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Analytical Study Mobile Phone Accessory Industry in South Korea (2023 to 2033)

The adoption of mobile phone accessory in South Korea will likely exhibit a CAGR of 8.8% through 2033. The mobile phone accessory industry in South Korea is poised to witness significant opportunities with a US$ 3,285.2 million valuation in 2023.

Leveraging digital marketing and e-commerce platforms can help reach a wider audience of consumers looking for phone accessory products. By 2033, the adoption of mobile phone accessory in South Korea is likely to secure US$ 7,614.7 million.

Key Insights - Highlights to Understand Emerging and Fast-growing Opportunities

  • The growing use of smartphones and increasing demand for wireless devices, coupled with frequent technological changes, is expected to drive industry growth in the near future.
  • Increasing demand for media entertainment accessory like speakers, large displays, voice control, easy-to-use volume controls, and other applications
  • Increased consumer spending on mobile phone accessory such as mobile cases, earphones, and selfie sticks due to increased disposable income globally.
Attributes Details
Industry Size of South Korea in 2023 US$ 3,285.2 million
Expected Industry Size of South Korea in 2033 US$ 7,614.7 million
Forecasted CAGR between 2023 to 2033 8.8%

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Key Trends Influencing Demand for Mobile Phone Accessory in South Korea

  • The growing demand for multifunctional accessory products like power banks with built-in flashlights or wireless earbuds with noise-cancellation features has gained popularity in Korea.
  • Rising influence of social media playing a role in changing consumer preferences
  • Increased demand for mobile accessory catering to the needs of older individuals, such as larger buttons on phone cases, neck strap holders, and hearing aid-compatible Accessory.
  • The growing popularity of mobile gaming, demand for gaming accessory such as controllers, cooling fans, and gaming-centric headphones.

Comparative View of Adjacent Mobile Phone Accessory in Key Markets

The table compares mobile phone accessory and their respective adoption rates in South Korea, Japan, and Europe. Notably, the demand analysis for mobile phone Accessory highlights a particularly robust growth trajectory in several South Korean cities.

The dynamic suggests that while mobile phone accessory in South Korea may experience rapid adoption and expansion, Japan is likely to remain the cornerstone of the global mobile phone accessory industry.

Demand for Mobile Phone Accessory in South Korea:

Attributes Demand for Mobile Phone Accessory in South Korea
CAGR (2023 to 2033) 8.8%
Valuation (2023) US$ 3,285.2 million
Key Trend
  • Strong development in the usage of smartphones and tablets.
Key Challenge
  • Price sensitivity is the main factor for manufacturers offering high-quality products with competitive pricing to attract customers.

Industry Analysis of Mobile Phone Accessory in Japan:

Attributes Industry Analysis of Mobile Phone Accessory in Japan
CAGR between 2023 to 2033 5.3%
Industry Size in 2023 US$ 4,238.5 million
Key Trends
  • Rapid adoption of wireless charging technology in smartphones.
Key Challenge
  • The main challenge for the manufacturer is to stay current with the latest smartphone features and ensure their accessory are compatible with new devices.

Demand for Mobile Phone Accessory in Europe:

Attributes Demand for Mobile Phone Accessory in Europe
CAGR (2023 to 2033) 4.0%
Valuation (2023) US$ 24,960 million
Key Trend
  • The increasing demand for mobile phone accessory among youngsters.
Key Challenge
  • Manufacturers face the risk of supply chain disruptions that can impact the availability of components and finished products.
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Country-wise Insights

Growing Demand in Various Industries to Fuel the Growth in South Gyeongsang

South Gyeongsang is home to several industrial clusters, including technology and manufacturing hubs. These clusters foster innovation, research, and development in the mobile accessory sector, producing high-quality products.

Increased use of different types of mobile accessory, innovation of different products at lower rates, and the presence of a prominent mobile phone industry are significant factors for industry growth in South Gyeongsang.

The region's major electronics manufacturers and suppliers create a strong demand for mobile phone accessory, such as chargers, cables, and components.

Growing Trend of Online Shopping to Boost Industry Demand in North Jeolla

The widespread use of smartphones creates a substantial customer base for mobile accessory in North Jeolla. North Jeolla has several manufacturers producing a range of mobile phone accessory. The local manufacturing ecosystem provides making accessory and component parts opportunities, contributing to the region's economic growth.

North Jeolla is home to various educational institutions and universities. Students and faculty often require mobile accessory, leading to a steady demand for Accessory like phone cases, chargers, and headphones. North Jeolla residents frequently purchase mobile accessory online. This trend stimulates the growth of online retail platforms.

