United States Plant Based Meal Kits Market Outlook for 2023 to 2033

The United States plant-based meal kit market size is expected to increase from US$ 875.6 million in 2023 to US$ 3,123.0 million by 2033. Over the forecast period, sales of plant-based meal kit across the United States are likely to rise at a notable CAGR of 13.6% between 2023 and 2033

Key Trends Listed by Future Market Insights (FMI):

  • Rising focus on reducing meat consumption and promoting animal welfare owing to the increasing awareness about animal cruelty is expected to boost the target market
  • Growing consumers’ awareness of the multiple benefits of plant-based diets is likely to uplift plant based meal kit demand in the United States
  • Rise of veganism across the United States and increasing importance of consuming the right vegetables and proteins are positively impacting plant based meal kit sales
  • Availability of a variety of plant based meal kit options to foster market development
  • Adoption of eco-friendly packaging materials to pack meal kits is expected to support market expansion
  • Increase in home cooking across the United States is anticipated to fuel plant based meal kit demand

As more and more people across the United States embrace a vegan lifestyle, popularity of products such as plant-based meals is set to rise rapidly.

Plant based meal kits are a convenient option for consumers looking to adopt a vegan or plant-based diet. They allow customers to prepare delicious plant-based meals at home by providing pre-portioned ingredients and easy-to-follow recipes.

Everything required for making an entire meal, including cooking tips, pre-measured ingredients, and step-by-step instruction are included in plant based meal kits. This allows consumers to whip up a flavorful dish quickly, save time on meal planning & grocery shopping, and reduce food waste.

Plant-based meal kits are categorized into prepared meals and meal kits. The normal kit meals come with pre-measured ingredients and easy-to-follow instructions. Hence, they can be easily cooked with comfort in the kitchen.

Prepared meals, on the other hand, are meals that have been precooked and only need a minimal amount of preparation before eating. They allow consumers to prepare meals without wasting their time in shopping and cooking from scratch.

Plant based meal kits helps consumers to save time and effort and become creative in kitchens. As a result, Future Market Insights (FMI) predicts the United States plant based meal kits industry to thrive rapidly through 2033.

Plant based meal kits are mostly offered under subscription models by companies. However, they can also be purchased from supermarkets, retail stores, convenience stores, and other retail outlets.

Growing popularity of convenient vegan meal prep in the United States due to changing lifestyles and busy lifestyles is expected to fuel plant-based meal kit sales during the forecast period.

Similarly, rising popularity of meal kits due to their better convenience and escalating trend of veganism are expected to will create ample opportunities for plant based meal kit manufacturers.

Plant-based meal kits offer convenience to consumers by minimizing the hassle of preparing a meal. They provide ready-to-eat and ready-to-cook options that substantially reduce the cooking time.

Owing to the surge in demand for vegan products, manufacturers across the United States are making use of multiple online platforms to sell their products. Consumers are now able to order meal kits online that are delivered to them at their doorstep eliminating the need to visit a physical store to purchase the same.

The plant-based meal kits industry is expected to experience significant growth in the United States through 2033. This can be attributed to rising awareness among consumers of the negative environmental effects of animal farming, growing health awareness, and rising demand for quick and simple meals.

The availability of plant-based meal kits across the nation makes it easier for consumers wanting to switch from a chicken or beef diet to a vegetarian or vegan diet. Several companies like Purple Carrot, Green Chef, and Veesto have a wider product offering in plant-based meal kits than chicken or beef meal kits.

Further, meal kit delivery services such as Blue Apron and HelloFresh also help in increasing the visibility of vegan and vegetarian meal kits.

Leading meal kit manufacturers today are focusing on sustainability and reducing their carbon footprint to contribute to a safer future by incorporating the use of eco-friendly packaging materials. These initiatives align with the values of environmentally conscious consumers in the United States.

Key plant-based meal kit manufacturers are also partnered with celebrity chefs, nutritionists, and influencers to exclusively promote their plant-based meal kits over various social media platforms. These collaborations are helping them gain a lot of visibility and attract a lot of attention to the plant-based meal kits segment.

