The direct thermal inks & coating market was projected to reach around USD 1.3 billion in 2025, growing at a CAGR of 7.8% to reach USD 2.7 billion by 2035. Water-based inks have been projected to capture 41.8% of the direct thermal inks & coating market by 2025. The shipping & logistics sector has been estimated to account for 33.6% of total demand in 2025.