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OTT Content Market

Market Insights on OTT Content covering sales outlook, demand forecast & up-to-date key trends

OTT Content Market By Content Type (Video, Audio, Games, Mobile Applications, Communication), Access Type (OTT Streaming Devices, Desktops & Laptops, Smartphones & Tablets, Smart TVs, Others), Revenue Model (SVOD Services, AVOD Services, TVOD Services, Live Streaming Services, Others) & Region - Forecast 2022 - 2030

OTT Content Industry Snapshot

[322 Pages Report] FMI recently published a report on the global OTT content market. According to the study, the worldwide OTT content streaming market reached a valuation of around US$ 74.7 Bn in 2021, and is slated to surge at a CAGR of 17.4% to reach US$ 315.6 Bn by 2030.

According to FMI’s detailed analysis, OTT content market revenue accounts for 90% share of the overall streaming services market. Subscription video on demand (SVOD) services, with the highest market share, will largely contribute to the growth of OTT content revenue across the assessment period of 2022 to 2030.

OTT Content Market Size (2021)

US$ 74.8 Bn

Sales Forecast for OTT Content (2030)

US$ 315.6 Bn

Global Market Growth Rate (2022 to 2030)

17.4% CAGR

Market Share of Top 5 Companies

50%

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How The Market Progressed Till June 2022?

Market Statistics

Details

H1,2021 (A)

16.5%

H1,2022 Projected (P)

16.9%

H1,2022 Outlook (O)

19.5%

BPS Change : H1,2022 (O) - H1,2022 (P)

(+) 260 ↑

BPS Change : H1,2022 (O) - H1,2021 (A)

(+) 300 ↑

According to the Future Market Insights analysis, the BPS values interpreted in the OTT content market in H1,2022-(O) (Outlook) over H1,2022 (P) projected shows a growth of +260 units. The reason for the growth of BPS values is, reduced subscription price for streaming services.

With the help of OTT content users can access thousands of programs with a monthly/yearly subscription. Ability to access international web series, programs etc. is one of the major advantage of streaming platforms.

The BPS change: H1, 2022 (O) over H1,2021 (A) shows growth of +300 units. Crucial cause for this growth of BPS values is, availability of video/audio media content on mobile devices as compared to traditional cable operator, broadcast mediums, or satellite connections.

Users can access international level content from anywhere across the globe. Also, amidst of the COVID-19 pandemic and lockdown, there was huge spike in the no. of subscribers across all OTT platforms.

Demand Analysis of OTT Content (2015 to 2021) Vs Market Outlook (2022 to 2030)

As per Future Market Insights’ published report, the global OTT content market was valued at US$ 74.8 Bn in 2021.

Easy access to high fidelity data network along with consistent speed enables a buffer-free experience for users, which is primarily responsible for driving the adoption of over-the-top media services.

Emergence of live streaming and virtual reality technology is a great opportunity for major players to develop innovative offerings in the over the top streaming market. Increase in the adoption of high speed broadband along with rising demand for smartphones and smart televisions is contributing to the growth of OTT content revenue.

OTT Content Market Download Report Brochure

Players in the market are continuously upgrading their product portfolios to meet increasing demand in the competitive global OTT streaming market.

The impact of government regulations is moderate and demand for regional content on OTT platforms is comparatively high. New players are looking to partner with telecom providers and outsource OTT content, while the main strategy of distributors is to source content from different OTT players.

As viewers demand the most trending content, OTT content distributors need to buy such content from OTT content providers, which lets the content providers have an upper hand, hence, limiting the bargaining power of distributors.

All of these factors are expected to drive OTT content market growth at a 17.4% CAGR across 2022 to 2030.

Which Region is a Lucrative Market for OTT Content Providers?

North America is projected to emerge as a dominant market for OTT content. The North American regional market is projected to expand 1.6X by 2030. The over the top contnet market is continually being pushed forward by the expanding amount of capital and investment in the content development sector.

Owing to proliferation in the demand for over-the-top media services, the over the top content market in the region has witnessed the introduction of a few third-party mobile applications offering innovative OTT content (VoD) features.

