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Russia Outbound Tourism Market

From Solo Travel to Road Trips- Outbound Tourism Agencies across Japan, Korea, the U.S., Germany, the U.K., & 30+ Countries to Offer Attractive Packages for Russian Middle-aged, Independent Travelers!

Russia Outbound Tourism Market by Purpose, Booking Channel, Tour Type, Age Group & Region - Forecast 2022 - 2032

Russia Outbound Tourism Market Outlook - 2022-2032

The Russia outbound tourism market is estimated to reach US$ 27,101 Mn in 2022. Sales in the market are expected to grow at a robust 9.4% CAGR from 2022 to 2032. It is anticipated to reach a valuation of nearly US$ 66,299 Mn by the end of 2032.

Russian tourists who travel abroad often choose Turkey as their ideal vacation spot, and one of the most well-liked resort cities is Antalya. Turkey is well-liked because of its easy visa process, affordable costs, and accessibility to all-inclusive vacations.

However, as there are so many affordable package vacations available, Turkey draws more than just travelers who are concerned with costs. The nation draws wealthy Russian travelers due to the abundance availability of top-notch hotels.

Russian citizens who travel to Turkey for business favor using rental apartments and guesthouses over staying in hotels, despite the fact that most business travelers prefer to do so. Turkey's natural and historical legacy, as well as resorts spread out across the nation.

Due to its abundance availability of 5-star hotels and opulent convention facilities, Istanbul serves as a vital hub for foreign investment in Turkey's economic sector. According to a report by the European Travel Commission, Russians frequently travel to Turkey for shopping or to engage in cross-border trade.

Moreover, according to media reports, airlines have been told not to sell any more tickets to men of the military unless they can provide proof of approval to travel from the Russian Ministry of Defense. To support his military's combat in Ukraine, the Russian President ordered a partial mobilization to call up as many as 300,000 reservists to active duty. Many Russian airlines and railways had stopped selling tickets to men belonging to the age group of 18 to 65 years, who can be drafted under the martial law.

According to the European union agency Frontex, since Moscow launched its February 24 offensive, more than 1.4 million Russian citizens have entered the European Union (EU) through its land borders. Approximately the same number returned to Russia from the EU during the same time period.

Similarity in the above-mentioned numbers shows that at least some of the journeys were for leisure purposes such as tourism, rather than to settle in the bloc. More than 519,000 crossings from Russia were made into Finland, while among nearly a quarter of those leaving the country for Europe, 360,000, reached Estonia.

Attribute

Key Insights

Russia Outbound Tourism Market Estimated Size (2022)

US$ 27,101 Mn

Projected Market Valuation (2032)

US$ 66,299 Mn

Value-based CAGR (2022-2032)

9.4%

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2017-2021 Russia Outbound Tourism Market Outlook Compared to 2022-2032 Demand Forecast

The Russian Federation is considered to be one of the most influential markets for international travel. At present, it is expanding at a rapid pace, this trend is set to continue throughout the forecast period. With about 34.3 million outbound trips and US$ 22.3 billion in terms of spending overseas in 2007, Russia is the ninth-largest outbound travel market in the world, according to the European Travel Commission.

Over the decade from 2000 to 2007, travel volume climbed by 9.4% year, but the cost rose by an average of 14% annually. Without a doubt, the pent-up yearning for international travel would significantly contribute to Russians' extreme enthusiasm for travel. All businesses operating in this expanding market will have a competitive advantage by understanding Russian travelers’ digital patterns.

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Comparative Analysis of Adjacent Russia Outbound Tourism Markets

Russia Outbound Tourism Market:

Differentiating Aspects

Russia Outbound Tourism Market

CAGR in 2022-2032

9.4%

Current Valuation in 2022

US$ 27,101 Million

Projected Valuation in 2032

US$ 66,299 Million

Demand Drivers

  • Surging desire of millennials to visit international destinations before they turn 60 is expected to push sales.
  • Availability of remunerative job opportunities and pleasant conditions in various parts of the globe are likely to propel demand in the next ten years.

