Content Type

6. Global OTT Content Market Analysis by Access Type

6.1. Introduction

6.1.1. Market Value Share Analysis by Access Type

6.1.2. Y-o-Y Growth Analysis by Access Type

6.2. Historical Market Size (US$ Mn) Analysis by Access Type, 2013-2017

6.3. Current Market Size (US$ Mn) and Forecast by Access Type, 2018-2028

6.3.1. OTT Streaming Devices

6.3.2. Desktops and Laptops

6.3.3. Smartphones and Tablets

6.3.4. Smart TVs

6.3.5. Others

6.4. Market Attractiveness Analysis by Access Type

7. Global OTT Content Market Analysis by Revenue Model

7.1. Introduction

7.1.1. Market Value Share Analysis by Revenue Model

7.1.2. Y-o-Y Growth Analysis by Revenue Model

7.2. Historical Market Size (US$ Mn) Analysis by Revenue Model, 2013-2017

7.3. Current Market Size (US$ Mn) and Forecast by Revenue Model, 2018-2028

7.3.1. SVOD

7.3.2. AVOD

7.3.3. TVOD

7.3.4. Live Streaming

7.3.5. Others

7.4. Market Attractiveness Analysis by Revenue Model

8. Global OTT Content Market Analysis by Region

8.1. Introduction

8.1.1. Market Value Share Analysis by Region

8.1.2. Y-o-Y Growth Analysis by Region

8.2. Historical Market Size (US$ Mn) Analysis by Region, 2013-2017

8.3. Current Market Size (US$ Mn) and Forecast by Region, 2018-2028

8.3.1. North America

8.3.2. Latin America

8.3.3. Western Europe

8.3.4. Eastern Europe

8.3.5. South East Asia and Others of Asia Pacific

8.3.6. China

8.3.7. Japan

8.3.8. Middle East

8.3.9. Africa

8.4. Market Attractiveness Analysis by Region

9. North America OTT Content Market Analysis

9.1. Introduction

9.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

9.3. Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

9.3.1. By Country

9.3.1.1. U.S.

9.3.1.2. Canada

9.3.2. By Content Type

9.3.3. By Access Type

9.3.4. By Revenue Model

9.4. Market Attractiveness Analysis

9.4.1. By Country

9.4.2. By Content Type

9.4.3. By Access Type

9.4.4. By Revenue Model

9.5. Market Trends

9.6. Key Market Participants – Intensity Mapping

9.7. Drivers and Restraints – Impact Analysis

10. Latin America OTT Content Market Analysis

10.1.Introduction

10.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

10.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

10.3.1. By Country

10.3.1.1. Brazil

10.3.1.2. Mexico

10.3.1.3. Rest of Latin America

10.3.2. By Content Type

10.3.3. By Access Type

10.3.4. By Revenue Model

10.4.Market Attractiveness Analysis

10.4.1. By Country

10.4.2. By Content Type

10.4.3. By Access Type

10.4.4. By Revenue Model

10.5.Market Trends

10.6.Key Market Participants – Intensity Mapping

10.7.Drivers and Restraints – Impact Analysis

11. Western Europe OTT Content Market Analysis

11.1.Introduction

11.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

11.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

11.3.1. By Country

11.3.1.1. Germany

11.3.1.2. Italy

11.3.1.3. France

11.3.1.4. Spain

11.3.1.5. U.K.

11.3.1.6. BENELUX

11.3.1.7. Rest of Western Europe

11.3.2. By Content Type

11.3.3. By Access Type

11.3.4. By Revenue Model

11.4.Market Attractiveness Analysis

11.4.1. By Country

11.4.2. Content Type

11.4.3. By Access Type

11.4.4. By Revenue Model

11.5.Market Trends

11.6.Key Market Participants – Intensity Mapping

11.7.Drivers and Restraints – Impact Analysis

12. Eastern Europe OTT Content Market Analysis

12.1.Introduction

12.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

12.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

12.3.1. By Country

12.3.1.1. Russia

12.3.1.2. Poland

12.3.1.3. Rest of Eastern Europe

12.3.2. By Content Type

12.3.3. By Access Type

12.3.4. By Revenue Model

12.4.Market Attractiveness Analysis

12.4.1. By Country

12.4.2. By Content Type

12.4.3. By Access Type

12.4.4. By Revenue Model

12.5.Market Trends

12.6.Key Market Participants – Intensity Mapping

12.7.Drivers and Restraints – Impact Analysis

13. South East Asia and Others of Asia Pacific OTT Content Market Analysis

13.1.Introduction

13.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

13.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

13.3.1. By Country

13.3.1.1. India

13.3.1.2. ASEAN