Plant-based meal kits have gained a widespread consumer base in the United States by providing customizable, convenient and sustainable options for consumers looking to try out new things and explore plant-based solutions as an alternative to conventional ones.

Considering the emphasis on fresh, sustainable, and eco-friendly products that meal kits retailers like Gousto promote, meal kits are also viewed as a cheaper and healthier alternative to takeaways and takeouts.

Manufacturers are also prepared multiple meal kits catering to several dietary requirements and restrictions for United States consumers like non-GMO, vegan, vegetarian, free-from, and more.

Attributes Key Insights
Estimated Plant Based Meal Kits Market Value (2023E) US$ 875.6 million
Projected Market Value (2033F) US$ 3,123.0 million
Value-based CAGR (2023 to 2033) 13.6%

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2018 to 2022 United States Plant Based Meal Kits Sales Outlook Compared to Demand Forecast from 2023 to 2033

According to the latest analysis by Future Market Insights (FMI) analysis, plant based meal kit sales grew at a CAGR of 11.2% historically from 2018 to 2022. For the assessment period, the United States plant based meal kits market is forecast to progress at 13.6% CAGR.

Meal kits are viewed as a healthier and less expensive option. They are priced much lower than cooked meals and are hence accessible to all.

Over the projection period, sales of meal kits, especially plant-based ones, are expected to rise rapidly owing to rising demand for a quick and convenient solution.

People across the United States are showing a keen interest in plant based meal kits due to their several advantages including better convenience.

Meal kits have easy-to-follow instructions that can be followed in order to cook the meal. The kits contain pre-portioned sized contents that are simple to prepare and consume. These features of meal kits coupled with rise in veganism are expected to uplift plant based meal kit demand in the United States.

The availability of plant-based meal kit products on e-commerce platforms is emerging as a key factor expected to boost the United States market through 2033.

Through e-commerce platforms, consumers can get their orders delivered to their doorstep. Meal kit delivery services give consumers the privilege to select from a variety of options and recipes.

For working professionals, the convenience of purchasing meal kits from the comfort of home is one of the key reasons for them to shop for meal kits. This has helped consumers develop an attraction towards trying new meal kits.

A recent study conducted by Future Market Insights (FMI) stated that HelloFresh, which is an online food delivery company that offers meal kits, fresh ingredients, recipes, and more such offerings delivered ~45% more meal packages in 2018 as compared to its sale in 2017.

The meal kit industry prospered even during the outbreak of Covid-19 pandemic as it quickly adapted to online and door-step delivery of meals in the early stages of the outbreak.

Modern-day consumers have become very comfortable with home-delivery and ordering everything from home. This has significantly altered the plant-based meal kits sector’s growth with a shift in consumers’ cooking and dining routines.

Consumers today have a strong belief that going to the supermarket now entails a considerably higher risk of coming in contact with a deadly virus or a bacterial infection. As a result, they prefer to order products such as plant based meal kits through online shopping platforms.

Adjacent Markets Overview

Europe Plant-Based Meal Kit:

Attributes Europe Plant-Based Meal Kit
CAGR (2023 to 2033) 10.1%
Market Value (2033) ~US$ 2,789.0 million
Growth Factor Inability of working professionals to cook meals from scratch at home is expected to present lucrative growth opportunities for Europe plant-based meal kit manufacturers.
Opportunity Increasing inclination towards sustainable and environmentally friendly solutions is driving the demand for plant-based meal kits in Europe.
Key Trends Manufacturers are increasingly indulging in mergers and acquisitions with smaller players to diversify their product portfolio and cater to a wider audience

Frozen Ready-Made Meals Market:

Attributes Frozen Ready-Made Meals Market
CAGR (2023 to 2033) 9.3%
Market Value (2033) ~US$ 4,33,455 million
Growth Factor Rising consumption of frozen foods across the globe is expected to boost the frozen ready-made meals market.
Opportunity Rapid urbanization and surging popularity of online grocery are set to create growth prospects for manufacturers through 2033.
Key Trends Growing demand for on-the-go food and shift in consumer preference towards healthy and tasty frozen ready meals are key trends driving market growth currently.

