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Video Marketing to Disrupt B2B Landscape

Mar 31, 2020 | Technology | Future Market Insights

Several marketers are shifting focus toward using videos for B2B marketing strategies as it enables building an engaging narrative for making a lasting impact on the viewer. In a recent report by Cisco, the demand for video-based content is projected to soar as businesses will seek new strategies to gain a stronger foothold in their respective markets. The report states that about 82% of the Internet traffic around the globe is expected to be driven by videos in the coming years.

Unique Format for Storytelling

Building a brand via creative narratives makes it easy for other businesses to relate to the need of the time. Engaging the viewer at an emotional level and appealing to their business sensibilities is the real challenge, which can be effortlessly conquered by powerful videos. A textbook example of this is “The Wolf” by HP. This video was the computer giant’s approach at making printer security, a rather boring topic, an interesting concept to its rightful customers. Compelling storytelling will be a well-sought after trend amongst content visualizers.

Channelizing Power of Audio Visual Entertainment

Nothing explains a concept better than visuals. It sheds a bright light on complex technologies and concepts, which enables better retention and recapitulation.  An audio-visual impact of the given text complements the imagination of the receiver, fortifying the concept and making it easy to reach a well-informed business decision. Thus, video digital marketing has taken the world by storm. Today, every big and small player is seen focusing on making interesting videos that are laced with humor and excellent commentary to make their point effectively.

Convenient Measuring Tool

To say the least, B2B marketing videos are excellent ways of measuring the reach. Today, websites such as YouTube, Facebook, and Twitter amongst others offer a statistics of videos shared and the interaction garnered through these shares. These valuable insights are an excellent way of gauging the direction of the product or service with the actual end users. Also, showing videos to the actual client opens a platform for an immediate discussion, which again is acts as brilliant measurement tool.

Creating Impactful Content

With videos becoming an integral part of the B2B marketing landscape, the bar for content is expected to rise with each passing year. From animation to films made with phones, sky is the limit to what can be achieved through videos. The shifts in the playing field are expected to keep companies on their toes to create better strategies to stay ahead of the game. Thus, videos are not just about filmmaking but more importantly about communicating better and impactful content.

All in all, videos will dictate business sales and operations in the coming years. They will come to define how end users react to the innumerable products and services that are a result of the ongoing research and development.