Leading OTT content providers in the region are focusing on expanding their customer base by offering content through various OTT channels, i.e., through OTT apps on smartphones and dedicated VoD services.

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OTT Content Market - Country-wise Analysis

What is the OTT Content Demand Outlook for the U.S.?

The U.S. is among the highest spenders on animated content creation, globally. One of the major factors encouraging animation content creation is the presence of The Fox Broadcasting Company, one of the largest creators of animation content for prime time television.

Moreover, new services such as AT&T, ESPN, Turner Sports, and Crown Family Media Networks have gained a lot of momentum in the United States, fueling OTT streaming content market growth.

To capitalize on the increasing popularity of animation content, leading animation content providers are signing distribution deals with U.S.-based OTT platforms.

Why is Demand for OTT Content Set to Continue Surging in China?

The OTT market in China is expected to increase at an exponential rate as telecom providers integrate OTT services into their internet services.

Furthermore, growing use of mobile devices as well as government rules governing content on video streaming platforms are facilitating the rapid uptake of OTT services.

Moreover, continuous advances in internet services are expected to fuel streaming services market growth in China.

OTT Content Market - Category-wise Insights

Will High Smartphone Penetration Drive Demand Growth of OTT Content?

Smartphones and tablets are expected to account for nearly 40% share of the OTT content market by 2022.

In 2019, smartphone use reached 65% globally, according to the GSMA Mobile Economy Report. As a result of this, demand for mobile services is projected to increase.

Growing mobile subscriptions and use of mobile-connected devices, particularly smartphones, are driving market growth. Smartphones and tablets are gaining a lot of traction and are quickly becoming the preferred mode of communication and information consumption.

Additionally, with rapid adoption of 4G services in developing countries and the First World moving towards advanced telecommunications technologies, mobile internet diffusion is anticipated to accelerate over the coming years.

Optimal pricing of 4G-enabled phones has led to increasing smartphone penetration in various regional consumer markets, leading to a surge in demand for OTT content.

Which Revenue Model is Triggering Most Demand for OTT Content Streaming?

At present, OTT content and related services are an attractive and feasible alternative to traditional entertainment channels. Growing preference for OTT content channels can be attributed to expanding content libraries and affordability relative to conventional TV subscriptions.

Subscription video on demand (SVOD) services led by Netflix, Amazon, and Hulu, are very popular among users owing to the affordable pricing structure. Some OTT apps, in addition to providing messaging services, also provide the capabilities that a broadcast channel delivers to its subscribers.

Subscribers stream interesting videos, audio, and worldwide news to a huge group of many other users with high increasing adoption. This diverse set of applications will boost the uptake of SVOD services.

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COVID-19 Impact on OTT Content Market

The COVID-19 pandemic has a beneficial impact on over the top streaming market growth because of ongoing rise in demand for OTT services.

The temporary closure of multiplexes, box offices, and entertainment zones boosted demand for OTT streaming platforms significantly. Many countries enacted lockdown laws to prevent the virus from spreading, forcing citizens to stay at home.

OTT services became a key source of entertainment as individuals were forced to stay at home. Consumers love that these streaming services can be accessed on their smartphones, tablets, laptops, and smart TVs.

This demand was mostly due to the continued rise in online communications services as a result of the imposed lockdowns, since a growing number of viewers communicate through various online platforms.

Furthermore, as demand for new OTT content has increased dramatically, a growing number of OTT service providers are making some of the existing content available for free and launching new content on their platforms.

OTT Content Market - Competitive Landscape

Key companies providing over the top content are strategically cooperating with telecom providers, content suppliers, streaming partners, and others to increase their market reach.

These companies are growing their businesses by collaborating and partnering with local service providers. To garner consumer attention, market players are focused on product innovation as well as investing in the creation of new streaming services and platforms.

For instance,

  • In May 2021, miniTV a free online streaming app was launched by Amazon, Inc.

