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Compaction Machines Market Outlook

The compaction machines market is anticipated to flourish at a healthy CAGR of 6.4% between 2023 and 2033. The market is expected to hold a market share of US$ 10.42 billion by 2033, while the market is likely to reach a value of US$ 5.60 billion in 2023.

Attributes Details
Market CAGR (2023 to 2033) 6.4%
Market Size (2023) US$ 5.60 billion
Market Size (2033) US$ 10.42 billion

Compaction machines are powerful equipment used for compaction purposes during construction and building activities. These machines are used to compact or reduce the size of the soil, gravel, concrete, or asphalt used in constructing roads, dams, airports, and other structures.

They help users to increase overall productivity and reduce labor costs. Thus, the growing usage of compaction equipment to compact paving materials, such as asphalt mixes and roller-compacted concrete, may continue to push demand in the global market. Similarly, rising investments in construction activities are anticipated to boost the growth of the compaction machines market during the forecast period.

As the construction industry is developing, many upcoming projects require advanced construction equipment, such as tandem rollers and pneumatic rollers, which can work efficiently in less time. Besides this, advancements in compaction equipment and the introduction of stringent government regulations are expected to positively impact the growth of the compaction machine market over the coming years.

Regionally, North America, spearheaded by the United States, is anticipated to dominate the global compaction machines market in terms of revenue in 2022 and is anticipated to grow throughout the forecast period. This can be attributed to the rapid expansion of road infrastructure, increasing adoption of advanced machinery, and the strong presence of leading manufacturers. Currently, the compaction machines market forms 2.9% of its parent market, i.e., the construction equipment market.

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Sales Analysis of the Compaction Machines Market from 2018 to 2022 Vs. Market Projections for 2023 to 2033

The global compaction machines grew at a value CAGR of 5.9% between 2018 and 2022. However, with growing investments in building and construction projects and the rising adoption of modern machinery to improve productivity and reduce labor costs, the overall demand for compact machines is projected to increase at 6.4% CAGR during the forecast period of 2023 and 2033.

Increasing construction spending is emerging as a key factor accelerating the growth of the global compaction machines market. Governments of various countries have proposed new policies and plans to connect rural areas to urban areas. To accomplish this, they are outlying significant capital expenditure to make concrete roads. This is expected to push compaction machines sales. The construction sector for residential remains largely supported by low lending rates, rising demand for bigger homes, and low housing inventory globally.

As the construction industry continues to grow, so does the demand for construction equipment. The infrastructure development in emerging and developed countries is propelling the demand for building and road construction. This has led to an increase in demand for compaction machines, and the trend is likely to continue during the forecast period.

Similarly, the easy availability of compacting machines on rental services and the growing popularity of electric compaction machines may further expand the global compaction machines market size during the next ten years.

Based on the aforementioned factors, FMI predicts the compaction machines market to grow by 2X by the end of the forecast period.

What are the Key Trends for Driving the Global Compaction Machines Market?

Rising Commercial and Infrastructure Activities to Foster Sales

Governments across emerging regions are launching multiple construction projects to strengthen commercial infrastructure in their respective regions. This, in turn, is expected to propel the sales of machines like compaction equipment.

The global construction market is expected to create an absolute dollar opportunity of more than US$ 4.0 trillion throughout the forecast period and is further anticipated to reach US$ 16 trillion, with more than US$ 8.0 trillion in emerging economies by 2033.

Regional construction growth is expected to be highest in Sub-Saharan Africa, followed by emerging Asia. This is expected to create lucrative opportunities for the compaction machines market.

Demand for Electric Compaction Machines to Supplement Market Growth

The introduction of stringent environmental regulations due to the rising environmental concerns and the increase in infrastructural development is anticipated to boost the demand for electrically operated compaction machines in the global market during the forecast period.

Additionally, with an increase in construction projects, there is a growing need for compact electric construction equipment due to their use in small spaces, ease of transportation, and cheap operational & maintenance costs.

Small businesses are opting for these electric machines to reduce pollution levels, save costs, and improve overall productivity. Thus, the growing demand for electric compaction machinery may support the growth of the market during the next ten years.

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Country-wise Insights

Country-wise Revenue Share:

Country United States
Revenue Share % (2022) 18.5%
Country Germany
Revenue Share % (2022) 3.4%
Country Japan
Revenue Share % (2022) 4.1%
Country Australia
Revenue Share % (2022) 1.3%

Country-wise CAGR:

Country China
CAGR % (2023 to 2033) 6.6%
Country India
CAGR % (2023 to 2033) 6.3%
Country United Kingdom
CAGR % (2023 to 2033) 6.1%

Where Does the United States Stand in the Market?

