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Veggie Meals Market

Market Insights on Veggie Meals covering sales outlook, demand forecast & up-to-date key trends

Veggie Meals Market : Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Veggie Meals Market Overview

According to the latest research by Future Market Insights, the veggie meals market is set to witness steady growth during the forecast period 2021-2031. The veggie meals market will witness steady growth in the long term because it provides a high level of nutrition and protein and also rising consumption of plant-based products have surge its market.

What is Driving the Demand for Veggie Meals?

With further ingredient and processing advances, food manufacturers are enhancing the flavour, texture, and mouthfeel of veggie meals. Consumers around the world are becoming more aware of the importance of eating safe, ethical, and cost-effective foods that have a low environmental impact, which is driving demand for plant-based alternatives such as veggie meals.

There has been a need for rich protein-based food due to the increasing global population and a significant shift in food production and consumption. Also, the demand for veggie meals is expected to expand rapidly as people around the world become more aware of veganism, flexitarianism, and the environmental effects of meat.

Other factors, such as the availability of ready-to-eat (RTE) and frozen veggie meals, as well as comprehensive advertising campaigns by celebrities and athletes promoting the consumption of veggie meals to maintain a healthier lifestyle, are expected to fuel the demand for veggie meals across the globe.

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Key Factors which will Drive Sales of Veggie Meals

One of the primary factors driving veggie meal sales is the increasing incidence of chronic lifestyle diseases, which help to control blood glucose levels and reduce the risk of stroke, obesity, and cancer. Furthermore, to draw a broader customer base and broaden their product range, market players are introducing several premium-quality veggie meals in a variety of flavours and enticing packaging solutions.

Aside from that, several non-governmental organisations are supporting farm animal welfare and raising awareness about the health benefits of an animal-free diet. Veggie meals are becoming more common around the world as rising awareness among people about cruelty against animals and their health in the food industry. Thus, these factors are driving the sale of veggie meals in the coming years.

The US and Canada Veggie Meals Market Outlook

For the perceived health benefits or ethical dilemmas associated with meat production, an increasing portion of the US and Canadian population has either adopted a nonmeat diet or demonstrated a willingness to restrict consumption of animal products. Furthermore, since vegetarians and vegans have been restricted by food selection at traditional cafes and restaurants.

Therefore, the operators have joined the food industry to meet the increasing demands of a growing customer base for food products including vegetables and plant ingredients as a major source of proteins and nutrients and this will help in boosting the demand for veggie meals in U.S and Canada.

Nandini Roy Choudhury
Principal Consultant
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Europe Demand Outlook of Veggie Meals

The demand for convenient meal solutions among European consumers has been steadily increasing and which is helping in propelling the veggie meal market growth in the European region. In Europe, U.K is leading the veggie meals market.

Also, the increased consumer spending on eating out, especially among younger consumers who spend more on eating than the average, will help the European veggie meal market grow even more. As part of a lifestyle change, consumers in the area are becoming more interested in vegan and organic foods.

A significant change has occurred from high-fat foods to low-fat, high-protein vegetables and fruits. Hence, boosting the demand for a veggie meal in the region.

Who are the Key Manufacturers of Veggie Meals

Some of the key market players involved in the veggie meals market are Amy's Kitchen

  • Tasty Bite
  • Nasoya
  • Garden Lites Veggies Made Great
  • Stouffer's
  • Knorr
  • Great Value
  • Kitchens of India
  • Green Giant
  • Morning Star Farms
  • Healthy Choice
  • InnovAsian Cuisine
  • Marie Callender's
  • Thai Kitchen and others

Key market players are bringing new and exciting flavours of veggie meals into the market to satisfy the growing customer base and also the demand for creative products and flavours in many regions.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.

The report also maps the qualitative impact of various market factors on market segments and geographies.

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Veggie Meals Market Segmentation

On Type:

On Storage:

  • Refrigerated
  • Shelf-stable

On End-User:

  • Vegetarian
  • Non-vegetarian
  • Ovo-vegetarian

On Distribution channel:

  • Supermarket/Hypermarket
  • Convenience stores
  • Specialty Stores
  • Online Stores
  • Others

On Region:

  • North America (U.S, Mexico and Canada)
  • Europe (U.K, Germany, Italy and France)
  • Latin America (Brazil, Argentina)
  • Asia Pacific (India, Australia and Rest of Asia Pacific)
  • Middle East & Africa (Saudi Arabia)
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Nandini Roy Choudhury
Principal Consultant
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