Meal Replacement Bars Market:

Attributes Meal Replacement Bars Market
CAGR (2023 to 2033) 8.0%
Market Value (2033) ~US$ 27.6 billion
Growth Factor Growing awareness about the benefits of nutritious meals and snacks is projected to boost the meal replacement bars industry.
Opportunity Easy availability of a wide range of meal bars that are nutritionally, tasty, healthy, cheap, and most importantly easy to carry is set to fuel sales.
Key Trends Introduction of new meal replacement bars such as gluten-free bars is a key trend expected to foster market development.
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country-wise Insights

Regions North America
Countries United States
CAGR 13.6%
Market Value (2033) US$ 3,123.0 million

Availability of a Wide Variety of Vegan Meal Kits Boosting Sales in the United States

As per Future Market Insights (FMI), the United States plant based meal kits market is expected to top a valuation of around US$ 3,123.0 million by 2033. Overall sales of plant-based meal kits in the United States are likely to rise at a robust CAGR of 13.6% during the forecast period.

The United States market is witnessing strong growth due to rising trend of veganism and growing awareness about animal cruelty. Similarly, availability of a wide variety of plant-based meal kits is expected to boost sales in the country.

As consumers today have become more aware of the amount of animal cruelty that takes place in the market in order to produce meat products, they are switching over to plant-based meals. This is creating lucrative growth opportunities for plant-based meal kit manufacturers.

The impact of the same on the environment is also raising widespread concerns among ordinary consumers. Their focus on health and wellness and growing inclination towards convenient meal options are expected to drive the plant-based meal kits industry in the United States.

Plant based meal kits are generally made of fruits and vegetables, legumes, and other ingredients. As a result, they are becoming ideal alternatives to conventional meal kits. The use of a wide variety of vegetables, fruits, whole grains, and spices gives plant-based meal kits a unique flavor that consumers remember.

Category-wise Insights:

Convenience Offered by Prepared Meal Kits Making them Highly Sought-after

According to Future Market Insights (FMI), prepared plant based meal kit sales are likely to outpace those of meal kits. This is attributable to growing popularity of prepared plant based meal kits on account of their easy-to-prepare and convenient nature.

Prepared plant-based meal kits are becoming the epitome of convenience. They allow consumers to significantly save time and energy by eliminating the need for shopping, preparing, and cooking from scratch.

The rising demand for chef-special cuisines at home is trending among the younger generation. Generation Z and Y consumers use delivery services more frequently than any other consumers. This is the right target audience for start-ups and medium-sized plant based meal kit manufacturers to tap into as they are more open to trying new combinations of flavours and recipes.

The cheaper and more convenient options such as prepared meal kits are a go-to for any millennial consumer. Modern-day consumers are favoring prepared meals due to their benefits, which include cheap and door-step delivery solutions.

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Competitive Landscape

The United States plant based meal kits market is becoming competitive, with more startups and medium sized players entering the market. Several companies are now offering their own version of plant-based meal kits to have their own unique selling points and give something new to consumers.

Plant based meal kit companies are also adopting strategies such as mergers, acquisitions, and collaborations with startups to reach a wider consumer base.

For instance,

  • In April 2021, plant-based brands Dream and WestSoy were acquired by SunOpta to strengthen the company’s plant-based foods and beverages segment.
  • In April 2021, Simple Feast, a plant-based meal kit company debuted in the United States.
  • In 2021, Eleven Madison Park launched vegan meal kit subscription plan. For ~ US$ 150 per month, Eleven Madison home will deliver 100% plant-based ready-to-eat meal kit at customers’ doorstep.
  • In 2020, PEP Kitchen launched seven tasty frozen meals which will be delivered right to customers’ doorstep with the help of Allplants meal delivery service across the United States.

