The Breastfeeding Accessories Market is estimated to be valued at USD 2.8 billion in 2025 and is projected to reach USD 5.3 billion by 2035, registering a compound annual growth rate (CAGR) of 6.5% over the forecast period.
| Metric | Value |
|---|---|
| Breastfeeding Accessories Market Estimated Value in (2025 E) | USD 2.8 billion |
| Breastfeeding Accessories Market Forecast Value in (2035 F) | USD 5.3 billion |
| Forecast CAGR (2025 to 2035) | 6.5% |
The breastfeeding accessories market is expanding steadily due to rising awareness about maternal and infant health, increasing breastfeeding rates, and the growing influence of hospital-led lactation programs. A combination of healthcare initiatives promoting breastfeeding and enhanced accessibility to supportive products has accelerated the demand for accessories that improve comfort and efficiency.
Technological advancements in product design, including ergonomics and skin-safe formulations, are encouraging consistent usage among new mothers. Additionally, higher childbirth rates in emerging economies, combined with growing disposable income and urban healthcare infrastructure, are contributing to market growth.
The outlook remains positive as healthcare providers and governments continue to invest in educational campaigns and postpartum care support, fostering demand for specialized breastfeeding products across both clinical and retail environments.
The market is segmented by Product Type and End User and region. By Product Type, the market is divided into Nipple Care Products, Breast Pumps, Breast Shells, Breastmilk Storage & Feeding Products, and Others. In terms of End User, the market is classified into Hospitals, Clinics, and Others. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The nipple care products segment is projected to account for 41.60% of total market revenue by 2025, emerging as the leading product type. This dominance is driven by the widespread need to manage nipple soreness, irritation, and sensitivity among breastfeeding mothers.
Products in this category are frequently recommended by healthcare professionals due to their role in promoting breastfeeding continuity and maternal comfort. Innovations in natural, hypoallergenic, and lanolin-free formulations have increased consumer confidence and product uptake.
Additionally, the availability of creams, shields, and cooling pads has broadened the product range, supporting frequent usage in both home and hospital settings. These factors collectively contribute to the strong performance of nipple care products within the product segment.
The hospital segment is expected to contribute 47.20% of overall market revenue by 2025, establishing it as the most prominent end user category. This growth is supported by institutional initiatives promoting exclusive breastfeeding and the presence of lactation consultants guiding postpartum mothers on product usage.
Hospitals are increasingly providing starter kits and in-house accessories to support early breastfeeding, especially in maternity and neonatal intensive care units. Trust in medically guided product selection and the high birth rate associated with institutional deliveries reinforce product adoption in this setting.
The emphasis on safe, sterile, and clinically validated accessories continues to make hospitals the central hub for breastfeeding accessory distribution and education, sustaining their leadership in this segment.
It is identified that the global breastfeeding accessories market is witnessing an unprecedented rise in market demand in 2025. The growth can be attributed to the large number of women getting employed across developing economies.
Additionally, a rise in awareness campaigns by the market players and government in regard to the availability of breastfeeding accessories is estimated to impel the market progression in the forthcoming years.
Additionally, growth in the global birth rate is a key market propellant identified through the forecast period. An increase in the number of milk banks around the globe for breast milk storage is beneficial for new moms and is identified to augment the growth of the breastfeeding accessories market through 2035.
It has become extremely important for lactating mothers to have the right kit including nipple shields and cooling hydrogel pads while breastfeeding their babies. These factors are making a significant contribution to the market size expansion.
The breastmilk storage segment is projected to hold dominant shares by product type category in 2025. In the base year, this segment accounted for 15.0% revenue share in the market.
The Asia Pacific breastfeeding accessories market is anticipated to dominate the market with an approximate revenue share of over 40% through 2025. The rise in awareness campaigns across the region is making a notable contribution to the regional market growth.
The key players in the breastfeeding accessories market are leveraging advancements in technology to launch new products and gain a competitive advantage. These firms are continually investing in research and development activities to keep themselves in tandem with the changing consumer preferences and end-use industry demands.
Efforts are being made to strengthen their foothold in the market and aid the further progression of the breastfeeding accessories market.
Manufacturers are launching new silicone breastmilk collectors for lactating mothers. This would prevent the loss of milk and increase the companies’ market shares across the developing regions. Therefore, it is projected that the breastfeeding accessories market is likely to have significant growth through the estimated period of study.
The economic independence of women and changes in lifestyle would lead to a rise in the number of women working, which will speed up market expansion. One of the key factors driving the market's growth is the use of breastfeeding accessories by lactating women who produce less milk.
The global market is experiencing revenue growth as a result of initiatives done by both public and private players to improve women's employment as well as rising public awareness of modern biological technologies and their advantages, such as their ease of use and degradability, as well as the expansion of healthcare facilities and the existence of policies that support breastfeeding.
The development of breastfeeding equipment that is suitable has been prompted by factors such as temporary milk shortages, maternal health issues, and difficulties with secretion. Furthermore, the convenience of use, affordability, and low maintenance requirements of breastfeeding accessories, as well as the trend toward later motherhood, are driving the market's revenue expansion.
North America will drive the breastfeeding accessories market owing to the growth in women's employment in the USA and the presence of major key players.
Furthermore, North America is dominating the breastfeeding accessories market followed by Europe. The well-established healthcare infrastructure and rising demand for breastfeeding accessories in the market will propel expansion in Europe.
East and South Asia regions see lucrative growth opportunities in the forecasted period owing to an increase in the birth rate and large target population.
Followed by Latin America, the Middle East, and Africa are anticipated to show steady growth in the breastfeeding accessories market because of the growing demand for advanced breastfeeding accessories.
Some of the key market players present in the breastfeeding accessories industry are Koninklijke Philips N.V, Medela AG, Mama's Milk Wrap, Pigeon Corporation, Breast Pumps Direct, Bailey Medical Center, Merchandise Works Co., Ltd, Dongguan Daxin Rubber Electronic Co., Ltd, ALLE RECHTE VORBEHALTEN, NUK USA LLC, Linco Baby, and Mayborn Group Limited.
| Report Attributes | Details |
|---|---|
| Growth Rate | CAGR of 7.1% from 2025 to 2035 |
| Base Year for Estimation | 2024 |
| Historical Data | 2012 to 2024 |
| Forecast Period | 2025 to 2035 |
| Qualitative Units | Revenue in USD Billion, Volume in Units, and CAGR from 2025 to 2035 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segment Covered | Product Type, End User, Region |
| Region Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East & Africa |
| Key Countries Profiled | USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, Malaysia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Players | Koninklijke Philips N.V; Medela AG; Mama's Milk Wrap; Pigeon Corporation; Breast Pumps Direct; Bailey Medical Center; Merchandise Works Co., Ltd; Dongguan Daxin Rubber Electronic Co., Ltd; ALLE RECHTE VORBEHALTEN; NUK USA LLC; Linco Baby; Mayborn Group Limited |
| Customization | Available Upon Request |
The global breastfeeding accessories market is estimated to be valued at USD 2.8 billion in 2025.
The market size for the breastfeeding accessories market is projected to reach USD 5.3 billion by 2035.
The breastfeeding accessories market is expected to grow at a 6.5% CAGR between 2025 and 2035.
The key product types in breastfeeding accessories market are nipple care products, breast pumps, breast shells, breastmilk storage & feeding products and others.
In terms of end user, hospitals segment to command 47.2% share in the breastfeeding accessories market in 2025.
Explore Similar Insights
Breastfeeding Accessories Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
Chat With
MaRIA
