The global digital health tracking apps market size reached a valuation of US$ 13,943.7 million in 2022. It is expected to be valued at US$ 15,904.1 million in 2023.
The global market is projected to reach US$ 77,489.3 million by the end of 2033. It is estimated to flourish at a CAGR of 15.6% during the forecast period.
Digital health tracking apps range from those that provide a platform for services such as virtual medical consultations and chronic illness management. These services are offered so that they could help people to manage their own health via keeping track of daily steps and accessing exercise & nutrition programs.
Digital health tracking apps have become increasingly popular due to their convenience and accessibility. These allow individuals to take control of their daily physical activities, heart rate monitoring, and sleeping pattern recognition from the comfort of their own devices.
The medical ecosystem could be levitating its market position by health applications, thereby improving user health outcomes. Penetration into new geographies is also expected to contribute to increasing digital health tracking app demand in the next ten years.
Growth can also be linked to rising in-app purchase demand and dependency of global virtual lifestyles on mobile app adoption. Demand for fitness applications is also driven by the emphasis on keeping a healthy lifestyle.
The market is elevating as a result of rising smartphone usage worldwide and quickening technological development. The sector is also expanding as a result of increased data usage, wide internet use, and availability of promotional offers such as subscription discounts. Operational models of the fitness business are set to undergo a significant transformation in the assessment period as a result of advancements in information technology.
Fitness apps follow users' daily routines and offer them personalized nutrition, exercise, strolling, and sleep schedule plans devoid of any machinery or equipment. They also leverage recent developments, including neural networks, data mining, and other new innovative technologies. These applications monitor human activity round-the-clock, which is why they are considered to be an ideal method for monitoring health issues without a lot of human involvement.
| Attributes | Key Insights |
|---|---|
| Digital Health Tracking Apps Market Estimated Size (2023E) | US$ 15,904.1 million |
| Projected Market Valuation (2033F) | US$ 77,489.3 million |
| Value-based CAGR (2023 to 2033) | 15.6% |
| Android-based Health Apps Segment Share (2022) | 55.8% |
| iOS-based Health Apps Value-based CAGR (2023 to 2033) | 11.0% |
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A basic fitness application collects data from numerous wearable device sensors. While a few sensors fit in the user's pocket, others can be lightweight and placed around the user's wrist.
The fitness app's developer also gives users the option to manually add information to the app. If hackers gain access to the device, they might be able to obtain private data such as debit or credit card details.
Currently, people all across the world are much more concerned with their health, especially in light of the pandemic that emerged back in 2020. Millennial and gen Z populations are also concerned about obesity and weight surge due to poor eating practices, consumption of junk food, and negative work-life stress.
The focus of recently released fitness applications is on tracking weight loss progress and offering mental health remedies. Owing to this, fitness applications are widely used throughout the world, and market expansion is anticipated over the next ten years. Future Market Insights (FMI) mentions that the global digital health tracking apps industry is set to witness a CAGR of 15.6% from 2023 to 2033.
Principal Consultant
Demand for Apps for Tracking Health Symptoms to Surge in the United States with Government Interventions
The United States has a massive user base that has utilized a healthcare app or website to track their health data, refill prescriptions, or make appointments with healthcare providers. The most common uses of digital health tracking apps in the country are tracking symptoms or health indicators, scheduling appointments, and viewing test results. Other key uses include step tracking, calorie counts, sleep pattern tracking, and heart rate monitoring.
The United States also has one leading area of focus for health awareness and its preventative care. Several government organizations in the country are working toward education of a healthy lifestyle that is set to compel numerous users to take benefit from these digital health tracking applications. This would allow the United States market for digital health tracking apps to hold an exponential share of around 67.8% in 2023.
Awareness of Self-care in India to Boost Adoption of Digital Health Planners by 2033
In several areas of South Asia and the Pacific, particularly in India, smartphones have become ubiquitous. With more people owning smartphones, there has been a significant increase in terms of adoption of health applications for self-disease management. Rising awareness of the importance of self-care and disease prevention has also contributed to the adoption of these applications.
The use of health applications for self-disease management is likely to continue to surge in the country. Hence, it is expected to create new opportunities in India digital health tracking apps industry.