Rising Investments in Construction Projects Fueling Compaction Machines Market Growth in the United States

The United States accounted for around 76.7% of the North American compaction machines market in 2022. The United States standalone held a global share of 18.5% in 2022. Furthermore, the region is likely to perform well with the rising need for smart cities and increasing government investments in new construction projects.

In the United States, some projects are still in the planning stages, while others have just started up again after being delayed for a year due to the global epidemic. In 2022, growth in the construction industry is anticipated to continue as several projects are expected to start construction in the United States.

For instance, work on the US$ 463 billion project, which may add 8.3 miles of elevated roadway in Louisiana, is anticipated to be completed by the end of 2027. The expenditure on these highway and road infrastructure projects may continue to support the expansion of the compaction machines market in the United States throughout the projected years.

What is the Outlook for Compaction Machines Market Manufacturers in China?

Rapid Expansion of Commercial Construction Industry Propelling Compaction Machine Sales in China

As per FMI, China is expected to record a robust CAGR of 6.6% by 2033. Despite supply chain issues such as increased raw material costs and limited skilled labor, the China commercial construction industry is expected to maintain its steady expansion throughout the projection period. Notably, the commercial construction sector's double-digit expansion since 2020 has significantly aided China’s overall economy and the construction sector's recovery.

The nation's need for residential and commercial development is anticipated to continue owing to the increase in household income and more people moving from rural to urban regions.

The expansion of the residential and commercial construction industry is fueled by a high focus on affordable housing in both the public and private sectors. In the upcoming years, it is also anticipated that non-residential infrastructure may grow significantly. As a result, the sales of compaction machines are anticipated to increase in the coming years.

Category Analysis

Category By Product Type
Leading Segment Heavy Compaction Machine
Market Share (2022) 71.9%

Which Product Type is High in Demand in the Global Compaction Machines Market?

Heavy Compaction Machines Remain the Highly-sought-after Products

By product type, heavy compaction machines may dominate the market throughout the forecast period, accounting for more than 72.1% share on a value basis in 2022. This can be attributed to increasing investments in building and construction activities and the growing adoption of heavy compaction machines such as heavy tandem rollers, single drum rollers, and pneumatic rollers in large public infrastructure projects and the commercial sector.

Rising household income rates along with population migration from rural to urban areas are continuing to drive the demand for commercial construction. Demand for industrial building construction has been supported by strong investment in warehousing and distribution facilities and the current upswing in factory construction, despite the weak trends in the downstream manufacturing division.

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Competitive Landscape

The global compaction machine market is becoming highly competitive due to the large presence of various regional and domestic players. Prominent compaction machine manufacturers are launching new products and collaborating and partnering with vehicle manufacturers for better market opportunities.

Recent Developments:

  • In February 2022, TOBROCO-Giant introduced a complete range of 24 compaction machines.
  • In August 2021, Wirtgen Group launched two new HAMM tandem rollers, including the HD 99i and HD 109i, in the Indian market. These new machines are more fuel efficient than previous other models of the company.
  • In 2022, Ammann Group launched two new roller models that provide an abundance of power in compact packages. The new Ammann ARS 30 and ARS 50 single drum rollers utilize advanced technology, innovative engineering, and robust engines to deliver high compaction output and are ideal for road construction businesses and rental fleets that need a small, durable, and powerful product for success.
  • With efficient and fuel-saving technology, Wacker Neuson SE has launched its vibratory rammers, plates, and rollers.
  • Atlas Copco has also added a new reversible plate compaction machine, tandem roller, and trench compactors. These compactors are easy-to-use, cost-efficient, and hold higher productivity.

BOMAG GmbH, Caterpillar Inc., and Terex Corporation: Powering a Sustainable Future with Massive Range of Electric Machines

BOMAG GmbH, Caterpillar Inc., and Terex Corporation are among the leading manufacturers and providers of heavy and light compaction equipment. Headquartered in Boppard, DE BOMAG is the world market leader in the field of compaction technology. Since its establishment, the company has been manufacturing machines for the compaction of soils, asphalt, and stabilizers.

BOMAG’s compaction equipment is used in areas as diverse as horticulture and landscaping to the entire range of heavy dam construction and road construction. The company is continuously upgrading its portfolio to cater to the rising demand from various sectors.