Hong Kong Outbound Tourism Market:

Differentiating Aspects

Hong Kong Outbound Tourism Market

CAGR in 2022-2032

8.5%

Current Valuation in 2022

US$ 483.0 Million

Projected Valuation in 2032

US$ 1,088.0 Million

Demand Drivers

  • Hong Kong's exceptional integrated transportation system is set to make outbound travel easy, thereby propelling demand.
  • Rising number of Hong Kong citizens who travel domestically and internationally for business and leisure would aid growth.

France Outbound Tourism Market:

Differentiating Aspects

France Outbound Tourism Market

CAGR in 2022-2032

4.3%

Current Valuation in 2022

US$ 33.9 Million

Projected Valuation in 2032

US$ 51.6 Million

Demand Drivers

  • Increasing trend for trekking and sight-seeing in groups across the globe is expected to augment growth.
  • Presence of prominent & stunning tourist attractions and appealing cultural landscapes & destinations would spur growth.
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Top Trends Propelling the Demand for Outbound Tourism Services in Russia

  • “Rising Preference for Weekend Getaways among Russians to Propel the Demand for Outbound Travel”

Russians, excluding public holidays, have access to 28 days of paid vacation time, which is more for northern regions. The New Year's public holiday is the busiest travel season, followed by the summer season. Sometimes, weekend getaways are prolonged by taking a few days off work, and this factor is expected to drive the market in the evaluation period.

Because of the breadth of the Russian Federation, traveling to different areas takes time depending on where a person is located in the country. The flight from Vladivostok to St. Petersburg, for instance, takes approximately 10 hours.

When it comes to weekend vacations, location is even more essential. For example, only people who live close to the border can take relatively low-cost bus journeys to Finland and Estonia. Russian and international tourists thus prefer to travel to and from the country since it is more convenient.

Which are the Factors Hampering Outbound Tourism in Russia?

In 2022, as economic sanctions started to tense and nations started looking for alternatives to Russian oil & gas, the country invaded Ukraine. Therefore, the price of oil broke the crucial level of $100 per barrel.

In response to one of the worst humanitarian crisis that Europe has experienced since the World War II, efforts to aid millions of Ukrainian migrants who are escaping war & violence and traveling west to neighbors like Poland have been put on hold. The absence of high-spending Russian tourists may not stop the recovery, but it will have a significant impact in travel destinations all over the world. It is set to negatively affect Turkey, Thailand, Europe, and the Caribbean.

As a result of the implementation of economic sanctions, closures of the airspace, and flight restrictions, reduction in Russian outbound tourism spending may cause it to fall by as much as 50% below the level of 2021. Global inbound tourism will be significantly impacted in the next ten years if Russian and Ukrainian tourism collapses.

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Market-o-Nomics - Highlighting the Key Trends

A number of influential factors have been identified to stir the soup in the Russia outbound tourism market. Besides the proliferating aspects prevailing in the market, the analysts at FMI have also analyzed the restraining elements, lucrative opportunities, and upcoming threats that can pose a challenge to the progression of the Russia outbound tourism market.

The drivers, restraints, opportunities, and threats (DROTs) identified are as follows:

DRIVERS

  • Russians are very enthusiastic travelers owing to the pent-up demand for foreign travel, which is set to push sales in the market.
  • The Middle East and Asia Pacific are likely to generate high income as Russians are not able to book tickets to many of their favorite destinations in the West due to war-related sanctions on civil aviation.

RESTRAINTS

  • The majority of Russian tourists expect extensive knowledge and punctuality from tour guides and instructors, which may not be fulfilled in certain places.
  • Unlike tourists from many European countries, a small percentage of Russian tourists do not speak fluent English, which may affect their travel experience.

OPPORTUNITIES

  • Hotel occupancy rates are set to remain high throughout the winter season as Russians prefer to take more ski holidays outside traditional holiday times.
  • Key travel agencies can offer Russian-speaking services such as instructors, menus, audio guides, wait staff, and signboards to generate high revenues.