Jeju Shows All Vital Signs of Growth

Jeju has a high demand for eco-friendly mobile accessory, such as biodegradable phone cases and sustainable chargers, owing to the strong emphasis on eco-tourism and environmental conservation.

With growing consumer interest in health and wellness in Jeju, the demand for mobile health and fitness tracking accessory, such as fitness bands and smartwatches, has increased.

Jeju is a popular tourist destination, attracting millions of visitors annually. Tourists often purchase mobile accessory, such as phone cases and power banks, as practical items and souvenirs, contributing to industry growth.

Category-wise insights

Category Industry Share
Portable Speaker by Product Type 16.3%
Retail Outlets by Distribution Channel 38.6%

Portable Speaker Are Expected To Have the Highest Demand

The portable speaker segment accounted for a share of 16.3% in 2023 and is expected to witness significant growth in the near future. Demand for portable speakers has increased as they provide a more immersive and richer sound experience, making them popular among users who enjoy listening to music, watching videos, or playing games on their mobile devices.

Portable speakers are compact and easy to carry. Users can take them anywhere, whether it's a picnic, a beach outing, or a party, and enjoy high-quality audio without bulky equipment. This is propelling the demand for mobile phone accessory in the forecast period.

Retail Outlets (Multi-Brand Outlets) are the Preferred Sales Channel for the Mobile Phone Accessory Industry

The retail outlet segment dominated the mobile phone accessory industry and accounted for a 38.6% share of the overall revenue. Increasing demand for costly devices such as smartwatches and mobile camera lenses and perception of issues with delivering fragile items propel the segment's growth.

By shopping from outlets, consumers do not need to wait for the delivery of products. Customers can select their desired mobile accessory in retail outlets, make a purchase, and immediately have the product in hand. The traditional method of shopping and the difference in price in local retail outlets and other wholesale markets are the reasons for the segment growth.

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Competitive Landscape

With their extensive expertise, resources, and focus on sustainability, South Korea mobile phone accessory companies are actively contributing to expansion. Some industry participants are concentrating on securing the largest possible market share by introducing the most cutting-edge technology through research & development tactics.

Many big players are also using mergers & acquisitions as a key strategy for expanding their geographical presence and for more business in terms of revenue.

Some of the Key Players in the Mobile Phone Accessory industry in South Korea include

  • DBX is a South Korean company known for manufacturing a range of mobile accessory, including headphones, power banks, and chargers. They offer a variety of products for different consumer needs.
  • Momax is an international company with a presence in South Korea, offering various mobile accessory such as chargers, phone cases, and headphones.
  • Fonebud focuses on creating innovative mobile accessory for global ecosystem. They produce items like portable Wi-Fi devices and multifunctional power banks.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 3,285.2 million
Projected Industry Size in 2033 US$ 7614.7 million
Anticipated CAGR between 2023 to 2033 8.8% CAGR
Historical Analysis of Demand for Mobile Phone Accessory in South Korea 2018 to 2022
Demand Forecast for Mobile Phone Accessory in South Korea 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Mobile Phone Accessory in South Korea, Insights on Global Players and their Industry Strategy in South Korea, Ecosystem Analysis of Local and Regional South Korean Providers
Key Cities Analyzed While Studying Opportunities in Mobile Phone Accessory in South Korea
  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju
Key Companies Profiled
  • Samsung
  • LG Electronics
  • Seoul Semiconductors
  • DBX
  • Spigen
  • Gardex

Mobile Phone Accessory Industry by Category

By Product Type:

  • Power Banks
  • Batteries
  • Chargers
    • Wired
    • Wireless
  • Protective Cases & Covers
  • Headsets
  • Portable Speakers
  • Memory Cards
  • Data Cables
  • Mount & Stands
  • Selfie Stick
  • Others (Stylus Pen)

By Packaging Type:

  • Folding Cartons
  • Clear View Boxes
  • Pouches & Bags
  • Clamshells
  • Blister Packs
  • Trays

By Sales Category:

  • By Brands
  • By 3rd Parties
  • By White Labels/No Name Brands

By Price Range:

  • Premium (Above US$ 50)
  • Mid (US$20-US$50)
  • Low (Below US$20)

By Sales Channel:

  • Retail Outlets (Multi-Brand Outlets)
  • Electronic Stores
  • Franchise Outlets
  • Exclusive Stores (Branded Stores)
  • E-Commerce

Frequently Asked Questions

How Big is the mobile phone accessories industry in South Korea?

