Wheat Protein to Emerge as Healthier Alternative to Conventional Whey Protein, Europe Remains Global Market Leader

Dec 16,2019 | Food and Beverages

Riding the vegetarian and vegan trends, the global wheat protein market is set for a healthy 5% CAGR during 2019 - 2026. An enriched source of plant-based protein, wheat protein is increasingly perceived as a viable alternative for vegetarian and vegan populations. The market will continue to gain impetus from expansion of bakery sector and thriving sales of plant-based food products, as per the findings of a new Future Market Insights (FMI) study.

The gluten-free trend is emerging as a main restraint for growth of the wheat protein market. Moreover, limited technological advancements are a major challenge for shareholders in the wheat protein market. Regional analysis of the global wheat protein market reveals that Europe would exhibit a CAGR of nearly 5% through 2026, on the back of substantial opportunity residing in the region’s bakery sector.

Key Takeaways - Wheat Protein Market Study

  • Europe is emerging as a prominent regional market for wheat protein manufacturers.
    • According to Food Agriculture Organization, European countries produce ~30% of the wheat in the world. Manufacturers of natural ingredient-based proteins are promoting their products through various channels including magazines such as bodybuilding.com, online portals, and marketing campaigns to fuel demand for plant-protein enriched products. This is expected to boost the wheat protein market in Europe.
  • Key players in the U.S. and Europe are advised to focus on untapped markets such as China and India, as Asia-Pacific is projected to offer lucrative opportunities in future.
  • More than half of the wheat produced worldwide is consumed by humans or used in other applications such as animal feed, cosmetics, and others. Therefore, a very limited amount of wheat is available for extraction of proteins. This along with fluctuating cereal prices and high gluten content in wheat are major factors restraining growth of the global wheat protein market.

Positioning of wheat protein as a healthy alternative to conventional whey protein can bolster adoption among health conscious consumers. Moreover, branding and marketing wheat protein as a vegan product would significantly help increase sales among millennial with high purchasing power.

wheat protein market share by region 2018

Increasing Demand for Plant-based Protein

For More Detailed Insights on Wheat Protein Market

As more consumers turn away from meat, demand for wheat protein products is expected to increase at a rapid pace. Wheat protein is widely gaining popularity and acceptance as a replacement to a wide range of conventional meat-based products. Wheat protein is increasingly used in the food processing industry as a complete or partial meat replacement.

Extending Application Areas

Wheat protein has wide applications in the food & beverage industry, mainly in sports foods, nutritional supplements, dairy, bakery, and confectionery. These include tenderizing, whipping, and foaming. Consumer opinions on wheat-based protein, along with FDA approvals of wheat protein for usage in food products leads to increasing use in products such as cosmetics and food.

  • The Moms Co., established in 2017, provides natural protein shampoo and conditioner, in which wheat protein is a main ingredient.
  • Making Cosmetics Inc., provides a hydrolyzed wheat protein solution for applications in skin care and hair-care products.

Know More About Wheat Protein Market Study

Future Market Insights, in its new report offers an unbiased analysis of the global wheat protein market, presenting historical demand data (2012-2018) and forecast statistics for the period of 2019-2026. The study divulges compelling insights into the wheat protein market on the basis of product type (wheat gluten, wheat protein isolate, hydrolyzed wheat protein, textured wheat protein), form (dry and liquid), and application (animal feed, bakery & confectionery, nutrition supplements, dairy products, cosmetics & personal care, and other applications) across six major regions.

For additional insights on how the growth of wheat protein market will unfold through 2026, write to press@futuremarketinsights.com

About Food & Beverages division of FMI

Expert analysis, actionable insights, and strategic recommendations - the Food & Beverages team at FMI helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 100+ countries for over a decade. The team provides end-to-end research of the global food & beverage market and consulting services; know how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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