Scope of the Report

Attribute Details
Estimated Market Value (2023) US$ 875.6 million
Projected Market Value (2033) US$ 3,123.0 million
Anticipated Growth Rate (2023 to 2033) 13.6% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Value (US$ Million)
Key Market Segments Covered Product Type, Format, and Distribution Channel, and Country
Key Companies Profiled Purple Carrot; Green Chef; Veestro; Hungryroot; Splendid Spoon; MamaSezz; Plantable; Trifecta Nutrition; Sakara Life; VegReady; Fresh n' Lean; 22 Days Nutrition; PlantPrep; Simply Vegan; Vegan Strong

United States Plant Based Meal Kits Market by Category

By Product Type:

  • Meal Kit
  • Prepared Meal kit

By Format:

  • Chilled
  • Frozen
  • Shelf Stable

By Sales Channel:

  • Store-based retailing
  • Convenience Store
  • Discounters
  • Forecourt Retailers
  • Hypermarkets/ Supermarkets
  • Food Specialist
  • Independent Small Grocers
  • Other Grocery Retailers
  • Online retail

By State:

  • California
  • Texas
  • Florida
  • New York
  • Illinois
  • Ohio
  • North Carolina
  • Michigan
  • Colorado
  • Wisconsin
  • Washington.

Frequently Asked Questions

How big is the United States plant based meal kits industry?

The United States plant based meal kits market size is estimated to reach about US$ 875.6 million in 2023.

What is the projection valuation for the United States plant based meal kits industry by 2033?

The United States plant based meal kits market value is projected to reach US$ 3,123.0 million by 2033.

At what rate is the demand for United States plant based meal kits expected to increase from 2023 to 2033?

Plant based meal kit demand in the United States is expected to increase at a CAGR of around 13.6% through 2033.

What was the historical CAGR of the United States plant based meal kits market?

The United States plant based meal kits industry exhibited a CAGR of around 11.2% from 2018 to 2022.

Which product type is expected to witness higher demand in the market through 2033?

Demand is expected to remain high for prepared meat kits through 2033.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition

3. Market Dynamics

    3.1. Drivers

        3.1.1. Supply Side Drivers

        3.1.2. Demand Side drivers

        3.1.3. Economic Side Drivers

    3.2. Restraints

    3.3. Opportunity

    3.4. Market trends By Region

    3.5. Forecast Factors - Relevance & Impact

    3.6. Key Regulations and Policies

4. Value Chain Analysis

    4.1. Operating margins at each node of the supply chain

    4.2. List of Active Market Participants

5. Market - Pricing Analysis

    5.1. Price Point Assessment by Region

        5.1.1. Manufacturer-Level Pricing

        5.1.2. Distributor Level Pricing

        5.1.3. Retail Level Pricing

    5.2. Price Point Assessment By Product

    5.3. Price Forecast till 2033

6. Market Size (in Value (US$ billion) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    6.1. Historical Market Size (in Value (US$ billion) Analysis , 2018 to 2022

    6.2. Current and Future Market Size (in Value (US$ billion) Analysis, 2023 to 2033

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (in Value (US$ billion) Analysis By Product Type, 2018 to 2022

    7.3. Current and Future Market Size (in Value (US$ billion) Analysis and Forecast By Product Type, 2023 to 2033

        7.3.1. Meal Kit

        7.3.2. Prepared Meal Kit

    7.4. Market Attractiveness Analysis By Product Type

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Format

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (in Value (US$ billion) Analysis By Format, 2018 to 2022

    8.3. Current and Future Market Size (in Value (US$ billion) Analysis and Forecast By Format, 2023 to 2033

        8.3.1. Chilled

        8.3.2. Frozen

        8.3.3. Shelf Stable

    8.4. Market Attractiveness Analysis By Format

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (in Value (US$ billion) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size (in Value (US$ billion) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. Store-based retailing

