Russia Outbound Tourism Market

How big is the Russia outbound tourism market in 2026?

The market was valued at USD 46.2 billion in 2025 and is estimated to reach USD 50.2 billion in 2026. It is projected to grow at a CAGR of 8.6% from 2026 to 2036 and reach USD 114.8 billion by 2036.

Demand for outbound travel from Russia is moving from standard package sightseeing to longer, participatory trips built around culture, language and residency programmes, and towards destinations that are easy to reach. Wider direct-flight networks and more flexible tour formats are reinforcing that shift, and the market is expected to keep expanding steadily through 2036. Russian citizens made 29.75 million outbound tourist trips in 2025, up 8.8% from 27.36 million, according to Rosstat data. [1] Bookings for summer 2026 stayed ahead of the previous year, with outbound tour bookings up 8% at the end of May, and Türkiye took 57% of them. [2] Aeroflot Group’s international passengers rose 12.9% to 11.1 million in the first nine months of 2026, while domestic passengers fell 4.6%, which shows demand moving abroad. [3] Further afield, Thailand recorded 726,000 arrivals from Russia in the first quarter of 2026, its third-largest source market. [4] Against that background, the market is estimated to grow by 8.7% in 2026, from USD 46.2 billion to USD 50.2 billion, on spending per trip and a shift of demand towards destinations that are close and easy to reach.

Market Size & Forecast

Table 1: Russia Outbound Tourism Market Size and Forecast (USD billion and CAGR percentage), 2025 to 2036

Market size and forecast	Value
2025 Value	USD 46.2 billion
Estimated market size in 2026	USD 50.2 billion
Projected market size by 2036	USD 114.8 billion
CAGR (2026-2036)	8.6%
Added revenue, 2026 to 2036	USD 64.6 billion

The mix of destinations will influence where the USD 64.6 billion added between 2026 and 2036 is earned. The United Arab Emirates held 7% of Russian tour sales in June 2025 but dropped out of the rankings in 2026 because of Middle East restrictions, and Egypt, Vietnam and China benefited. [2]

Market Value and Growth

Table 2: Market Value and Growth for the Russia Outbound Tourism Market (USD billion and CAGR percentage), 2025 to 2036

Market size and forecast	Value
2025 Value	USD 46.2 billion
2026 Value	USD 50.2 billion
2036 Value	USD 114.8 billion
2026 to 2036 CAGR	8.6%

Key Market Trends & Insights

• By tour type: Group tours are expected to lead the market in 2026, as they bring transport, accommodation and guided activities into one timetable and one price.
• Türkiye accounted for 39.4% of Russian tour sales in June 2026, up from 37.2% a year earlier. [2]
• Vietnam received nearly 690,000 arrivals from Russia in 2025 and nearly 247,000 in January and February 2026, the largest increase among foreign markets. [5]

Destination Highlights

• Key destinations for Russian travellers include Yerevan, Tbilisi, Antalya, Da Nang, Belgrade, Almaty and Baku.
• The leading travel seasons are May to July for cultural and spiritual retreats and December to January for language and craft residencies.

Analyst Perspective

“Russian travellers are choosing trips that give them something to do as well as something to see, and they are choosing destinations they can reach on a direct flight. Operators that package a stay around a clear programme, with the flight, the accommodation and the activity priced together, will keep their customers when routes and entry rules change.”

- Ronak Shah, Principal Consultant, Future Market Insights.

How is the Russia outbound tourism market segmented?

The Russia outbound tourism market is segmented by activity type, tour type, age group, demography and destination. By activity type, the market is sub segmented into cultural co-creation, language exchange, ancestral wellness, spiritual residency and artisan collaboration. By tour type, it is sub segmented into solo, group, custom and residency tours, and by age group into under 18, 18 to 29, 30 to 39, 40 to 60 and over 60. By demography, it is sub segmented into men, women and non-binary travellers, and by destination into Central Asia, Southeast Asia, the Caucasus, the Middle East and Eastern Europe.

Why are group tours the leading segment by tour type?

The group segment is estimated to account for 32.0% of revenue by tour type in 2026. This share is an FMI estimate.

Table 3: Tour Type Share for the Russia Outbound Tourism Market (percentage share of revenue), 2026 — FMI estimate

Segment	Share (2026)
Group	32.0%
Other segments combined	68.0%

Source: Future Market Insights estimate.

