The global community engagement platform market is predicted to garner a revenue of about US$ 2,761.9 million by 2033, up from US$ 608.4 million in 2023 with a CAGR of 16.3% during the forecast period.
The adoption of community engagement platform has been gaining momentum as the platform provides a safe and accessible place for people to contribute to the conversation free from the limitations of a public forum.
The platform drives more leads, improves brand loyalty, and increases user retention. In addition to this, businesses are continuously incorporating community engagement strategies to improve their marketing activities. The continuous rise in adoption of community engagement platforms to increase brand awareness & loyalty among customers is anticipated to augment the community engagement platform market growth during the forecast period.
| Report Attribute | Details |
|---|---|
| Community Engagement Platform Market Value (2023) | US$ 608.4 million |
| Community Engagement Platform Market Anticipated Forecast Value (2033) | US$ 2,761.9 million |
| Community Engagement Platform Market Projected Growth Rate (2023 to 2033) | 16.3% |
It has become very critical to communicate and provide the right people with the most accurate information during the pandemic and a community engagement platform is an easy way to quickly communicate relevant, accurate information across a wide variety of audiences.
Amid covid-19, the community engagement platform market outlook is positively impacted by various industry verticals including government, education, entertainment, sports and among others. The platform includes a number of tools that can be used to facilitate communication with citizens via all their preferred channels – from email to SMS, or from fax to voice and also able to facilitate posting to social media to further increase engagement.
The rising adoption of community engagement platforms by government authorities would as well propel the growth of the community engagement platform market.
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The Need to Increase Visibility and Understanding between Communities
With the global rise in deepening and expanding public engagement, the importance of community engagement platform has become pivotal for well-functioning and achieving better decisions, in turn positively impacting the community engagement platform market outlook.
The platform enables healthy relationships between business entities and communities and make community engagement not only desirable, but necessary and viable to lead to more equitable, sustainable decisions and improve the livability of local communities. Community engagement platform increases the visibility and understanding of issues and empowers communities to have their say over decisions that affect their lives, their towns, cities and neighborhoods.
Thus, community engagement is important for individuals, public organizations, and governments alike, encouraging many to opt for the same.
Increasing Adoption of Community Engagement Platform among Government Organizations
In order to have a functioning, thriving, and productive relationship between citizens and government, there needs to be a collaborative platform for both the entities to develop, share, and execute the decisions.
The platform allows citizens to stay engaged in ongoing community improvement efforts, legislative decisions, and available resources, which primarily impacts people’s lives. Hence, fuels the demand for community engagement platforms worldwide. Moreover, the market growth is further propelled by the fact that the platform helps to manage and analyze the results to determine where improvements can be made.
FMI anticipated that by 2033, North America could lead the community engagement platform market, primarily because it currently holds a significant global market share of 25.2%. This dominance is a result of the region's increasing acceptance of such solutions and substantial investments in research and development.
The region’s expanding community engagement platform market share can also be owed to high demand for a seamless community experience witnessed from the end-users and the increasing implementation of community engagement platform by various enterprises in the region.
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Following North America's lead, the Europe community engagement platform market is expected to undergo significant growth, as it already held a share of 21.3% in 2022. In the Mission for Climate Change Adaptation Find accessible translations, local and regional levels are where citizen and local stakeholder engagement is organized in the first place.
The Mission is urged by Horizon Europe to mandate that participating regions and their partner organizations set up systems to guarantee the active participation of local stakeholders and residents.
Beginning in 2022, the Mission Implementation Platform develops services on participation, citizen engagement, and governance, including capacity building for local officials and civil society, participation methods, and inclusion approaches.
These services help mobilize support and engagement from citizens. Through accessible communication, co-creation, and bottom-up identification of adaptation priorities, the services enable regions and communities to continuously engage residents.
Additionally, the platform ought to assist in establishing specific procedures for involving individuals, like peer parliaments or citizens' assemblies.
Numerous start-ups are taking birth in the community engagement platform market who are likely to shape the market trends over the forecast period.
Example:
The Amsterdam-based inSided platform for community interaction has announced a €6 million Series A funding round, anchored by the international startup capital firm Ventech and including Fortino Capital and henQ.
The investment comes after winning over big business clients and quickly expanding throughout Europe.
One of the top platforms and service providers for client communities is inSided, which was created in 2010.
The Dutsch start-up assists its customers in increasing profitability and closeness with their customers.
Businesses can connect with their customers using inSided. Customers may ask questions, discover answers, co-create, share experiences, and give product and service ratings with inSided.
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Key players in the community engagement platform market are focusing on product innovation and strategic partnerships with the regional vendors to collaborate for offering advanced community engagement platform solution and services to effectively conduct online surveys.
With a market share of over 15%, Higher Logic ranks among the top global primary manufacturers of community engagement software, along with Granicus and other significant players.
Recent Developments
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 16.3% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ million, Volume in Kilotons and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
In 2023, the market is estimated to be worth US$ 608,4 million.
By 2033, the market is expected to reach US$ 2,761.9 million.
The market to endure at a 16.3% CAGR through 2033.
Rising demand for online civic participation boosts platform development.
With a share of 21.3%, the market in Europe is expected to experience rapid expansion.
