Future Market Insights (FMI) views B2C finished products as a demand system that will be increasingly governed by three operational control points: digital checkout share, traceability and due-diligence obligations across supply chains, and policy-driven replacement cycles for durable categories. Competitive advantage will be shaped less by breadth of assortment and more by repeatable execution at scale in retail media, e-commerce fulfilment, compliance documentation, and portfolio discipline across personal care, home care, packaged foods, and consumer electronics.