Helmets Account for Nearly 1/3rd of Driving Protection Gear Sales, Premium Brands Gearing up for Opportunity in Asia Pacific

Dec 17,2019 | Retail and Consumer Products

The global sales of driving protection gears roughly equate revenues worth US$ 7 Bn, and would remain concentrated in helmets. Prominently driven by the surge in motorcycle sales and increasing driver consciousness about on-road safety, global driving protection gear market will observe a moderate CAGR during 2019 - 2029. While the World Health Organization (WHO) suggests that the correct helmet usage can lead to 42% reduction in fatal injuries and 69% reduction in head injuries, the subsequent amendments in road safety framework and traffic rules contribute a lion’s share to driving protection gear sales. This new study of Future Market Insights (FMI) tracks the growth of global driving protection gear market over the course of following decade.

Key Takeaways - Global Driving Protection Gear Market

  • Europe is expected to lead the global driving protection gear market owing to increasing number of electric mopeds, and higher concentration of high performance motorcycles such as BMW (Germany), Ducati (Italy), Triumph (U.K.), Energican (Italy) etc.
  • Helmets account for around a third of the total market value owing to higher adoption rate among two wheeler drivers.
  • Gloves and armor would also represent significant market shares throughout the projection period.
  • An upsurge in consumer spending was seen in the segment of men within the global driving protection gear market. As per Statistics for American motorcycle riders, female motorcycle owners accounted for a mere 19%, as opposed to male consumers, in 2018.
  • While offline sales channel will continue to underpin a majority of sales in the driving protection gear market during the forecast period, online sales channels would see a prolific rise with a higher CAGR in driving protection gear. Preferential shift of consumers towards online platforms are primarily driven by wide product availability and competitive vendor prices.

Technological innovation is gearing the market for safer products. Fluid ads, multi-directional impact protection system (MIPS) are just some of the few helmet technologies that would change the landscape of driving protection gear market. Lighter weight, safer technology, and smarter helmets should be the key focal points of manufacturers in the coming years.

driving protection gear market share by region 2018

Increasing Demand for Premium Helmets across Asia Pacific

Premium helmets in driving protection gear category are expensive, featured helmets with in-built advanced technologies. Across Asia Pacific, with a rise in the sales of premium superbikes, there is an increasing trend among consumers to buy brand specific driving protection gear. Brand consciousness has propelled the premium product market forward. Consumers are preferring good quality premium helmets and other driving protection gear.

For More Detailed Insights on Driving Protection Gear Market

  • For example, in 2018, a Japanese startup Crosshelmet launched its smart helmet (Crosshelmet X1) with premium features such as head up display, rear view camera, touch panel etc.
  • Technological advancement in helmets such as Bluetooth connectivity, integrated camera, and in-built navigation are some of the factors that significantly push the driving protection gear market.

Competition Analysis

The global driving protection gear market represents a fairly consolidated competition landscape, where a majority of key players maintain their strategic focus on product development. Some of the key players are Alpinestars S.p.A, Dainese S.p.A, Fox Head Inc., Lemans Corporation, and EVS Sports.

  • In December 2018, Dainese S.P.A launched a new AGV AX9 helmet in North America. The company had introduced cheek pads into helmets to protect the face from accidents.
  • Dainese S.p.A also integrated anti-bacterial fabric protection along with a removable and washable option to make the helmet safer as compared to its earlier version AX8.
  • In 2018, the company Crosshelmet had launched a smart helmet named ‘Cross helmet X1’ with integrated head up display, sound control, rear view camera, safety light, touch panel, smartphone connectivity etc.

Know About Driving Protection Gear Market Report

Future Market Insights, in its new offering, provides an analysis of the global driving protection gear market, presenting historical demand data (2014-2018) and forecast statistics for the period of 2019-2029. The driving protection gear study reveals compelling insights on the driving protection gear market on the basis of product (helmet, armor, gloves, knee protection, elbow protection, and others), material (leather, synthetic, and natural fibers), vehicle (two-wheelers, and four-wheelers), and consumer group (men, women), and sales channel (online and offline) across seven major regions.

For additional information about how the growth of the market will unfold over the following decade, write to the analyst at press@futuremarketinsights.com

About Retail & Consumer Products division of FMI

Expert analysis, in-depth insights, and strategic recommendations - the Retail & Consumer Products team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 500+ reports, the team has analyzed the consumer goods industry lucidly in 80+ countries for over a decade. We provide end-to-end research database on retail & consumer products market and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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