Southeast Asia Pet Care Market
The Southeast Asia Pet Care Market is Segmented by Pet Type, Pet Food Category, Veterinary Services, Sales Channel, Product Category and Country. Forecast for 2022 to 2032.
Southeast Asia Pet Care Market Size, Market Forecast and Outlook By FMI
The Southeast Asia pet care market is expected to expand from USD 1.6 billion in 2022 to USD 3.08 billion by 2032. The market is anticipated to register a 6.8% CAGR during the forecast period. Dog food is likely to lead pet food category with a 51.6% share, while supermarkets are projected to account for 36.3% share of the sales channel segment in the base period.
Summary of the Southeast Asia Pet Care Market
- Demand and Growth Drivers
- Rising pet ownership is expected to increase spending on food, hygiene and basic healthcare products.
- Higher disposable income is likely to support wider adoption of mid-priced and premium pet care products.
- Pet humanization is anticipated to increase interest in nutritious food and wellness-oriented care items.
- Product and Segment View
- Dog food is expected to lead the pet food category due to its larger base across household pet ownership.
- Cat food is likely to remain a key category as new product development supports repeat purchase activity.
- Pet products are anticipated to expand faster as owners spend more on hygiene, comfort and accessory items.
- Geography and Competitive Outlook
- Thailand is expected to remain the leading country due to its established base and 43.6% share in the base period.
- The Philippines is likely to record stronger momentum as pet care spending expands from a smaller base.
- Companies with broader supermarket access and pet shop relationships are anticipated to hold stronger shelf positions.
- Analyst Opinion
- Ronak Shah, Principal consultant for Consumer Product at FMI, suggests, “The Southeast Asia pet care market is likely to shift toward brands that can serve both value-focused households and premium pet owners. Companies with wider retail reach and nutrition-led product ranges are expected to gain advantage as pet care becomes a more regular household spending category.”
- Southeast Asia Pet Care Market Value Analysis
- The Southeast Asia pet care market is moving from basic pet ownership spending toward regular wellness-led purchases.
- Revenue is likely to rise as food, hygiene and veterinary service needs become more routine.
- Use is expected to expand as supermarkets remain a major channel for mainstream pet care buying.
- Spending is anticipated to be supported by premium products and rising interest in healthier pet food.
Pet Care Market Share
The Southeast Asia pet care market is estimated at USD 1.6 Billion in 2022 and expected to reach USD 3.08 billion by 2032, reflecting a CAGR of 6.8% during forecast period.
Dog food was valued USD 491.8 million in 2022 with 51.6% market share. It is expected to lose its market share by 30 BPS but maintain its top position through the forecast period.
Cat food is the second largest segment in terms of revenue and will maintain its dominance during the forecast period, owing to new product development in this category.
Pet products is likely to exhibit highest CAGR of 7.1% during 2015-2020 with rising y-o-y growth through the forecast period.
The Southeast Asia pet care market is estimated at USD 952 million in 2014 and expected to reach 1,412.7 million by 2020, reflecting a CAGR of 6.8% during forecast period.
Dog food was valued USD 491.8 million in 2014 with 51.6% market share. It is expected to lose its market share by 30 BPS but maintain its top position through the forecast period. Cat food is the second largest segment in terms of revenue and will maintain its dominance during the forecast period, owing to new product development in this category.
Pet products is likely to exhibit highest CAGR of 7.1% during 2015-2020 with rising y-o-y growth through the forecast period.
Pet Care Market Regional Outlook
he SEA Pet care market is also segmented on the basis of channel which includes supermarket, veterinary clinic, pet shop and others. Supermarket is the largest channel which account for 36.3% market share in 2014 and likely to continue the same momentum in 2020. Despite being the smallest market, other channel is expected to witness highest CAGR of 7.3% during the forecast period.
The key categories of SEA pet care market are economy, mid-priced and premium products. Mid-Price was the largest category in 2014 which accounted for USD 547.2million and is anticipated to expand at a CAGR of 6.5% from 2014-2020.
Despite being the smallest market, premium products accounted for USD 265.0 million in 2014 and it is likely to expand at the highest CAGR of 7.2% during the forecast period.
Geographically, the market is segmented into six countries namely Thailand, Malaysia, Indonesia, Singapore, Philippines and Vietnam. Thailand, Malaysia and Indonesia together constituted more than 80% of the market share in 2014.
Currently, Thailand is the largest market in terms of size with 43.6% market share and is expected to dominate through the forecast period. However, Philippines is anticipate to emerge as the most vibrant market in terms of CAGR followed by Vietnam.
Pet Care Market Key Players
Changing consumer lifestyle and increasing disposable income in Southeast Asian countries is driving increasing acceptance for pets, not only among the high-income group, but also the middle-income group.
