Customisation and Personalisation in Travel Marketing: Overview and Trends

Market Overview

Millennial travellers are suave and are always in search of something special during their business or leisure tours. They are smart, well researched, very clear about their priorities and needs and are eager to shell out any money to gain a comfortable travel experience. The scope and relevance of a travel marketer are massive in the modern tourism market. The trend of customisation and personalisation in travel marketing is slowly but steadily emerging in the market. A properly planned tour with significant inputs can change the entire travel experience for a tourist. The use and accumulation of travel data has changed the face of the travel industry and given it a new dimension. New travel portals have created a virtual corridor for travellers leading them into a better and bigger arena of the travel world. A host of travel tools are now in use and many of the leading travel agents around the world are using these tools for customisation and personalisation in travel marketing.

Personalised and customised travel marketing holds the key to success for key stakeholders in the travel industry. Modern day customers are shifting towards tailor-made and customised travel packages. Emails are a passé in the evolving travel industry. Travel companies are using advanced tools to promote their offerings. To woo a new lot of travellers companies are rehashing their travel marketing strategies by collating in-depth information about a particular traveler and sending out professional and customised emails by gauging the exact choice of the customer. Most of the travel companies are using high-end marketing tools to segregate customer information and are then scripting personalised mails and newsletters to ignite the interest of the tourists about a specific tour package.

Social media platforms are playing a pivotal role in changing the canvas of customised and personalised travel marketing. Several travellers around the globe are using social media platforms to complete their pre-travel research. Marketers are also predominantly using social media platforms such as Facebook and Twitter to market their products and services. Travel management companies around the globe are actively using social media platforms to woo the hashtag loving travellers.

A customised and personalised social media campaign can not only create a new band of consumers, but it can also strengthen the loyalty of the customer towards the company. An active social media presence can provide an instant launch pad to any marketing or promotional activity planned by the company. The emergence of an array of tourism trends such as medical tourism, eco-tourism, jungle safari, and village tourism (where a tourist gets a chance to live like a native of that village along with the villagers) is also fuelling the growth of customisation and personalisation in travel marketing.

Customisation and Personalisation in Travel Marketing: Game Changers

Factors such as emergence of millennial travellers and travel-friendly economies across the globe are acting as a key component in the development of customisation and personalisation in travel marketing. The massive digital wave that eroded the entire travel industry has created a ground of benefits for customised and personalised travel marketing. The mushrooming of new travel destinations across the globe is also expediting the need for personalised and customised travel marketing.

Customisation and Personalisation in Travel Marketing: Restraints

A massive population of tourists across the world are still dependent on conventional ways of travelling. The pool of aged travellers is still shunning modern and customised travel marketing as they are ignorant to new technologies. 

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

The report offers a 360° view – bringing to the fore key drivers, restraints, opportunities, and challenges prevailing in the sector. To offer readers actionable insights, detailed information on historical trends, current scenario, and future projections is provided in the report. 

The report specifically focusses on the leading companies operating in this sector, highlighting their key developmental strategies. A holistic analysis of the leading players is highlighted to help decision makers understand the overall competitive landscape.

What Can Readers Expect from this Report?

• An overview of the sector, including the key factors that have shaped patterns and demand
• Not just data, but insights that you can incorporate in your strategic decision making
• Nuanced underlying factors that influence consumer behaviour
• Data points to understand the past, analyse the present, and project the future
• Trends that will impact the sector in the short- and long-term
• Deeper understanding of the target audience, their motivations, aspirations, and expectations from service providers