Agricultural Equipment Market Players Betting Big on Electrification, Automation, and AI; Silicon Valley Startups Foray into AgTech

Jun 08,2020 | Industrial Automation & Equipment

Global agricultural equipment market revenues are likely to surpass USD 62 billion in 2020, according to Future Market Insights’ new study. Unanimous projections for another rally in 2020 were stalled by the COVID-19 pandemic, and FMI rules out an immediate recovery in 2020. However, the fundamentals driving the market – notably lesser arable land, holistic attention to high crop yield, and high dependability of agrarian societies – are likely to sustain market growth over the long run.

FMI’s latest study reveals that electrification, automation, and AI are the big three manufacturing-side trends – traditional manufacturers will either acquire or partner with Silicon Valley AgTech startups to be on the right side of the digital farming ecosystem

Key Takeaways from FMI’s Agricultural Equipment Market Study

  • Agricultural equipment suppliers are pairing with financial institutions to provide “rent to buy” option
  • Advanced agricultural practices such as precision farming for better yield per area will offer potential growth avenues to for manufacturers
  • Market players are leveraging digital and virtual platforms to promote their products to curb marketing expenses
  • Amidst the COVID-19 pandemic, businesses are shifting to localization of agricultural equipment to help local manufacturers survive
  • Europe remains the largest agricultural equipment market, attributable to strong foothold of manufacturers and booming agricultural industries in countries - Poland, and Germany.

“Augmented reality (AR) will emerge as the game-changer in the agricultural equipment market in the future. As social distancing is becoming the new normal amid the COVID-19 crisis, players are leveraging AR technologies to address several issues in the 24*7 working agricultural sector. Driven by AR, after-sales engineer will be able to look at the issue at the site and guide the local technician accordingly,” says analyst at FMI.

Agricultural Equipment Market: Competitive Intelligence        

For More Detailed Insights on Agricultural Equipment Market: The Decade of Smart Farming

Key manufacturers in the agricultural equipment market include AGCO Corp, Deere & Company, CLAAS KGaA mbH, EXEL Industries, Bucher Industries AG, CNH Industrial N.V., and Kubota Corporation.

Market leaders are attuned to the age demographics of farmers in developed regions which is driving structural changes in farm set ups. Farms are scaling up with increased dependency on efficient operations at reduced cost. The concept of corporate farm ownership will also influence equipment purchasing decisions with more emphasis on the ‘bottom line’. This in turn will lead to better buying power and more leverage for the agricultural equipment manufacturer.

Bigger players in the agricultural equipment market space are resorting to automation of their equipment for higher profit pools. Kubota Corporation for instance has introduced unmanned agricultural machinery which can be deployed remotely by farmers. This helps farmers with minimal capital to get access to cutting-edge equipment at a lower cost.

Similarly, regions such as APAC are doing well in the agricultural equipment landscape with high penetration of global players. CNH industrial NV is tapping into countries such as China and India with unique sugar cane harvesters that align with weather and farming conditions in these regions.

To Know More About Agricultural Equipment Market:

A new market research report published by Future Market Insights (FMI) on the global Agricultural Equipment Market report provides in-depth insights into the market demand trends and assessment of opportunities during the forecast period. The report analyses the Agricultural Equipment Market through four different segments- equipment type, category, ownership, and region. The agricultural equipment market report also offers detailed analysis of pricing analysis by different equipment type demand across end-use industry.

About Industrial Automation & Equipment division of FMI

The Industrial Automation & Equipment division at FMI adopts a novel approach and innovative perspective in analyzing the global machinery and industrial automation market. A range of FMI’s market research reports offer comprehensive coverage of capital, portable, process, construction, industrial, and special purpose machinery used across manufacturing sector. The team also conducts distinctive analysis about installed base, consumables, replacement, and USP-feature application matrix, making us a prominent voice of authority in the industry. We are associates of choice for established as well as budding industry stakeholders and channel partners when it comes to sustain, grow, and identify new revenue prospects.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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