The demand for fashion bags in 2024 is estimated to reach around US$ 297.6 million. The global demand for designer handbags or fashion bags is projected to advance at a CAGR of 3.5%. By the end of 2034, the global fashion bag market value is expected to reach US$ 419.7 million.
Trends in the Fashion Bag Market
Report Attribute | Details |
---|---|
Fashion Bag Market Revenue (2024) | US$ 297.6 million |
Anticipated Market Value (2034) | US$ 419.7 million |
CAGR (2024 to 2034) | 3.5% |
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The fashion bag market was valued at US$ 257.7 million in 2019. During the forecast period from 2019 to 2023, product sales grew at a CAGR of 2.8%. The overall market value reached US$ 287.5 million in 2023.
Attributes | Details |
---|---|
Fashion Bag Market Size (2019) | US$ 257.7 million |
Historical Market Size (2023) | US$ 287.5 million |
CAGR from 2019 to 2023 | 2.8% |
This moderate growth rate experienced in sales of fashion bags in the last five years was due to the downturn experienced during 2020 and 2021. The global fashion accessories market was hit hard during the pandemic period as worldwide restrictions were imposed on the movement of people. However, the market players resumed their operations in early 2022 and recovered fully before the commencement of the year 2023.
Nowadays, the importance and craze for accessories is growing in line with the demand for clothes and jewelry. So, trendy fashion accessories, including stylish, useful, and high-quality handbags, are expected to contribute to the market’s growth.
Fashion experts and social media influencers are also responsible for shaping trends and pique consumers' interest in fashion accessories. The demand for a wide variety of fashion bags, from backpack purses to luxury cross-body bags, has increased due to continuously evolving styling concepts.
A broader spectrum of people is now able to purchase fashion bags easily after the proliferation of eCommerce websites like eBay, Walmart, and Amazon. In addition, growing partnerships between producers of woven handbags and well-known designers or brands are expected to result in market expansion.
The table below illustrates the expected CAGRs of the fashion bag market in the top-performing countries. The United States and Germany already have a well-established market for fashion bags owing to their long tradition of luxury items. In contrast, the rising demand for luxury bags in emerging countries of Asia is expected to present higher growth opportunities for market players.
Country | CAGR (2024 to 2034) |
---|---|
United States | 3.2% |
Germany | 3.6% |
India | 7% |
China | 5.9% |
The United States is a key market in North America for sales of fashion bags, accounting for a share of 19.2% in 2024. Over the next ten years, the market for fashion bags in the United States is poised to advance at a CAGR of 3.2%.
Nowadays, the handbag fashion market in the United States is becoming more conscious of and concerned about sustainability. Customers are acknowledging manufacturers who prioritize using eco-friendly products and moral manufacturing methods, which have transformed the standards for luxury purses.
The market share of European countries for fashion bags is higher than that of North America and could garner roughly 24.9% of revenue in 2024. Germany is the leading manufacturer, and it is expected to contribute to the growth of the fashion bag industry in Europe by progressing at a 3.6% CAGR till 2034.
Sustainability and ethical issues have also had a positive impact on the European fashion bag industry. For instance, the use of vegan leather bags is an emerging trend in the region, resulting in the establishment of several new companies dealing with leather bags in Germany.
China is currently the leading producer of fashion bags, including daily use categories, owing to its vast manufacturing facilities. The market for only fashion bags is poised to progress at an impressive 5.9% CAGR through 2034.
The growing disposable income of a greater section of society in China is anticipated to favor the growth of the fashion bag market in the country. Also, recent technological developments in manufacturing processes have allowed regional players to produce high-quality goods at competitive prices for the global market.
The demand for fashion bags in India surged in the last decade, and it is expected to rise at a CAGR of 7% till 2034.
The rise of designer handbags industry in the country has been triggered by the exposure and inclination of people toward Western cultures. Middle-class people in India now also have more purchasing power for luxury items like trendy evening bags that could enhance the luxury bag market size.
The demand for fashion bags made out of natural leather accounts for a market share of 55.4% in 2024.
Attributes | Details |
---|---|
Top Material Type | Leather |
Market Share in 2024 | 55.4% |
Well-known leather fashion bag companies with a solid track record of excellence and style have adopted the strategy of providing customization options to their customers. This trend is popular among consumers who like personalized and distinctive goods, augmenting the segment for fashion made of synthetic fabrics.
The global sales of fashion bags in offline retail shops, including brand outlets and supermarkets, constitute 65.3% of the global demand.
Attributes | Details |
---|---|
Top Sales Channel | Offline Sales |
Market Share in 2024 | 65.3% |
The offline segment for fashion bags is expected to remain limited as it is sustained and grows mostly by word-of-mouth and repeat business. Meanwhile, customers can now explore and buy fashion bags and other accessories from any location across the globe more easily from online stores.
