Global Hand Sanitizer Market to Remain in Good Shape as Demand Continues Increasing Amidst COVID-19 Outbreak, says -FMI

Apr 09,2020 | Consumer Product

Presently, the coronavirus outbreak across the globe has resulted in soaring sales of hand sanitizers as they help reducing the risk of catching certain bacteria and infections. In addition to this, the rising awareness about benefits of hand hygiene practice among people across the globe will fuel demand in the market. 

Hand Sanitizer Market

A recent market study published by Future Market Insights on the hand sanitizer market off...

Hand Sanitizer Market

Moreover, campaigns launched by governments and various companies spreading awareness about precautions to be taken amidst coronavirus outbreak has positively impacted the sales of hand sanitizers worldwide. Not only big but smaller players in hand sanitizers market have witnessed a high growth in sales since the outbreak of the virus. Various government bodies across the globe have also provided licenses to new manufacturers, sugar, and distilleries industry for the production of hand sanitizer and also helping them to smoothen the supply chain process to meet the growing demand.

Covid-19 which had started in China, is now labelled as a pandemic worldwide. As of 7th April, 2020, the total positive cases recorded across the globe were 1.3 Mn and 76,344 total number of deaths. It has effected 209 countries and territories so far. Except essential products and services, all businesses are temporarily under lockdown which is impacting the global economy. Online retailers also face various challenges in product delivery due to country lockdown, and low stock availability.

However, initiatives taken by various governments’ across the globe to create awareness among people and check the growth rate of people getting infected. This shows positive sign of regularity in coming quarter for few countries such as China, India etc.

On the back of these factors, the global hand sanitizer market is estimated to be valued at ~US$ 1.4 Bn in 2020 and expected to expand at 7.2% CAGR during the forecast period of 2020-2030.  

Key Takeaways from the Hand Sanitizer Market Study

  • North America is expected to dominate the global hand sanitizer market owing to rise in prevalence of COVID-19 disease among people in US and states. Moreover, the healthcare facilities are installing new hand hygiene technology and relying on it to change hand hygiene behaviour among staff and visitors, are the factors driving the hand sanitizer market in the region.
  • East Asia is expected to retain its dominance in the global hand sanitizer market, due to expanding government initiatives to promote the usage of hand hygiene products in order to reduce infections along with increase product availability at hospitals and other healthcare centres in the region.
  • According to the report, prominent players and new manufacturers have significantly increased their production capacity to ensure the continuous supplies of hand sanitizer across the globe due to the rise in demand for such products among households, hospitals, and other healthcare facilities.

Packaging, A Key To Brand Differentiation to Propel Hand Sanitizer Sales

People are likely to be more attracted to innovative packaging of hand sanitizers as compared to impact of key ingredient in the products. Thus, innovative packaging design, new product colour is expected to boost sales of the hand sanitizer worldwide. Unilever PLC, Henkel AG & Company, KGaA and other companies uses attractive packaging strategy to increase their sales of hand sanitizers. In addition, with the increasing adoption of hand sanitizer among people manufacturers are now focused on selling premium hand sanitizer to expand their product portfolio and market share. The premium hand sanitizer with key ingredients and different functionality including moisturizing, germ killing, fragrances, and many more is significantly taking retail space across the globe. Moreover, people are now ready to spend on premium sanitizer due to their high concern for health.

“Due to SARS and MERS coronavirus outbreak various organizations have significantly shifted their production line to produce alcohol based hand sanitizer. Moreover, prominent raw material suppliers have also increased their production capacity to develop ethanol or ethyl alcohol, and Isopropyl ingredient to support the production of hand sanitizer worldwide.” says an FMI analyst.

global hand sanitizer market share by region pr

Who is winning?

Some of the key players operating in the hand sanitizer market are The Procter and Gamble Company, Gojo industry Inc., Reckitt Benckiser Group PLC, Best sanitizers Inc., The Himalaya Drug Company, Henkel Corporation, Unilever, Kutol Products Company, Linkwell Corporation, Vi-Jon Laboratories, Inc., Chattem Inc., Cossmic Products, Carroll Company, Seatex Ltd., and Guangzhou Beaver Cosmetic Co., Ltd.

Several leading hand sanitizer players are launching new innovative products with multiple features due to increasing consumer interest in chemical free products and significantly focuses on promotional activities to create awareness among people. At present, manufacturers are focusing on increase in production capacity to have a surplus inventory and cope up with growing market demand as well as increase product availability in the retail shelf space.

  • In March 2020, The Procter and Gamble Company has increased its production capacity and distribution of hand sanitizer in five manufacturing facilities around the globe. In the coming days, company’s production facility will expand to five additional location worldwide with the capacity of 45,000 litres per week.
  • In March 2020, Unilever entered into a strategic partnership with UK government and co-fund a US$ 61.1 Bn hand washing campaign to create awareness among people during the ongoing Covid-19 pandemic. Campaign to reach people through TV, Radio, Print, Social, and digital media Channel.

Get Valuable Insights into Hand Sanitizer Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global hand sanitizer market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study reveals compelling insights on the hand sanitizer market on the basis of product type (foaming hand sanitizers, foaming instant hand sanitizer, instant hand sanitizer gel, and spray hand sanitizer), content (alcohol based {upto 60% content and above 60% content}, non-alcohol based), active ingredient (ethanol or ethyl alcohol, benzalkonium chloride, isopropyl), packaging type (flip-flop bottles, pump bottles, dispensing packets, jars/cans), end use (institutional {hospitals & healthcare, offices/commercial, foodservice, food processing, schools & universities, manufacturing & industrial, hospitality, grocery, convenience store & retail, and others}, household), pack size (Below 100 ml, 101 ml-300 ml, 301 ml -500 ml, 501 m & Above) and sales channel (direct and indirect {hypermarkets/supermarkets, specialty stores, multi-brand stores, discount stores, independent departmental stores, online retailers, and other sales channel) across all regions.

About Consumer Products division of FMI

Expert analysis, in-depth insights, and strategic recommendations - the Retail & Consumer Products team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 500+ reports, the team has analyzed the consumer goods industry lucidly in 80+ countries for over a decade. We provide end-to-end research database on retail & consumer products market and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.