Community engagement platforms are used to create and maintain a space for productive discussion among community members. The platform allows community members to share their thoughts, ideas, and concerns across all the community members.
It is a single platform where people, governments and organizations work collaboratively to create sustainable visions for their community’s future. The platform provides a safe and accessible place for people to contribute to the conversation free from the limitations of a public forum.
Businesses are continuously incorporating community engagement strategies to improve their marketing activities. The platform drives more leads, improve brand loyalty, and increase user retention.
The continuous rise in adoption of community engagement platforms to increase brand awareness & loyalty among customers would drive the market growth in coming years.
Impact of COVID-19 Pandemic Outbreak on Community Engagement Platform Market
Coronavirus pandemic has not only changed the way of economies that are functioning now, but has forced the global teams and industries to change the way of managing their workforces.
It has become very critical to communicate and provide the right people with the most accurate information during the pandemic. A community engagement platform is an easy way to quickly communicate relevant, accurate information across a wide variety of audiences.
The community engagement platform market has shown significant growth during the pandemic, it is expected that the growth will increase by nearly 4% - 6% in Q1-Q3 2020.
Amid covid-19, the adoption of the community engagement platform has increased across various industry verticals including government, education, entertainment, sports and among others. It is expected that it will continue to become a mainstay in the post-pandemic world as well.
Community Engagement Platform Market: - Market Dynamics
The Need to Increase Visibility and Understanding between Communities
With the global rise in deepening and expanding public engagement, the importance of community engagement platform has become pivotal for well-functioning and achieving better decisions.
The platform enables healthy relationships between business entities and communities and make community engagement not only desirable, but necessary and viable to lead to more equitable, sustainable decisions and improve the livability of local communities.
Community engagement platform increases the visibility and understanding of issues and empowers communities to have their say over decisions that affect their lives, their towns, cities and neighborhoods. Thus, the community engagement is important for individuals, public organizations, and governments alike.
Increasing Adoption of Community Engagement Platform among Government Organizations.
In order to have a functioning, thriving, and productive relationship between citizens and government, there needs to be a collaborative platform both the entities can develop, share, and execute the decisions. The community engagement platform connects government agencies with their citizens to share important information, solicit feedback, and provide transparency into decisions and operations.
The platform allows citizens to stay engaged in ongoing community improvement efforts, legislative decisions, and available resources. It enables residents to directly communicate and engage with government authorities, and experience responsive government at the interpersonal level. The platform helps to manage and analyze the results to determine where improvements can be made.
The platform includes a number of tools that can be used to facilitate communication with citizens via all their preferred channels – from email to SMS, or from fax to voice and also able to facilitate posting to social media to further increase engagement. The rising adoption of community engagement platforms by government authorities would propel the growth of the community engagement platform market.
Regional Overview: North America to Dominant the Community Engagement Platform Market
North America is expected to dominate the global community engagement platform market during the forecast period, owing to high demand for a seamless community experience witnessed from the end-users and the increasing implementation of community engagement platform by various enterprises, in the region.
Asia Pacific (including Japan and China) and Europe are expected to follow North America in the global community engagement platform market.
China is, however, expected to exhibit highest growth rate during the forecast period owing to increasing penetration of internet, enabling the implementation of community engagement platform, across various enterprises of the region.
Increasing establishments of SMBs is further expected to supplement the demand for community engagement platform, in the region. Besides this, Latin America is also expected to witness a significant growth rate during the forecast period.
Community Engagement Platform Market: - Key Players
Key players in the community engagement platform market are focusing on product innovation and strategic partnerships with the regional vendors to collaborate for offering advanced community engagement platform solution and services to effectively conduct online surveys.
The major players offering community engagement platform solutions include
- Vanilla Forums
- Higher Logic
- Bang the Table
Community Engagement Platform Market: - Segmentation
By Component :
- Community Engagement Platform
- Professional Services
- Training and Education
- Support and Maintenance
- Managed Services
- Professional Services
By Deployment Mode :
By Industry :
- Government and Public Utilities
- Healthcare and Hospitality
- Media and Entertainment
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