FMI indicates the direct-to-shape digital bottle printing market was valued at USD 430.0 million in 2025, increased to USD 480.0 million in 2026, and is projected to reach USD 1,980.0 million by 2036, reflecting a 15.2% CAGR during 2026 to 2036. By segment, Inkjet digital printing leads the technology type category with a 49% share in 2026, while plastic bottles dominate the material substrate segment with a 41% share in 2026.