The industry is aiming to mass customer engagement with this tactic, as well as numerous services such as e-Commerce, billing, delivery service, and more.

OTT Content Industry Report Scope

Attribute

Details

Forecast Period

2022-2030

Historical Data Available for

2015-2021

Market Analysis

Value in US$ Mn

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

Key Countries Covered

  • U.S.
  • Canada
  • Mexico
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • Italy
  • France
  • U.K
  • Nordic
  • Spain
  • Japan
  • China
  • India
  • Malaysia
  • Thailand
  • Australia
  • GCC Countries
  • South Africa
  • Turkey

Key Market Segments Covered

  • Content Type
  • Access Type
  • Revenue Model
  • Region

Key Companies Profiled

  • Akamai Technologies, Inc.
  • Amazon.com, Inc.
  • Apple, Inc.
  • Brightcove, Inc.
  • Google, Inc.
  • Hulu LLC
  • Limelight Networks, Inc.
  • Netflix, Inc.
  • Roku, Inc.
  • Tencent Holdings Ltd.
  • Alphabet Inc.
  • Comcast Corp.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

Pricing

Available upon Request

Key Segments Covered in OTT Content Industry Survey

OTT Content Market by Content Type:

  • OTT Video Content
    • Entertainment & Infotainment
    • Food, Travel & Fashion
    • Gaming & Sports
  • OTT Audio Content
  • OTT Games Content
  • OTT Mobile Applications Content
  • OTT Communication Content

OTT Content Market by Access Type:

  • OTT Streaming Devices
  • Desktops & Laptops
  • Smartphones & Tablets
  • Smart TVs
  • Others

OTT Content Market by Revenue Model:

  • SVOD (Subscription-based Video on Demand) Services
  • AVOD (Advertising-based Video on Demand) Services
  • TVOD (Transactional Video on Demand) Services
  • Live Streaming Services
  • Others

OTT Content Market by Region:

  • North America OTT Content Market
  • Latin America OTT Content Market
  • Europe OTT Content Market
  • East Asia OTT Content Market
  • South Asia & Pacific OTT Content Market
  • Middle East & Africa (MEA) OTT Content Market

Frequently Asked Questions

The term OTT refers to any streaming service that offers content over the internet.

The global OTT content market is set to generate revenue of US$ 315.6 Bn by 2030, and expected to rise at a CAGR of 17.4% from 2022 to 2030.

Amazon Prime Video, Netflix, Disney+, Hulu, Peacock, CuriosityStream, Pluto TV, and Google, Inc. are major OTT content streaming companies.

North America, with 50% of the global market share, will largely contribute to the growth of worldwide OTT content revenue.

The three main business models applied to OTT are SVOD, TVOD, and AVOD.

From 2015-2021, the OTT content market registered a CAGR of 15.8%.