For instance, in April 2021, BOMAG expanded its light equipment portfolio with the launch of two new walk-behind rollers, including the BW 65 and BW 65 D. These walk-behind rollers are equipped with an electric starter as standard. Similarly, in October 2021, it launched a new single-direction BR 95 vibratory plate, which is an ideal combination of efficiency and maneuverability.

The company presented its innovations and technologies at Bauma 2022 to allow visitors to experience the road construction and earthwork of tomorrow. When it comes to choosing the best compaction technology, BOMAG, and its distributors are the perfect places to visit.

Another leading provider of compaction technology is Caterpillar Inc. With around US$ 51.0 billion in sales and revenues in 2021, Caterpillar Inc. is the world’s leading manufacturer of construction and mining machines. The company has a massive experience of over 100 years in compaction technology.

Caterpillar recently (March 2021) launched three new Cat utility compactor models in the 2- to 3- tonne range. These compactors deliver increased productivity, optimum efficiency, simple operation, and easy maintenance.

AB Volves compaction machines are becoming quite popular among end users due to their higher efficiency, compact design, and reliable nature. The company recently (2020) introduced a new DD128C compactor that possesses the highest frequency in the industry, resulting in greater productivity. It delivers the fastest rolling speeds whilst maintaining proper impact spacing.

Key Players

  • AB Volvo
  • Caterpillar Inc.
  • Terex Corporation
  • BOMAG GmbH
  • Wacker Neuson SE
  • XCMG Co. Ltd
  • Zoomlion Heavy Industries Science and Technology Co Ltd
  • Atlas Copco
  • Wirtgen Group
  • Sany Heavy Industries Co Ltd
  • AMMANN GROUP

Key Segments Covered

By Product Type:

  • Heavy compaction machines
    • Heavy tandem roller
      • 5 to 8 Tonne
      • 8 to 11 Tonne
      • > 11 Tonne
    • Single drum roller
      • 3 to 5 Tonne
      • 5 to 8 Tonne
      • 8 to 12 Tonne
      • 12 to 15 Tonne
      • > 15 Tonne
  • Pneumatic roller
  • Light compaction machines
    • Hand operated machines
      • Rammer
      • Vibratory plates (forward)
      • Vibratory plates ( reverse)
      • Walk behind roller
    • Light tandem roller
      • < 1.8 Tonne
      • 8 to 3 Tonne
      • 3 to 5 Tonne
    • Trench roller

Key Regions Covered:

  • North America
    • United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • Middle East and Africa (MEA)

Frequently Asked Questions

Which market is witnessing higher growth?

The Asia Pacific market is witnessing higher growth, driven by the increasing demand for infrastructure development in the region.

Why sales of compaction machines are surging in Germany?

The increasing demand for compaction machines in the construction sector is driving sales in Germany.

What is driving the adoption of compaction machines globally?

The booming construction sector is the major driver of the adoption of compaction machines globally.

What is the contribution of the United States to the compaction machines market?

The United States held 25% of the global market share in 2022.

Which region presents lucrative growth opportunities?

The Asia Pacific region presents lucrative growth opportunities for the compaction machines market, with a CAGR of 6% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Billion) & Volume (Tons) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Billion) & Volume (Tons) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Billion) & Volume (Tons) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Billion) & Volume (Tons) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Heavy compaction machines

            5.3.1.1. Heavy tandem roller

                5.3.1.1.1. 5-8 Tonne

                5.3.1.1.2. 8-11 Tonne

                5.3.1.1.3. > 11 Tonne

            5.3.1.2. Single drum roller

                5.3.1.2.1. 3-5 Tonne

                5.3.1.2.2. 5-8 Tonne

                5.3.1.2.3. 8-12 Tonne

                5.3.1.2.4. 12-15 Tonne

                5.3.1.2.5. > 15 Tonne

            5.3.1.3. Pneumatic roller

        5.3.2. Light compaction machines

            5.3.2.1. Hand operated machines

                5.3.2.1.1. Rammer

                5.3.2.1.2. Vibratory plates (forward)

                5.3.2.1.3. Vibratory plates ( reverse)

                5.3.2.1.4. Walk behind roller

            5.3.2.2. Light tandem roller

                5.3.2.2.1. < 1.8 Tonne

                5.3.2.2.2. 8-3 Tonne

                5.3.2.2.3. 3-5 Tonne

            5.3.2.3. Trench roller

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    6.1. Introduction

    6.2. Historical Market Size Value (US$ Billion) & Volume (Tons) Analysis By Region, 2018 to 2022

    6.3. Current Market Size Value (US$ Billion) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033

        6.3.1. North America

        6.3.2. Latin America

        6.3.3. Europe

        6.3.4. Asia Pacific

        6.3.5. MEA

    6.4. Market Attractiveness Analysis By Region

7. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    7.1. Historical Market Size Value (US$ Billion) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    7.2. Market Size Value (US$ Billion) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        7.2.1. By Country

