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Accounts Payable Automation Market Overview from 2024 to 2034

Future Market Insights’ updated report on the accounts payable automation ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the accounts payable automation market is set to account for a current valuation of US$ 3,041.52 million in 2024.

Reflecting on consumers’ expectations, accounts payable automation producers work on simpler labels with understandable ingredients, reinforcing continuous demand. Going by this pattern, demand could rise and equate to a market valuation of US$ 8,106.74 million, with a sluggish CAGR of 10.30% by 2034.

Attributes Details
Market Value for 2024 US$ 3,041.2 million
Market Value for 2034 US$ 8,106.74 million
Market Forecast CAGR for 2024 to 2034 10.30%

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Historical Performance and Future Growth of the Accounts Payable Automation Market

Historical CAGR 9.60%
Forecast CAGR 10.30%

As businesses faced financial constraints and prioritized essential investments during this period, the demand for accounts payable automation solutions experienced moderate growth, reflected in the market's modest 9.6% CAGR.

Looking ahead, the forecasted CAGR of 10.3% signals a return to stronger growth momentum for the accounts payable automation market in the coming years.

Despite the challenges posed by economic uncertainties and pandemic-related disruptions, the market is expected to rebound as organizations resume their digital transformation efforts and prioritize investments in automation technologies to enhance operational efficiency and cost savings.

Emerging trends such as cloud-based solutions, artificial intelligence (AI), and machine learning (ML) integration are anticipated to drive market growth, offering advanced capabilities and propelling the adoption among businesses seeking to streamline their accounts payable processes.

Beacons to Guide the Accounts Payable Automation Market Forward

  • Continued innovation in automation technologies such as artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) will push the accounts payable automation market forward.
  • Seamless integration with existing enterprise resource planning (ERP) systems and other financial software is important for the economic growth of the accounts payable automation market.
  • Solutions that offer easy integration with multiple platforms will appeal to businesses seeking to streamline their operations without disrupting existing infrastructure.
  • The adoption of cloud-based AP automation solutions is expected to boost flexibility, scalability, and accessibility to businesses of all sizes.
  • Cloud-based platforms enable remote access, real-time data processing, and automatic updates, enhancing efficiency and reducing IT overhead costs.
  • Solutions offering customization options and scalability for accommodating varying business needs, from small to large enterprises, will attract a wider customer base and boost market growth.
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Key Factors Hampering the Accounts Payable Automation Market

  • Digitalizing financial processes introduces new security risks, such as data breaches, fraud, and compliance violations.
  • Organizations may hesitate to adopt accounts payable automation solutions due to concerns about the security and privacy of sensitive financial data, especially in industries with strict regulatory requirements.
  • Small and medium-sized businesses, in particular, may perceive the upfront costs as prohibitive, deterring them from adopting automation technologies.
  • The shortage of qualified professionals with specialized knowledge in automation tools and processes may hinder organizations' ability to leverage automation capabilities effectively.

Comparative View of the Adjacent Accounts Payable Automation Market

This section compares the accounts payable automation industry, the BFSI security market, and the automation testing market. The stringent regulatory compliance requirements govern the banking, financial services, and insurance sectors. Adopting agile and DevOps practices across industries boosts the automation testing market.

Accounts Payable Automation Market:

Attributes Accounts Payable Automation Market
CAGR from 2024 to 2034 2.7%
Opportunity Integrating artificial intelligence (AI) and machine learning (ML) technologies.
Key Trends The boom in adoption of cloud-based solutions.

BFSI Security Market:

Attributes BFSI Security Market
CAGR from 2022 to 2032 13.2%
Opportunity The development of enhanced cybersecurity solutions tailored to the banking, financial services, and insurance sectors' unique needs.
Key Trends A key trend in the BFSI security market is adopting Zero Trust architecture.

Automation Testing Market:

Attributes Automation Testing Market
CAGR from 2022 to 2032 14.3%
Opportunity The development of test automation capabilities to encompass AI and ML applications.
Key Trends Adopting a Shift-Left testing approach is a key trend in the automation testing market.

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Category-wise Insights

The below section shows the leading segment. Based on the solution, the AP automation software segment is accounted to hold a market share of 53.7% in 2024. Based on industry, the BFSI segment is accounted to hold a market share of 25% in 2024.