THREATS

  • The average length of stay for a foreign holiday for Russians is 10 nights, and hotels in various other countries may not be able to take such lengthy bookings.
  • Due to the conflict in Ukraine, not many Russians are expected to opt for outbound tourism, and it would drive the need for strong communication campaigns.

Country-wise Insights

Which is the Popular Destination for Russian Outbound Tourists?

“Turkey to be the Most Popular Travel Destination among Russian Overseas Travelers”

Russian tourists who travel abroad opt for Turkey as their vacation spot. One of the most well-liked resort cities is Antalya, as per the study. Due to its easy visa process, affordable costs, and accessibility to all-inclusive vacations, Turkey is expected to be the most favored destinations.

Further, presence of lavish 5-star hotels and opulent convention facilities, Istanbul serves as a vital hub for foreign investment in Turkey's economic sector. According to a report by the European Travel Commission, Russians frequently travel to Turkey for shopping or to engage in cross-border trade.

Category-wise Insights

Which Age Group is More Likely to Travel Overseas from Russia?

“People Belonging to the Age Group of 36 to 45 Years to Take Outbound Tours by 2032”

Based on age group, the 36-45 years’ segment is likely to generate the largest share of 28% in the Russia outbound tourism market during the forecast period, followed by the 46-55 years’ segment. These travelers belong to the working class of Russia and have the spending capacity to take overseas tours. But, the number of overseas travelers belonging to the age group of 26-35 years is also set to surge. Tourists from this age group are primarily independent travelers who plan their trip on their own.

Which Type of Booking Channel is Mainly Preferred by Russian Tourists?

“Online Booking is Mainly Preferred by Russian Outbound Tourists”

In Russia, online booking for travel and tourism purposes are gaining impetus quickly. The online booking segment is thus anticipated to grow at a CAGR of over 14% during the forecast period, finds FMI. More and more travelers are using the internet to look for low-cost options for package vacations and flights.

As a result, an increasing number of businesses nowadays include online booking as one of their offerings. Additionally, rising number of households with internet-connected PCs and evolving business strategies are boosting online sales. Travel agencies are projected to increase new sources of income as airline carriers are increasingly scrapping service fees.

Which Tour Type Will Have the Maximum Number of Travelers during the Forecast Period?

“Rising Number of Young Independent Travelers in Russia to Fuel the Demand for Outbound Tour Operators”

As the internet is extensively being used on a large scale in Russia and various other parts of the world, there will be a rising number of independent travelers. According to FMI, the independent travelers segment is projected to generate a share of nearly 29% in the Russia outbound tourism market by 2032.

These types of tourists are mainly youngsters who are well versed with upcoming technology. It thus makes it easy for them to search for affordable travel options and plan their tours as per their choices. It is further leading to an increased number of youngsters opting for online travel plans that would save time and money.

Competitive Landscape

The majority of people belonging to the middle-age population travel overseas from Russia. By providing a simple & straightforward booking process for tours and comfort throughout the trip, travel businesses all around the world are using a number of strategies to attract this particular demographic. Some players are also providing discounts on tour packages and in-advance reservations. A few others are making earnest efforts to draw Russian tourists to their territory.

For instance,

  • Pantheon Travel is providing numerous tour packages for Russian outbound travelers. These packages include several destinations to choose from. At the same time, they provide travel insurance along with some of the packaged tours for the safety and security of travelers.

Scope of the Russia Outbound Tourism Market Report

Attribute

Details

Estimated Market Size (2022)

US$ 27,101 Mn

Projected Market Valuation (2032)

US$ 66,299 Mn

Value-based CAGR (2022-2032)

9.4%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

Value (US$ Mn)

Key Regions Covered

Europe

Key Countries Covered

Russia

Key Segments Covered

Purpose, Booking Channel, Tour Type, Age Group

Key Companies Profiled

  • Art Tour
  • ICS Travel Group
  • PAC Group
  • Karlson Tourism
  • Sodis
  • Antik Travel
  • Via Maris
  • Jetlane Travel
  • Eurobusiness Tour Plus
  • Caribbean Club
  • Colors of the World
  • Miracle Tour
  • Finam Travel
  • Tree Travel
  • Sky Club
  • Expedia
  • Trip Advisor
  • Explore
  • G Adventures
  • World Expeditions
  • Others (on request)

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Russia Outbound Tourism Market Outlook by Category

By Purpose:

  • Business
  • Leisure
  • VFR
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tour Type:

  • Independent Traveler
  • Tour Group
  • Package Traveller

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • 66-75 Years

Frequently Asked Questions

The Russia outbound tourism market reached a valuation of US$ 25,093.5 Mn in 2021.