Table of Content

1. Executive Summary

   1.1. Market Overview

   1.2. Market Analysis

   1.3. FMI Analysis and Recommendations

   1.4. Wheel of Fortune

2. Market Introduction

   2.1. Market Definition

   2.2. Market Taxonomy

3. Market Background

   3.1. Macro-Economic Factors

   3.2. Forecast Factors – Relevance & Impact

   3.3. Value Chain

   3.4. Market Dynamics

      3.4.1. Drivers

      3.4.2. Restraints

   3.5. Opportunity Analysis

4. Market Forecast

   4.1. Market Size and Y-o-Y Growth

   4.2. Absolute $ Opportunity

5. Global OTT Content Market Analysis by Content Type

   5.1. Introduction

      5.1.1. Market Value Share Analysis by Content Type

      5.1.2. Y-o-Y Growth Analysis by Content Type

   5.2. Historical Market Size (US$ Mn) Analysis by Content Type, 2013-2021

   5.3. Current Market Size (US$ Mn) and Forecast by Content Type, 2022-2028

      5.3.1. Video

         5.3.1.1. Entertainment & Infotainment

         5.3.1.2. Food, Travel & Fashion

         5.3.1.3. Sports Content

      5.3.2. Audio

      5.3.3. Games

      5.3.4. Mobile Applications

      5.3.5. Communications

   5.4. Market Attractiveness Analysis by Content Type

6. Global OTT Content Market Analysis by Access Type

   6.1. Introduction

      6.1.1. Market Value Share Analysis by Access Type

      6.1.2. Y-o-Y Growth Analysis by Access Type

   6.2. Historical Market Size (US$ Mn) Analysis by Access Type, 2013-2021

   6.3. Current Market Size (US$ Mn) and Forecast by Access Type, 2022-2028

      6.3.1. OTT Streaming Devices

      6.3.2. Desktops and Laptops

      6.3.3. Smartphones and Tablets

      6.3.4. Smart TVs

      6.3.5. Others

   6.4. Market Attractiveness Analysis by Access Type

7. Global OTT Content Market Analysis by Revenue Model

   7.1. Introduction

      7.1.1. Market Value Share Analysis by Revenue Model

      7.1.2. Y-o-Y Growth Analysis by Revenue Model

   7.2. Historical Market Size (US$ Mn) Analysis by Revenue Model, 2013-2021

   7.3. Current Market Size (US$ Mn) and Forecast by Revenue Model, 2022-2028

      7.3.1. SVOD

      7.3.2. AVOD

      7.3.3. TVOD

      7.3.4. Live Streaming

      7.3.5. Others

   7.4. Market Attractiveness Analysis by Revenue Model

8. Global OTT Content Market Analysis by Region

   8.1. Introduction

      8.1.1. Market Value Share Analysis by Region

      8.1.2. Y-o-Y Growth Analysis by Region

   8.2. Historical Market Size (US$ Mn) Analysis by Region, 2013-2021

   8.3. Current Market Size (US$ Mn) and Forecast by Region, 2022-2028

      8.3.1. North America

      8.3.2. Latin America

      8.3.3. Western Europe

      8.3.4. Eastern Europe

      8.3.5. South East Asia and Others of Asia Pacific

      8.3.6. China

      8.3.7. Japan

      8.3.8. Middle East

      8.3.9. Africa

   8.4. Market Attractiveness Analysis by Region

9. North America OTT Content Market Analysis

   9.1. Introduction

   9.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   9.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      9.3.1. By Country

         9.3.1.1. U.S.

         9.3.1.2. Canada

      9.3.2. By Content Type

      9.3.3. By Access Type

      9.3.4. By Revenue Model

   9.4. Market Attractiveness Analysis

      9.4.1. By Country

      9.4.2. By Content Type

      9.4.3. By Access Type

      9.4.4. By Revenue Model

   9.5. Market Trends

   9.6. Key Market Participants – Intensity Mapping

   9.7. Drivers and Restraints – Impact Analysis

10. Latin America OTT Content Market Analysis

   10.1. Introduction

   10.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   10.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      10.3.1. By Country

         10.3.1.1. Brazil

         10.3.1.2. Mexico

         10.3.1.3. Rest of Latin America

      10.3.2. By Content Type

      10.3.3. By Access Type

      10.3.4. By Revenue Model

   10.4. Market Attractiveness Analysis

      10.4.1. By Country

      10.4.2. By Content Type

      10.4.3. By Access Type

      10.4.4. By Revenue Model

   10.5. Market Trends

   10.6. Key Market Participants – Intensity Mapping

   10.7. Drivers and Restraints – Impact Analysis

11. Western Europe OTT Content Market Analysis

   11.1. Introduction

   11.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   11.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      11.3.1. By Country

         11.3.1.1. Germany

         11.3.1.2. Italy

         11.3.1.3. France

         11.3.1.4. Spain

         11.3.1.5. U.K.

         11.3.1.6. BENELUX

         11.3.1.7. Rest of Western Europe

      11.3.2. By Content Type

      11.3.3. By Access Type

      11.3.4. By Revenue Model

   11.4. Market Attractiveness Analysis

      11.4.1. By Country

      11.4.2. Content Type

      11.4.3. By Access Type

      11.4.4. By Revenue Model

   11.5. Market Trends

   11.6. Key Market Participants – Intensity Mapping

   11.7. Drivers and Restraints – Impact Analysis

12. Eastern Europe OTT Content Market Analysis

   12.1. Introduction

   12.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   12.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      12.3.1. By Country