13.3.1.3. Australia and New Zealand

13.3.1.4. Rest of SEA and Others of APAC

13.3.2. By Content Type

13.3.3. By Access Type

13.3.4. By Revenue Model

13.4.Market Attractiveness Analysis

13.4.1. By Country

13.4.2. By Content Type

13.4.3. By Access Type

13.4.4. By Revenue Model

13.5.Market Trends

13.6.Key Market Participants – Intensity Mapping

13.7.Drivers and Restraints – Impact Analysis

14. China OTT Content Market Analysis

14.1.Introduction

14.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

14.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

14.3.1. By Content Type

14.3.2. By Access Type

14.3.3. By Revenue Model

14.4.Market Attractiveness Analysis

14.4.1. By Content Type

14.4.2. By Access Type

14.4.3. By Revenue Model

14.5.Market Trends

14.6.Key Market Participants – Intensity Mapping

14.7.Drivers and Restraints – Impact Analysis

15. Japan OTT Content Market Analysis

15.1.Introduction

15.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

15.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

15.3.1. By Content Type

15.3.2. By Access Type

15.3.3. By Revenue Model

15.4.Market Attractiveness Analysis

15.4.1. By Content Type

15.4.2. By Access Type

15.4.3. By Revenue Model

15.5.Market Trends

15.6.Key Market Participants – Intensity Mapping

15.7.Drivers and Restraints – Impact Analysis

16. Middle East OTT Content Market Analysis

16.1.Introduction

16.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

16.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

16.3.1. By Country

16.3.1.1. GCC Countries

16.3.1.2. Iran

16.3.1.3. Turkey

16.3.1.4. Rest of Middle East

16.3.2. By Content Type

16.3.3. By Access Type

16.3.4. By Revenue Model

16.4.Market Attractiveness Analysis

16.4.1. By Content Type

16.4.2. By Access Type

16.4.3. By Revenue Model

16.5.Market Trends

16.6.Key Market Participants – Intensity Mapping

16.7.Drivers and Restraints – Impact Analysis

17. Africa OTT Content Market Analysis

17.1.Introduction

17.2.Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2017

17.3.Market Size (US$ Mn) and Forecast by Market Segment, 2018-2028

17.3.1. By Country

17.3.1.1. South Africa

17.3.1.2. Nigeria

17.3.1.3. Ghana

17.3.1.4. Ivory Coast

17.3.1.5. Ivory Coast

17.3.1.6. Cameroon

17.3.1.7. Uganda

17.3.1.8. Sudan

17.3.1.9. Kenya

17.3.1.10. Rest of Africa

17.3.2. By Content Type

17.3.3. By Access Type

17.3.4. By Revenue Model

17.4.Market Attractiveness Analysis

17.4.1. By Content Type

17.4.2. By Access Type

17.4.3. By Revenue Model

17.5.Market Trends

17.6.Key Market Participants – Intensity Mapping

17.7.Drivers and Restraints – Impact Analysis

18. Market Structure Analysis

18.1.Market Analysis by Tier of Companies

18.1.1. By Large, Medium, and Small

18.2.Market Concentration

18.2.1. By Top 5 and by Top 10

18.3.Market Share Analysis of Top 10 Players

18.4.Market Presence Analysis

18.5.Technology Roadmap

19. Competition Analysis

19.1.Competition Dashboard

19.2.Competition Benchmarking

19.3.Profitability and Gross Margin Analysis By Competition

19.4.Competition Developments

19.5.Competition Deep Dive

19.5.1. Netflix Inc.

19.5.1.1. Overview

19.5.1.2. Product Portfolio

19.5.1.3. Sales Footprint

19.5.1.4. Competition Benchmarking

19.5.1.5. Strategy

19.5.1.5.1. Marketing Strategy

19.5.1.5.2. Product Strategy

19.5.1.5.3. Channel Strategy

19.5.2. Google Inc.

19.5.3. Apple Inc.

19.5.4. Amazon.com Inc.

19.5.5. Akamai Technologies

19.5.6. IBM Corporation

19.5.7. Microsoft Corporation

19.5.8. Limelight Networks

19.5.9. Roku Inc.

19.5.10. Hulu

19.5.11. Facebook Inc.

19.5.12. Brightcove Inc.

19.5.13. Kaltura Inc.

19.5.14. HBO NOW

19.5.15. ActiveVideo

19.5.16. LeEco

20. Research Methodology

Over The Top Ott Content Market Reports - List of Tables

Table 01: Global OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 02: Global OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 03: Global OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 04: Global OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 05: Global OTT Content Market Value (US$ Mn) Analysis by Region, 2013-2028