A group tour brings transport, accommodation and guided activities into a timetable that participants can follow together, and the value of that coordination becomes clear when a change to one arrangement affects the rest of the journey. The operator has to explain revised timings and keep the group informed about what happens next. Planning also involves balancing shared activities with enough time for travellers to use the services they have bought, whereas a custom journey gives the customer more control over the sequence and duration of stops and creates a different coordination requirement. For a group offer, clearly stated inclusions and a workable pace help customers understand the commitment before booking, and the operator can then price the assistance needed to deliver the itinerary consistently.

How does activity type shape the itinerary?

Activity-type coverage includes cultural co-creation, language exchange, ancestral wellness, spiritual residency and artisan collaboration. Each format involves different schedules, hosts and accommodation needs. The programme description should explain the activities included and the assistance available.

How does age group shape travel arrangements?

Age-group coverage comprises under 18, 18 to 29, 30 to 39, 40 to 60, and over 60 years. The categories are distinct. Accompanying-person needs, trip duration and the planned activities influence the arrangements for individual travellers.

How does demography shape service coverage?

Demographic coverage includes men, women and non-binary travellers. Providers can explain accommodation choices, itinerary inclusions and the available support so customers can assess whether an offer meets their requirements.

How does destination shape outbound choices?

Destination coverage includes Central Asia, Southeast Asia, the Caucasus, the Middle East and Eastern Europe. These are destination regions; Russia is the origin market. The destinations cited in this report include cities in several of these regions, and each region contains multiple national markets.

What are the drivers, restraints and opportunities in the Russia outbound tourism market?

In the Russia outbound tourism market, direct flights and simple entry rules support an 8.6% CAGR through 2036. At the same time, visa limits for Europe and restrictions on Middle East sales restrain faster expansion. [2][3]

Driver: Accessible routes support outbound bookings. Destinations that Russian travellers can reach on a direct flight and enter without a visa are the most predictable to book, and operators add routes where demand is firm. Anex plans Antalya flights from 20 Russian airports for summer 2026, Pegas Touristik from 20 cities and Coral Travel from 19 airports. [6]

Restraint: Visa constraints limit itinerary flexibility. Europe has become harder to plan for because visas cover fewer trips. The share of multiple-entry Schengen visas issued to Russian citizens fell from 41.3% to 28.4% in 2025, and operators reported a decline of more than 90% in multiple-entry Schengen visas for their clients since autumn 2025. [2]

Opportunity: Longer stays support higher-value itineraries. Long-stay and residency formats in accessible destinations give operators a way to sell higher-value trips. Pegas Touristik plans a flight programme from Russia to Phu Quoc from October 2026 to April 2027, and Anex Vietnam served nearly 40,000 visitors from Russia and CIS countries to Phu Quoc between October 2025 and April 2026. [5]

How do destination forecasts compare?

Table 4: Destination Growth Outlook for the Russia Outbound Tourism Market (CAGR percentage), 2026 to 2036 - FMI estimates

Destination	CAGR (2026-2036)
Central Asia	8.6%
Southeast Asia	8.6%
Caucasus	8.6%
Middle East	8.6%
Eastern Europe	8.6%

Source: Future Market Insights estimates.

The destination profiles below are each projected to record an estimated 8.6% revenue CAGR from 2026 to 2036. These forecasts are FMI estimates.

What is the outlook for Central Asia?

The Central Asia profile is projected to record an estimated 8.6% revenue CAGR from 2026 to 2036.

What is the outlook for Southeast Asia?

The Southeast Asia profile is projected to record an estimated 8.6% revenue CAGR from 2026 to 2036.

What is the outlook for Caucasus?

The Caucasus profile is projected to record an estimated 8.6% revenue CAGR from 2026 to 2036.

What is the outlook for Middle East?

The Middle East profile is projected to record an estimated 8.6% revenue CAGR from 2026 to 2036.

What is the outlook for Eastern Europe?

The Eastern Europe profile is projected to record an estimated 8.6% revenue CAGR from 2026 to 2036.

Who are the notable companies in the Russia outbound tourism market?

Airlines, accommodation providers, tour operators and booking intermediaries deliver different parts of a journey. Aeroflot Group, Anex Tour, Pegas Touristik and Coral Travel are the companies covered in this report. A tour operator’s service may include transport coordination, local support and adapted activities, while an airline supplies the capacity the operators build on.