Furthermore, rising demands from pet owners for more nutritious, healthy and organic foods for their pets and growth of the pet humanization and increasing adoption of private label brands in countries such as Thailand, Singapore, Indonesia and Malaysia are major factors driving the SEA pet care market.
Some of the market leaders in the SEA pet care market are Mars Inc., Nestle Purina, Zoetis, Merck & Co., among others. The strategic intent of the participants is to build their presence in emerging markets and meet the needs of more customers and pets around the world.
Frequently Asked Questions
What is the Growth Outlook of the Southeast Asia Pet Care Market?
Southeast Asia pet care market is projected to have a CAGR of 6.8% through 2032.
What is the Southeast Asia Pet Care Market Size by 2032?
The Southeast Asia pet care market size is anticipated to be USD 3.08 billion by 2032.
What is the Current Valuation of the Southeast Asia Pet Care Market?
The Southeast Asia pet care market is likely to record a value of USD 1.6 Billion in 2022.
Which Country is likely to Lead the Southeast Asia Pet Care Market?
Thailand is likely to lead the Southeast Asia pet care market.
Table of Content
- 1. Southeast Asia Pet Care Market – Executive Summary
- 2. Research Methodology
- 3. Southeast Asia Pet Care Market Segmentation
- 4. Overall Regional Introduction – Pet Care
- 4.1. Southeast Asia Pet Care Market Value Forecast
- 4.2. Southeast Asia Pet Care Market Value Share by Type, 2022 to 2032 (%)
- 4.2.1. Southeast Asia Pet Care Market Y-o-Y Growth by Type, 2022 to 2032 (%)
- 4.2.2. Southeast Asia Pet Care Market Value Forecast by Type, 2012 to 2020 (USD Million)
- 4.3. Southeast Asia Pet Care Market Value Share by Category, 2022 to 2032 (%)
- 4.3.1. Southeast Asia Pet Care Market Y-o-Y Growth by Category, 2022 to 2032 (%)
- 4.3.2. Southeast Asia Pet Care Market Value Forecast by Category, 2012 to 2020 (USD Million)
- 4.4. Southeast Asia Pet Care Market Value Share by Channel, 2022 to 2032 (%)
- 4.4.1. Southeast Asia Pet Care Market Y-o-Y Growth by Channel, 2022 to 2032 (%)
- 4.4.2. Southeast Asia Pet Care Market Value Forecast by Channels, 2012 to 2020 (USD Million)
- 5. Southeast Asia Pet Care Market Trends
- 6. Southeast Asia Pet Care Market- Drivers & Restraints
- 6.1. Southeast Asia Pet Care Market - Economic Drivers
- 6.2. Southeast Asia Pet Care Market - Supply Side Drivers
- 6.3. Southeast Asia Pet Care Market - Demand Side Drivers
- 6.4. Drivers Impact Analysis
- 6.5. Southeast Asia Pet Care Market - Restraints
- 6.6. Impact Analysis- Restraints
- 7. Country Analysis – Pet Care Market
- 7.1. Southeast Asia Pet Care Market- By Geography
- 7.2. Southeast Asia- Bubble Chart Analysis
- 7.3. Southeast Asia Pet Care Market Value Share, 2022 to 2032 (%)
- 7.3.1. Southeast Asia Pet Care Market, 2022 to 2032 (USD Million)
- 8. Thailand Pet Care Market Value Forecast
- 8.1. Thailand Pet Care Market Value Forecast, 2022 to 2032 (USD Million)
- 8.2. Thailand Pet Care Market Trends
- 8.3. Impact Analysis of Drivers- Thailand
- 8.4. Impact Analysis of Restraints- Thailand
- 8.5. Thailand Pet Care Market Value Share – By Type, 2022 to 2032 (%)
- 8.6. Thailand Pet Care Market Value Forecast - By Type, 2012 to 2020 (USD Million)
- 8.7. Thailand Pet Care Market Value Share – By Category, 2022 to 2032 (%)
- 8.7.1. Thailand Pet Care Market Value Forecast - By Category, 2012 to 2020 (USD Million)
- 8.8. Thailand Pet Care Market Value Share - By Channel, 2022 to 2032 (%)
- 8.8.1. Thailand Pet Care Market Value Forecast - By Channel, 2012 to 2020 (USD Million)
- 9. Malaysia Pet Care Market Value Forecast
- 9.1. Malaysia Pet Care Market Value Forecast, 2022 to 2032 (USD Million)
- 9.2. Malaysia Pet Care Market Trends
- 9.3. Impact Analysis of Drivers- Malaysia
- 9.4. Impact Analysis of Restraints- Malaysia
- 9.5. Malaysia Pet Care Market Value Share – By Type, 2022 to 2032 (%)
- 9.5.1. Malaysia Pet Care Market Value Forecast - By Type, 2012 to 2020 (USD Million)
- 9.6. Malaysia Pet Care Market Value Share – By Category, 2022 to 2032 (%)