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In order to satisfy the specific requirements of a spectrum of customer categories, fashion bag manufacturers are expanding their range of product lines. This covers luxury purses, trendy totes, quilted handbags, vintage bags, and many more, including vegan leather bags.
New market players are coming up with new ideas for functionality, design aspects, and materials that could result in further expansion of the competitive landscape. Innovation in materials used and creativity in the design of luxurious handbags is imminent to be the key to the success of emerging market players.
Recent Developments in the Global Fashion Bag Market
Attributes | Details |
---|---|
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | US$ million or billion for Value and Units for Volume |
Key Regions Covered | North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania |
Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa |
Key Segments Covered | By Product Type, By Material Type, By Sales Channel and By Region |
Key Companies Profiled |
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Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The global fashion bag market value is estimated to be 297.6 million in 2024.
The overall market is likely to grow at a CAGR of 3.5% through 2034.
The global sales of fashion bags could generate US$ 419.7 million by 2034.
Sales of fashion bags in Europe account for 24.9% of the global revenue share in 2024.
The market in India is predicted to witness a CAGR of 7% through 2034.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Raw Material 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Raw Material, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Raw Material, 2024 to 2034 5.3.1. Leather 5.3.2. Fabric 5.3.3. Others 5.4. Y-o-Y Growth Trend Analysis By Raw Material, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Raw Material, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034 6.3.1. Tote Bag 6.3.2. Clutch 6.3.3. Satchel 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034 7.3.1. Ecommerce 7.3.2. Retail 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Raw Material 9.2.3. By Product 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Raw Material 9.3.3. By Product 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Raw Material 10.2.3. By Product 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Raw Material 10.3.3. By Product 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Raw Material 11.2.3. By Product 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Raw Material 11.3.3. By Product 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Raw Material 12.2.3. By Product 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Raw Material 12.3.3. By Product 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Raw Material 13.2.3. By Product 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Raw Material 13.3.3. By Product 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Raw Material 14.2.3. By Product 14.2.4. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Raw Material 14.3.3. By Product 14.3.4. By Distribution Channel 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Raw Material 15.2.3. By Product 15.2.4. By Distribution Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Raw Material 15.3.3. By Product 15.3.4. By Distribution Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Raw Material 16.1.2.2. By Product 16.1.2.3. By Distribution Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Raw Material 16.2.2.2. By Product 16.2.2.3. By Distribution Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Raw Material 16.3.2.2. By Product 16.3.2.3. By Distribution Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Raw Material 16.4.2.2. By Product 16.4.2.3. By Distribution Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Raw Material 16.5.2.2. By Product 16.5.2.3. By Distribution Channel 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Raw Material 16.6.2.2. By Product 16.6.2.3. By Distribution Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Raw Material 16.7.2.2. By Product 16.7.2.3. By Distribution Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Raw Material 16.8.2.2. By Product 16.8.2.3. By Distribution Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Raw Material 16.9.2.2. By Product 16.9.2.3. By Distribution Channel 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Raw Material 16.10.2.2. By Product 16.10.2.3. By Distribution Channel 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Raw Material 16.11.2.2. By Product 16.11.2.3. By Distribution Channel 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Raw Material 16.12.2.2. By Product 16.12.2.3. By Distribution Channel 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Raw Material 16.13.2.2. By Product 16.13.2.3. By Distribution Channel 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Raw Material 16.14.2.2. By Product 16.14.2.3. By Distribution Channel 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Raw Material 16.15.2.2. By Product 16.15.2.3. By Distribution Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Raw Material 16.16.2.2. By Product 16.16.2.3. By Distribution Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Raw Material 16.17.2.2. By Product 16.17.2.3. By Distribution Channel 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Raw Material 16.18.2.2. By Product 16.18.2.3. By Distribution Channel 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Raw Material 16.19.2.2. By Product 16.19.2.3. By Distribution Channel 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Raw Material 16.20.2.2. By Product 16.20.2.3. By Distribution Channel 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Raw Material 16.21.2.2. By Product 16.21.2.3. By Distribution Channel 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Raw Material 16.22.2.2. By Product 16.22.2.3. By Distribution Channel 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Raw Material 16.23.2.2. By Product 16.23.2.3. By Distribution Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Raw Material 17.3.3. By Product 17.3.4. By Distribution Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Louis Vuitton 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Hermès International S.A. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Michael Kors. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Fossil Group, Inc. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Guccio Gucci S.p.A. 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Prada S.p.A. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Burberry Group Plc. 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Da Milano 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Esbeda 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Tapestry, Inc. 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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