Through centuries of evolution, quilting nowadays reflects a wide spectrum of design styles, subject matter and compositions. The usage of quilt has moved beyond just utilitarian objects or displaying skilled hard work, it is increasingly being used to show individuals personality.
The quilting industry is anticipated to remain strong and thrive due to their growing popularity.According to a survey, the modern quilts have grown in popularity since 2017 when it reflected production capacity less than 10% which is in 2020 reflecting around 15%.
Traditional quilts have also grown from approximately 40% in 2017 to 58% in 2020.Quilts are gaining popularity and widely preferred amid consumers as individuals get a cozy and luxurious feel using them, meanwhile these are easy to handle and clean.
There is a steady rise in demand from the tourism industry catering the needs of tourists. The on-going trend visible in the quilt market is the availability of quilt in varied texture patterns and colors and also creative designs.
Constantly encouraging disclosure amid an abundant pool of people from varied locations, the advent of internet and social media has made sharing quilts amid people instantaneous with relatively minimal effort. This has prompted an increase in sales during the forecast period.
Quilters are getting their inspiration and information from online sources such as websites, online videos and classes, and social media. In addition around two-thirds of dedicated quilters are buying fabrics and materials online.
Technological advancement has paved its way in quilt industry just as other industries. Quilter are now applying digital design techniques to surface designs, creating print-on-demand fabrics, and enhancing and transferring digital photos to fabric in better and new ways.
The quilt market is witnessing a drop in quilt shops as majority of shop owners which were hobbyists are failing. As brick-and-mortar quilt shops are increasingly getting close, the attendance at Quilt Market, the industry’s trade show has further begun to shrink.
This is impacting the markets growth over the forecast period.In order for the market to survive it has to embrace online fabric shop owners as well as sellers by welcoming them to the trade show and offer programming which is explicitly catered to them.
With nationwide lockdown amid COVID-19 pandemic, several manufacturing units are encountering acute labour shortage which has halted the production. As indicated in a survey, several manufacturing units have shown drop in attendance by 40-50% through 2020.
However, the individual or small quilters have reported no change in quilting and are quilting a little or much more as they have sufficient time now than it had in a pre-COVID environment. Manufacturers are rethinking their business strategies such as shifting to online channels to keep the market afloat as consumers are increasingly avoiding in-store purchasing.
North America preserves its leadership in the global quilt market as the region has shown impressive growth in the production and usage of quilts such that it towers over the rest of the nations.
Reports suggest that at present the projected size of the quilting market is around $4.2 Bn, which is slightly up from $4.1 Bn in 2018. The region has the highest numbers of quilters approximately 9-11 Mn, that’s been stable throughout the previous decade.
Asian and European regions are cumulatively foreseeing rapid growth in the global quilt market owing to direct to consumer sales approach as well as growing popularity among younger generations for home décor purposes.
Market Players are focusing on broadening their product portfolio through product innovations and launches. Market players are utilizing ecommerce platforms to boost their market presence and expanding their offerings for consumers.
Endlessbay, a US-based superior home textile brand launched a new line of autumn and spring quilts for individuals seeking high-quality, comfortable home textile products. The new collection highlights 100% organic linen from superior flax grown in Belgium. Hawkins New York launched simple linen quilt (queen), made from 100% Belgium Linen and poly fill. The new collection is stone washed in Portugal and has a relaxed lived in look.
Major market player operating in the quilt market include -
By Product Type
By Application
Quilt Market
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