Gluten-Free Oats Market Outlook (2023 to 2033)

The global gluten-free oats market size is expected to reach US$ 168.33 million in 2023. Total gluten-free oat sales are poised to surge at 7.9% CAGR between 2023 and 2033. By 2033 the overall market valuation is projected to total US$ 359 million.

Rising demand for gluten-free food products across the world is a key factor providing impetus to the development of gluten-free oats market. The gluten-free oats market has grown exponentially in recent years, with a steady rise in demand for gluten-free products. Consumers are increasingly seeking healthier and more diverse food options, which has led to greater acceptance of gluten-free oats as a healthy alternative.

With the increasing availability of these products, the gluten-free oats market is expected to continue its growth trajectory over the assessment period. Gluten-free oats provide fiber, protein, and other essential nutrients to consumers.

Growing awareness of the health benefits associated with consuming gluten-free oats has been essential in driving the global gluten-free oats industry. The increase in product diversity and availability has made it easier for consumers to access these products regularly at stores and supermarkets across the globe.

Rising incidence of celiac disease is expected to bolster gluten-free oat sales during the projection period. In recent years, there has been a sharp rise in cases of celiac disease, particularly among women.

According to the Celiac Disease Foundation’s latest study, incidence of celiac disease among men was 7.8 per 100,000 person-years while in women it was 17.4 per 100,000 person-years. Among children, celiac disease incidence was 21.3 per 100,000 person-years.

This rise in cases of celiac disease and other gluten intolerances is prompting people to opt for gluten-free products. Driven by this, demand for gluten-free oats is set to rise rapidly in the global market during the assessment period.

Similarly, various initiatives and investments by governments to explore the health benefits of oats will positively influence gluten-free oats industry. For instance, to better understand the role oats play in disease prevention, the Government of Canada announced an investment of around US$106,000 to the Prairie Oat Growers Association in October 2022.

Attributes Key Insights
Gluten-free Oats Market Estimated Value (2023 E) US$ 168.3 million
Projected Market Value (2033F) US$ 359.0 million
Value-based CAGR (2023 to 2033) 7.9%
Top 3 Countries’ Market Share 28.2%

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How Has the Market Progressed So Far in 2023?

Market Statistics Details
Jan to Jun (H1), 2021 (A) 6.7%
Jul to Dec (H2), 2021 (A) 7.2%
Jan to Jun (H1), 2022 Projected (P) 7.6%
Jan to Jun (H1), 2022 Outlook (O) 8.3%
Jul to Dec (H2), 2022 Projected (P) 8.4%
Jul to Dec (H2), 2022 Outlook (O) 8.0%
Jan to Jun (H1), 2023 Projected (P) 8.2%

2018 to 2022 Gluten-free Oats Sales Outlook Compared to Demand Forecast from 2023 to 2033

According to Future Market Insights, global gluten-free oat sales increased at around 5.9% CAGR during the historical period from 2018 to 2022. Total market valuation reached US$ 157.38 million in 2022.

However, for the projected period (2023 and 2033), the global gluten-free oats market is set to expand at a robust CAGR of 7.9%. Rising preference for gluten-free products is a key factor expected to drive up demand for gluten-free oats worldwide during the assessment period.

Those products which have a gluten content of 20 parts per million (ppm) or less can only bear the label "gluten-free”. Gluten-free products such as gluten-free oats have become an ideal option for people suffering from gluten allergies.

Growing prevalence of celiac disease and other gluten intolerances worldwide and concerns over naturally processed food products are expected to boost the global gluten-free oats industry during the next ten years.

Leading gluten-free oat manufacturers are focusing on developing a wide range of products, including oat-beverages, as well as introducing new varieties of gluten-free oats, such as organic variants of oats.

To protect people with food allergies and other food sensitivities, the Food and Drug Administration enforces laws requiring manufacturers to list ingredients on packaged foods and beverages. For foods or chemicals that cause allergies or other hypersensitivity reactions, there are stable labeling regulations.

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Country-wise Insights

Region North America
Country United States of America
CAGR 8.2%
BPS Analysis -154
Market Value (2033) US$ 112.6 million
Region Europe
Country United Kingdom
CAGR 5.0%
BPS Analysis -346
Market Value (2033) US$ 21.5 million
Region Asia Pacific
Country China
CAGR 4.8%
BPS Analysis -419
Market Value (2033) US$ 5.6 million
Region Asia Pacific
Country India
CAGR 2.3%
BPS Analysis -133
Market Value (2033) US$ 8.2 million
Region Asia Pacific
Country Japan
CAGR 6.7%
BPS Analysis 138
Market Value (2033) US$ 3.2 million

Which are the Factors Driving the USA Gluten-free Oats Market?

