Bottle Carrier Market Outlook from 2024 to 2034

The bottle carrier market share is anticipated to follow a bullish trajectory and reach USD 635.8 million by 2034. The market stood at USD 491.9 million in 2024, exhibiting a CAGR of 2.6% in the forecast period.

The ease in bulk carrying and convenient transport of beverages boost the need for carrier for bottles in the future. Furthermore, the increasing prevalence of internet usage is poised to amplify online retail activities, thereby contributing to a rise in demand for beverage carriers, due to their pivotal role in e-commerce transportation of beverages.

The burgeoning demand within the healthcare sector for vaccines, medications, and biomedical products is significantly influencing the flexible packaging sector. Such use of bulk carriers for veils decrypts a positive outlook for the pharmaceutical transport industry.

The packaging of medications and medical supplies in the healthcare sector is increasingly using carriers, which are preferred for their adaptability, chemical resistance, and affordability. Congregated carriers are expected to have a surge in sales throughout the projection decade, therefore reinforcing their crucial role in the healthcare packaging industry.

Bottle Carrier Industry Assessment

Attributes Key Insights
Historical Size, 2023 USD 474.3 million
Estimated Size, 2024 USD 491.9 million
Projected Size, 2034 USD 635.8 million
Value-based CAGR (2024 to 2034) 2.6%

Retailers are using bottle carriers to make it as easy as possible for customers to buy many bottles at once to increase sales. Beverage carriers are easy to use and provide clients the flexibility to choose from a wide range of brands, product categories, and bottle sizes.

Manufacturers also employ bottle carters for promotional purposes. A few businesses are concentrating on offering a useful pack with a long shelf life. Businesses are anticipated to increase sales and differentiate themselves from the competition by using carriers for bottles.

Flask carriers are designed to securely transport two to six identically sized and shaped bottles. As a result, the need for consumer convenience is opening up new development prospects for the bottle carriers industry across the globe.

The beverage industry has been greatly influenced by the growth of e-commerce and direct-to-consumer sales. Such endeavors have raised demand for safe packaging solutions, especially for fragile items like bottles that are prone to breakage during transportation.

E-commerce platforms are becoming popular because they are convenient, have a large selection of products, and are simple to browse, purchase, and have delivered right to your door. Such appeals to a larger range of customers, including those who are looking for specialty drinks and unusual alcoholic offers.

Because the beverage sector utilizes so many different types of bottles, unique packaging solutions are required. These bottles fit perfectly into carriers, which minimize movement and provide a tight fit, lowering the possibility of damage.

A vital component of online shopping is last-mile delivery, especially for delicate goods like bottles. For the final leg of the delivery voyage, carriers for bottles must provide effective padding and cushioning to safeguard the contents.

Well-designed bottle shippers not only preserve the product but also enhance the whole brand experience, giving a pleasant impression. Direct-to-consumer (D2C) companies rely on the unpacking experience to drive customer pleasure and loyalty.

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Semi Annual Market Update

The bottle carrier market is predicted to grow at a CAGR based on multiple semi-annual periods from 2024 to 2034 in the following table. The industry is expected to grow at a CAGR of 2.9% in the first half (H1) of the decade from 2023 to 2033, and 2.4% in the second half (H2) of the same decade, reflecting a slight decline.

Particular Value CAGR
H1 2.9% (2023 to 2033)
H2 2.4% (2023 to 2033)
H1 2.5% (2024 to 2034)
H2 2.8% (2024 to 2034)

The bottle carrier market's growth trajectory is expected to shift moderately during the next decade. Predictions indicate that the CAGR is likely to rise slightly from 2.4% to 2.5% in the first half (H1) of the period. Following this, the second half (H2) is predicted to have a recovery at a CAGR of 2.8%.

Such a growth trend indicates a 30 BPS comeback in H2, following a 50 BPS fall in CAGR in H1. Analysts in the industry attribute this shift to many factors, including the requirement for bulk packaging in H1, which may have influenced demand. Improvements in bottle shipper machinery, on the other hand, or changes in the H2 market, may drive expansion.

Key Industry Highlights

Brands are Incorporating Personalized Carriers into Products to Attract Customers

The bottle carrier market is experiencing a refreshing wave of innovation with the rise of personalization and customization. Brands are recognizing the potential of these unique carriers for bottles to attract customers and are incorporating them directly into their products. The shift towards personalized carriers, often sleek and minimalist in design, is anticipated to be a growth aspect for the market.

Consumers are increasingly seeking individuality and a sense of self-expression in their purchases. Personalized beverage carriers cater to such desires by offering options for customization, such as adding names, logos, or favorite colors. This not only enhances the user experience but also creates a brand connection that goes beyond the beverage itself.

