About the Report
Companies manufacturing cat furniture and scratchers are focusing on leveraging their presence in both residential and commercial sectors that include pet daycare centers, pet hotels, and other organizations. The rising trend of pet parenting is playing a key role in facilitating increase in demand for products like cat trees, condos, shelves, perches, and others.
The rising cat ownership is expected to play a key role in driving sales in the market. Besides this, the increasing pet spending in low and middle income countries is another indicator that points out towards the growth in the product adoption during the forecast period.
In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for cat furniture and scratchers. The report tracks the global demand for cat furniture and scratchers in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on global sales.
How Does Historical and Future Outlook of Car Furniture and Scratchers Market Match Up
In the past few years, cat furniture and scratchers sales have scaled new heights. Pet humanization is a new trend that is successfully driving the sales of cat furniture products in the pet care industry. Cat owners have become increasingly aware about the wellbeing of their pets and are eager to set up a comfortable space for their leisure and activity. Their increasing desire to provide same luxury to their pet cats has encouraged adoption and sales of cat furniture and scratchers.
Several consumers even adopt pet cats as preparations for child parenting. In such cases all facilities that are considered essential for their child are provided to their pet cats as well. The growing love and concern for their pet cats has encouraged many cat owners to treat and gift their cats on special occasions. Such efforts on the part of cat owners are enabling growth in the sales of cat furniture and scratchers. According to FMI’s analysis, cat furniture and scratchers sales are set to grow at a 6.8% CAGR between 2020 and 2030.
What is the Pattern of Cat Furniture and Scratchers Sales in Day Care Centres?
The flourishing pet day care business or simultaneously called as pet hotels is expected to fuel growth in the sales of cat furniture and scratchers. These centers and hotels claim to provide all necessary facilities and luxury living for pets, including cats. Factors such as increase in pet spending, current busy lifestyle, and rising human’s love affair for their cat pets have played a pivotal role in growing pet day care centers.
Thus, the flourishing pet day care industry is projected to positively impact the sales of cat furniture and scratchers during the forecast period. In light of this, many players in the industry are also focused on enhancing their penetration in the B2B sector along with B2C sector.
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Customized Cat Furniture and Scratchers Gaining Traction
As players are realizing that the future lies in providing personal and customized services, a few of them are now resorting to provide customized and personalized cat furniture and scratchers. Besides this, custom cat furniture and scratchers are also best conceived by the customers.
Many of the manufacturers are providing an opportunity to their customers to customize products such as cat trees and other furniture in terms of size, design, material type, carpet covering type, carpet design, style, and other features. Offering such customization opportunity, has helped the players to capitalize on the existing demand for cat furniture and scratchers.
How Are Manufacturers Increasing Their Market Reach?
In such a fragmented landscape, where the penetration of regional and local players is high, expanding brand reach plays a crucial role in facilitating business growth. Wider business visibility often comes with a potential of products and services being exposed to a broader audience. This has encouraged players to expand their brand and product visibility through digital penetration.
Few of the manufacturers of cat furniture and scratchers have also collaborated with online pet care retailers to ensure a wider reach of their product offerings. The main motive behind expanding business visibility is to convert more sales and thus result in higher profit accumulation. For instance, many manufacturers have collaborated with prominent online retailers like Amazon, Walmart, Petco, Chewy, and others to offer their products to a broader audience.
How are Complying with Regulatory Guidelines?
Cat furniture and scratchers are not highly regulated as compared to pet food products. However, the manufacturers are required to comply with general labelling and packaging requirements and standards. Besides this, the manufacturers are also required to comply with certain safety standards.
Product linkages to certifications are among common trends observed in the industry. For instance, a few of the players are promoting their cat furniture and scratchers offerings as products made from FSC certified wood. This certification state that the products are manufactured from raw material that comes from responsibly managed forests.
Will DTC Trend Create Demand for Cat Furniture and Scratchers?
In parallel to the indirect sales, the direct-to-consumer sales trend is also gaining traction in the pet industry. Players operating in the market are focusing on setting up their own websites through which they can directly connect with their consumers.
Cat furniture and scratcher manufacturers are focusing on building content in the form of publications and videos to promote their brand products directly to their end consumers. Besides this, they also have increased their penetration into social media platforms to further promote their brand products. For example, Tuft + Paw is one such player that is actively promoting its product through publications and on social media platforms.
What Was the COVID-19 Impact on Cat Furniture and Scratchers Market?
