The employee engagement market is projected to be worth US$ 803.0 Million in 2024. The market is anticipated to reach US$ 3,603.9 Million by 2034. The market is further expected to surge at a CAGR of 16.2% during the forecast period 2024 to 2034.
Attributes | Key Insights |
---|---|
Employee Engagement Market Estimated Size in 2024 | US$ 803.0 Million |
Projected Market Value in 2034 | US$ 3,603.9 Million |
Value-based CAGR from 2024 to 2034 | 16.2% |
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Employees expect personalized experiences and tailored communication from their employers. Employee engagement platforms are offering features that allow organizations to customize content, recognition programs, and feedback mechanisms to better meet the diverse needs and preferences of their workforce.
The scope for employee engagement rose at a 15.4% CAGR between 2019 and 2023. The global market is anticipated to grow at a moderate CAGR of 16.2% over the forecast period 2024 to 2034.
There was a significant uptake of technology driven solutions for employee engagement, during the period. Companies increasingly invested in platforms and tools that facilitate communication, collaboration, feedback, and recognition among employees.
Organizations prioritized enhancing the overall employee experience by implementing initiatives focused on well being, work life balance, career development, and inclusivity. Employee engagement strategies became more holistic, encompassing all aspects of the employee journey.
The rise of remote and distributed workforces reshaped the landscape of employee engagement. Organizations adapted their approaches to accommodate remote employees, leveraging technology to maintain connectivity, foster team collaboration, and support virtual team building.
Organizations will increasingly adopt agile methodologies and practices to foster agility, resilience, and innovation. Employee engagement initiatives will align with agile principles, emphasizing flexibility, experimentation, and continuous improvement.
The use of data analytics and predictive modeling will become more sophisticated, enabling organizations to anticipate trends, forecast outcomes, and preemptively address engagement challenges. Employee engagement platforms will offer advanced analytics capabilities, providing actionable insights for decision makers.
Companies are increasingly recognizing the importance of employee well being and its impact on engagement. Organizations are investing in tools and strategies to support mental and physical health of their employees, with the rise of remote work and the blurring of boundaries between work and personal life.
Implementing new employee engagement strategies and technologies often requires organizational change. Resistance to change from employees, managers, or leadership can hinder adoption and effectiveness of engagement initiatives.
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The below table showcases revenues in terms of the top 5 leading countries, spearheaded by Australia and New Zealand, and Japan. The countries are expected to lead the market through 2034.
Countries | Forecast CAGRs from 2024 to 2034 |
---|---|
The United States | 13.1% |
Germany | 15.7% |
Japan | 17.4% |
China | 16.7% |
Australia and New Zealand | 19.7% |
The employee engagement market in the United States expected to expand at a CAGR of 13.1% through 2034. The shift towards remote work has highlighted the importance of effective employee engagement strategies for distributed teams. There is an increased demand for tools and platforms that facilitate communication, collaboration, and connection among remote employees, as more companies adopt remote and hybrid work models.
Organizations are increasingly recognizing the importance of prioritizing employee well being to enhance engagement and productivity. Employers are investing in employee assistance programs, mental health resources, wellness initiatives, and work life balance policies to support the holistic well being of their workforce.
The employee engagement market in Germany is anticipated to expand at a CAGR of 15.7% through 2034. Germany is undergoing a digital transformation across industries. There is a growing demand for employee engagement tools and platforms that facilitate communication, collaboration, and productivity in digital work environments, as companies digitize their operations and embrace technology driven solutions.
Germany has stringent labor laws and regulations that govern employee rights and workplace conditions. Employers are mandated to prioritize employee engagement, health, and safety in compliance with labor standards, creating a conducive environment for the adoption of employee engagement solutions and best practices.
Employee engagement trends in China are taking a turn for the better. A 16.7% CAGR is forecast for the country from 2024 to 2034. Employers are focused on talent retention strategies, with increased job mobility among Chinese workers. Employee engagement initiatives that prioritize career development, provide opportunities for advancement, and recognize employee contributions are critical for retaining key talent and reducing turnover.
Chinese workplaces are experiencing cultural shifts, particularly among younger generations entering the workforce. Millennials and Gen Z employees value factors such as meaningful work, work life balance, and opportunities for personal growth and development. Employers are adapting their employee engagement strategies to align with the preferences and expectations of these younger workers.
The employee engagement market in Japan is poised to expand at a CAGR of 17.4% through 2034. The country places a strong emphasis on work culture, including employee satisfaction, loyalty, and engagement. There is a growing demand for employee engagement solutions and practices that enhance workplace satisfaction and productivity, as companies recognize the importance of fostering positive work environments.
Japan faces demographic challenges, including an aging workforce and declining birth rates. Employers are focused on talent retention strategies to address skills shortages and maintain competitiveness. Employee engagement initiatives that foster career development, provide opportunities for skill enhancement, and recognize employee contributions are key for retaining top talent.