As people become increasingly health-conscious, they are looking for tools that can help them achieve their fitness goals and track their progress. Backed by these factors, India is set to be a fast-growing country and exhibit a CAGR of 21.1% over the estimated period.
Increasing Prevalence of Diabetes in the United Kingdom to Propel Demand for Digital Health Trackers
Increasing prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity in the United Kingdom is projected to fuel digital health tracking app sales by 2033. These diseases are likely to push the need for self-management tools and personalized health monitoring.
As per the JDRF, a non-profit organization, in the United Kingdom, at present, around 400,000 people are suffering from type 1 diabetes. The incidence of type 1 diabetes among children under five years is escalating by 5% every year in the country.
It has further compelled leading companies to come up with advanced data analytics and artificial intelligence (AI) technologies. These have enabled the development of more sophisticated health tracking apps. These can offer personalized health insights and predictions for early diagnosis.
Demand for Health and Wellness Apps to Surge for Fitness Tracking Purposes
Fitness management currently holds the leading share of 55.8% in the global digital health tracking apps market. It provides the user with detailed information about their physical activity and exercise goals as per their given personal data. Users can also set their own exercise goals to achieve, and the tracking application will keep track of their activity.
Several fitness management apps allow users to track their physical activity such as steps taken, distance traveled, and calories burned. This data can be further synced with other features of the health tracking app.
It can be used with those apps that can track sleep and nutrition, to provide a more comprehensive view of overall health. Considering growth in the fitness management segment, it is likely to hold a market share of 19.1% in 2023.
Health App Developers to Focus on Providing In-app Purchases to Create New Revenue Sources
In-app purchases (Freemium) can provide app developers with an additional source of revenue beyond the initial purchase price of the app. This can help generate ongoing revenue for developers, and allow them to continue to invest in development & improvement of the app. It produces an undeniably win-win situation for the company and the user.
In-app purchases can also offer users the opportunity to try out premium features or content before committing to a purchase. This can help them make more informed purchasing decisions and feel more confident in their investment. Due to these reasons, the in-app purchase segment is estimated to expand at a CAGR of 17.6% in the forecast period.
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The global market for digital health tracking apps is highly competitive. More specifically, China-based companies offer different features with health tracking tool such as medical services, online consultation, and prescription delivery.
The mental health category witnessed significant growth in recent years. Hence, it is likely to be a tug of war between these companies to acquire the market in this segment
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 15,904.1 million |
| Projected Market Valuation (2033) | US$ 77,489.3 million |
| Value-based CAGR (2023 to 2033) | 15.6% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (US$ million) |
| Key Countries Covered |
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| Key Market Segments Covered |
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| Key Companies Profiled |
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| Report Coverage |
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The market is valued at US$ 15,904.1 million in 2023.
The United States holds a notable share of 67.8% in the market.
The India market is expected to assume a CAGR of 21.1% through 2033.
Digital health tracking apps help provide precise medical information and enables real-time monitoring, thus fueling its demand.
The leading competitors in the digital health tracking apps market are Eative, MyNetDiary, and MyFitnessPal.