The outbreak of COVID-19 has resulted in a temporary economic slowdown. The retail sector was one of the hardest hit sectors. The cat furniture and scratchers industry stakeholders constantly undertook numerous efforts to shore up cash reserves and manage dynamic demand fluctuations.
As per American Pet Products Association, pet store closures during the pandemic outbreak highly impacted the industry. The pandemic brought a spectacular shift in consumer buying preferences. The pandemic outbreak has further increased the reliance on digital technologies which include e-Commerce shopping, digital payment platforms, etc. As per the statistics, the sales in the pet products industry through digital medium accounted for more than 20%. However this number rose to more than 30% amid the pandemic outbreak.
Besides this, the COVID-19 pandemic outbreak has highlighted the importance of ethical living among consumers. Thus a rise in awareness regarding ethical living has helped attract people attention towards small and local businesses. This is one of the major factor that has positively impacted the penetration of local and regional players engaged in manufacturing of cat furniture and scratchers.
Rise in Private Label Aiding Cat Furniture and Scratchers Sales
This new retail revolution is expected to reshape the market in the coming years. The retailers in the market are now developing and marketing their own cat furniture and scratchers. This is likely to further increase the level of competitiveness in the market and pose a certain level of challenges in front of existing players.
The consumer’s perception regarding private label brands is also changing. The private labels brands are perceived as good quality and cost effective products. This is one of the major factor that is driving adoption of private labels in the market.
For instance, Amazon is one such example that sells cat furniture. The company sells cat trees and condos under its brand name AmazonBasics.
Impact of Low-cost DIY Products on Cat Furniture and Scratcher Sales
Many of the consumers have now resorted to making use of do-it-yourself (DIY) products as quality outweighs price. This change in individual lifestyle has significantly impacted the sales of cat furniture and scratchers market.
Besides this DIY products are also perceived as cost-effective products. People are preferring to DIY because they wish spending more on raw material or product than in labour charges. The digital eco-system has also played a significant role in encouraging consumers to make products for their pet cats on their own. This attitude on the part of potential consumers is likely to impact sales of cat furniture and scratchers.
Rising Spending on Pet Care Facilitating Growth in the U.S.?
Pet ownership has drastically increased in the past few years in the United States. As per the statistics of American Pet Products Association, around 70% of households in the United States own a pet. Dogs followed by cats are majorly owned pets in the United States.
Americans take the responsibility of their pets very seriously, which is why they are ready to spend more on their pets than pet parents in other countries. For instance the pet spending in the United States increased by approximately 8% in 2017 as compared to the previous year. As Americans consider their pets as a full-fledged family member they do not hesitate while spending on their pets like cats, dogs, etc.
Prevailing Pet Culture Projected to Drive Sales in U.K.
The U.K. is another nation, exhibiting high population of pet lovers. The prevailing pet culture in the country is expected to play a key role in facilitating growth in the adoption of cat furniture and scratchers. People in the U.K. are fascinated by dogs and cat pets and consider pets as their integral part of their families.
As per studies conducted in 2019, 20%-25% of UK population own over 10 million-12 million pet cats. This statistics reflect how much the U.K. residents also love owning feline friends. Thus, a rise in cat ownership in the region is projected to furl growth in the sales of cat furniture and scratchers during the forecast period.
Millennial Cat Owners Creating Sales Opportunities in India
Cat adoption in India is increasing. Cats in India are highly perceived as pets that can adjust better to the modern lifestyle. The rate of adoption of cats is comparatively more than dogs in the past few years. It is believed that cats are the new dogs for Indians.
When it comes to influencing change in a greater way from business to taking care for their pets, Indian millennials are in a class by themselves. Indian millennials are now considering to provide the top of the line care to their pets unlike before. Indian millennials now view themselves beyond pet owners who like to treat and gift their pets. In India, younger generation’s rising affection towards their pets like cats is expected to play a key role in driving market growth.
What are the Sales Opportunities in Russia?
Russians are other enthusiastic cat fans. The cultural peculiarities in Russia has imbibed love for cats more than dogs in Russia. The Russian tradition endows cats with wisdom. All of these factors has encouraged cat adoption in the region. This reflects high probability of stable growth in the sales of cat furniture and scratchers in the region during the forecast period.
How Big is Mexico Cat Furniture and Scratchers Market
Cat ownership is also prominent in Mexico. People here are also extensively enthusiastic regarding owning a furry companion. Besides this, pet owners in this particular region are also enthusiastic about providing all luxury to their pets. Thus, pointing a positive growth outlook in the region during the forecast period.