Increasing Incidence of Celiac Disease Propelling Gluten-free Oat Demand in the USA

The USA is one of the key markets for gluten-free oats and it held a dominant share of around 18.50% of the global market in 2022. Gluten-free oats demand has been growing significantly across the United States of America due to the rising prevalence of celiac disease.

Over the years there has been a spike in cases of celiac disease across the United States of America, prompting people to opt for gluten-free foods. For instance, according to the University of Chicago Disease Center, it is estimated that around 3 million people (about 1 in 133 people) suffer from celiac disease in the United States. This will continue to act as a catalyst for triggering gluten-free oat sales.

Similarly, a large portion of the USA population is voluntarily switching to gluten-free diets as part of healthy lifestyle choices. Gluten-free oats are preferred by people who want to lose weight because it is a rich source of vitamins, fiber, minerals, and antioxidant plant compounds.

Growing usage of gluten-free oats in breakfast cereals, baked goods, and snack foods has significantly boosted the USA market and it is expected to continue during the projection period.

How Big is the Market for Gluten-free Oats in China?

Rapid Shift Towards Gluten-free Foods Boosting Market in China

According to Future Market Insights, China currently holds a market share of more than 50% in the South Asia gluten-free oats market and it is anticipated to expand at a CAGR of 7.2% during the forecast period.

Gluten-free oats have been gaining popularity in China as the demand for gluten free food increases. The surging health consciousness and preference for natural ingredients are leading to an increasing demand for gluten-free products, especially from urban consumers.

Rising consumer preferences towards processed food and health concerns among the population have significantly helped to fuel market development across China.

Subsequently, rising cases of gluten allergies coupled with increasing diagnostic screening for celiac disease is expected to boost gluten-free oat sales in China during the projection period.

Category-wise Insights

Which is the Highly Sought After Product Type in the Market?

Rolled Oats Remain the Most Sought After Product Type

Based on product type, the global market for gluten-free oats is segmented into rolled oats, instant oats, and whole oat groats. Among these, rolled oats segment will continue to dominate the global market, accounting for over 35.0% share in 2023.

Consumers are choosing rolled oats over other products due to their convenient preparation, nutritional value, and unique texture. This trend has led to an increased demand for rolled oats, resulting in a surge of new product innovations that cater to people’s preferences for healthy and tasty food options.

Increasing awareness about health benefits associated with consuming high-fiber foods is further expected to drive up demand for rolled oats among consumers during the projection period.

Will Sales of Flavored Gluten-free Oats Continue to Outpace those of Natural Ones?

Flavored Gluten-free Oats to Account for a Lion’s Share in the Market

The global market for gluten-free oats is dominated by flavored gluten-free oats and the trend is expected to continue during the projection period. FMI predicts the flavored gluten-free oats segment to account for about 70.0% of the global market value in 2023. This is attributed to the rising preference for flavored gluten-free oats over natural or unflavored gluten-free oats.

Flavored gluten-free oats are processed with consideration for their functionality and health benefits. They are gaining wider popularity due to their better palatability. Rising demand for ready-to-eat products due to changing lifestyles and eating habits will boost flavored gluten-free oat sales.

A significant factor in the purchase of ready-made goods (ready-to-use products), including flavored gluten-free oats is convenience. Most of the consumers of these goods lead a busy schedule and have little time to prepare and consume meals. As there several different types of flavor preferences and textures, pre-made meals can be packed and eaten quickly, sometimes in just a few minutes.

Which Price Range Category Dominates the Global Gluten-free Oats Industry?

Gluten-free Oats in Economy Range to Dominate the Market

According to Future Market Insights, the economy segment currently holds around 47.0% share of the global gluten-free oats industry and it is expected to register significant growth during the projection period.

Growth of the target segment is attributed to rising end user preference for gluten-free oats falling under economy price range.

Similarly, the dynamic availability of supplies, including raw materials, labor, and services, is expected to contribute to its growth.

Surge in consumer spending will create new opportunities for suppliers who can offer competitive prices and meet customer needs. Subsequently, technological advancements are expected to contribute to higher productivity among suppliers while helping them reduce costs as well. Further, government initiatives such as tax breaks and subsidies are likely to have an impact on the market’s expansion over the anticipated period.

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Competitive Landscape

B&G Foods, Inc., The Quaker Oats Company, Nature's Path Foods, Inc., Bakery on Main, Bob's Red Mill Natural Foods, and General Mills, Inc. are few of the manufacturers of gluten-free oats worldwide.

New product launches, acquisitions, partnerships, mergers, collaborations, and strengthening distribution channels are the frequent strategies employed by gluten-free oat companies to stay relevant in the market. Several manufacturers of premium gluten-free oats also use various captivating advertisements to evoke a sense of authenticity regarding the product.