The Russia outbound tourism market is set to grow at 9.4% CAGR during the forecast period.

Leading players in the Russia outbound tourism market are Art Tour, ICS Travel Group, PAC Group, Karlson Tourism, Sodis, Antik Travel, Via Maris, Jetlane Travel, Eurobusiness Tour Plus, Caribbean Club, Colours of the World, Miracle Tour, Finam Travel, Tree Travel, Sky Club, Expedia, Trip Advisor, Explore, G Adventures, and World Expeditions among others.

Based on age group, the 36-45 years segment is likely to generate the major share of 28% in the Russia outbound tourism market in the next ten years.

Based on the booking channel, the online booking segment is projected to dominate the Russia outbound tourism market and showcase a CAGR of 14% in the next ten years.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Travelers (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Travelers Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Growth in Chinese Economy

        4.1.2. Increasing Urbanisation of Chinese territories

5. Market Background

    5.1. Top 10 Market Companies

    5.2. Macro-Economic Factors

        5.2.1. GDP Growth Outlook

        5.2.2. Industry Value Added

        5.2.3. Consumer Spending Outlook

        5.2.4. Direct contribution of Travel & Tourism to GDP

        5.2.5. Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Market 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Purpose (% of Demand)

        6.2.1. Business

        6.2.2. Leisure

        6.2.3. VFR

        6.2.4. Others

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. In Person Booking

    6.4. Current Market Analysis By Tour Type (% of Demand)

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis By Age Group (% of Demand)