The sleek and minimalist design trend aligns with modern aesthetics, making these carriers not just functional but also visually appealing. This fusion of practicality and style is likely to resonate with a broad audience, further propelling the market forward.

Popularity of Smart Bulk Packaging Augments the Sales

The bottle carrier market is poised for a potential leap forward with the integration of smart packaging features. By developing carriers for bottles equipped with QR codes, NFC tags, and even temperature-sensitive indicators. Such features elevate the humble carrier into a sophisticated information hub.

The need for QR codes is foreseen to unclose personalized hydration plans or link to brand loyalty programs. The integration of NFC tags that are projected to provide real-time temperature readings ensures optimal beverage enjoyment.

Temperature-sensitive indicators could visually signal when a beverage has reached its ideal temperature. Such development of smart features for carriers is anticipated to boost the consumer base.

The rise of smart carriers offers a promising solution for brands and consumers. Such advanced features are likely to boost customer engagement and loyalty while providing valuable information and an interactive experience. The integration of smart packaging is envisioned to expand the functionality and appeal of carriers for bottles, boosting the market.

Functionality of Premium Bulk Packaging Lift the Travel-size Fun

The bottle carrier market is anticipated to boost the demand for premium options due to the increasing popularity of lightweight, compact, and durable materials. The shift towards sleek, travel-friendly designs signifies a shift away from bulky and cumbersome carriers, catering to the needs of active consumers.

Consumers are looking for high-end carriers for bottles that improve their mobility while providing a plush feel without sacrificing functionality. These travel-friendly, lightweight, small containers are perfect for storing and transporting, and their sturdy construction assurances the safety of the beverages while traveling on the road.

A growing customer desire for elegance and practicality is driving a premiumization spike in the bottle carrier sector. Since there are more high-quality carriers available on the market, such development is anticipated to draw in a new group of discriminating customers.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Bottle Carrier Demand Analysis 2019 to 2023 and Forecast 2024 to 2034

The global demand for carriers for bottles is projected to register a CAGR of 2.1% during the forecast period between 2019 and 2023, reaching a total of USD 474.3 million in 2023.

The desire for customization and mobility is driving a fast transition in the global packaging market. The novel design pattern is in complete harmony with the expanding need for bottling holders in the bottle carrier industry.

Customers may buy and transport many bottles from retail establishments with ease owing to these user-friendly carriers, which may enhance bottle sales and, as a result, raise retailer income.

Moreover, the adaptability of carriers for bottles goes beyond practicality. Their extensive use in the food and beverage and healthcare sectors highlights their adaptability to a wide range of requirements. Carriers for bottles will likely become more and more important in a market that is driven by personalization and portability as the packaging industry develops.

The bottle carrier market is experiencing strong growth due to manufacturers' focus on increased strength and convenience. Such an endeavor allows consumers to handle heavier bottles comfortably, enhancing the user experience. The widespread adoption of flask carriers across various regions is driven by the ease of use.

The novel trends are propelling the market towards a projected CAGR of 2.6% from 2024 to 2034. The shift translates to a significant incremental opportunity of USD 635.8 million over the subsequent decade. Future developments in design, functionality, and material science are anticipated as the industry develops to secure carriers' place as essential beverage transportation equipment.

Market Concentration

Tier 1 enterprises represent a large segment of the global packaging sector, possessing a broad market reach and considerable impact. Some businesses, like Smurfit Kappa and WestRock Company, use their enormous resources and creative talents to push sustainability programs, set industry standards, and define market trends.

They can cater to a wide range of industries and markets, from consumer items to industrial applications, owing to their vast global operations, which help them stay ahead of the competition.

Tier 2 companies feature well-established businesses that serve a variety of industries with a wide range of product offerings, and they have a strong global presence in the market. To stay competitive and satisfy a variety of customer needs across global marketplaces, they use cutting-edge technology and creative solutions. PakTech, Hi-Cone, and American Canning are a few instances.

Tier 3 companies are more specialized, smaller businesses that focus on catering to niche or local customers. They usually only have a small global footprint and offer specialized goods and services to meet the demands of certain clientele. These businesses frequently place a high value on innovation and customization to make sure they satisfy the particular needs of their targeted market groups.

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Country-wise Insights

The section below includes the industry analysis for the bottle carrier market in each of the different nations. With a predicted CAGR of 2.5% until 2034, Spain is expected to maintain its top spot in Europe.

India is predicted to witness a CAGR of 4.7% in the Asia Pacific region by 2034, while China's sector is predicted to develop at a CAGR of 3.7%. According to projections, the Asia Pacific area is anticipated to see growth in the need for bottle shippers in the future.