         12.3.1.1. Russia

         12.3.1.2. Poland

         12.3.1.3. Rest of Eastern Europe

      12.3.2. By Content Type

      12.3.3. By Access Type

      12.3.4. By Revenue Model

   12.4.Market Attractiveness Analysis

      12.4.1. By Country

      12.4.2. By Content Type

      12.4.3. By Access Type

      12.4.4. By Revenue Model

   12.5. Market Trends

   12.6. Key Market Participants – Intensity Mapping

   12.7. Drivers and Restraints – Impact Analysis

13. South East Asia and Others of Asia Pacific OTT Content Market Analysis

   13.1. Introduction

   13.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   13.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      13.3.1. By Country

         13.3.1.1. India

         13.3.1.2. ASEAN

         13.3.1.3. Australia and New Zealand

         13.3.1.4. Rest of SEA and Others of APAC

      13.3.2. By Content Type

      13.3.3. By Access Type

      13.3.4. By Revenue Model

   13.4. Market Attractiveness Analysis

      13.4.1. By Country

      13.4.2. By Content Type

      13.4.3. By Access Type

      13.4.4. By Revenue Model

   13.5. Market Trends

   13.6. Key Market Participants – Intensity Mapping

   13.7. Drivers and Restraints – Impact Analysis

14. China OTT Content Market Analysis

   14.1. Introduction

   14.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   14.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      14.3.1. By Content Type

      14.3.2. By Access Type

      14.3.3. By Revenue Model

   14.4. Market Attractiveness Analysis

      14.4.1. By Content Type

      14.4.2. By Access Type

      14.4.3. By Revenue Model

   14.5. Market Trends

   14.6. Key Market Participants – Intensity Mapping

   14.7. Drivers and Restraints – Impact Analysis

15. Japan OTT Content Market Analysis

   15.1. Introduction

   15.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   15.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      15.3.1. By Content Type

      15.3.2. By Access Type

      15.3.3. By Revenue Model

   15.4. Market Attractiveness Analysis

      15.4.1. By Content Type

      15.4.2. By Access Type

      15.4.3. By Revenue Model

   15.5. Market Trends

   15.6. Key Market Participants – Intensity Mapping

   15.7. Drivers and Restraints – Impact Analysis

16. Middle East OTT Content Market Analysis

   16.1. Introduction

   16.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   16.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      16.3.1. By Country