Key Developments in Russia Outbound Tourism

• The Tourism Authority of Thailand recalibrated its 2026 outlook on 8 April 2026 to 30 million to 34 million international arrivals, citing fluctuating travel demand, air connectivity constraints and energy price volatility. [4]
• Aeroflot Group said on 12 October 2026 that it expects 55.3 million passengers in 2026, roughly flat with 2025, after international passengers rose 13.6% to 1.3 million in September. [3]
• The Association of Tour Operators of Russia estimated in June 2026 that 2.9 million to 3 million Russian tourists would visit Türkiye between June and August. [2]
• Anex added Krasnodar and Kaliningrad as Antalya departure cities for summer 2026 and announced a new Moscow to Izmir route. [6]

Key Players in the Russia Outbound Tourism Market

• Aeroflot Group
• Anex Tour
• Pegas Touristik
• Coral Travel

This Report Answers

• How large is the Russia outbound tourism market in 2026?
• What is the projected 2036 value?
• What is the added revenue between 2026 and 2036?
• Which tour type is expected to lead the market?

Russia Outbound Tourism Market - Report Scope

Table 5: Report Scope for the Russia Outbound Tourism Market (coverage fields and definitions), 2026 to 2036

Coverage field	Report scope
Market breakdown	Activity Type (Cultural Co-Creation, Language Exchange, Ancestral Wellness, Spiritual Residency, Artisan Collaboration); Tour Type (Solo, Group, Custom, Residency); Age Group (Under 18, 18 to 29, 30 to 39, 40 to 60, Over 60); Demography (Men, Women, Non-binary); Destination (Central Asia, Southeast Asia, Caucasus, Middle East Destinations, Eastern Europe Destinations)
Quantitative Units	Revenue in USD billion and CAGR from 2026 to 2036
Market Definition	Outbound tourism by Russian residents, including organised and independently arranged trips, cultural and language programmes and residency formats
Regions Covered	Russia as the source market, with Central and Southeast Asia, the Caucasus, the Middle East and Eastern Europe as destinations
Key Companies Covered	Aeroflot Group, Anex Tour, Pegas Touristik and Coral Travel
Forecast Period	2026 to 2036 (with 2025 historical baseline)
Approach	Combined primary interviews, secondary literature analysis, and top-down data triangulation
Countries Covered	Russia (origin market)
Destination Regions Profiled	Central Asia, Southeast Asia, Caucasus, Middle East, Eastern Europe
Geography Scope	Russia is the origin market. Central Asia, Southeast Asia, the Caucasus, the Middle East and Eastern Europe are destination regions, not countries. The profiles are regional views of outbound demand.

Russia Outbound Tourism Market - Research Methodology

The market assessment combines primary interviews with industry participants and secondary research drawn from company disclosures, trade data and industry publications. Market size is built from supply-side and demand-side estimates and validated top-down, and segment shares and competitive positioning are checked through data triangulation before publication.

Russia Outbound Tourism Market by Segments

By Activity Type

• Cultural co-creation
• Language exchange
• Ancestral wellness
• Spiritual residency
• Artisan collaboration

By Tour Type

• Solo
• Group
• Custom
• Residency

By Age Group

• Under 18
• 18 to 29
• 30 to 39
• 40 to 60
• Over 60

By Demography

• Men
• Women
• Non-binary

Russia Outbound Tourism Market by Destination

• Central Asia
• Southeast Asia
• Caucasus
• Middle East destinations
• Eastern Europe destinations

Research Sources and Bibliography

• [1] Roschart. Russian outbound tourist trips, annual series based on Rosstat data.
• [2] Anadolu Agency via Hurriyet Daily News. Russian demand for Turkiye expected to remain strong this summer. 23 June 2026.
• [3] Expert. Aeroflot: domestic passenger traffic in September fell by almost 10%. 12 October 2026.
• [4] Tourism Authority of Thailand. TAT refocuses on value over volume as 2026 tourism outlook is recalibrated. 8 April 2026.
• [5] VOV. Flights bringing Russian tourists to Vietnam maintained this year. 26 March 2026.
• [6] TourDom. Tour operators are increasing the number of flights to Antalya from Russian cities. 23 April 2026.