Canola is the second-largest oilseed produced globally after soy. There are three major reasons for striking the growth of canola as international crop, it is temperature friendly as it can grow in a cold and temperate climate, a tolerance for a variety of soils and favorable production costs.
Canola produces high-quality protein oriented meals during the oil extraction process.Canola protein offers various functional properties such as solubility, gelation, water-binding capacity, foaming, and emulsification, compared to other oilseed proteins. Canola proteins also have the potential of gelling agent. The napin fraction of canola protein is better suited as a foaming agent as compared to a wide-range of pH than cruciferin.
The essential and sulfur-containing amino acids, methionine and cysteine, in canola protein exceeds the nutritional requirements for both children and adults. Canola protein is a cost-effective and sustainable source of protein with high bioavailability and digestibility. Due to nutritional and functional properties, the use of canola protein is rising in food and nutraceutical products. Canola protein is widely used in animal feed for livestock, fish, and poultry.
Consumers are becoming more compassionate and sensitive towards animals because of the circumstances and environment in which they are raised and harvested. Animal welfare is one of the primary reasons for consumers opting for plant-based products, including plant-based protein ingredients.
As per to the People for the Ethical Treatment of Animals organization (PETA), to produce more than 18,000 pounds annually, cows undergo genetic manipulation and are treated with antibiotics and bovine growth hormones. To increase the efficiency and productivity of cows, the hormones are used which impacts their health adversely.
Increasing animal cruelty and maltreatment in the food industry has led to the growing concerns of consumers regarding animal welfare, thus increasing the demand for plant-based protein ingredients. This factor is anticipated to contribute to the growth of the canola protein market in the forecast period.
The rise in pet ownership and humanization has led to an increase in demand for premium pet food. Consumer awareness about the products that their pets consume is at an all-time high.
Consumers are willing to provide their pets with the utmost care and the best quality of food products that they can offer despite facing economic challenges. Consumers want to give their pets’ highly nutritious pet food for proper growth and healthy life. This is observed more in developed countries.
Thus, many manufacturers are offering premium pet food and are customizing pet food with the latest advancements to meet the changing market demands. On the back of these factors, the demand for natural and plant-based protein ingredients to improve the palatability of pet food products is expected to increase.
When compared to most other plant or vegetable ingredients, canola is a particularly dense source of protein. Protein is crucial in dogs' and cats’ diet as it is used to repair, maintain, and grow a dog or cat’s muscles and cells. Canola protein keeps the dog skin healthy and helps to build a strong immune system. The use of canola protein is increasing rapidly by pet food manufacturers.
North America and Europe are expected to dominate the canola protein market. North America is foremost in the production and consumption of canola proteins followed by Europe. The vegan and vegetarian population is rising in Europe and North America due to which demand for canola protein is rising in these regions.
The key players are focusing on research and development to launch innovative products. The key players of canola proteins have a presence in various European countries owing to strong collaborations and partnerships with the research institute and universities.
The Asia Pacific is expected to witness significant growth in the canola protein market in the forecast period. The rising health awareness in the Asia Pacific is helping to boost the growth rate of the canola protein market. Key players are focusing on expanding their production units in the Asia Pacific to fulfill the rising demand for canola protein.
Some of the key players operating their business in the global canola proteins market are
Key Market participants of canola protein are focusing on acquisition and merger intending to enhance their product offering and strengthening their local distribution channels. The companies in the global canola protein market are investing in innovation and developments by offering innovative products such as gluten-free, organic, and non-GMO canola protein products.
The research report presents a comprehensive assessment of the canola protein market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as form, nature, and end use.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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