Natural Food Preservative Sales Driven by Growing Preference for Clean Label Products: FMI

Aug 29,2018 | Food and Beverages

Consumers across the globe are shying away from artificial food additives owing to the adverse health effects of synthetic ingredients used in several food and beverage products. With a global shift towards clean label products, natural food preservatives are finding their way into product formulations, resulting in increased demand and subsequently revenue in the global natural food preservatives market. In a new study published by leading research firm Future Market Insights, the growth trajectory of the global market for natural food preservatives has been tracked to witness a CAGR of 5.1% during the 10 year period from 2018 to 2028.

Revenue from the sales of natural food preservatives – estimated to stand at US$ 484.2 Mn at the end of 2018 – is expected to reach US$ 796.5 Mn by 2028. One of the main factors boosting revenue growth in the global market is the rapidly increasing consumption of packaged and processed food. Urbanization and fast-paced lifestyles have altered the food habits of people, who find it convenient to consume packaged and ready-to-eat food products. Processed F&B products need to be preserved using appropriate techniques and safe ingredients to enhance shelf life and prevent the products from being spoiled. This has led to a rise in demand for natural food preservatives.

The harmful impact of chemical ingredients used in the preparation and processing of food and beverage products is creating a shift in the F&B industry towards the use of natural food ingredients. Owing to the harmful health problems caused by chemical additives, F&B manufacturers are moving away from synthetic food preservatives and incorporating safer, natural food preservatives in their products. Further, imposition of stringent regulations by the governments of several countries across the globe against the use of synthetic food ingredients has led to a ban on synthetic food preservatives in the F&B industry. This is another key driver pushing revenue growth of the global natural food preservatives market.

Natural Food Preservatives Market Not Devoid of Challenges; Manufacturers Struggle to Contain Costs and Battle Latest and More Advanced Food Preservation Technologies

For More Detailed Insights on Natural Food Preservatives Market

While using natural food preservatives is beneficial from the public health point of view, cost can be a big restraint to sustained growth of the natural food preservatives market. Natural food preservatives come at an elevated pricing over their synthetic counterparts, owing to the high costs of processing and producing natural preservatives. Several mid-sized and small players in the F&B industry confine their production to the use of synthetic and chemical-based preservatives due to the affordability factor. Manufacturers of processed and packaged food products are challenged to contain their production costs and this is a big revenue growth restraint in the global market for natural food preservatives.

Raw material pricing is another revenue puller. Natural food preservatives obtained from vegetables, fruits, and certain types of plants are priced according to the availability and production of raw material. Fluctuating prices of raw material impact operational efficiencies in the natural food preservatives market. Impact of unfavourable weather conditions on the availability of raw material further leads to inconsistent output, as most of the natural food preservatives are sourced from plants.

Another challenge being witnessed in the global market for natural food preservatives is the emergence of newer and more advanced food preservation technologies that might render traditional preservation techniques obsolete in the near future. Techniques such as High-pressure Processing (HPP) – a cold pasteurisation technique that increases shelf life of food products and Pulsed Electric Fields (PEF) – a non-thermal technique that protects food from microbial spoilage through electric pulses are fast gaining traction in the natural food preservatives market. Older methods of preserving food using natural plant-derived preservatives is slowly losing significance, and this is expected to restrain revenue growth of the natural food preservatives market to a certain extent.

The market for natural food preservatives is witnessing trends such as the development of advanced natural preservatives with more efficiency in shelf life enhancement of food products. A key player in the global market for natural food preservatives very recently developed flavonoids using genetically modified yeast. Food products – especially meat and fruit juices – when treated with these flavonoids, were found to witness substantial delay in spoilage.To know more about these advanced natural food preservatives and to obtain interesting insights on the global natural food preservatives market, address your communication to

About Food & Beverages division of FMI

Expert analysis, actionable insights, and strategic recommendations - the Food & Beverages team at FMI helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 100+ countries for over a decade. The team provides end-to-end research of the global food & beverage market and consulting services; know how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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