Category Market Share in 2024
AP Automation Software 53.7%
BFSI 25%

AP Automation Software Segment to Hold a Significant Share in the Market

Based on solution type, the AP automation software segment stands out, capturing a significant market share of 53.7%. The widespread adoption of AP automation software underscores the industrial recognition of these solutions' efficiency gains, cost savings, and improved accuracy.

AP automation software empowers organizations to automate invoice processing, payment approvals, and reconciliation tasks, enhancing productivity and reducing manual errors. As businesses prioritize digital transformation initiatives, the demand for AP automation software is expected to continue its upward trajectory.

BFSI Segment to Hold a Dominant Share in the Market

Based on industry, the BFSI segment is accounted to hold a market share of 25% in 2024. The BFSI segment faces unique compliance, security, and scalability challenges, making AP automation attractive.

By leveraging AP automation software, BFSI organizations can streamline complex accounts payable processes, improve regulatory compliance, and enhance operational efficiency. As the BFSI sector continues to evolve in response to changing market dynamics and technological advancements, AP automation solutions will be pivotal in augmenting digital transformation and delivering tangible business outcomes.

Country-wise Insights

The table describes the top five countries ranked by revenue, with China holding the top position. Digitization in business enhances operational efficiency and mitigates risks associated with manual invoice processing, thus focusing on innovation and technology-driven solutions in China.

Forecast CAGRs from 2024 to 2034

Countries CAGR
United States 8.2%
Germany 1.6%
Japan 2.5%
China 12.4%
Australia and New Zealand 6.4%

Extensive Usage of Accounts Payable Automation Impresses the United States Market

The accounts payable automation market in the United States is extensively utilized across industries due to its advanced technological infrastructure and many businesses adopting digital transformation initiatives.

Companies leverage AP automation solutions to streamline invoice processing, enhance accuracy, and improve compliance with regulatory requirements. In a highly competitive business environment, AP automation enables organizations to gain a competitive edge by reducing operational costs and optimizing cash flow management.

Presence of Large Enterprises Boost the Market in Germany

In Germany, while adopting AP automation is slower than in other countries, it is primarily used by large enterprises seeking to improve efficiency and compliance with complex financial regulations.

The businesses prioritize accuracy and data security in their financial processes, making AP automation solutions valuable for automating invoice workflows, minimizing errors, and ensuring regulatory compliance.

Businesses Rising in Popularity is Ensuring Market Growth in Japan

In Japan, the accounts payable automation market is utilized by companies to address challenges associated with manual invoice processing, such as high processing costs and lengthy approval cycles.

Businesses in Japan value efficiency and productivity, making AP automation solutions essential for streamlining accounts payable processes, optimizing resource utilization, and accelerating invoice approval workflows.

Developing Technology-driven Solutions in China Aids the Market

In China, rapid economic growth and the digitization of business processes boom the adoption of AP automation solutions. The companies leverage automation to enhance operational efficiency, reduce paperwork, and mitigate risks associated with manual invoice processing.

With a focus on innovation and technology-driven solutions, businesses in China embrace AP automation to stay competitive in the global market.

Rising Affluence of the Financial Operations Gives Rise to a Greater Demand for Accounts Payable Automation in Australia and New Zealand

Businesses in Australia and New Zealand utilize AP automation solutions to improve financial visibility, compliance, and supplier relationships.

With a strong emphasis on transparency and accountability in financial operations, organizations in these countries implement AP automation to gain real-time insights into cash flow, enhancing reporting accuracy and strengthening internal controls.

As businesses strive to adapt to changing market dynamics and customer expectations, AP automation enables agility and responsiveness in managing accounts payable processes.

Competitive Landscape

The competition revolves around product innovation, scalability, and integration capabilities, focusing on offering comprehensive solutions that streamline invoice processing, enhance accuracy, and improve compliance.

Key strategies include partnerships, acquisitions, and investments in advanced technologies such as artificial intelligence and machine learning to meet evolving customer demands for efficient and user-friendly AP automation solutions.

Some of the key developments

  • In January 2022, Nimbl showcased its innovative technology with a winning use case developed during the Hack2Build SAP S/4HANA Cloud Side-by-Side Extensions event. Collaborating closely with the SAP Co-Innovation Lab and product team, Nimbl's efforts resulted in an SAP-qualified partner-packaged solution named Intelligent Accounts Payable Solution.
  • In April 2022, Stacks Pharmacy Group adopted Seamless Smart Office AP automation software to enhance their accounts payable processes. Replacing manual invoice processing, Smart Office AP simplifies handling of 7,000 paper invoices monthly.