- 9.6.1. Malaysia Pet Care Market Value Forecast - By Category, 2012 to 2020 (USD Million)
- 9.7. Malaysia Pet Care Market Value Share – By Channel, 2022 to 2032 (%)
- 9.7.1. Malaysia Pet Care Market Value Forecast - By Channel, 2012 to 2020 (USD Million)
- 10. Indonesia Pet Care Market Value Forecast
- 10.1. Indonesia Pet Care Market Value Forecast, 2022 to 2032 (USD Million)
- 10.2. Indonesia Pet Care Market Trends
- 10.3. Impact Analysis of Drivers- Indonesia
- 10.4. Impact Analysis of Restraints- Indonesia
- 10.5. Indonesia Pet Care Market Value Share – By Type, 2022 to 2032 (%)
- 10.6. Indonesia Pet Care Market Value Forecast - By Type, 2012 to 2020 (USD Million)
- 10.7. Indonesia Pet Care Market Value Share – By Category, 2022 to 2032 (%)
- 10.7.1. Indonesia Pet Care Market Value Forecast - By Category, 2012 to 2020 (USD Million)
- 10.8. Indonesia Pet Care Market Value Share – By Channel, 2022 to 2032 (%)
- 10.9. Indonesia Pet Care Market Value Forecast - By Channel, 2012 to 2020 (USD Million)
- 11. Singapore Pet Care Market Value Forecast
- 11.1. Singapore Pet Care Market Value Forecast, 2022 to 2032 (USD Million)
- 11.2. Singapore Pet Care Market Trends
- 11.3. Impact Analysis of Drivers- Singapore
- 11.4. Impact Analysis of Restraints- Singapore
- 11.5. Singapore Pet Care Market Value Share – By Type, 2022 to 2032 (%)
- 11.6. Singapore Pet Care Market Value Forecast - By Type, 2012 to 2020 (USD Million)
- 11.7. Singapore Pet Care Market Value Share – By Category, 2022 to 2032 (%)
- 11.7.1. Singapore Pet Care Market Value Forecast - By Category, 2012 to 2020 (USD Million)
- 11.8. Singapore Pet Care Market Value Share – By Channel, 2022 to 2032 (%)
- 11.8.1. Singapore Pet Care Market Value Forecast - By Channel, 2012 to 2020 (USD Million)
- 12. Philippines Pet Care Market Value Forecast
- 12.1. Philippines Pet Care Market Value Forecast, 2022 to 2032 (USD Million)
- 12.2. Philippines Pet Care Market Trends
- 12.3. Impact Analysis of Drivers- Philippines
- 12.4. Impact Analysis of Restraints- Philippines
- 12.5. Philippines Pet Care Market Value Share – By Type, 2022 to 2032 (%)
- 12.5.1. Philippines Pet Care Market Value Forecast - By Type, 2012 to 2020 (USD Million)
- 12.6. Philippines Pet Care Market Value Share – By Category, 2022 to 2032 (%)
- 12.6.1. Philippines Pet Care Market Value Forecast - By Category, 2012 to 2020 (USD Million)
- 12.7. Philippines Pet Care Market Value Share – By Channel, 2022 to 2032 (%)
- 12.7.1. Philippines Pet Care Market Value Forecast - By Channel, 2012 to 2020 (USD Million)
- 13. Vietnam Pet Care Market Value Forecast
- 13.1. Vietnam Pet Care Market Value Forecast, 2022 to 2032 (USD Million)
- 13.2. Vietnam Pet Care Market Trends
- 13.3. Impact Analysis of Drivers- Vietnam
- 13.4. Impact Analysis of Restraints- Vietnam
- 13.5. Vietnam Pet Care Market Value Share – By Type, 2022 to 2032 (%)
- 13.5.1. Vietnam Pet Care Market Value Forecast - By Type, 2012 to 2020 (USD Million)
- 13.6. Vietnam Pet Care Market Value Share – By Category, 2022 to 2032 (%)
- 13.6.1. Vietnam Pet Care Market Value Forecast - By Category, 2012 to 2020 (USD Million)
- 13.7. Vietnam Pet Care Market Value Share – By Channel, 2022 to 2032 (%)
- 13.7.1. Vietnam Pet Care Market Value Forecast - By Channel, 2012 to 2020 (USD Million)
- 14. Competitive Landscape
- 14.1. Competition Dashboard
- 14.2. Zoetis
- 14.3. Merck Animal Health
- 14.4. Affinity Pet Care S.A
- 14.5. Nestle Purina Petcare
- 14.6. Qian Hu Corporation
- 14.7. Central Proteinaprima TBK PT
- 14.8. Hill’s Pet Nutrition INC
- 14.9. Thai Union Frozen Products Pcl
- 14.10. Universal Robina Corporation
- 14.11. Mars Pet Care
List of Tables
Table 1: SEA Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)
Table 2: SEA Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)
Table 3: SEA Pet Care Market Value Forecast by Channels, 2012 – 2020 (US$ Million)
Table 4: SEA Pet Care Market, 2013 – 2020 (US$ Million)
Table 5: Thailand Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)