Table 06: North America OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 07: North America OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 08: North America OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 09: North America OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 10: North America OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 11: Latin America OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 12: Latin America OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 13: Latin America OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 14: Latin America OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 15: Latin America OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 16: Western Europe OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 17: Western Europe OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 18: Western Europe OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 19: Western Europe OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 20: Western Europe OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 21: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 22: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 23: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 24: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 25: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 26: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 27: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 28: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 29: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 30: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 31: China OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 32: China OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 33: China OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 34: China OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 35: Japan OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 36: Japan OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 37: Japan OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 38: Japan OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 39: Middle East OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 40: Middle East OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 41: Middle East OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 42: Middle East OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 43: Middle East OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 44: Africa OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 45: Africa OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 46: Africa OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 47: Africa OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 48: Africa OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Over The Top Ott Content Market Reports - List of Figures

Figure 01: Worldwide ICT Spending in US$ Bn

Figure 02: Statistics for Telecom Market in Bn

Figure 03: Region-wise Mobile Contribution to GDP

Figure 04: Global OTT Content Market Value (US$ Mn), 2018-2028

Figure 05: Global OTT Content Market Absolute $ Opportunity (US$ Mn), 2018-2028

Figure 06: Global OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 07: Global OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 08: Global OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 09: Global OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 10: Global OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 11: Global OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 12: Global OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 13: Global OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 14: Global OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 15: Global OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 16: Global OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 17: Global OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 18: Global OTT Content Market Share and BPS Analysis by Region - 2018 & 2028

Figure 19: Global OTT Content Market Attractiveness Analysis by Region, 2018-2028

Figure 20: Global OTT Content Market Y-o-Y Growth by Region, 2018-2028 

Figure 21: North America OTT Content Market Share and BPS Analysis by Country - 2018 & 2028

Figure 22: North America OTT Content Market Attractiveness Analysis by Country, 2018-2028

Figure 23: North America OTT Content Market Y-o-Y Growth by Country, 2018-2028 

Figure 24: North America OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 25: North America OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 26: North America OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 27: North America OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 28: North America l OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 29: North America OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 30: North America OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 31: North America OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 32: North America OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 33: North America OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 34: North America OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 35: North America OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 36: Latin America OTT Content Market Share and BPS Analysis by Country - 2018 & 2028

Figure 37: Latin America OTT Content Market Attractiveness Analysis by Country, 2018-2028

Figure 38: Latin America OTT Content Market Y-o-Y Growth by Country, 2018-2028 

Figure 39: Latin America OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 40: Latin America OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 41: Latin America OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 42: Latin America OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 43: Latin America l OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 44: Latin America OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 45: Latin America OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 46: Latin America OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 47: Latin America OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 48: Latin America OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 49: Latin America OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 50: Latin America OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 51: Western Europe OTT Content Market Share and BPS Analysis by Country - 2018 & 2028

Figure 52: Western Europe OTT Content Market Attractiveness Analysis by Country, 2018-2028

Figure 53: Western Europe OTT Content Market Y-o-Y Growth by Country, 2018-2028 

Figure 54: Western Europe OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 55: Western Europe OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 56: Western Europe OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 57: Western Europe OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 58: Western Europe OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 59: Western Europe OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 60: Western Europe OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 61: Western Europe OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 62: Western Europe OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 63: Western Europe OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 64: Western Europe OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 65: Western Europe OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 66: Eastern Europe OTT Content Market Share and BPS Analysis by Country - 2018 & 2028

Figure 67: Eastern Europe OTT Content Market Attractiveness Analysis by Country, 2018-2028

Figure 68: Eastern Europe OTT Content Market Y-o-Y Growth by Country, 2018-2028 

Figure 69: Eastern Europe OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 70: Eastern Europe OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 71: Eastern Europe OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 72: Eastern Europe OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 73: Eastern Europe OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 74: Eastern Europe OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 75: Eastern Europe OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 76: Eastern Europe OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 77: Eastern Europe OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 78: Eastern Europe OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 79: Eastern Europe OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 80: Eastern Europe OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 81: SEA and Other APAC OTT Content Market Share and BPS Analysis by Country - 2018 & 2028

Figure 82: SEA and Other APAC OTT Content Market Attractiveness Analysis by Country, 2018-2028

Figure 83: SEA and Other APAC OTT Content Market Y-o-Y Growth by Country, 2018-2028 

Figure 84: SEA and Other APAC OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 85: SEA and Other APAC OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 86: SEA and Other APAC OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 87: SEA and Other APAC OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 88: SEA and Other APAC OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 89: SEA and Other APAC OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 90: SEA and Other APAC OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 91: SEA and Other APAC OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 92: SEA and Other APAC OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 93: SEA and Other APAC OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 94: SEA and Other APAC OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 95: SEA and Other APAC OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 96: China OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 97: China OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 98: China OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 99: China OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 100: China OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 101: China OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 102: China OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 103: China OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 104: China OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 105: China OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 106: China OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 107: China OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 108: Japan OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 109: Japan OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 110: Japan OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 111: Japan OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 112: Japan OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 113: Japan OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 114: Japan OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 115: Japan OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 116: Japan OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 117: Japan OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 118: Japan OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 119: Japan OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 120: Middle East OTT Content Market Share and BPS Analysis by Country - 2018 & 2028