Key Coverage in the Accounts Payable Automation Industry Report

  • Adjacent Study on Accounts Payable Automation Market
  • United States Accounts Payable Automation Market
  • Accounts Payable Automation Market Size, Current Insights, and Demographic Trends
  • Global Accounts Payable Automation Market Opportunities
  • Key Opportunities of the Global Accounts Payable Automation Market

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 3,041.52 million
Projected Market Valuation in 2034 US$ 8,106.74 million
Value-based CAGR 2024 to 2034 10.30%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ million
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa
Key Market Segments Covered
  • Solution
  • Industry
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC countries
  • South Africa
  • Israel
Key Companies Profiled
  • SAP
  • Sage
  • Tipalti
  • Freshbooks
  • FIS
  • Zycus
  • Bottomline Technologies
  • Coupa Software
  • Comarch
  • Financial Force

Key Segments

By Solution:

  • AP Automation Software
  • AP Automation Services

By Industry:

  • BFSI
  • Retail
  • IT & Telecom
  • Healthcare
  • Manufacturing
  • Energy & Utilities
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the accounts payable automation market in 2024?

As of 2024, the market for accounts payable automation is expected to be valued at US$ 3,041.52 million.

What is the market potential for accounts payable automation?

The accounts payable automation market is projected to expand at a CAGR of 10.30% between 2024 and 2034.

Which industry type segment dominates the accounts payable automation market?

The BFSI segment is projected to dominate the industry.

What is the anticipated market value for accounts payable automation in 2034?

By 2034, the market value of the accounts payable automation is expected to reach US$ 8,106.74 million.

Which country is likely to dominate the accounts payable automation market?

China is likely the top-performing market, with a CAGR of 12.40%.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Solution

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2024 to 2034

        5.3.1. AP Automation Software

        5.3.2. AP Automation Services

    5.4. Y-o-Y Growth Trend Analysis By Solution, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Solution, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Industry

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2024 to 2034

        6.3.1. BFSI

        6.3.2. Retail

        6.3.3. IT & Telecom

        6.3.4. Healthcare

        6.3.5. Manufacturing

        6.3.6. Energy & Utilities

        6.3.7. Others

    6.4. Y-o-Y Growth Trend Analysis By Industry, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Industry, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Solution

        8.2.3. By Industry

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Solution

        8.3.3. By Industry

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Solution

        9.2.3. By Industry

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Solution

        9.3.3. By Industry

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Solution

        10.2.3. By Industry

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Solution

        10.3.3. By Industry

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Solution

        11.2.3. By Industry

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Solution

        11.3.3. By Industry

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Solution

        12.2.3. By Industry

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Solution

        12.3.3. By Industry

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Solution

        13.2.3. By Industry

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Solution

        13.3.3. By Industry

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Solution

        14.2.3. By Industry

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Solution

        14.3.3. By Industry

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Solution

            15.1.2.2. By Industry

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Solution

            15.2.2.2. By Industry

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Solution

            15.3.2.2. By Industry

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Solution

            15.4.2.2. By Industry

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Solution

            15.5.2.2. By Industry

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Solution

            15.6.2.2. By Industry

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Solution

            15.7.2.2. By Industry

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Solution

            15.8.2.2. By Industry

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Solution

            15.9.2.2. By Industry

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Solution

            15.10.2.2. By Industry

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Solution

            15.11.2.2. By Industry

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Solution

            15.12.2.2. By Industry

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Solution

            15.13.2.2. By Industry

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Solution

            15.14.2.2. By Industry

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Solution

            15.15.2.2. By Industry

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Solution

            15.16.2.2. By Industry

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Solution

            15.17.2.2. By Industry

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Solution

            15.18.2.2. By Industry

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Solution

            15.19.2.2. By Industry

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Solution

            15.20.2.2. By Industry

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Solution

            15.21.2.2. By Industry

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Solution

            15.22.2.2. By Industry

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Solution

            15.23.2.2. By Industry

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Solution

        16.3.3. By Industry

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. SAP

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Sage

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Tipalti

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Freshbooks

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. FIS

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Zycus

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Bottomline Technologies

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Coupa Software

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Comarch

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Financial Force

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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