Video marketing is becoming popular medium for B2B marketers because it is an effective way to engage with audiences and increase conversion rates. Studies show that visual content can capture and hold the viewer attention for longer periods than image or text-based content. This is paving the way for B2B marketers to use video to communicate their message more effectively and increase conversion rates with their target audience.
Video marketing has already proved to drive effective conversions. According to HubSpot, video content has the potential to increase conversion rates by up to 80%. This is due to the quality of video to connect with their audience emotionally and leave a long-lasting impact than other forms of content. This increases the chances of action from viewers after watching a video.
Greater Flexibility: Video marketing offers excellent flexibility to businesses to connect with their audience. While conventional marketing methods often require businesses to depend on a specific format or channel, video marketing can be used in many ways such as email marketing, social media, and websites. This ease of flexibility allows businesses to target particular segments of their audience with customized message and content.
Increased Return of Investment: Another factor helping video marketing in revolutionizing the B2B landscape is a high return on investment (ROI). According to Wyzowl, 82% of businesses report that included videos in their marketing tool, provided a good ROI. This is because video marketing allows businesses to communicate their story in a convincing way that connects with their audience. Due to this, businesses can experience higher conversion rates, better customer retention, and improved brand recognition.
Improved SEO: Video marketing can also improve search engine optimization efforts of businesses. According to Moovly, video addition to a website can increase the chances of a front-page Google result by almost 53 times. This means that businesses who incorporate video into their marketing strategies are more likely to be found by potential customers when they search for related keywords or phrases.
Seamless Customer Experience: Video marketing is changing the B2B landscape by improving the customer experience. Videos can provide a more seamless experience than other forms of content. This helps to build a stronger emotional connection with customers. This can provide satisfaction, loyalty, and advocacy to the consumers which will ultimately benefit overall growth of the business.
Several marketers are shifting focus toward using videos for B2B marketing strategies as it enables building an engaging narrative for making a lasting impact on the viewer. In a recent report by Cisco, the demand for video-based content is projected to soar as businesses will seek new strategies to gain a stronger foothold in their respective markets. The report states that about 82% of the Internet traffic around the globe is expected to be driven by videos in the coming years.
Building a brand via creative narratives makes it easy for other businesses to relate to the need of the time. Engaging the viewer at an emotional level and appealing to their business sensibilities is the real challenge, which can be effortlessly conquered by powerful videos. A textbook example of this is “The Wolf” by HP. This video was the computer giant’s approach at making printer security, a rather boring topic, an interesting concept to its rightful customers. Compelling storytelling will be a well-sought after trend amongst content visualizers.
Nothing explains a concept better than visuals. It sheds a bright light on complex technologies and concepts, which enables better retention and recapitulation. An audio-visual impact of the given text complements the imagination of the receiver, fortifying the concept and making it easy to reach a well-informed business decision. Thus, video digital marketing has taken the world by storm. Today, every big and small player is seen focusing on making interesting videos that are laced with humor and excellent commentary to make their point effectively.
To say the least, B2B marketing videos are excellent ways of measuring the reach. Today, websites such as YouTube, Facebook, and Twitter amongst others offer a statistics of videos shared and the interaction garnered through these shares. These valuable insights are an excellent way of gauging the direction of the product or service with the actual end users. Also, showing videos to the actual client opens a platform for an immediate discussion, which again is acts as brilliant measurement tool.
With videos becoming an integral part of the B2B marketing landscape, the bar for content is expected to rise with each passing year. From animation to films made with phones, sky is the limit to what can be achieved through videos. The shifts in the playing field are expected to keep companies on their toes to create better strategies to stay ahead of the game. Thus, videos are not just about filmmaking but more importantly about communicating better and impactful content.
All in all, videos will dictate business sales and operations in the coming years. They will come to define how end users react to the innumerable products and services that are a result of the ongoing research and development.