With a 25.2% share of the global market, North America dominates.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033 5.3.1. Community Engagement Platform 5.3.2. Services 5.3.2.1. Consulting 5.3.2.2. Training and Education 5.3.2.3. Support and Maintenance 5.3.3. Managed Services 5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Mode, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Mode, 2023 to 2033 6.3.1. Cloud-Based 6.3.2. On-Premises 6.4. Y-o-Y Growth Trend Analysis By Deployment Mode, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Deployment Mode, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Industry , 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry , 2023 to 2033 7.3.1. BFSI 7.3.2. Government and Public Utilities 7.3.3. Healthcare and Hospitality 7.3.4. Retail 7.3.5. Manufacturing 7.3.6. Education 7.3.7. Media and Entertainment 7.3.8. Others 7.4. Y-o-Y Growth Trend Analysis By Industry , 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Industry , 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Component 9.2.3. By Deployment Mode 9.2.4. By Industry 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Component 9.3.3. By Deployment Mode 9.3.4. By Industry 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Component 10.2.3. By Deployment Mode 10.2.4. By Industry 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Component 10.3.3. By Deployment Mode 10.3.4. By Industry 10.4. Key Takeaways 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Component 11.2.3. By Deployment Mode 11.2.4. By Industry 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Component 11.3.3. By Deployment Mode 11.3.4. By Industry 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Component 12.2.3. By Deployment Mode 12.2.4. By Industry 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Component 12.3.3. By Deployment Mode 12.3.4. By Industry 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Component 13.2.3. By Deployment Mode 13.2.4. By Industry 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Component 13.3.3. By Deployment Mode 13.3.4. By Industry 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Component 14.2.3. By Deployment Mode 14.2.4. By Industry 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Component 14.3.3. By Deployment Mode 14.3.4. By Industry 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Component 15.2.3. By Deployment Mode 15.2.4. By Industry 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Component 15.3.3. By Deployment Mode 15.3.4. By Industry 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Component 16.1.2.2. By Deployment Mode 16.1.2.3. By Industry 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Component 16.2.2.2. By Deployment Mode 16.2.2.3. By Industry 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Component 16.3.2.2. By Deployment Mode 16.3.2.3. By Industry 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Component 16.4.2.2. By Deployment Mode 16.4.2.3. By Industry 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Component 16.5.2.2. By Deployment Mode 16.5.2.3. By Industry 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Component 16.6.2.2. By Deployment Mode 16.6.2.3. By Industry 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Component 16.7.2.2. By Deployment Mode 16.7.2.3. By Industry 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Component 16.8.2.2. By Deployment Mode 16.8.2.3. By Industry 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Component 16.9.2.2. By Deployment Mode 16.9.2.3. By Industry 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Component 16.10.2.2. By Deployment Mode 16.10.2.3. By Industry 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Component 16.11.2.2. By Deployment Mode 16.11.2.3. By Industry 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Component 16.12.2.2. By Deployment Mode 16.12.2.3. By Industry 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Component 16.13.2.2. By Deployment Mode 16.13.2.3. By Industry 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Component 16.14.2.2. By Deployment Mode 16.14.2.3. By Industry 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Component 16.15.2.2. By Deployment Mode 16.15.2.3. By Industry 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Component 16.16.2.2. By Deployment Mode 16.16.2.3. By Industry 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Component 16.17.2.2. By Deployment Mode 16.17.2.3. By Industry 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Component 16.18.2.2. By Deployment Mode 16.18.2.3. By Industry 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Component 16.19.2.2. By Deployment Mode 16.19.2.3. By Industry 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Component 16.20.2.2. By Deployment Mode 16.20.2.3. By Industry 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Component 16.21.2.2. By Deployment Mode 16.21.2.3. By Industry 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Component 16.22.2.2. By Deployment Mode 16.22.2.3. By Industry 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Component 16.23.2.2. By Deployment Mode 16.23.2.3. By Industry 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Component 17.3.3. By Deployment Mode 17.3.4. By Industry 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Salesforce 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Microsoft 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. IBM 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Oracle 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. SAP 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Adobe 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Hootsuite 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Sprout Social 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Lithium Technologies 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Vanilla Forums 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. Higher Logic 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.12. Get Satisfaction 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.13. Telligent Systems 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.14. Jive Software 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.15. MyFeelBack 18.1.15.1. Overview 18.1.15.2. Product Portfolio 18.1.15.3. Profitability by Market Segments 18.1.15.4. Sales Footprint 18.1.15.5. Strategy Overview 18.1.15.5.1. Marketing Strategy 18.1.16. Zimbra 18.1.16.1. Overview 18.1.16.2. Product Portfolio 18.1.16.3. Profitability by Market Segments 18.1.16.4. Sales Footprint 18.1.16.5. Strategy Overview 18.1.16.5.1. Marketing Strategy 18.1.17. Verint Systems 18.1.17.1. Overview 18.1.17.2. Product Portfolio 18.1.17.3. Profitability by Market Segments 18.1.17.4. Sales Footprint 18.1.17.5. Strategy Overview 18.1.17.5.1. Marketing Strategy 18.1.18. Nice Systems 18.1.18.1. Overview 18.1.18.2. Product Portfolio 18.1.18.3. Profitability by Market Segments 18.1.18.4. Sales Footprint 18.1.18.5. Strategy Overview 18.1.18.5.1. Marketing Strategy 18.1.19. Clarabridge 18.1.19.1. Overview 18.1.19.2. Product Portfolio 18.1.19.3. Profitability by Market Segments 18.1.19.4. Sales Footprint 18.1.19.5. Strategy Overview 18.1.19.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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Community Engagement Platform Market