            7.2.1.1. USA

            7.2.1.2. Canada

        7.2.2. By Product Type

    7.3. Market Attractiveness Analysis

        7.3.1. By Country

        7.3.2. By Product Type

    7.4. Key Takeaways

8. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Billion) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Billion) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. Brazil

            8.2.1.2. Mexico

            8.2.1.3. Rest of Latin America

        8.2.2. By Product Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

    8.4. Key Takeaways

9. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Billion) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Billion) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Germany

            9.2.1.2. UK

            9.2.1.3. France

            9.2.1.4. Spain

            9.2.1.5. Italy

            9.2.1.6. Russia

            9.2.1.7. Rest of Europe

        9.2.2. By Product Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

    9.4. Key Takeaways

10. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Billion) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Billion) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. China

            10.2.1.2. Japan

            10.2.1.3. India

            10.2.1.4. South Korea

            10.2.1.5. Australia

            10.2.1.6. Rest of APAC

        10.2.2. By Product Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

    10.4. Key Takeaways

11. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Billion) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Billion) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. South Africa

            11.2.1.2. Saudi Arabia

            11.2.1.3. UAE

            11.2.1.4. Israel

            11.2.1.5. Rest of MEA

        11.2.2. By Product Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

    11.4. Key Takeaways

12. Key Countries Market Analysis

    12.1. Value (US$ Billion) & Volume (Tons)ed States

        12.1.1. Pricing Analysis

        12.1.2. Market Share Analysis, 2022

            12.1.2.1. By Product Type

    12.2. Canada

        12.2.1. Pricing Analysis

        12.2.2. Market Share Analysis, 2022

            12.2.2.1. By Product Type

    12.3. Brazil

        12.3.1. Pricing Analysis

        12.3.2. Market Share Analysis, 2022

            12.3.2.1. By Product Type

    12.4. Mexico

        12.4.1. Pricing Analysis

        12.4.2. Market Share Analysis, 2022

            12.4.2.1. By Product Type

    12.5. Germany

        12.5.1. Pricing Analysis

        12.5.2. Market Share Analysis, 2022

            12.5.2.1. By Product Type

    12.6. UK

        12.6.1. Pricing Analysis

        12.6.2. Market Share Analysis, 2022

            12.6.2.1. By Product Type

    12.7. France

        12.7.1. Pricing Analysis

        12.7.2. Market Share Analysis, 2022

            12.7.2.1. By Product Type

    12.8. Spain

        12.8.1. Pricing Analysis

        12.8.2. Market Share Analysis, 2022

            12.8.2.1. By Product Type

    12.9. Italy

        12.9.1. Pricing Analysis

        12.9.2. Market Share Analysis, 2022

            12.9.2.1. By Product Type

    12.10. Russia

        12.10.1. Pricing Analysis

        12.10.2. Market Share Analysis, 2022

            12.10.2.1. By Product Type

    12.11. China

        12.11.1. Pricing Analysis

        12.11.2. Market Share Analysis, 2022

            12.11.2.1. By Product Type

    12.12. Japan

        12.12.1. Pricing Analysis

        12.12.2. Market Share Analysis, 2022

            12.12.2.1. By Product Type

    12.13. India

        12.13.1. Pricing Analysis

        12.13.2. Market Share Analysis, 2022

            12.13.2.1. By Product Type

    12.14. South Korea

        12.14.1. Pricing Analysis

        12.14.2. Market Share Analysis, 2022

            12.14.2.1. By Product Type

    12.15. Australia

        12.15.1. Pricing Analysis

        12.15.2. Market Share Analysis, 2022

            12.15.2.1. By Product Type

    12.16. South Africa

        12.16.1. Pricing Analysis

        12.16.2. Market Share Analysis, 2022

            12.16.2.1. By Product Type

    12.17. Saudi Arabia

        12.17.1. Pricing Analysis

        12.17.2. Market Share Analysis, 2022

            12.17.2.1. By Product Type

    12.18. UAE

        12.18.1. Pricing Analysis

        12.18.2. Market Share Analysis, 2022

