For millennia, tattoos have been a means of human expression. The fad of getting tattooed, on the other hand, started in the recent decade. The players in the market are focused on providing advanced and clinically hygienic tattoos. The market is set to witness a CAGR of 7.7% during 2021-2031.
What is Driving Demand for Temporary Tattoos?
During the projected period, the spike in desire for creating a glamorous illusion on the skin is expected to fuel temporary tattoo demand, which will drive the market's growth. Tattoo production techniques are predicted to improve as printing technology advances. The industry is also benefiting from continuous advancements in printing technology for the production of decal-based tattoos.
To promote their brands, marketing and advertising agencies use a variety of methods. Customized brand tattoo stickers have become a great way to promote business. Customers are given tattoos at events or social gatherings. Customized tattoos for children are also available to advertise children's brands. Kids are appealing for a temporary tattoo of a favorite character or superhero and such factors are driving the market growth.
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Trends in Temporary Tattoos Likely to Augment Sales
Players giving a range of different designs in the temporary tattoo is a popular trend in the market. The trend of multi-colored anime characters or particular symbols that give out meaningful thought for the viewers is on a high in the market. Such temporary tattoo’s brilliant color and attractive designs have increased the volume of sales.
As a result, better and differential promotional activities and availability and visibility of wide range of products in the retail stores is expected to boost the sales of temporary tattoos.
Impact of COVID-19 on Temporary Tattoos Market
COVID-19 had an immediate impact on the global industry. The manufacturers were directly impacted by the COVID-19 pandemic. Governments in a number of countries had imposed a shutdown to prevent the virus from spreading further.
Travel restrictions, as well as the prohibition of tattoo shops, studios, or beaches, as well as the closure of manufacturing facilities, all had a negative impact on the market. The supply chain was interrupted as a result of the stoppage of industrial plants and trade sanctions.
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US and Canada Temporary Tattoos Market Outlook
North America, particularly the United States, will continue to play a critical role that cannot be overlooked. Any changes in the United States could have an impact on the temporary tattoo market development trend. During the projection period, the market in North America is expected to expand significantly.
The increasing adoption of advanced technologies in this region, as well as the presence of significant players, are expected to provide ample potential possibilities for the market. Moreover, the high number of preference of customers for tattoo in order to fulfill needs of several occasions such as Halloween etc., is a major contributing factor to the ever increasing market in the region.
Europe Demand Outlook for Temporary Tattoos
Despite the fierce competition, investors remain enthusiastic about European region. Owing to the evident global recovery trend more new investments will enter the industry in the future. Moreover, high level of penetration of major players is anticipated to remain as one of the important factor for the growth of the market in the region.
The people in regional countries such as France, Spain, Italy, etc., have shown more interest in such tattoos and are likely to be the main cause of the growth of the market. Furthermore, the high number of millennial population in the region have adopted to such fashion trend that are needed for temporary occasion and has boosted the sales of temporary tattoos in the region.
The growing fashion industry in Europe might be the major factor for the market growth in the region. Apart from that, the growing television industry has led to augmented sales for custom tattoos and specialty temporary tattoos, thus, attracting a high number of customers. The fashion industry in the Europe region is anticipated to remain one of the driving factors for the market growth.
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Who are the Key Manufacturers and Suppliers of Temporary Tattoos?
Some of the leading manufacturers and suppliers of temporary tattoos include
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