Recent Developments:

  • In September 2021, 15 new products in gluten-free and organic categories with a new fermentation process and new packaging was launched by Rudi's.
  • In July 2020, PromOat Instant, the first oat beta-glucan with 100% solubility in water, was launched by Lantmannen.

Scope of the Report

Attribute Details
Estimated Market Size (2023) US$ 168.3 million
Projected Market Size (2033) US$ 359.0 million
Anticipated Growth Rate (2023 to 2033) 7.9% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value, MT For Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa
Key Countries Covered United States of America, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.
Key Segments Covered Product Type, Flavor, Price Range, and Region
Key Companies Profiled The Quaker Oats Company; Bob's Red Mill Natural Foods; General Mills, Inc.; Nature's Path Foods, Inc.; B&G Foods, Inc.; Bakery on Main; General Mills, Inc.; Others
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Gluten-Free Oats Industry by Category

By Product Type:

  • Rolled Oats
  • Whole Oat Groats
  • Instant Oats

By Flavour:

  • Flavoured
  • Natural

By Price Range:

  • Economy
  • Mid-range
  • Premium

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How Big is the Gluten-free Oats Market?

The market is valued at US$ 168.33 million in 2023.

What is the Growth Forecast for Gluten-free Oats Market?

The market is forecast to register a CAGR of 7.9% through 2033.

Which is the Key Segment by Product Type?

Rolled oats is likely to remain preferred through 2033.

Who are the Key Gluten-free Oats Market Players?

The Quaker Oats Company, Bob's Red Mill Natural Foods, and General Mills, Inc. are key gluten-free oats market players.

Which is the Go-to Market Strategy?

Key players are investing in captivating advertisements to attract more customers.