Countries Value CAGR (2024 to 2034)
United States 1.6%
Canada 1.4%
Italy 1.8%
Spain 2.5%
India 4.7%
China 3.7%

Spanish Alcohol Sector Paves the Way for Premium Beverage Packaging

The alcohol sector of Spain is full of innovative concepts that are driving substantial development in beverage carrier demand. Spanish alcohol producers are always coming up with new tastes and styles, especially for millennial consumers who are becoming more and more interested in these cutting-edge products.

The emphasis on product development drives the need for elegant and practical means of transportation, which in turn drives the demand for premium carriers for bottles.

The market's potential is strengthened by the globalization of society. Online promotions provide consumers with easy access to new alcoholic beverages, which necessitates the continuous demand for effective and aesthetically pleasing carriers.

Because of this, the beverage carrier industry in Spain is anticipated to register a CAGR of 2.5% by 2034, demonstrating the convergence of the need for fashionable and secure transportation with the release of novel alcoholic goods.

E-commerce Packaging Boost Adaption of Bottle Carrier in China

China's growing e-commerce industry is opening up new opportunities for the beverage carrier trade. The surge in online purchase habits is driving the demand for innovative and efficient packing solutions.

Bottled carriers are the perfect solution for managing the demands of e-commerce fulfillment because of their robustness and low weight. It is projected that China's growing preference for e-commerce will significantly increase the country's use of carriers for bottles.

The demand of carriers for bottled drinks in China is anticipated to increase rapidly between 2024 and 2034, averaging 3.7% CAGR. The carriers' ability to meet the demands of e-commerce logistics is what led to the expansion.

Online retailers due to their affordability and ability to protect goods in transit prefer them. The beverage carrier industry is anticipated to benefit greatly from the continuous expansion of China's e-commerce sector.

Need for Ready-to-drink Beverages in India to Fuel Demand

India's fast-paced lifestyle and rising beverage consumption are fueling the country's bottle carrier industry boom. The increasing popularity of easy, ready-to-eat food and beverages among customers due to hectic schedules is driving up demand for portable solutions such as carriers for bottles.

This is in perfect harmony with India's growing preference for bottled beverages. Customers are driving the bottle carrier industry ahead by looking for convenient solutions to carry their beverage purchases.

The beverage carrier industry in India is envisioned to report a CAGR of 4.7% over the next decade, driven by the growing demand for convenient and secure beverage transportation. The market is well-positioned to capitalize on India's booming beverage industry and the increasing on-the-go consumption.

Category-wise Insights

The section that follows contains information on the leading industrial categories. Estimates indicate that in 2024, the plastic material category is expected to achieve a revenue share of 56.9%. Moreover, it is projected that 57.2% of the demand is anticipated to be accounted for packaging of non alcoholic beverages in 2024.

Plastic Bottle Carrier Garners Around 56.9% Share in 2024

Material Plastic
Value Share (2024) 56.9%

While the packaging industry is evolving to meet consumer demands, plastic is anticipated to remain a dominant material within the beverage carrier sector in 2024. Plastic's dominance in the bottle carrier market is due to its durability, functionality, affordability, and adaptability. With a projected revenue share of 56.9%, it is a reliable choice for protecting beverages during transport.

The need for strong, adaptable materials in carriers for bottle production aligns with plastic's properties, ensuring its continued dominance despite sustainability concerns in the broader packaging industry.

Carrier for Bottles Caters the Demand for Packaging of Non Alcoholic Beverages

End Use Non Alcoholic Beverages
Value Share (2024) 57.2%

The rise of the beverage carrier industry presents a significant opportunity for the non-alcoholic beverage sector. As the demand for convenient and secure beverage transportation grows, bottle couriers are poised to fuel the consumption of juices, milk products, carbonated drinks, and water.

The trend is expected to be particularly pronounced in the sustainable carrier segment, which is projected to capture a substantial 57.2% revenue share in 2024. Manufacturers are actively developing innovative and eco-friendly beverage carrier designs to cater to growing demand.

The synergy between sustainable carriers and the non-alcoholic beverage industry presents a fortunate situation for both consumers and the environment. By providing a convenient and responsible way to transport beverages, bottle carriers can play a key role in propelling the non-alcoholic beverage demand forward.

Competitive Landscape

Improvements in production processes are becoming more important for major competitors, which is transforming the bottle carrier industry. It is expected that carriers for bottles with remarkable mechanical strength would be developed with an emphasis on innovation to satisfy the shifting needs of various industries.

These advancements are projected to lead to smaller, lighter containers that better safeguard products in storage and during travel. The focus on efficacy corresponds with the growing need for packaging solutions that are less harmful to the environment.