        6.5.1. 15-25 Years

        6.5.2. 26-35 Years

        6.5.3. 36-45 Years

        6.5.4. 46-55 Years

        6.5.5. 56-65 years

        6.5.6. 66-75 Years

    6.6. Key Findings, By Each Category

7. Competition Analysis

    7.1. Competition Dashboard

    7.2. Competition Benchmarking

    7.3. Competition Deep Dive

        7.3.1. Art Tour

            7.3.1.1. Overview

            7.3.1.2. Service Portfolio

            7.3.1.3. Strategy Overview/campaigns

        7.3.2. ICS Travel Group

            7.3.2.1. Overview

            7.3.2.2. Service Portfolio

            7.3.2.3. Strategy Overview/campaigns

        7.3.3. PAC Group

            7.3.3.1. Overview

            7.3.3.2. Service Portfolio

            7.3.3.3. Strategy Overview/campaigns

        7.3.4. Karlson Tourism

            7.3.4.1. Overview

            7.3.4.2. Service Portfolio

            7.3.4.3. Strategy Overview/campaigns

        7.3.5. Sodis

            7.3.5.1. Overview

            7.3.5.2. Service Portfolio

            7.3.5.3. Strategy Overview/campaigns

        7.3.6. Antik Travel

            7.3.6.1. Overview

            7.3.6.2. Service Portfolio

            7.3.6.3. Strategy Overview/campaigns

        7.3.7. Via Maris

            7.3.7.1. Overview

            7.3.7.2. Service Portfolio

            7.3.7.3. Strategy Overview/campaigns

        7.3.8. Jetlane Travel

            7.3.8.1. Overview

            7.3.8.2. Service Portfolio

            7.3.8.3. Strategy Overview/campaigns

        7.3.9. Eurobusiness Tour Plus

            7.3.9.1. Overview

            7.3.9.2. Service Portfolio

            7.3.9.3. Strategy Overview/campaigns

        7.3.10. Caribbean Club

            7.3.10.1. Overview

            7.3.10.2. Service Portfolio

            7.3.10.3. Strategy Overview/campaigns

        7.3.11. Colors of the World

            7.3.11.1. Overview

            7.3.11.2. Service Portfolio

            7.3.11.3. Strategy Overview/campaigns

        7.3.12. Miracle Tour

            7.3.12.1. Overview

            7.3.12.2. Service Portfolio

            7.3.12.3. Strategy Overview/campaigns

        7.3.13. Finam Travel

            7.3.13.1. Overview

            7.3.13.2. Service Portfolio

            7.3.13.3. Strategy Overview/campaigns

        7.3.14. Tree Travel

            7.3.14.1. Overview

            7.3.14.2. Service Portfolio

            7.3.14.3. Strategy Overview/campaigns

        7.3.15. Sky Club

            7.3.15.1. Overview

            7.3.15.2. Service Portfolio

            7.3.15.3. Strategy Overview/campaigns

        7.3.16. Expedia

            7.3.16.1. Overview

            7.3.16.2. Service Portfolio

            7.3.16.3. Strategy Overview/campaigns

        7.3.17. Trip Advisor

            7.3.17.1. Overview

            7.3.17.2. Service Portfolio

            7.3.17.3. Strategy Overview/campaigns

        7.3.18. Explore

            7.3.18.1. Overview

            7.3.18.2. Service Portfolio

            7.3.18.3. Strategy Overview/campaigns

        7.3.19. G Adventures

            7.3.19.1. Overview

            7.3.19.2. Service Portfolio

            7.3.19.3. Strategy Overview/campaigns

        7.3.20. World Expeditions

            7.3.20.1. Overview

            7.3.20.2. Service Portfolio

            7.3.20.3. Strategy Overview/campaigns

        7.3.21. Others (as per request)

            7.3.21.1. Overview

            7.3.21.2. Service Portfolio

            7.3.21.3. Strategy Overview/campaigns

    7.4. Social Media Platforms Preferred

        7.4.1. Facebook

        7.4.2. YouTube

        7.4.3. Instagram

        7.4.4. Twitter

        7.4.5. LinkedIn

        7.4.6. Pinterest

        7.4.7. Google+

        7.4.8. Others

    7.5. Perceptions on the Proposed Tour Package

    7.6. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.7. Trending #Hashtags

    7.8. Social Media Platform Mentions (% of Total Mentions)

    7.9. Region-Wise Social Media Mentions (% of Total Mentions)

    7.10. Trending Subject Titles

8. Assumptions and Acronyms Used

9. Research Methodology

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List of Tables

Table 01 : Capital Investment in Travel & Tourism by Country (US$ Bn)

Table 02 : Total Tourist Arrivals (Mn), 2020

Table 03 : Total Spending (US$ Mn) and Forecast (2022-2032)

Table 04 : Number of Tourists (Mn) and Forecast (2022-2032)

Table 05 : Spending per Traveller (US$ Mn) and Forecast (2022-2032)

Sneha Verghese
Principal Consultant
LinkedIn
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List of Charts

Figure 01 : Total Spending (US$ Mn) and Forecast (2022-2032)

Figure 02 : Total Spending Y-o-Y Growth Projections (2017-2032)

Figure 03 : Number of Tourists (Mn) and Forecast (2022-2032)

Figure 04 : Number of Tourists Y-o-Y Growth Projections (2017-2032)

Figure 05 : Spending per Traveller (US$ Mn) and Forecast (2022-2032)

Figure 06 : Spending per Traveller Y-o-Y Growth Projections (2017-2032)

Figure 07 : Current Market Analysis (% of demand), By Purpose, 2021

Figure 08 : Current Market Analysis (% of demand), By Booking Channel, 2021

Figure 09 : Current Market Analysis (% of demand), By Consumer Orientation, 2021

Figure 10 : Current Market Analysis (% of demand), By Tour Type, 2021

Figure 11 : Current Market Analysis (% of demand), By Tourism Type, 2021

Figure 12 : Current Market Analysis (% of demand), By Age Group, 2021

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Russia Outbound Tourism Market