            12.18.2.1. By Product Type

    12.19. Israel

        12.19.1. Pricing Analysis

        12.19.2. Market Share Analysis, 2022

            12.19.2.1. By Product Type

13. Market Structure Analysis

    13.1. Competition Dashboard

    13.2. Competition Benchmarking

    13.3. Market Share Analysis of Top Players

        13.3.1. By Regional

        13.3.2. By Product Type

14. Competition Analysis

    14.1. Competition Deep Dive

        14.1.1. AB Volvo

            14.1.1.1. Overview

            14.1.1.2. Product Portfolio

            14.1.1.3. Profitability by Market Segments

            14.1.1.4. Sales Footprint

            14.1.1.5. Strategy Overview

                14.1.1.5.1. Marketing Strategy

                14.1.1.5.2. Product Strategy

                14.1.1.5.3. Channel Strategy

        14.1.2. Caterpillar Inc.

            14.1.2.1. Overview

            14.1.2.2. Product Portfolio

            14.1.2.3. Profitability by Market Segments

            14.1.2.4. Sales Footprint

            14.1.2.5. Strategy Overview

                14.1.2.5.1. Marketing Strategy

                14.1.2.5.2. Product Strategy

                14.1.2.5.3. Channel Strategy

        14.1.3. Terex Corporation

            14.1.3.1. Overview

            14.1.3.2. Product Portfolio

            14.1.3.3. Profitability by Market Segments

            14.1.3.4. Sales Footprint

            14.1.3.5. Strategy Overview

                14.1.3.5.1. Marketing Strategy

                14.1.3.5.2. Product Strategy

                14.1.3.5.3. Channel Strategy

        14.1.4. BOMAG GmbH

            14.1.4.1. Overview

            14.1.4.2. Product Portfolio

            14.1.4.3. Profitability by Market Segments

            14.1.4.4. Sales Footprint

            14.1.4.5. Strategy Overview

                14.1.4.5.1. Marketing Strategy

                14.1.4.5.2. Product Strategy

                14.1.4.5.3. Channel Strategy

        14.1.5. Wacker Neuson SE

            14.1.5.1. Overview

            14.1.5.2. Product Portfolio

            14.1.5.3. Profitability by Market Segments

            14.1.5.4. Sales Footprint

            14.1.5.5. Strategy Overview

                14.1.5.5.1. Marketing Strategy

                14.1.5.5.2. Product Strategy

                14.1.5.5.3. Channel Strategy

        14.1.6. XCMG Co. Ltd

            14.1.6.1. Overview

            14.1.6.2. Product Portfolio

            14.1.6.3. Profitability by Market Segments

            14.1.6.4. Sales Footprint

            14.1.6.5. Strategy Overview

                14.1.6.5.1. Marketing Strategy

                14.1.6.5.2. Product Strategy

                14.1.6.5.3. Channel Strategy

        14.1.7. Zoomlion Heavy Industries Science and Technology Co Ltd

            14.1.7.1. Overview

            14.1.7.2. Product Portfolio

            14.1.7.3. Profitability by Market Segments

            14.1.7.4. Sales Footprint

            14.1.7.5. Strategy Overview

                14.1.7.5.1. Marketing Strategy

                14.1.7.5.2. Product Strategy

                14.1.7.5.3. Channel Strategy

        14.1.8. Atlas Copco

            14.1.8.1. Overview

            14.1.8.2. Product Portfolio

            14.1.8.3. Profitability by Market Segments

            14.1.8.4. Sales Footprint

            14.1.8.5. Strategy Overview

                14.1.8.5.1. Marketing Strategy

                14.1.8.5.2. Product Strategy

                14.1.8.5.3. Channel Strategy

        14.1.9. Wirtgen Group

            14.1.9.1. Overview

            14.1.9.2. Product Portfolio

            14.1.9.3. Profitability by Market Segments

            14.1.9.4. Sales Footprint

            14.1.9.5. Strategy Overview

                14.1.9.5.1. Marketing Strategy

                14.1.9.5.2. Product Strategy

                14.1.9.5.3. Channel Strategy

        14.1.10. Sany Heavy Industries Co Ltd

            14.1.10.1. Overview

            14.1.10.2. Product Portfolio

            14.1.10.3. Profitability by Market Segments

            14.1.10.4. Sales Footprint

            14.1.10.5. Strategy Overview

                14.1.10.5.1. Marketing Strategy

                14.1.10.5.2. Product Strategy

                14.1.10.5.3. Channel Strategy

15. Assumptions & Acronyms Used

16. Research Methodology

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