         16.3.1.1. GCC Countries

         16.3.1.2. Iran

         16.3.1.3. Turkey

         16.3.1.4. Rest of Middle East

      16.3.2. By Content Type

      16.3.3. By Access Type

      16.3.4. By Revenue Model

   16.4. Market Attractiveness Analysis

      16.4.1. By Content Type

      16.4.2. By Access Type

      16.4.3. By Revenue Model

   16.5. Market Trends

   16.6. Key Market Participants – Intensity Mapping

   16.7. Drivers and Restraints – Impact Analysis

17. Africa OTT Content Market Analysis

   17.1. Introduction

   17.2. Historical Market Size (US$ Mn) Analysis by Market Segment, 2013-2021

   17.3. Market Size (US$ Mn) and Forecast by Market Segment, 2022-2028

      17.3.1. By Country

         17.3.1.1. South Africa

         17.3.1.2. Nigeria

         17.3.1.3. Ghana

         17.3.1.4. Ivory Coast

         17.3.1.5. Ivory Coast

         17.3.1.6. Cameroon

         17.3.1.7. Uganda

         17.3.1.8. Sudan

         17.3.1.9. Kenya

         17.3.1.10. Rest of Africa

      17.3.2. By Content Type

      17.3.3. By Access Type

      17.3.4. By Revenue Model

   17.4. Market Attractiveness Analysis

      17.4.1. By Content Type

      17.4.2. By Access Type

      17.4.3. By Revenue Model

   17.5. Market Trends

   17.6. Key Market Participants – Intensity Mapping

   17.7. Drivers and Restraints – Impact Analysis

18. Market Structure Analysis

   18.1. Market Analysis by Tier of Companies

      18.1.1. By Large, Medium, and Small

   18.2. Market Concentration

      18.2.1. By Top 5 and by Top 10

   18.3. Market Share Analysis of Top 10 Players

   18.4. Market Presence Analysis

   18.5. Technology Roadmap

19. Competition Analysis

   19.1. Competition Dashboard

   19.2. Competition Benchmarking

   19.3. Profitability and Gross Margin Analysis By Competition

   19.4. Competition Developments

   19.5. Competition Deep Dive

      19.5.1. Netflix Inc.

         19.5.1.1. Overview

         19.5.1.2. Product Portfolio

         19.5.1.3. Sales Footprint

         19.5.1.4. Competition Benchmarking

         19.5.1.5. Strategy

            19.5.1.5.1. Marketing Strategy

            19.5.1.5.2. Product Strategy

            19.5.1.5.3. Channel Strategy

      19.5.2. Google Inc.

      19.5.3. Apple Inc.

      19.5.4. Amazon.com Inc.

      19.5.5. Akamai Technologies

      19.5.6. IBM Corporation

      19.5.7. Microsoft Corporation

      19.5.8. Limelight Networks

      19.5.9. Roku Inc.

      19.5.10. Hulu

      19.5.11. Facebook Inc.

      19.5.12. Brightcove Inc.

      19.5.13. Kaltura Inc.

      19.5.14. HBO NOW

      19.5.15. ActiveVideo

      19.5.16. LeEco

20. Research Methodology

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List of Tables

Table 01: Global OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 02: Global OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 03: Global OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 04: Global OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 05: Global OTT Content Market Value (US$ Mn) Analysis by Region, 2013-2028

Table 06: North America OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 07: North America OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 08: North America OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 09: North America OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 10: North America OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 11: Latin America OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 12: Latin America OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 13: Latin America OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 14: Latin America OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 15: Latin America OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 16: Western Europe OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 17: Western Europe OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 18: Western Europe OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 19: Western Europe OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 20: Western Europe OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 21: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 22: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 23: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 24: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 25: Eastern Europe OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 26: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 27: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 28: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 29: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 30: SEA and Other APAC OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 31: China OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 32: China OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 33: China OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 34: China OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 35: Japan OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 36: Japan OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 37: Japan OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 38: Japan OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 39: Middle East OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 40: Middle East OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 41: Middle East OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 42: Middle East OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 43: Middle East OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Table 44: Africa OTT Content Market Value (US$ Mn) Analysis by Country, 2013-2028

Table 45: Africa OTT Content Market Value (US$ Mn) Analysis by Content Type, 2013-2028

Table 46: Africa OTT Content Market Value (US$ Mn) Analysis by Video Segment, 2013-2028

Table 47: Africa OTT Content Market Value (US$ Mn) Analysis by Access Type, 2013-2028

Table 48: Africa OTT Content Market Value (US$ Mn) Analysis by Revenue Model, 2013-2028

Sudip Saha
Principal Consultant
LinkedIn
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List of Charts

Figure 01: Worldwide ICT Spending in US$ Bn

Figure 02: Statistics for Telecom Market in Bn

Figure 03: Region-wise Mobile Contribution to GDP

Figure 04: Global OTT Content Market Value (US$ Mn), 2022-2028

Figure 05: Global OTT Content Market Absolute $ Opportunity (US$ Mn), 2022-2028

Figure 06: Global OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 07: Global OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 08: Global OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 09: Global OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 10: Global OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 11: Global OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 12: Global OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 13: Global OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 14: Global OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 15: Global OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 16: Global OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 17: Global OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 18: Global OTT Content Market Share and BPS Analysis by Region - 2022 & 2028