The employee engagement market in Korea is anticipated to expand at a CAGR of 19.7% through 2034. Both Australia and New Zealand are early adopters of technology and digital solutions. Companies in these countries are leveraging technology driven tools and platforms to enhance communication, collaboration, and employee engagement. Digital communication tools, collaboration software, and employee feedback platforms are in high demand as organizations embrace digital transformation.
Employers in Australia and New Zealand recognize the importance of creating positive employee experiences. From recruitment to offboarding, organizations are investing in employee engagement initiatives that prioritize meaningful work, career development, and opportunities for personal growth. Employee experience platforms and journey mapping tools are increasingly used to enhance the overall employee experience.
The below table highlights how integrated employee engagement software segment is projected to lead the market in terms of solution, and is expected to account for a share of 53.5% in 2024.
Based on deployment, the cloud based segment is expected to account for a share of 48.0% in 2024.
Category | Market Share in 2024 |
---|---|
Integrated Employee Engagement Platform | 53.5% |
Cloud Based | 48.0% |
Based on solution segment, under the software segment, the integrated employee engagement platform sub segment is expected to continue dominating the employee engagement market.
Integrated employee engagement platforms offer a comprehensive suite of features and functionalities designed to address various aspects of employee engagement, including communication, collaboration, recognition, feedback, and performance management.
Organizations are increasingly seeking unified solutions that consolidate disparate tools and streamline engagement initiatives across the entire employee lifecycle. The platforms seamlessly integrate with existing HR systems, communication tools, and productivity software, providing a cohesive user experience and eliminating the need for manual data entry and synchronization.
The integration enables real time access to employee data, streamlines administrative processes, and enhances data accuracy and consistency. The integrated platforms centralize employee data and engagement metrics in one accessible location, enabling organizations to gain holistic insights into workforce dynamics, sentiment trends, and engagement levels.
In terms of deployment, the cloud based segment is expected to continue dominating the employee engagement market, attributed to several key factors. Cloud based solutions offer scalability, allowing organizations to easily scale their employee engagement initiatives up or down based on changing needs and workforce dynamics. The flexibility enables organizations to adapt to growth, expansion, or seasonal fluctuations without significant infrastructure investments.
Cloud based deployment models typically operate on a subscription or pay as you go basis, eliminating the need for upfront hardware and infrastructure costs. Organizations can benefit from lower total cost of ownership and predictable operating expenses, making cloud based solutions an attractive option for businesses of all sizes.
The competitive landscape of the employee engagement market is characterized by a diverse array of vendors offering a wide range of solutions and services aimed at enhancing employee satisfaction, productivity, and organizational performance. The market is highly dynamic and competitive, driven by evolving workforce dynamics, technological advancements, and shifting organizational priorities.
Key Development
Attribute | Details |
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Estimated Market Size in 2024 | US$ 803.0 Million |
Projected Market Valuation in 2034 | US$ 3,603.9 Million |
Value-based CAGR 2024 to 2034 | 16.2% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ Million |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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The employee engagement market is projected to reach a valuation of US$ 803.0 Million in 2024.
The employee engagement industry is set to expand by a CAGR of 16.2% through 2034.
The employee engagement market is forecast to reach US$ 3,603.9 Million by 2034.
Australia and New Zealand are expected to be the top performing market, exhibiting a CAGR of 19.7% through 2034.
Integrated employee engagement segment is preferred, and is expected to account for a shared of 53.5% in 2024.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034 5.3.1. Software 5.3.1.1. Integrated Platform 5.3.1.2. Unified Communications Software 5.3.1.3. Enterprise Social Intranet Software 5.3.1.4. Employee Recognition & Reward Software 5.3.1.5. Employee Performance Management Software 5.3.1.6. Others 5.3.2. Services 5.3.2.1. Consulting Services 5.3.2.2. Integration & Implementation 5.3.2.3. Support & Maintenance 5.3.2.4. Training & Development 5.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Deployment 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Deployment, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment, 2024 to 2034 6.3.1. Cloud-Based 6.3.2. On-Premises 6.4. Y-o-Y Growth Trend Analysis By Deployment, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Deployment, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Enterprise Size 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2024 to 2034 7.3.1. Small and Mid-Sized Enterprises (SMEs) 7.3.2. Large Enterprises 7.