The global oat drinks market size is expected to reach US$698.8 Mn by the end of 2027 from US$ 372.5 Mn in 2019. According to a study by Future Market Insights, titled “Oat Drinks Market: Global Industry Analysis 2013 to 2017 and Opportunity Assessment 2018 to 2027,” the market will rise at an impressive 8.2% CAGR between 2019 and 2027. The report offers comprehensive insights into the market. It discovers hidden growth opportunities and identifies key restraints.
Some of the key insights included in the report are:
- Western Europe is expected to emerge as a highly lucrative market for oat drinks
- Presence of limited number of companies presents opportunity for entry of new players
- Expansion of the food and beverages sector will bode well for oat drinks market
- The rising demand for plant-based dairy alternatives will drive the market over the course of the forecast period
Sluggish Growth of Dairy Industry Creates Opportunity for Expansion
The demand for dairy products is increasing at a sluggish pace in North America and Europe. As per statistics released by the Canadian Dairy Information Centre, the per capita fluid milk consumption has slumped from 79.8 litres in 2008 to 65.2 litres in 2017 in the US. Similar decline is witnessed in Mexico and Canada, although the rate of decline in Germany, Italy, France, and other European countries is not as drastic. Plant-based dairy alternative covers a gamut of products such as whipping cream, non-dairy toppings, yoghurt, and ice-cream among others. Although soy, almond, and coconut milk have remained crowd favorites, oat drinks have recently become mainstream. Oat drinks may account for a lesser share in the plant-based diary sector, but their entry is facilitated by strategies by leading companies in the beverages industry. In the coming years, the market is expected to pick pace and soon consumers will have a versatile option to choose from.
“Oat drinks are used in creamy soups, coffees, smoothies, and baked goods. The likelihood of consumers to spend on dairy-free products has considerably increased, impelling use of oat drinks across diverse application in the food and beverages sector,” said a leading FMI analyst
Increasing Focus on Health among Consumers Drives Sales of Oat Drinks in Organic Category
For More Detailed Insights on Oat Drinks Market
Organic oat drinks was just a specialty item for health-conscious consumers. Clock is however turning faster and now it has become a stable in retail channels around the world. The demand for organic drinks is increasing aiding expansion of this category. The consumers are more willing to spend on organic oat drinks in place of conventional drinks. This again is aiding the growth of the oat drinks market.
Who is winning?
Some of the leading companies operating in the oat drinks market are Drinks Brokers Ltd, Alpro Comm. VA, Oatly AB, Quaker Oats Company, Inc., Rude Health, Pureharvest, Kaslink Food Oy Ltd, Pacific Foods of Oregon, Inc., Darkoff, Riso Scotti, Valsoia S.p.A, Isola Bio, and BJORG.
Purchase decision of consumers are often aided by visual attraction. Manufacturers in the oat drinks market are well aware of this. Several among them are therefore investing in creative and innovative packaging of oat drinks to deliberately distinguish them from a range of alternative plant-based drinks available in the market. They have promptly changed their packaging guidelines to keep pace with the changing trend, developing unique formats that cater to a wider base of consumers. Some of the leading companies have completely discarded their older packaging to adopt newer themes, with stories and ingredients labelled in detail. Such marketing tactics adopted by the leading players are likely to have positive impact on the overall market.
Get Valuable Insights into Oat Drinks Market
Future Market Insights, in its new report, presents an unbiased analysis of the global oat drinks market, covering historical demand data and forecast figures for the period between 2019 and 2027. The study divulges compelling insights into growth witnessed in the market. The report segments the market in terms of various criteria. For instance, in terms of nature the market is bifurcated into organic and convention. On the basis of product, the market is split between full fat and reduced fat. Based on flavor, the market can be segmented into natural, fruit, chocolate, vanilla, and others. In terms of packaging, aseptic carton, bottles, and others cover the key segment. Regionally, the global market can be segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific, and the Middle East and Africa.
About the Food & Beverage Division at Future Market Insights
Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from across the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.
About Food & Beverages division of FMI
Expert analysis, actionable insights, and strategic recommendations - the Food & Beverages team at FMI helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 100+ countries for over a decade. The team provides end-to-end research of the global food & beverage market and consulting services; know how we can help.
About Future Market Insights (FMI)
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.