1. Executive Summary | Digital Health Tracking Apps Market 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Product Innovation / Development Trends 4. Pricing Analysis 4.1. Pricing Analysis, By Digital Health Tracking Apps 4.1.1. Subscription Pricing Analysis 4.1.2. Perpetual Licensing 4.2. Average Pricing Analysis Benchmark 5. Global Market Demand (Value in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 5.1. Historical Market Value (US$ million) Analysis, 2018 to 2022 5.2. Current and Future Market Value (US$ million) Projections, 2023 to 2033 5.2.1. Y-o-Y Growth Trend Analysis 5.2.2. Absolute $ Opportunity Analysis 6. Market Background 6.1. Macro-Economic Factors 6.2. Forecast Factors - Relevance & Impact 6.3. Value Chain 6.4. COVID-19 Crisis – Impact Assessment 6.4.1. Current Statistics 6.4.2. Short-Mid-Long Term Outlook 6.4.3. Likely Rebound 6.5. Market Dynamics 6.5.1. Drivers 6.5.2. Restraints 6.5.3. Opportunities 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Platform 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ million) Analysis By Platform, 2018 to 2022 7.3. Current and Future Market Size (US$ million) Analysis and Forecast By Platform, 2023 to 2033 7.3.1. Android-based Health App 7.3.2. iOS-based Health App 7.4. Market Attractiveness Analysis By Platform 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By App Category 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ million) Analysis By App Category, 2018 to 2022 8.3. Current and Future Market Size (US$ million) Analysis and Forecast By App Category, 2023 to 2033 8.3.1. Fitness Management 8.3.2. Nutrition & Diet 8.3.3. Menstrual Tracking 8.3.4. Fertility Tracking 8.3.5. Sexual Self Care 8.3.6. Mental Health 8.3.7. Remote Patient Monitoring 8.3.8. Chronic Disease Monitoring 8.3.9. Medication Reminder 8.3.10. Others 8.4. Market Attractiveness Analysis By App Category 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Revenue Model 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ million) Analysis By Revenue Model, 2018 to 2022 9.3. Current and Future Market Size (US$ million) Analysis and Forecast By Revenue Model, 2023 to 2033 9.3.1. Subscription Model 9.3.2. In-app Purchase (Freemium) 9.3.3. One Time Purchase 9.4. Market Attractiveness Analysis By Revenue Model 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ million) Analysis By End User, 2018 – 2022 10.3. Current and Future Market Size (US$ million) Analysis and Forecast By End User, 2023 – 2033 10.3.1. Men 10.3.2. Women 10.4. Market Attractiveness Analysis By End User 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ million) Analysis By Region, 2018 to 2022 11.3. Current and Future Market Size (US$ million) Analysis and Forecast By Region, 2023 to 2033 11.3.1. North America 11.3.2. Latin America 11.3.3. Europe 11.3.4. East Asia 11.3.5. South Asia Pacific 11.3.6. Middle East and Africa 11.4. Market Attractiveness Analysis By Region 12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12.1. Introduction 12.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033 12.3.1. By Platform 12.3.2. By App Category 12.3.3. By Revenue Model 12.3.4. By End User 12.3.5. By Country 12.3.5.1. United States 12.3.5.2. Canada 12.4. Market Attractiveness Analysis 12.4.1. By Platform 12.4.2. By App Category 12.4.3. By Revenue Model 12.4.4. By End User 12.4.5. By Country 12.5. Market Trends 12.6. Key Market Participants - Intensity Mapping 13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13.1. Introduction 13.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033 13.3.1. By Platform 13.3.2. By App Category 13.3.3. By Revenue Model 13.3.4. By End User 13.3.5. By Country 13.3.5.1. Brazil 13.3.5.2. Mexico 13.3.5.3. Rest of Latin America 13.4. Market Attractiveness Analysis 13.4.1. By Platform 13.4.2. By App Category 13.4.3. By Revenue Model 13.4.4. By End User 13.4.5. By Country 14. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14.1. Introduction 14.