BRICS Oral Care Market Projected to Grow Steadily Through 2020 on Account of Increase in Consumer Awareness about Oral Hygiene

Consumer awareness about the importance of personal hygiene has provided an impetus to the global personal care market. The personal care market includes skin care, cosmetics, oral care, toiletries, hair care, and others. It is forecasted that the global personal care market will be worth US$ 685.4 Bn by 2020.

Toothpaste & Toothbrush Segment Dominates the Global Oral Care Market

The global oral care market accounts for 15% of market share of the global personal care market and it is anticipated that by 2020, the market share will increase to 20%. In 2014, the global oral care market was estimated to be worth US$ 39.1 Bn and it is projected that it will reach a valuation of US$ 50.8 Bn by 2020, registering a 4.5% CAGR. Demand for toothpastes and toothbrush sectors will play a major role in the growth of the global oral care market.

BRICS Oral Care Market will Expand at a CAGR of 8.4% through 2020

The BRICS oral care market, which represents 28.3% of the global oral care market, is anticipated to witness a CAGR of 8.4% and reach a valuation of US$ 17.3 Bn by 2020. Some of the key drivers for the BRICS oral care market include increase in consumer awareness and growth of the organised retail sector.

Rising income levels among the middle class in BRICS and greater demand for personal care products is also expected to give a boost to the BRICS oral care market.

BRICS Oral Care - Market Segmentation

Primary and secondary are the two broad segments in which the BRICS oral care market is segmented. The primary segment of the BRICS oral care market includes toothbrush and toothpaste, whereas mouth rinse, denture care, dental floss, and others (dental chewing gums, mouth fresheners, and whitening strips) are the secondary segment of the BRICS oral care market.

The toothbrush segment is categorised into:

• Manual toothbrush for specialised/premium
• Mid-tier
• Kids

The toothpaste segment is categorised into:

• Non-gel
• Gel

The mouth rinse is categorised into conventional, organic, and flavoured. Furthermore, the dental floss is categorised into flavoured, unflavoured, waxed, unwaxed, thread, and tape floss. The denture care segment of the BRICS oral care market includes fixtures and dental care products. Whitening strips, dental chewing gums, and mouth fresheners are part of the others segment of the BRICS oral care market.

The toothpaste segment has a high market share of 61.9%, and it is projected that this trend will continue through 2020. New toothpaste offerings, such as whitening toothpastes, sensitive toothpastes, and flavoured gel toothpastes are projected to contribute to the BRICS oral care market.

On the basis of distribution channels, the BRICS oral care market is segmented into:

• Department stores
• Vending machines
• Hypermarkets and supermarkets
• Direct selling
• Specialty stores and pharmacies
• Convenience stores
• General merchandise retailers
• Others

Among these segments, general merchandise retailers, direct selling, and hypermarkets and supermarkets account for the bulk of the market share.

In order to increase product penetration and visibility, it is expected that the key BRICS oral care market players will diversify theirdistribution network. It is also forecasted that all the major companies will aggressively promote their offerings through various media platforms. During the forecast period, the use of digital marketing to promote their new products and introduction of affordable oral care offerings is anticipated to provide a boost to the BRICS oral care market.

Browse full Report of BRICS Oral Care Market: https://www.futuremarketinsights.com/reports/details/brics-oral-care-market-opportunity-assessment