            9.3.1.1. Convenience Store

            9.3.1.2. Discounters

            9.3.1.3. Forecourt Retailers

            9.3.1.4. Hypermarkets/ Supermarkets

            9.3.1.5. Food Specialist

            9.3.1.6. Independent Small Grocers

            9.3.1.7. Other Grocery Retailers

        9.3.2. Online retail

    9.4. Market Attractiveness Analysis By Sales Channel

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country

    10.1. Introduction

    10.2. Historical Market Size (in Value (US$ billion) Analysis By Region, 2018 to 2022

    10.3. Current Market Size (in Value (US$ billion) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. California

        10.3.2. Texas

        10.3.3. Florida

        10.3.4. New York

        10.3.5. Illinois

        10.3.6. Ohio

        10.3.7. North Carolina

        10.3.8. Michigan

        10.3.9. Colorado

        10.3.10. Wisconsin

        10.3.11. Washington

    10.4. Market Attractiveness Analysis By Region

11. California Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    11.1. Introduction

    11.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    11.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        11.3.1. By Product Type

        11.3.2. By Format

        11.3.3. By Sales Channel

    11.4. Market Attractiveness Analysis

        11.4.1. By Product Type

        11.4.2. By Format

        11.4.3. By Sales Channel

    11.5. Key Takeaways

12. Texas Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction

    12.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    12.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        12.3.1. By Product Type

        12.3.2. By Format

        12.3.3. By Sales Channel

    12.4. Market Attractiveness Analysis

        12.4.1. By Product Type

        12.4.2. By Format

        12.4.3. By Sales Channel

    12.5. Key Takeaways

13. Florida Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    13.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        13.3.1. By Product Type

        13.3.2. By Format

        13.3.3. By Sales Channel

    13.4. Market Attractiveness Analysis

        13.4.1. By Product Type

        13.4.2. By Format

        13.4.3. By Sales Channel

    13.5. Key Takeaways

14. New York Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction

    14.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    14.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        14.3.1. By Product Type

        14.3.2. By Format

        14.3.3. By Sales Channel

    14.4. Market Attractiveness Analysis

        14.4.1. By Product Type

        14.4.2. By Format

        14.4.3. By Sales Channel

    14.5. Key Takeaways

15. Illinois Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction

    15.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    15.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        15.3.1. By Product Type

        15.3.2. By Format

        15.3.3. By Sales Channel

    15.4. Market Attractiveness Analysis

        15.4.1. By Product Type

        15.4.2. By Format

        15.4.3. By Sales Channel

    15.5. Key Takeaways

16. Ohio Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    16.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        16.3.1. By Product Type

        16.3.2. By Format

        16.3.3. By Sales Channel

    16.4. Market Attractiveness Analysis

        16.4.1. By Product Type

        16.4.2. By Format

        16.4.3. By Sales Channel

    16.5. Key Takeaways

17. North Carolina Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    17.1. Introduction

    17.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    17.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        17.3.1. By Product Type

        17.3.2. By Format

        17.3.3. By Sales Channel

    17.4. Market Attractiveness Analysis

        17.4.1. By Product Type

        17.4.2. By Format

        17.4.3. By Sales Channel

    17.5. Key Takeaways

18. Michigan Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    18.1. Introduction

    18.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    18.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        18.3.1. By Product Type

        18.3.2. By Format

        18.3.3. By Sales Channel

    18.4. Market Attractiveness Analysis

        18.4.1. By Product Type

        18.4.2. By Format

        18.4.3. By Sales Channel

    18.5. Key Takeaways

19. Colorado Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    19.1. Introduction

    19.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    19.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        19.3.1. By Product Type

        19.3.2. By Format

        19.3.3. By Sales Channel

    19.4. Market Attractiveness Analysis

        19.4.1. By Product Type

        19.4.2. By Format

        19.4.3. By Sales Channel

    19.5. Key Takeaways

20. Wisconsin Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    20.1. Introduction

    20.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    20.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        20.3.1. By Product Type