To gain a competitive edge, market players are employing strategic actions more regularly. Such activities include partnerships, purchases, and joint ventures. Businesses can expand into unexplored regions, diversify their product offerings, and capitalize on one another's advantages by employing strategic approaches.

The enhanced level of collaboration fosters a dynamic trade environment that eventually benefits the bottle carrier industry by encouraging innovation and augmenting the market.

Recent Industry Developments in the Bottle Carrier Market

  • In May 2024, Liberty Coca-Cola Beverages, a Philadelphia-based distributor of Coca-Cola products, is transitioning from plastic bottle carriers to recyclable cardboard, aiming to replace 200,000 pounds of plastic rings annually. The company, which serves restaurants, stores, and retailers in Pennsylvania and New Jersey, is now introducing these new packaging methods.
  • In January 2024, Smurfit Kappa opened a new corrugated packaging factory in Morocco, marking its first venture in the industry, with investments totaling USD 5.1 billion over the past five years for long-term growth and customer support.
  • In April 2023, Starbucks and Brandon Blackwood collaborated to launch a limited-edition Sip and Sling bottle bag collection, featuring RTD Starbucks Pink Drink and Starbucks Paradise Drink, inspired by handcrafted beverages. The bags are designed to carry colorful, refreshing beverages on the go.

Key Players of Bottle Carrier Industry

  • Smurfit Kappa
  • WestRock Company
  • Roberts PolyPro, Inc
  • PakTech
  • Hi-Cone
  • Menasha Packaging
  • Lawson Kegs
  • Lucky Clover Packaging
  • American Canning
  • InnoPak
  • KARLKNAUER
  • Guangzhou Happy Packaging Co., Ltd
  • Qingdao Yilucai Packaging Co., Ltd
  • GWP Packaging
  • E6PR
  • Pak-It-Products
  • Shanghai Woods Packaging Co., Ltd
  • NEPA Carton & Carrier Co. Inc.
  • Brick Packaging
  • WP Beverages Carriers

Key Segments of Bottle Carrier Industry

By Material:

Based on the material, the industry is divided into plastic, paper, and metal.

By Carrying Capacity:

In terms of carrying capacity, the industry is segregated from below 4 bottles, 4 to 6 bottles, and more than 6 bottles.

By End-use:

Based on the end-use of the sector, the demand is categorized into alcoholic beverages and non alcoholic beverages. Alcoholic drinks such as beer, wine, and other spirits are developing the demand. The non alcoholic beverages are further segmented into juices, milk products, carbonated beverages, as well as water.

By Region:

Key countries of North America, Latin America, Europe, East Asia, South Asia, Middle East and Africa (MEA), and Oceania have been covered in the report.

Frequently Asked Questions

What is the future of bottle carrier industry?

The industry is projected to witness CAGR of 2.6% between 2024 and 2034.

What was the valuation of the bottle shipper industry in 2024?

The global industry stood at USD 491.9 million in 2024.

What will the size of beverage carrier industry by 2034?

The global industry is anticipated to reach USD 635.8 million by 2034.

What was the value of the bottle carrier market in 2023?

In 2023, the market is anticipated to be valued at USD 474.3 million.

Who are some prominent manufacturers of global carrier for bottle industry?

Smurfit Kappa, Roberts PolyPro. Inc, and WestRock Company.

Table of Content
1. Executive Summary
2. Industry Introduction, including Taxonomy and Market Definition
3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    6.1. Material
    6.2. Carrying Capacity
    6.3. End Use
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material
    7.1. Plastic
    7.2. Paper
    7.3. Metal
    7.4. Wood
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Carrying Capacity
    8.1. 2 Pack Rings
    8.2. 4 Pack Rings
    8.3. 6 Pack Rings
    8.4. 8 Pack Rings
    8.5. Above 8 Pack Rings
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use
    9.1. Food & Beverage
    9.2. Healthcare
    9.3. Others
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    10.1. North America
    10.2. Latin America
    10.3. Western Europe
    10.4. South Asia
    10.5. East Asia
    10.6. Eastern Europe
    10.7. Middle East & Africa
11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Sales Forecast 2024 to 2034 by Material, Carrying Capacity, and End Use for 30 Countries
19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
20. Company Profile
    20.1. Smurfit Kappa
    20.2. Roberts PolyPro, Inc
    20.3. PakTech
    20.4. WestRock Company
    20.5. Hi-Cone
    20.6. Lawson Kegs
    20.7. Menasha Packaging Company
    20.8. GWP Packaging
    20.9. NEPA Carton & Carrier Co. Inc.
    20.10. Brick Packaging
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