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033 14.3.1. By Platform 14.3.2. By App Category 14.3.3. By Revenue Model 14.3.4. By End User 14.3.5. By Country 14.3.5.1. Germany 14.3.5.2. Italy 14.3.5.3. France 14.3.5.4. United Kingdom 14.3.5.5. Spain 14.3.5.6. BENELUX 14.3.5.7. Russia 14.3.5.8. Rest of Europe 14.4. Market Attractiveness Analysis 14.4.1. By Platform 14.4.2. By App Category 14.4.3. By Revenue Model 14.4.4. By End User 14.4.5. By Country 15. South Asia & Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15.1. Introduction 15.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033 15.3.1. By Platform 15.3.2. By App Category 15.3.3. By Revenue Model 15.3.4. By End User 15.3.5. By Country 15.3.5.1. India 15.3.5.2. Indonesia 15.3.5.3. Malaysia 15.3.5.4. Singapore 15.3.5.5. Australia & New Zealand 15.3.5.6. Rest of South Asia and Pacific 15.4. Market Attractiveness Analysis 15.4.1. By Platform 15.4.2. By App Category 15.4.3. By Revenue Model 15.4.4. By End User 15.4.5. By Country 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16.1. Introduction 16.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 16.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033 16.3.1. By Platform 16.3.2. By App Category 16.3.3. By Revenue Model 16.3.4. By End User 16.3.5. By Country 16.3.5.1. China 16.3.5.2. Japan 16.3.5.3. South Korea 16.4. Market Attractiveness Analysis 16.4.1. By Platform 16.4.2. By App Category 16.4.3. By Revenue Model 16.4.4. By End User 16.4.5. By Country 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17.1. Introduction 17.2. Historical Market Size (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 17.3. Current and Future Market Size (US$ million) Forecast By Market Taxonomy, 2023 to 2033 17.3.1. By Platform 17.3.2. By App Category 17.3.3. By Revenue Model 17.3.4. By End User 17.3.5. By Country 17.3.5.1. Gulf Cooperation Council Countries 17.3.5.2. Türkiye 17.3.5.3. South Africa 17.3.5.4. Rest of Middle East and Africa 17.4. Market Attractiveness Analysis 17.4.1. By Platform 17.4.2. By App Category 17.4.3. By Revenue Model 17.4.4. By End User 17.4.5. By Country 18. Key Countries Analysis- Market 18.1. United States Market Analysis 18.1.1. By Platform 18.1.2. By App Category 18.1.3. By Revenue Model 18.1.4. By End User 18.2. Canada Market Analysis 18.2.1. By Platform 18.2.2. By App Category 18.2.3. By Revenue Model 18.2.4. By End User 18.3. Germany Market Analysis 18.3.1. By Platform 18.3.2. By App Category 18.3.3. By Revenue Model 18.3.4. By End User 18.4. United Kingdom Market Analysis 18.4.1. By Platform 18.4.2. By App Category 18.4.3. By Revenue Model 18.4.4. By End User 18.5. France Market Analysis 18.5.1. By Platform 18.5.2. By App Category 18.5.3. By Revenue Model 18.5.4. By End User 18.6. Italy Market Analysis 18.6.1. By Platform 18.6.2. By App Category 18.6.3. By Revenue Model 18.6.4. By End User 18.7. Spain Market Analysis 18.7.1. By Platform 18.7.2. By App Category 18.7.3. By Revenue Model 18.7.4. By End User 18.8. Russia Market Analysis 18.8.1. By Platform 18.8.2. By App Category 18.8.3. By Revenue Model 18.8.4. By End User 18.9. China Market Analysis 18.9.1. By Platform 18.9.2. By App Category 18.9.3. By Revenue Model 18.9.4. By End User 18.10. Japan Market Analysis 18.10.1. By Platform 18.10.2. By App Category 18.10.3. By Revenue Model 18.10.4. By End User 18.11. South Korea Market Analysis 18.11.1. By Platform 18.11.2. By App Category 18.11.3. By Revenue Model 18.11.4. By End User 18.12. India Market Analysis 18.12.1. By Platform 18.12.2. By App Category 18.12.3. By Revenue Model 18.12.4. By End User 18.13. Indonesia Market Analysis 18.13.1. By Platform 18.13.2. By App Category 18.13.3. By Revenue Model 18.13.4. By End User 18.14. Malaysia Market Analysis 18.14.1. By Platform 18.14.2. By App Category 18.14.3. By Revenue Model 18.14.4. By End User 18.15. Australia & New Zealand Market Analysis 18.15.1. By Platform 18.15.2. By App Category 18.15.3. By Revenue Model 18.15.4. By End User 18.16. Gulf Cooperation Council Countries Market Analysis 18.16.1. By Platform 18.16.2. By App Category 18.16.3. By Revenue Model 18.16.4. By End User 18.17. Türkiye Market Analysis 18.17.1. By Platform 18.17.2. By App Category 18.17.3. By Revenue Model 18.17.4. By End User 18.18. Northern Africa