Global Sales of Branded Generics to Progress at 8% CAGR Through 2029; Anti-hypertensives Represent Bestselling Category

Jan 21,2020 | Healthcare, Pharmaceuticals and Medical devices

Significant profit margin on branded generic products, new market entrants, and ease in approval of marketing authorization procedures are collectively bolstering the sales of branded generics in global market. The global branded generics market was valued at US$ 231 Bn in 2018 and would exhibit a CAGR of 8% during 2019 - 2029.

Branded generics are the new formulation of off-patent drug sold either by the manufacturer of patented drug or by generic companies that build up brand equity for their generic versions of medications. For instance, in Jan 2019, FDA approved Teva’s generic version of Sabril (Vigabatrin) tablets from Lundbeck for the treatment of refractory complex partial seizures as adjunctive therapy in patients’ ≥10 years of age who have responded inadequately to several alternative treatments.

Key Takeaways - Branded Generics Market Study

  • Oral formulation contributed nearly half of the global branded generics revenue share. Parenteral, topical, and other formulation contributed 42% of market share  
  • Hospital and retail drug stores are expected to stay prominent distribution channels for branded generics
  • Branded generics are expected to gain traction as therapeutic application for cardiovascular diseases
  • In terms of drug class, anti-hypertensive medication is anticipated to dominate the global branded generics market
  • Europe and North America together contributed a significant revenue share in the global branded generics market

Investments in emerging markets with increasing prevalence of chronic diseases, rising geriatric population, significant number of off-patent drugs offer opportunities for market growth. Manufacturers in these regions are continuously focusing on new formulations for off-patent drug to offer drug with better efficacy and safety.

branded generics market share analysis by region

Strategic M&A Instrumental in Shaping up Branded Generics Market

For More Detailed Insights on Branded Generics Market

Merger and acquisition have helped companies transform and accelerate each business segment’s ability to serve patient needs. Manufacturers are focused to expand market potential and capabilities in untapped markets. Increase in number of regional players in the branded generics market are responsible for intense competition among the established players and emerging players.

In 2019, Pfizer merged its off-patent drugs business with Mylan to boost its business in India. In 2019, Sandoz agreed to acquire Japanese business of Aspen Global Incorporated (AGI) to expand its presence in the third largest generics marketplace in the world. In 2018, Aurobindo pharma acquired dermatology generic business of Sandoz to expand product offerings in the generic dermatology market. In 2016, India-based Sun Pharmaceuticals Industries Ltd. acquired Swiss drug maker Novartis AG’s established prescription branded generics portfolio in Japan.

More Valuable Insights on Branded Generics Market

Future Market Insights brings the comprehensive research report on forecasted revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2029. The global branded generics market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader. The study provide compelling insights on branded generics market on basis of therapeutic application (Oncology, cardiovascular diseases, diabetes, neurology, gastro intestinal diseases, dermatology diseases, analgesic and others), drug class (alkylating agents, anti-metabolites, hormones, anti-hypertensives, lipid lowering drugs, anti-depressants, anti-psychotics, anti-epileptics and others ), formulation type (oral, parenteral, topical, others) and distribution channel (hospital pharmacies, retail pharmacies, online pharmacies, drug stores) across seven major regions.

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