Figure 19: Global OTT Content Market Attractiveness Analysis by Region, 2022-2028

Figure 20: Global OTT Content Market Y-o-Y Growth by Region, 2022-2028

Figure 21: North America OTT Content Market Share and BPS Analysis by Country - 2022 & 2028

Figure 22: North America OTT Content Market Attractiveness Analysis by Country, 2022-2028

Figure 23: North America OTT Content Market Y-o-Y Growth by Country, 2022-2028

Figure 24: North America OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 25: North America OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 26: North America OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 27: North America OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 28: North America l OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 29: North America OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 30: North America OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 31: North America OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 32: North America OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 33: North America OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 34: North America OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 35: North America OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 36: Latin America OTT Content Market Share and BPS Analysis by Country - 2022 & 2028

Figure 37: Latin America OTT Content Market Attractiveness Analysis by Country, 2022-2028

Figure 38: Latin America OTT Content Market Y-o-Y Growth by Country, 2022-2028

Figure 39: Latin America OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 40: Latin America OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 41: Latin America OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 42: Latin America OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 43: Latin America l OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 44: Latin America OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 45: Latin America OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 46: Latin America OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 47: Latin America OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 48: Latin America OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 49: Latin America OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 50: Latin America OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 51: Western Europe OTT Content Market Share and BPS Analysis by Country - 2022 & 2028

Figure 52: Western Europe OTT Content Market Attractiveness Analysis by Country, 2022-2028

Figure 53: Western Europe OTT Content Market Y-o-Y Growth by Country, 2022-2028

Figure 54: Western Europe OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 55: Western Europe OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 56: Western Europe OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 57: Western Europe OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 58: Western Europe OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 59: Western Europe OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 60: Western Europe OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 61: Western Europe OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 62: Western Europe OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 63: Western Europe OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 64: Western Europe OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 65: Western Europe OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 66: Eastern Europe OTT Content Market Share and BPS Analysis by Country - 2022 & 2028

Figure 67: Eastern Europe OTT Content Market Attractiveness Analysis by Country, 2022-2028

Figure 68: Eastern Europe OTT Content Market Y-o-Y Growth by Country, 2022-2028

Figure 69: Eastern Europe OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 70: Eastern Europe OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 71: Eastern Europe OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 72: Eastern Europe OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 73: Eastern Europe OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 74: Eastern Europe OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 75: Eastern Europe OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 76: Eastern Europe OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 77: Eastern Europe OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 78: Eastern Europe OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 79: Eastern Europe OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 80: Eastern Europe OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 81: SEA and Other APAC OTT Content Market Share and BPS Analysis by Country - 2022 & 2028

Figure 82: SEA and Other APAC OTT Content Market Attractiveness Analysis by Country, 2022-2028

Figure 83: SEA and Other APAC OTT Content Market Y-o-Y Growth by Country, 2022-2028

Figure 84: SEA and Other APAC OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 85: SEA and Other APAC OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 86: SEA and Other APAC OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 87: SEA and Other APAC OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 88: SEA and Other APAC OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 89: SEA and Other APAC OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 90: SEA and Other APAC OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 91: SEA and Other APAC OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 92: SEA and Other APAC OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 93: SEA and Other APAC OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 94: SEA and Other APAC OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 95: SEA and Other APAC OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 96: China OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 97: China OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 98: China OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 99: China OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 100: China OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 101: China OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 102: China OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 103: China OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 104: China OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 105: China OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 106: China OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 107: China OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 108: Japan OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 109: Japan OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 110: Japan OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 111: Japan OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 112: Japan OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 113: Japan OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 114: Japan OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 115: Japan OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 116: Japan OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 117: Japan OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 118: Japan OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 119: Japan OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 120: Middle East OTT Content Market Share and BPS Analysis by Country - 2022 & 2028

Figure 121: Middle East OTT Content Market Attractiveness Analysis by Country, 2022-2028