Market Analysis 18.18.1. By Platform 18.18.2. By App Category 18.18.3. By Revenue Model 18.18.4. By End User 18.19. South Africa Market Analysis 18.19.1. By Platform 18.19.2. By App Category 18.19.3. By Revenue Model 18.19.4. By End User 19. Market Structure Analysis 19.1. Market Analysis by Tier of Companies 19.2. Market Share Analysis of Top Players 19.3. Market Presence Analysis 20. Competition Analysis 20.1. Competition Dashboard 20.2. Competition Benchmarking 20.3. Competition Deep Dive 20.3.1. Eative 20.3.1.1. Business Overview 20.3.1.2. Solution Portfolio 20.3.1.3. Profitability by Market Segments (Business Segments/Region) 20.3.1.4. Key Strategy & Developments 20.3.2. MyNetDairy 20.3.2.1. Business Overview 20.3.2.2. Solution Portfolio 20.3.2.3. Profitability by Market Segments (Business Segments/Region) 20.3.2.4. Key Strategy & Developments 20.3.3. MyFitnessPal 20.3.3.1. Business Overview 20.3.3.2. Solution Portfolio 20.3.3.3. Profitability by Market Segments (Business Segments/Region) 20.3.3.4. Key Strategy & Developments 20.3.4. C25K 20.3.4.1. Business Overview 20.3.4.2. Solution Portfolio 20.3.4.3. Profitability by Market Segments (Business Segments/Region) 20.3.4.4. Key Strategy & Developments 20.3.5. Pear 20.3.5.1. Business Overview 20.3.5.2. Solution Portfolio 20.3.5.3. Profitability by Market Segments (Business Segments/Region) 20.3.5.4. Key Strategy & Developments 20.3.6. Fooducate 20.3.6.1. Business Overview 20.3.6.2. Solution Portfolio 20.3.6.3. Profitability by Market Segments (Business Segments/Region) 20.3.6.4. Key Strategy & Development 20.3.7. HealthyWage 20.3.7.1. Business Overview 20.3.7.2. Solution Portfolio 20.3.7.3. Profitability by Market Segments (Business Segments/Region) 20.3.7.4. Key Strategy & Developments 20.3.8. Healthy Diet 20.3.8.1. Business Overview 20.3.8.2. Solution Portfolio 20.3.8.3. Profitability by Market Segments (Business Segments/Region) 20.3.8.4. Key Strategy & Developments 20.3.9. Flo 20.3.9.1. Business Overview 20.3.9.2. Solution Portfolio 20.3.9.3. Profitability by Market Segments (Business Segments/Region) 20.3.9.4. Key Strategy & Developments 20.3.10. FitrWoman 20.3.10.1. Business Overview 20.3.10.2. Solution Portfolio 20.3.10.3. Profitability by Market Segments (Business Segments/Region) 20.3.10.4. Key Strategy & Developments 20.3.11. Cycles 20.3.11.1. Business Overview 20.3.11.2. Solution Portfolio 20.3.11.3. Profitability by Market Segments (Business Segments/Region) 20.3.11.4. Key Strategy & Developments 20.3.12. Kindara 20.3.12.1. Business Overview 20.3.12.2. Solution Portfolio 20.3.12.3. Profitability by Market Segments (Business Segments/Region) 20.3.12.4. Key Strategy & Developments 20.3.13. Nurx 20.3.13.1. Business Overview 20.3.13.2. Solution Portfolio 20.3.13.3. Profitability by Market Segments (Business Segments/Region) 20.3.13.4. Key Strategy & Developments 20.3.14. Rosy 20.3.14.1. Business Overview 20.3.14.2. Solution Portfolio 20.3.14.3. Profitability by Market Segments (Business Segments/Region) 20.3.14.4. Key Strategy & Developments 20.3.15. Ferly 20.3.15.1. Business Overview 20.3.15.2. Solution Portfolio 20.3.15.3. Profitability by Market Segments (Business Segments/Region) 20.3.15.4. Key Strategy & Developments 20.3.16. MediSafe 20.3.16.1. Business Overview 20.3.16.2. Solution Portfolio 20.3.16.3. Profitability by Market Segments (Business Segments/Region) 20.3.16.4. Key Strategy & Developments 20.3.17. Dosecast 20.3.17.1. Business Overview 20.3.17.2. Solution Portfolio 20.3.17.3. Profitability by Market Segments (Business Segments/Region) 20.3.17.4. Key Strategy & Developments 20.3.18. PainScale 20.3.18.1. Business Overview 20.3.18.2. Solution Portfolio 20.3.18.3. Profitability by Market Segments (Business Segments/Region) 20.3.18.4. Key Strategy & Developments 20.3.19. CipherHealth 20.3.19.1. Business Overview 20.3.19.2. Solution Portfolio 20.3.19.3. Profitability by Market Segments (Business Segments/Region) 20.3.19.4. Key Strategy & Developments 21. Assumptions and Acronyms Used 22. Research Methodology
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Digital Health Tracking Apps Market