The estimated valuation of mobile phone accessories in South Korea is US$ 3285.2 million in 2023.

At what Rate is the mobile phone accessories growing in South Korea?

The anticipated CAGR for mobile phone accessories in South Korea through 2033 is 8.8%.

How big will the mobile phone accessories industry be in South Korea?

Mobile phone accessories demand in South Korea will be US$ 7614.7 million by 2033.

Which product type is preferred for the mobile phone accessories industry in South Korea?

The portable speakers segment is expected to increase in mobile phone accessories demand.

Which Sales category contributes significantly?

The Retail Outlets (Multi-Brand Outlets) segment will likely remain a key contributor to mobile phone accessories demand in South Korea

Table of Content

1. Executive Summary

    1.1. Korea Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Korea Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Korea Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Packaging Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Packaging Type, 2023 to 2033

        5.3.1. Blister Packs

        5.3.2. Clamshells

        5.3.3. Clear View Boxes

        5.3.4. Folding Cartons

        5.3.5. Pouches & Bags

        5.3.6. Trays

    5.4. Y-o-Y Growth Trend Analysis By Packaging Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Packaging Type, 2023 to 2033

6. Korea Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Price Range

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2023 to 2033

        6.3.1. Low

        6.3.2. Mid

        6.3.3. Premium

    6.4. Y-o-Y Growth Trend Analysis By Price Range, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Price Range, 2023 to 2033

7. Korea Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        7.3.1. Batteries

        7.3.2. Chargers

            7.3.2.1. Wired

            7.3.2.2. Wireless

        7.3.3. Data Cables

        7.3.4. Headsets

        7.3.5. Memory Cards

        7.3.6. Mount & Stands

        7.3.7. Portable Speakers

        7.3.8. Power Banks

        7.3.9. Protective Cases & Covers

        7.3.10. Selfie Sticks

    7.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

8. Korea Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Category

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Category, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Category, 2023 to 2033

        8.3.1. 3rd Parties

        8.3.2. Brands

        8.3.3. White Labels/No Name Brands

    8.4. Y-o-Y Growth Trend Analysis By Sales Category, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Category, 2023 to 2033

9. Korea Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. E-commerce

        9.3.2. Electronic Stores

        9.3.3. Exclusive Stores (Branded Stores)

        9.3.4. Franchise Outlets

        9.3.5. Retail Outlets (Multi-Brand Outlets)

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

10. Korea Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        10.3.1. South Gyeongsang

        10.3.2. North Jeolla

        10.3.3. South Jeolla

        10.3.4. Jeju

        10.3.5. Rest of Korea

    10.4. Market Attractiveness Analysis By Region

11. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Packaging Type

        11.2.2. By Price Range

        11.2.3. By Product Type

        11.2.4. By Sales Category

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Packaging Type

        11.3.2. By Price Range

        11.3.3. By Product Type

        11.3.4. By Sales Category

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Packaging Type

        12.2.2. By Price Range

        12.2.3. By Product Type

        12.2.4. By Sales Category

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Packaging Type

        12.3.2. By Price Range

        12.3.3. By Product Type

        12.3.4. By Sales Category

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Packaging Type

        13.2.2. By Price Range

        13.2.3. By Product Type

        13.2.4. By Sales Category

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Packaging Type

        13.3.2. By Price Range

        13.3.3. By Product Type

        13.3.4. By Sales Category

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Packaging Type

        14.2.2. By Price Range

        14.2.3. By Product Type

        14.2.4. By Sales Category

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Packaging Type

        14.3.2. By Price Range

        14.3.3. By Product Type

        14.3.4. By Sales Category

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. Rest of Korea Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Packaging Type

        15.2.2. By Price Range

        15.2.3. By Product Type

        15.2.4. By Sales Category

        15.2.5. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Packaging Type

        15.3.2. By Price Range

        15.3.3. By Product Type

        15.3.4. By Sales Category

        15.3.5. By Sales Channel

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Packaging Type

        16.3.3. By Price Range

        16.3.4. By Product Type

        16.3.5. By Sales Category

        16.3.6. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. MOBILENET CORPORATION, LTD

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. BLMP Corp.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Samsung Electronics Co., Ltd.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Logitech International S.A.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Harman International Industries, Incorporated

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Plantronics, Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Sony Corporation

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Apple Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. GN Group

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Incipio Group

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Kingston Technology Company Inc.

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Western Digital Corporation

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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