Customisation and Personalisation in Travel Market
Key Insight
Customisation and personalisation in travel sales will expand through 2035, with OTA platforms holding 58.2% share of the mode of booking segment in 2025. Millennials capture 47.9% share of the age group segment. In-hotel personalization holds 34.6% of service type share. The market is expected to reach USD 206.9 million in 2025.