Extruded Cereals Market

Extruded Cereals Market Snapshot

The global extruded cereals market size is expected to be valued at US$ 41.7 Billion in 2032 and stood at US$ 36.8 Billion in 2022. Increasing popularity of ready-to-eat food items backed by the adoption of fast-paced lifestyles is projected to push sales of extruded cereals in future. As per FMI, the global extruded cereals market is likely to exhibit immense growth at a CAGR of 4.2% in the forecast period (2022-2032).

Report Attribute	Details
Extruded Cereals Market Estimated Base Year Value (2021)	US$ 35.1 Billion
Extruded Cereals Market Expected Market Value (2022)	US$ 36.8 Billion
Extruded Cereals Market Anticipated Forecast Value (2032)	US$ 41.7 Billion
Extruded Cereals Market Projected Growth Rate (2022-2032)	4.2% CAGR

Extrusion is referred to as a thermo-mechanical refinement process that allows raw materials, such as proteins or grains to be pressed through a pre-defined opening by using temperature and pressure. Numerous product developments, including novelties in vegan and vegetarian ranges would not even have been possible without this process.

Extruded cereals are specially cooked to make them easy to digest. These are also water-based or fat-based fillings put in direct-expanded cereal envelopes.

The demand for extruded cereals is likely to surge at a rapid pace in the upcoming years because of their inclusion of zinc, carbohydrates, magnesium, copper, B group vitamins, proteins, and iron. These are of small sizes and require innovative cutting systems to change or control the texture from soft to crunchy.

The ongoing expansion of retail infrastructures, especially in developing countries and the surging demand for clean label food products are some of the other factors that are set to drive the market. In addition, the increasing adoption of western culture is projected to change an individual’s dietary pattern, thereby propelling the market.

How is the Fast Pace Lifestyle of People Driving the Extruded Cereals Market Growth?

The ongoing development of ready-to-eat breakfast cereals by key players stoked by the fast-paced lifestyle of the young working population is projected to drive the global extruded cereals market growth in the evaluation period. As ready-to-eat items can be easily consumed without cooking, these are considered to be ideal for busy millennials.

The increasing number of supermarkets and hypermarkets in both developed and developing countries is another crucial factor that is expected to augment the market. The high demand for premium products and the resurgence of the hot cereals industry are some of the other factors contributing to this market growth.

Which Factors May Obstruct the Global Extruded Cereals Market Growth?

Even though extrusion processing has gained immense popularity as one of the most environmentally friendly and energy-efficient processes for a wide variety of food items, it still poses certain challenges. This type of food processing technique requires high financial investment. At the same time, it needs the careful selection of several process parameters, such as temperature, moisture content, screw speed, feed particle size, die shape, and screw configuration to prevent harmful and reactive substance formation. These factors may hinder the demand for extruded cereals in the forthcoming years.

Is Geographic Expansion by Companies Pushing the Asia Pacific Extruded Cereals Market?

China, Japan, and Australia are set to generate the largest extruded cereals market share in Asia Pacific. This growth is attributable to the rapid inclination of consumers towards healthy and organic products. Also, ongoing changes in the consumption pattern of breakfast cereals is likely to drive the regional market.

Moreover, the rising number of new product launches and the entry of multiple cereal manufacturers are set to propel the Asia Pacific market. In August 2021, for instance, Kellogg Company, a renowned snack and cereals producer, introduced its Froot Loops range in India.

The product range is already available in the other parts of the world, but the company launched it in this country for the first time with the rising demand from both children and adults. The increasing focus of key companies on the expansion of their geographic presence is likely to bolster the regional market.

How is the Demand for Unique Flavors Boosting the North America Extruded Cereals Market?

North America is set to remain in the second position throughout the forecast period in terms of share. Sales of extruded cereals are anticipated to surge at a fast pace in the U.S. and Canada with the rising consumption of both ready-to-eat and hot kinds of cereals. Increasing awareness among consumers about the benefits of consuming nutritional food products is another crucial factor that is likely to aid the regional market.

Various reputed manufacturers based in the U.S. are also focusing on introducing unique flavors of cereals to attract more consumers. In May 2022, for instance, Tropicana rolled out Tropical Crunch, its limited-edition cereal consisting of honey almond clusters. The cereal is to be consumed only with orange juice, instead of milk. Thus, the rising focus of companies on the development of cutting-edge cereals is set to augment the North America market.

Market Competition

Some of the renowned companies operating in the global extruded cereals market include San Carlo Gruppo Alimentare S.P.A., Diamond Foods, Inc., Shearer's Foods, Inc., Kellogg Company, The Lorenz Bahlsen Snack-World Gmbh & Co Kg., Old Dutch Foods, Inc., Frito-Lay North America, Inc., Calbee, Inc., Grupo Bimbo S.A.B. De C.V., and ITC Ltd. among others.

The market is highly competitive and fragmented with the presence of various international and domestic players. The majority of these players are striving to provide numerous cereal options personalized to the local tastes. They are also aiming to expand their customer base by cashing in on the high demand for healthy food items, as well as the nostalgia factor.

Meanwhile, some of the domestic companies are investing more in research and development activities to come up with innovative flavors to meet the high consumer demand.

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 4.2% from 2022 to 2032
Base Year for Estimation	2021
Historical Data	2015-2020
Forecast Period	2022-2032
Quantitative Units	Revenue in USD Billion, Volume in Kilotons and CAGR from 2022-2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Type Product Type Raw Material Distribution Channel Region
Regions Covered	North America Latin America Western Europe Eastern Europe APEJ Japan Middle East and Africa
Key Countries Profiled	U.S Canada Brazil Argentina Germany U.K France Spain Italy Nordics BENELUX Australia & New Zealand China India ASEAN GCC South Africa
Key Companies Profiled	San Carlo Gruppo Alimentare S.P.A. Diamond Foods, Inc. Shearer's Foods, Inc. Kellogg Company The Lorenz Bahlsen Snack-World Gmbh & Co Kg. Old Dutch Foods, Inc. Frito-Lay North America, Inc. Calbee, Inc. Grupo Bimbo S.A.B. De C.V., ITC Ltd.
Customization	Available Upon Request

Key Segments Profiled in the Extruded Cereals Industry Survey

By Type:

• Simply Extruded
• Expanded
• Co-extruded

By Product Type:

• Organic
• Conventional

By Raw Material:

• Corn
• Wheat
• Cocoa
• Rice
• Others

By Distribution Channel:

• Convenience Stores
• Hypermarkets & Supermarkets
• Specialty Stores
• Non-grocery Stores
• E-commerce Platforms
• Others

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East and Africa