Competitive Analysis of Russia Outbound Tourism Market

Key Players

Competitive Landscape

Competition in Russian outbound travel runs between the airline that supplies the seats, Aeroflot Group, and the tour operators that build packages on charter and scheduled flights, Anex Tour, Pegas Touristik and Coral Travel. Customers compare operators on departure city, destination range, the clarity of inclusions and the support available when plans change.

The operators are spreading across destinations in 2026. Anex Vietnam added charter flights to Da Nang from April 2026 alongside Nha Trang and Phu Quoc, [5] Pegas Misr Vietnam served about 100,000 Russian and CIS visitors in 2025, [5] and Aeroflot Group raised its load factor to 91.4% in the first nine months. [3] Operators that keep routes stable while entry rules change are best placed to hold customers.

Company developments mapped to drivers, trends and opportunities (2026-2036)

Development Driver Trend Opportunity
October 2026: Aeroflot Group reported nine-month international passengers up 12.9% to 11.1 million. [3] International load factor of 91.7%, up 4.4 points. Domestic passengers fell 4.6% to 31.1 million. Expects 55.3 million passengers in 2026.
April 2026: Anex announced Antalya flights from 20 Russian airports for summer 2026. [6] Krasnodar and Kaliningrad added as departure cities. Anex Vietnam served nearly 40,000 visitors to Phu Quoc between October 2025 and April 2026. [5] Charter flights to Da Nang from April 2026.
April 2026: Pegas Touristik announced Antalya flights from 20 cities. [6] Turkish Airlines business class from Moscow and St Petersburg. Pegas Misr Vietnam served about 100,000 Russian and CIS visitors in 2025. [5] A Phu Quoc flight programme from October 2026 to April 2027.
April 2026: Coral Travel announced Antalya flights from 19 Russian airports. [6] Flights to Dalaman, Bodrum and Izmir from Moscow. Services on Turkish Airlines, Pegasus and Southwind. St Petersburg to Dalaman and Bodrum.

Source: Future Market Insights analysis, 2026 to 2036.

Company updates show that departure-city coverage and stable routes separate the leading providers in 2026. Operators that pair wide flight networks with clear inclusions are best placed to hold bookings as destination mix shifts.

How are key market participants positioned in the Russia outbound tourism market?

Aeroflot Group carried 42.2 million passengers in the first nine months of 2026, [3] Anex flies to Antalya from 20 Russian airports, [6] Pegas Touristik from 20 cities [6] and Coral Travel from 19 airports. [6]

What qualification or purchasing requirements matter most to prospective buyers?

Russian travellers look first at whether a direct flight and a visa-free entry exist, then at what the price includes. Organised itineraries suit those who want coordinated support when plans change, while independent travellers keep control of each booking.

Which product or service capabilities distinguish the leading companies?

Aeroflot Group moved capacity from short routes to longer ones, which it cited as a reason for the September decline in domestic traffic, [3] and Pegas Touristik offers Turkish Airlines business class from Moscow and St Petersburg. [6]

How does geographic reach differ among the leading companies?

Anex, Pegas Touristik and Coral Travel all serve Antalya, Bodrum and Dalaman, [6] while Anex and Pegas Touristik also fly Russians to Vietnam. [5] Aeroflot Group’s international network carried 11.1 million passengers in the first nine months of 2026. [3]

Representative Company Overview

Company Positioning Verified Development
Aeroflot Group Russian airline group serving domestic and international routes. [3] Reported nine-month 2026 international passengers up 12.9% to 11.1 million. [3]
Anex Tour Tour operator flying Russians to Turkey and Vietnam. [5][6] Announced Antalya flights from 20 Russian airports for summer 2026. [6]
Pegas Touristik Tour operator with Antalya, Bodrum and Dalaman programmes and a Vietnam programme. [5][6] Planned a Phu Quoc flight programme from October 2026 to April 2027. [5]
Coral Travel Tour operator with flights to Antalya, Dalaman, Bodrum and Izmir. [6] Announced Antalya flights from 19 Russian airports for summer 2026. [6]

Research Methodology

The Russia outbound tourism market assessment was conducted using primary interviews and secondary literature analysis combined with top-down data triangulation to validate market size, segment shares, and competitive positioning.

Future Market Insights

Russia Outbound Tourism Market