Table 6: Thailand Pet Care Market Value Forecast by Category, 2012 – 2020 (US$ Million)
Table 7: Thailand Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)
Table 8: Malaysia Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)
Table 9: Malaysia Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)
Table 10: Malaysia Pet Care Market Value Forecast by Channel, (US$ Million)
Table 11: Indonesia Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)
Table 12: Indonesia Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)
Table 13: Indonesia Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)
Table 14: Singapore Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)
Table 15: Singapore Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)
Table 16: Singapore Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)
Table 17: Philippines Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)
Table 18: Philippines Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)
Table 19: Philippines Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)
Table 20: Vietnam Pet Care Market Value Forecast by Type, 2012 – 2020 (US$ Million)
Table 21: Vietnam Pet Care Market Value Forecast by category, 2012 – 2020 (US$ Million)
Table 22: Vietnam Pet Care Market Value Forecast by Channel, 2012 – 2020 (US$ Million)
List of Figures
Figure 1: SEA Pet Care Market Value Forecast, 2013-2020
Figure 2: SEA Pet Care Market Value Share by Type, 2013 & 2020 (%)
Figure 3: Y-o-Y Growth Rate – SEA Pet Care market by Type, 2013-2020 (%)
Figure 4: SEA Pet Care Market Value Share by Category, 2013 & 2020 (%)
Figure 5: Y-o-Y Growth Rate – SEA Pet Care market by Category, 2013-2020 (%)
Figure 6: SEA Pet Care Market value Share by Channel, 2013 & 2020 (%)
Figure 7: Y-o-Y Growth Rate – SEA Pet Care market by Channels2013-2020 (%)
Figure 8:By Region Bubble Chart
Figure 9: SEA Pet Care Market Value Share, 2013 & 2020 (%)
Figure 10: Thailand Pet Care Market Value Forecast, 2013-2020
Figure 11: Thailand Pet Care Market Absolute $ Opportunity, 2012 - 2020
Figure 12: Thailand Pet Care Market Value Share by Type, 2013 & 2020 (%)
Figure 13: Thailand Pet Care Market Value Share by Category, 2013 & 2020 (%)
Figure 14: Thailand Pet Care Market Value Share by Channel, 2013 & 2020 (%)
Figure 15: Malaysia Pet Care Market Value Forecast, 2013-2020
Figure 16: Malaysia Pet Care Market Absolute $ Opportunity, 2012 – 2020
Figure 17: Malaysia Pet Care Market Value Share by Type, 2013 & 2020 (%)
Figure 18: Malaysia Pet Care Market Value Share by Category, 2013 & 2020 (%)
Figure 19: Malaysia Pet Care Market Value Share by Channel, 2013 & 2020 (%)
Figure 20: Indonesia Pet Care Market Value Forecast, 2013-2020
Figure 21: Indonesia Pet Care Market Absolute $ Opportunity, 2012 – 2020
Figure 22: Indonesia Pet Care Market Value Share by Type, 2013 & 2020 (%)
Figure 23: Indonesia Pet Care Market Value Share by Channel, 2013 & 2020 (%)
Figure 24: Indonesia Pet Care Market Value Share by Channel, 2013 & 2020 (%)
Figure 25: Singapore Pet Care Market Value Forecast, 2013-2020
Figure 27: Singapore Pet Care Market Value Share by Type, 2013 & 2020 (%)
Figure 28: Singapore Pet Care Market Value Share by Category, 2013 & 2020 (%)
Figure 29: Singapore Pet Care Market Value Share by Channel, 2013 & 2020 (%)
Figure 30: Philippines Pet Care Market Value Forecast, 2013-2020
Figure 31: Philippines Pet Care Market Absolute $ Opportunity, 2012 - 2020
Figure 32: Philippines Pet Care Market Value Share by Type, 2013 & 2020 (%)
Figure 33: Philippines Pet Care Market Value Share by Category, 2013 & 2020 (%)
Figure 34: Philippines Pet Care Value Share by Channel, 2013 & 2020 (%)
Figure 35: Vietnam Pet Care Market Value Forecast, 2013-2020
Figure 36: Vietnam Pet Care Market Absolute $ Opportunity, 2012 - 2020
Figure 37: Vietnam Pet Care Market Value Share by Type, 2013 & 2020 (%)
Figure 38: Vietnam Pet Care Market Value Share by Channel, 2013 & 2020 (%)
Figure 39: Vietnam Pet Care Market Value Share by Channel, 2013 & 2020 (%)
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