Figure 122: Middle East OTT Content Market Y-o-Y Growth by Country, 2022-2028

Figure 123: Middle East OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 124: Middle East OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 125: Middle East OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 126: Middle East OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 127: Middle East OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 128: Middle East OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 129: Middle East OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 130: Middle East OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 131: Middle East OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 132: Middle East OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 133: Middle East OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 134: Middle East OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 135: Africa OTT Content Market Share and BPS Analysis by Country - 2022 & 2028

Figure 136: Africa OTT Content Market Attractiveness Analysis by Country, 2022-2028

Figure 137: Africa OTT Content Market Y-o-Y Growth by Country, 2022-2028

Figure 138: Africa OTT Content Market Share and BPS Analysis by Content Type - 2022 & 2028

Figure 139: Africa OTT Content Market Attractiveness Analysis by Content Type, 2022-2028

Figure 140: Africa OTT Content Market Y-o-Y Growth by Content Type, 2022-2028

Figure 141: Africa OTT Content Market Share and BPS Analysis by Video Segment - 2022 & 2028

Figure 142: Africa OTT Content Market Attractiveness Analysis by Video Segment, 2022-2028

Figure 143: Africa OTT Content Market Y-o-Y Growth by Video Segment, 2022-2028

Figure 144: Africa OTT Content Market Share and BPS Analysis by Access Type - 2022 & 2028

Figure 145: Africa OTT Content Market Attractiveness Analysis by Access Type, 2022-2028

Figure 146: Africa OTT Content Market Y-o-Y Growth by Access Type, 2022-2028

Figure 147: Africa OTT Content Market Share and BPS Analysis by Revenue Model - 2022 & 2028

Figure 148: Africa OTT Content Market Attractiveness Analysis by Revenue Model, 2022-2028

Figure 149: Africa OTT Content Market Y-o-Y Growth by Revenue Model, 2022-2028

Figure 150: Africa OTT Content Market Share by Revenue Model, 2022(E)

Figure 151: Africa OTT Content Market Share by Revenue Model, 2028(F)

Figure 152: Africa OTT Content Market Share by Duration of Video, 2022(E)

Figure 153: Africa OTT Content Market Share by Duration of Video, 2028(F)

Figure 154: South Africa Video OTT Content Market Share by Regional and International Content, 2022(E)

Figure 155: South Africa Audio OTT Content Market Share by Regional and International Content, 2022(E)

Figure 156: South Africa Games OTT Content Market Share by Regional and International Content, 2022(E)

Figure 157: Nigeria Video OTT Content Market Share by Regional and International Content, 2022(E)

Figure 158: Nigeria Audio OTT Content Market Share by Regional and International Content, 2022(E)

Figure 159: Nigeria Games OTT Content Market Share by Regional and International Content, 2022(E)

Figure 160: Ghana Video OTT Content Market Share by Regional and International Content, 2022(E)

Figure 161: Ghana Audio OTT Content Market Share by Regional and International Content, 2022(E)

Figure 162: Ghana Games OTT Content Market Share by Regional and International Content, 2022(E)

Figure 163: Rest of Africa Video OTT Content Market Share by Regional and International Content, 2022(E)

Figure 164: Rest of Africa Audio OTT Content Market Share by Regional and International Content, 2022(E)

Figure 165: Rest of Africa Games OTT Content Market Share by Regional and International Content, 2022(E)

Figure 166: Iran Video OTT Content Market Share by Regional and International Content, 2022(E)

Figure 167: Iran Audio OTT Content Market Share by Regional and International Content, 2022(E)

Figure 168: Iran Games OTT Content Market Share by Regional and International Content, 2022(E)

Figure 169: Africa OTT Content Market Share by Duration of Video, 2022(E)

Figure 170: Middle East OTT Content Market Share by Duration of Video, 2022(E)

Figure 171: Africa OTT Content Market Share by Audio Offering, 2022(E)

Figure 172: Middle East OTT Content Market Share by Audio Offering, 2022(E)

Figure 173: South Africa OTT VR Market Value (R Mn), 2012-2021

Figure 174: South Africa OTT VR Content Market Value (R Mn), 2016-2021

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