Cat Trees and Condos Remain Top-selling Category
Cat trees and condos are top selling products. The segment is expected to account for a major value share of 40.5% in the year 2020. The preferences for cat condos and trees are high as the products provide ample of space for cats to romp and swing according to their own desire. In terms of looks they are also elegant and can easily match to the modern household aesthetics.
Wood Remains Preferred Material for Cat Furniture and Scratchers
In terms of material type, wood is the preferred material used in the manufacturing of cat furniture and scratchers. The segment is expected to hold a market share of 53% in the year 2020. Besides this, as the concept of sustainability is gaining traction, manufacturers are extensively incorporating eco-friendly materials in the production process. For instance, sisal is extensively being used as a covering material.
Independent Small Stores Continues to be Preferred Sales Channel
In the highly fragmented market, store based retailing especially independent small stores are still prominent sales channels. Maximum sales of cat furniture and scratchers are expected to be concentrated in independent small stores and pet specialty stores.
However, the changing consumer buying behavior is projected to further scale up online sales in the coming few years. As per the study, online sales is expected to further grow at a CAGR of 9.1% during the forecast period 2020-2030. According to FMI, US$25-US$40 will remain highly sought-after price range among consumers.
The global cat furniture and scratchers market remains highly fragmented due to the presence of a large number of local and regional players operating in the market. Many of the players are offering semi-assembled products thus facilitating more convenience on the part of handling. Besides this, the preferences for multi-purpose cat furniture is also gaining significance.
Further, companies like Tuft + Paw are aggressively undertaking actions to educate customers about the products which would help the customers to make buying decisions. The players have also prioritized design innovation that provide utmost comfort to cats. All of such factors are expected to drive adoption of cat furniture and scratchers in the market in coming years.
Also product launches remain a key focus. For instance, Cat Person, backed by Harry’s Labs launched a line-up of cat care products in March 2020. In 2017, Okawa City launched a line of miniature cat furniture products. Their efforts are expected to positively reflect on the market.
Some of the leading companies operating in the market are:
- Americat Company
- North American Pet Products
- Go Pet Club, LLC
- PetPals Group, Inc.
- Tuft + Paw
- Inter IKEA Systems BV
- Ware Manufacturing Inc.
- PlayTime Workshop, Inc.
- Prevue Pet Products
- CatsPlay furniture
- Paw Friendly Cat Furniture, LLC
- Catastrophic Creations
- Profeline Cat Supplies
- Mid-West Homes for Pets
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Scope of the Report
Historical Data Available for
USD Million for value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa
Key Countries Covered
US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, South Africa, Brazil, Mexico
Key Segments Covered
Product Type, Material Type, Price Range, Sales Channel, and Region
Key Companies Profiled
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered in the Report
What is the cat furniture and scratchers market size?
The global cat furniture and scratchers market is expected to witness a CAGR of 6.8% during the forecast period 2020-2030. As per FMI, the global cat furniture and scratchers market valuation is around US$ 875.8 million in 2020.
Which is the most lucrative market for cat furniture and scratchers?
The U.S. currently leads the global market for cat furniture and scratchers. Sales in the U.S. account for nearly one-fourth of global sales.
Which are some of the leading companies in the cat furniture and scratchers market?
Some of the leading companies in cat furniture and scratchers market are Americat Company, North American pet Products, Go pet Club, LLC, PetPals Group, Inc., Tuft + Paw, Inter IKEA Systems BV, Ware Manufacturing, Inc., Playtime Workshop, Inc., Prevue Pet Products, CatsPlay Furniture, Paw friendly Cat Furniture LLC, Catastrophic Creations, Profeline Cat Supplies, Mid-West Homes for pets, among others.
Which is the preferred choice of material for making cat furniture and scratcher?
Wood remains highly sought-after as the preferred material for building cat furniture and scratcher.
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Is this research conducted by Future Market Insights?
Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst
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Cat Furniture and Scratchers Market by Category
- Cat Trees and Condos
- Shelves And Perches
- Scratching Posts
- Cat Steps and Cat Beds
- US$10 - US$25
- US$25 - US$40
- US$40 - US$55
- US$ 55 & Above
- Independent Small Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
- North America
- Latin America
- East Asia
- South Asia
- Middle East and Africa (MEA)