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Enterprise Size, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Industry 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2024 to 2034 8.3.1. IT & Telecom 8.3.2. BFSI 8.3.3. Retail 8.3.4. Healthcare 8.3.5. Manufacturing 8.3.6. Others 8.4. Y-o-Y Growth Trend Analysis By Industry, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Industry, 2024 to 2034 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Solution 10.2.3. By Deployment 10.2.4. By Enterprise Size 10.2.5. By Industry 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Solution 10.3.3. By Deployment 10.3.4. By Enterprise Size 10.3.5. By Industry 10.4. Key Takeaways 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Solution 11.2.3. By Deployment 11.2.4. By Enterprise Size 11.2.5. By Industry 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Solution 11.3.3. By Deployment 11.3.4. By Enterprise Size 11.3.5. By Industry 11.4. Key Takeaways 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Solution 12.2.3. By Deployment 12.2.4. By Enterprise Size 12.2.5. By Industry 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Solution 12.3.3. By Deployment 12.3.4. By Enterprise Size 12.3.5. By Industry 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Solution 13.2.3. By Deployment 13.2.4. By Enterprise Size 13.2.5. By Industry 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Solution 13.3.3. By Deployment 13.3.4. By Enterprise Size 13.3.5. By Industry 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Solution 14.2.3. By Deployment 14.2.4. By Enterprise Size 14.2.5. By Industry 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Solution 14.3.3. By Deployment 14.3.4. By Enterprise Size 14.3.5. By Industry 14.4. Key Takeaways 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Solution 15.2.3. By Deployment 15.2.4. By Enterprise Size 15.2.5. By Industry 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Solution 15.3.3. By Deployment 15.3.4. By Enterprise Size 15.3.5. By Industry 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Solution 16.2.3. By Deployment 16.2.4. By Enterprise Size 16.2.5. By Industry 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Solution 16.3.3. By Deployment 16.3.4. By Enterprise Size 16.3.5. By Industry 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2023 17.1.2.1. By Solution 17.1.2.2. By Deployment 17.1.2.3. By Enterprise Size 17.1.2.4. By Industry 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2023 17.2.2.1. By Solution 17.2.2.2. By Deployment 17.2.2.3. By Enterprise Size 17.2.2.4. By Industry 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2023 17.3.2.1. By Solution 17.3.2.2. By Deployment 17.3.2.3. By Enterprise Size 17.3.2.4. By Industry 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2023 17.4.2.1. By Solution 17.4.2.2. By Deployment 17.4.2.3. By Enterprise Size 17.4.2.4. By Industry 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2023 17.5.2.1. By Solution 17.5.2.2. By Deployment 17.5.2.3. By Enterprise Size 17.5.2.4. By Industry 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2023 17.6.2.1. By Solution 17.6.2.2. By Deployment 17.6.2.3. By Enterprise Size 17.6.2.4. By Industry 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2023 17.7.2.1. By Solution 17.7.2.2. By Deployment 17.7.2.3. By Enterprise Size 17.7.2.4. By Industry 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2023 17.8.2.1. By Solution 17.8.2.2. By Deployment 17.8.2.3. By Enterprise Size 17.8.2.4. By Industry 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2023 17.9.2.1. By Solution 17.9.2.2. By Deployment 17.9.2.3. By Enterprise Size 17.9.2.4. By Industry 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2023 17.10.2.1. By Solution 17.10.2.2. By Deployment 17.10.2.3. By Enterprise Size 17.10.2.4. By Industry 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2023 17.11.2.1. By Solution 17.11.2.2. By Deployment 17.11.2.3. By Enterprise Size 17.11.2.4. By Industry 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2023 17.12.2.1. By Solution 17.12.2.2. By Deployment 17.12.2.3. By Enterprise Size 17.12.2.4. By Industry 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2023 17.13.2.1. By Solution 17.13.2.2. By Deployment 17.13.2.3. By Enterprise Size 17.13.2.4. By Industry 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2023 17.14.2.1. By Solution 17.14.2.2. By Deployment 17.14.2.3. By Enterprise Size 17.14.2.4. By Industry 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2023 17.15.2.1. By Solution 17.15.2.2. By Deployment 17.15.2.3. By Enterprise Size 17.15.2.4. By Industry 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2023 17.16.2.1. By Solution 17.16.2.2. By Deployment 17.16.2.3. By Enterprise Size 17.16.2.4. By Industry 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2023 17.17.2.1. By Solution 17.17.2.2. By Deployment 17.17.2.3. By Enterprise Size 17.17.2.4. By Industry 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2023 17.18.2.1. By Solution 17.18.2.2. By Deployment 17.18.2.3. By Enterprise Size 17.18.2.4. By Industry 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2023 17.19.2.1. By Solution 17.19.2.2. By Deployment 17.19.2.3. By Enterprise Size 17.19.2.4. By Industry 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2023 17.20.2.1. By Solution 17.20.2.2. By Deployment 17.20.2.3. By Enterprise Size 17.20.2.4. By Industry 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2023 17.21.2.1. By Solution 17.21.2.2. By Deployment 17.21.2.3. By Enterprise Size 17.21.2.4. By Industry 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2023 17.22.2.1. By Solution 17.22.2.2. By Deployment 17.22.2.3. By Enterprise Size 17.22.2.4. By Industry 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2023 17.23.2.1. By Solution 17.23.2.2. By Deployment 17.23.2.3. By Enterprise Size 17.23.2.4. By Industry 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Solution 18.3.3. By Deployment 18.3.4. By Enterprise Size 18.3.5. By Industry 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Cisco Systems 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.2. IBM Corporation 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.3. Microsoft Corporation 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.4. Google 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.5. Bitrix24 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.6. Atlassian Corporation Plc 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.7. Xoxoday 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.8. Connecteam 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.9. Officevibe (GSoft Group Inc.) 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.10. ContactMonkey Inc. 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.11. Lattice 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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