        20.3.2. By Format

        20.3.3. By Sales Channel

    20.4. Market Attractiveness Analysis

        20.4.1. By Product Type

        20.4.2. By Format

        20.4.3. By Sales Channel

    20.5. Key Takeaways

21. Washington Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    21.1. Introduction

    21.2. Historical Market Size (US$ billion) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    21.3. Market Size (US$ billion) and Volume Forecast By Market Taxonomy, 2023 to 2033

        21.3.1. By Product Type

        21.3.2. By Format

        21.3.3. By Sales Channel

    21.4. Market Attractiveness Analysis

        21.4.1. By Product Type

        21.4.2. By Format

        21.4.3. By Sales Channel

22. Key Takeaways

23. Market Structure Analysis

    23.1. Asia Pacific Competition - a Dashboard View

    23.2. Industry Structure Analysis

        23.2.1. % tier 1 market players

        23.2.2. % tier 2 market players

        23.2.3. % tier 3 market players

    23.3. Market Company Share Analysis

        23.3.1. For Tier 1 Market Players, 2023

        23.3.2. Company Market Share Analysis of Top 5 Players, By Region

    23.4. Key Participants Market Presence (Intensity Mapping) by Region

24. Competition Analysis

    24.1. Competition Dashboard

    24.2. Competition Benchmarking

    24.3. Competition Deep Dive

        24.3.1. Purple Carrot

            24.3.1.1. Product Portfolio

            24.3.1.2. Product Claim

            24.3.1.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.1.4. Sales Footprint

            24.3.1.5. Strategy Overview

                24.3.1.5.1. Marketing Strategy

                24.3.1.5.2. Product Strategy

                24.3.1.5.3. Channel Strategy

            24.3.1.6. SWOT Analysis

        24.3.2. Green Chef

            24.3.2.1. Product Portfolio

            24.3.2.2. Product Claim

            24.3.2.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.2.4. Sales Footprint

            24.3.2.5. Strategy Overview

                24.3.2.5.1. Marketing Strategy

                24.3.2.5.2. Product Strategy

                24.3.2.5.3. Channel Strategy

            24.3.2.6. SWOT Analysis

        24.3.3. Veestro

            24.3.3.1. Product Portfolio

            24.3.3.2. Product Claim

            24.3.3.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.3.4. Sales Footprint

            24.3.3.5. Strategy Overview

                24.3.3.5.1. Marketing Strategy

                24.3.3.5.2. Product Strategy

                24.3.3.5.3. Channel Strategy

            24.3.3.6. SWOT Analysis

        24.3.4. Hungryroot

            24.3.4.1. Product Portfolio

            24.3.4.2. Product Claim

            24.3.4.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.4.4. Sales Footprint

            24.3.4.5. Strategy Overview

                24.3.4.5.1. Marketing Strategy

                24.3.4.5.2. Product Strategy

                24.3.4.5.3. Channel Strategy

            24.3.4.6. SWOT Analysis

        24.3.5. Splendid Spoon

            24.3.5.1. Product Portfolio

            24.3.5.2. Product Claim

            24.3.5.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.5.4. Sales Footprint

            24.3.5.5. Strategy Overview

                24.3.5.5.1. Marketing Strategy

                24.3.5.5.2. Product Strategy

                24.3.5.5.3. Channel Strategy

            24.3.5.6. SWOT Analysis

        24.3.6. MamaSezz

            24.3.6.1. Product Portfolio

            24.3.6.2. Product Claim

            24.3.6.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.6.4. Sales Footprint

            24.3.6.5. Strategy Overview

                24.3.6.5.1. Marketing Strategy

                24.3.6.5.2. Product Strategy

                24.3.6.5.3. Channel Strategy

            24.3.6.6. SWOT Analysis

        24.3.7. Plantable

            24.3.7.1. Product Portfolio

            24.3.7.2. Product Claim

            24.3.7.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.7.4. Sales Footprint