Figure 121: Middle East OTT Content Market Attractiveness Analysis by Country, 2018-2028

Figure 122: Middle East OTT Content Market Y-o-Y Growth by Country, 2018-2028 

Figure 123: Middle East OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 124: Middle East OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 125: Middle East OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 126: Middle East OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 127: Middle East OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 128: Middle East OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 129: Middle East OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 130: Middle East OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 131: Middle East OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 132: Middle East OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 133: Middle East OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 134: Middle East OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 135: Africa OTT Content Market Share and BPS Analysis by Country - 2018 & 2028

Figure 136: Africa OTT Content Market Attractiveness Analysis by Country, 2018-2028

Figure 137: Africa OTT Content Market Y-o-Y Growth by Country, 2018-2028 

Figure 138: Africa OTT Content Market Share and BPS Analysis by Content Type - 2018 & 2028

Figure 139: Africa OTT Content Market Attractiveness Analysis by Content Type, 2018-2028

Figure 140: Africa OTT Content Market Y-o-Y Growth by Content Type, 2018-2028 

Figure 141: Africa OTT Content Market Share and BPS Analysis by Video Segment - 2018 & 2028

Figure 142: Africa OTT Content Market Attractiveness Analysis by Video Segment, 2018-2028

Figure 143: Africa OTT Content Market Y-o-Y Growth by Video Segment, 2018-2028 

Figure 144: Africa OTT Content Market Share and BPS Analysis by Access Type - 2018 & 2028

Figure 145: Africa OTT Content Market Attractiveness Analysis by Access Type, 2018-2028

Figure 146: Africa OTT Content Market Y-o-Y Growth by Access Type, 2018-2028 

Figure 147: Africa OTT Content Market Share and BPS Analysis by Revenue Model - 2018 & 2028

Figure 148: Africa OTT Content Market Attractiveness Analysis by Revenue Model, 2018-2028

Figure 149: Africa OTT Content Market Y-o-Y Growth by Revenue Model, 2018-2028 

Figure 150: Africa OTT Content Market Share by Revenue Model, 2018(E)

Figure 151: Africa OTT Content Market Share by Revenue Model, 2028(F)

Figure 152: Africa OTT Content Market Share by Duration of Video, 2018(E)

Figure 153: Africa OTT Content Market Share by Duration of Video, 2028(F)

Figure 154: South Africa Video OTT Content Market Share by Regional and International Content, 2018(E)

Figure 155: South Africa Audio OTT Content Market Share by Regional and International Content, 2018(E)

Figure 156: South Africa Games OTT Content Market Share by Regional and International Content, 2018(E)

Figure 157: Nigeria Video OTT Content Market Share by Regional and International Content, 2018(E)

Figure 158: Nigeria Audio OTT Content Market Share by Regional and International Content, 2018(E)

Figure 159: Nigeria Games OTT Content Market Share by Regional and International Content, 2018(E)

Figure 160: Ghana Video OTT Content Market Share by Regional and International Content, 2018(E)

Figure 161: Ghana Audio OTT Content Market Share by Regional and International Content, 2018(E)

Figure 162: Ghana Games OTT Content Market Share by Regional and International Content, 2018(E)

Figure 163: Rest of Africa Video OTT Content Market Share by Regional and International Content, 2018(E)

Figure 164: Rest of Africa Audio OTT Content Market Share by Regional and International Content, 2018(E)

Figure 165: Rest of Africa Games OTT Content Market Share by Regional and International Content, 2018(E)

Figure 166: Iran Video OTT Content Market Share by Regional and International Content, 2018(E)

Figure 167: Iran Audio OTT Content Market Share by Regional and International Content, 2018(E)

Figure 168: Iran Games OTT Content Market Share by Regional and International Content, 2018(E)

Figure 169: Africa OTT Content Market Share by Duration of Video, 2018(E)

Figure 170: Middle East OTT Content Market Share by Duration of Video, 2018(E)

Figure 171: Africa OTT Content Market Share by Audio Offering, 2018(E)

Figure 172: Middle East OTT Content Market Share by Audio Offering, 2018(E)

Figure 173: South Africa OTT VR Market Value (R Mn), 2012-2021

Figure 174: South Africa OTT VR Content Market Value (R Mn), 2016-2021