            24.3.7.5. Strategy Overview

                24.3.7.5.1. Marketing Strategy

                24.3.7.5.2. Product Strategy

                24.3.7.5.3. Channel Strategy

            24.3.7.6. SWOT Analysis

        24.3.8. Trifecta Nutrition

            24.3.8.1. Product Portfolio

            24.3.8.2. Product Claim

            24.3.8.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.8.4. Sales Footprint

            24.3.8.5. Strategy Overview

                24.3.8.5.1. Marketing Strategy

                24.3.8.5.2. Product Strategy

                24.3.8.5.3. Channel Strategy

            24.3.8.6. SWOT Analysis

        24.3.9. Sakara Life

            24.3.9.1. Product Portfolio

            24.3.9.2. Product Claim

            24.3.9.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.9.4. Sales Footprint

            24.3.9.5. Strategy Overview

                24.3.9.5.1. Marketing Strategy

                24.3.9.5.2. Product Strategy

                24.3.9.5.3. Channel Strategy

            24.3.9.6. SWOT Analysis

        24.3.10. VegReady

            24.3.10.1. Product Portfolio

            24.3.10.2. Product Claim

            24.3.10.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.10.4. Sales Footprint

            24.3.10.5. Strategy Overview

                24.3.10.5.1. Marketing Strategy

                24.3.10.5.2. Product Strategy

                24.3.10.5.3. Channel Strategy

            24.3.10.6. SWOT Analysis

        24.3.11. Fresh n' Lean

            24.3.11.1. Product Portfolio

            24.3.11.2. Product Claim

            24.3.11.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.11.4. Sales Footprint

            24.3.11.5. Strategy Overview

                24.3.11.5.1. Marketing Strategy

                24.3.11.5.2. Product Strategy

                24.3.11.5.3. Channel Strategy

            24.3.11.6. SWOT Analysis

        24.3.12. 22 Days Nutrition

            24.3.12.1. Product Portfolio

            24.3.12.2. Product Claim

            24.3.12.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.12.4. Sales Footprint

            24.3.12.5. Strategy Overview

                24.3.12.5.1. Marketing Strategy

                24.3.12.5.2. Product Strategy

                24.3.12.5.3. Channel Strategy

            24.3.12.6. SWOT Analysis

        24.3.13. PlantPrep

            24.3.13.1. Product Portfolio

            24.3.13.2. Product Claim

            24.3.13.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.13.4. Sales Footprint

            24.3.13.5. Strategy Overview

                24.3.13.5.1. Marketing Strategy

                24.3.13.5.2. Product Strategy

                24.3.13.5.3. Channel Strategy

            24.3.13.6. SWOT Analysis

        24.3.14. Simply Vegan

            24.3.14.1. Product Portfolio

            24.3.14.2. Product Claim

            24.3.14.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.14.4. Sales Footprint

            24.3.14.5. Strategy Overview

                24.3.14.5.1. Marketing Strategy

                24.3.14.5.2. Product Strategy

                24.3.14.5.3. Channel Strategy

            24.3.14.6. SWOT Analysis

        24.3.15. Vegan Strong

            24.3.15.1. Product Portfolio

            24.3.15.2. Product Claim

            24.3.15.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.15.4. Sales Footprint

            24.3.15.5. Strategy Overview

                24.3.15.5.1. Marketing Strategy

                24.3.15.5.2. Product Strategy

                24.3.15.5.3. Channel Strategy

            24.3.15.6. SWOT Analysis

        24.3.16. Other Players (On Additional Requests)

            24.3.16.1. Product Portfolio

            24.3.16.2. Product Claim

            24.3.16.3. Revenue by Market Segments (Product Type/Format/Sales Channel/Region)

            24.3.16.4. Sales Footprint

            24.3.16.5. Strategy Overview

                24.3.16.5.1. Marketing Strategy

                24.3.16.5.2. Product Strategy

                24.3.16.5.3. Channel Strategy

            24.3.16.6. SWOT Analysis

25. Assumptions and Acronyms Used

26. Research Methodology

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