Table of Content
1. Executive Summary | Gluten-Free Oats Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Product launches & Recent Developments
    3.4. Product Life Cycle Analysis
    3.5. Value Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. % of Operating Margin Analysis
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Global Market - Pricing Analysis
        3.6.1. Price Point Assessment by Region
        3.6.2. Price Point Assessment by Product Type
        3.6.3. Price Forecast till 2033
        3.6.4. Factors affecting Pricing
    3.7. Forecast Factors - Relevance & Impact
    3.8. Regulatory Landscape
        3.8.1. Packaging & Labelling Regulations
        3.8.2. Certifications and Certifying Agency Overview
        3.8.3. Import/Export Policies
    3.9. Regional Parent Market Outlook
    3.10. Consumers Survey Analysis
    3.11. Macro-Economic Factors
    3.12. Product Claims & Nutritional Information Scan by Buyers
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Product Type, 2023 to 2033
        5.3.1. Rolled Oats
        5.3.2. Whole Oat Groats
        5.3.3. Instant Oats
    5.4. Y-o-Y Growth Trend Analysis by Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis by Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Flavour, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Flavour, 2023 to 2033
        6.3.1. Flavoured
        6.3.2. Natural
    6.4. Y-o-Y Growth Trend Analysis by Flavour, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis by Flavour, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Price range, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Price range, 2023 to 2033
        7.3.1. Economy
        7.3.2. Mid-range
        7.3.3. Premium
    7.4. Y-o-Y Growth Trend Analysis by Price range, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis by Price range, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. East Asia
        8.3.5. South Asia
        8.3.6. Oceania
        8.3.7. Middle East & Africa
    8.4. Market Attractiveness Analysis by Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Product Type
        9.2.3. By Flavour
        9.2.4. By Price Range
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Flavour
        9.3.4. By Price Range
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Argentina
            10.2.1.4. Chile
            10.2.1.5. Peru
            10.2.1.6. Rest of Latin America
        10.2.2. By Product Type
        10.2.3. By Flavour
        10.2.4. By Price Range
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Flavour
        10.3.4. By Price Range
    10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. Italy
            11.2.1.3. France
            11.2.1.4. United Kingdom
            11.2.1.5. Spain
            11.2.1.6. Russia
            11.2.1.7. BENELUX
            11.2.1.8. Poland
            11.2.1.9. Nordic Countries
            11.2.1.10. Rest of Europe
        11.2.2. By Product Type
        11.2.3. By Flavour
        11.2.4. By Price Range
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Flavour
        11.3.4. By Price Range
    11.4. Key Takeaways
12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
        12.2.2. By Product Type
        12.2.3. By Flavour
        12.2.4. By Price Range
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Flavour
        12.3.4. By Price Range
    12.4. Key Takeaways
13. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Thailand
            13.2.1.3. Malaysia
            13.2.1.4. Indonesia
            13.2.1.5. Rest of South Asia
        13.2.2. By Product Type
        13.2.3. By Flavour
        13.2.4. By Price Range
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Flavour
        13.3.4. By Price Range
    13.4. Key Takeaways
14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. Australia
            14.2.1.2. New Zealand
        14.2.2. By Product Type
        14.2.3. By Flavour
        14.2.4. By Price Range
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Flavour
        14.3.4. By Price Range
    14.4. Key Takeaways
15. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Central Africa
            15.2.1.4. North Africa
        15.2.2. By Product Type
        15.2.3. By Flavour
        15.2.4. By Price Range
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Product Type
        15.3.3. By Flavour
        15.3.4. By Price Range
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2023
            16.1.2.1. By Product Type
            16.1.2.2. By Flavour
            16.1.2.3. By Price Range
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2023
            16.2.2.1. By Product Type
            16.2.2.2. By Flavour
            16.2.2.3. By Price Range
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2023
            16.3.2.1. By Product Type
            16.3.2.2. By Flavour
            16.3.2.3. By Price Range
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2023
            16.4.2.1. By Product Type
            16.4.2.2. By Flavour
            16.4.2.3. By Price Range
    16.5. Argentina
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2023
            16.5.2.1. By Product Type
            16.5.2.2. By Flavour
            16.5.2.3. By Price Range
    16.6. Chile
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2023
            16.6.2.1. By Product Type
            16.6.2.2. By Flavour
            16.6.2.3. By Price Range
    16.7. Peru
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2023
            16.7.2.1. By Product Type
            16.7.2.2. By Flavour
            16.7.2.3. By Price Range
    16.8. Germany
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2023
            16.8.2.1. By Product Type
            16.8.2.2. By Flavour
            16.8.2.3. By Price Range
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2023
            16.9.2.1. By Product Type
            16.9.2.2. By Flavour
            16.9.2.3. By Price Range
    16.10. France
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2023
            16.10.2.1. By Product Type
            16.10.2.2. By Flavour
            16.10.2.3. By Price Range
    16.11. Spain
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2023
            16.11.2.1. By Product Type
            16.11.2.2. By Flavour
            16.11.2.3. By Price Range
    16.12. United Kingdom
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2023
            16.12.2.1. By Product Type
            16.12.2.2. By Flavour
            16.12.2.3. By Price Range
    16.13. Russia
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2023
            16.13.2.1. By Product Type
            16.13.2.2. By Flavour
            16.13.2.3. By Price Range
    16.14. Poland
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2023
            16.14.2.1. By Product Type
            16.14.2.2. By Flavour
            16.14.2.3. By Price Range
    16.15. BENELUX
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2023
            16.15.2.1. By Product Type
            16.15.2.2. By Flavour
            16.15.2.3. By Price Range
    16.16. Nordic Countries
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2023
            16.16.2.1. By Product Type
            16.16.2.2. By Flavour
            16.16.2.3. By Price Range
    16.17. China
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2023
            16.17.2.1. By Product Type
            16.17.2.2. By Flavour
            16.17.2.3. By Price Range
    16.18. Japan
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2023
            16.18.2.1. By Product Type
            16.18.2.2. By Flavour
            16.18.2.3. By Price Range
    16.19. South Korea
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2023
            16.19.2.1. By Product Type
            16.19.2.2. By Flavour
            16.19.2.3. By Price Range
    16.20. India
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2023
            16.20.2.1. By Product Type
            16.20.2.2. By Flavour
            16.20.2.3. By Price Range
    16.21. Thailand
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2023
            16.21.2.1. By Product Type
            16.21.2.2. By Flavour
            16.21.2.3. By Price Range
    16.22. Indonesia
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2023
            16.22.2.1. By Product Type
            16.22.2.2. By Flavour
            16.22.2.3. By Price Range
    16.23. Malaysia
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2023
            16.23.2.1. By Product Type
            16.23.2.2. By Flavour
            16.23.2.3. By Price Range
    16.24. Singapore
        16.24.1. Pricing Analysis
        16.24.2. Market Share Analysis, 2023
            16.24.2.1. By Product Type
            16.24.2.2. By Flavour
            16.24.2.3. By Price Range
    16.25. GCC Countries
        16.25.1. Pricing Analysis
        16.25.2. Market Share Analysis, 2023
            16.25.2.1. By Product Type
            16.25.2.2. By Flavour
            16.25.2.3. By Price Range
    16.26. South Africa
        16.26.1. Pricing Analysis
        16.26.2. Market Share Analysis, 2023
            16.26.2.1. By Product Type
            16.26.2.2. By Flavour
            16.26.2.3. By Price Range
    16.27. Central Africa
        16.27.1. Pricing Analysis
        16.27.2. Market Share Analysis, 2023
            16.27.2.1. By Product Type
            16.27.2.2. By Flavour
            16.27.2.3. By Price Range
    16.28. North Africa
        16.28.1. Pricing Analysis
        16.28.2. Market Share Analysis, 2023
            16.28.2.1. By Product Type
            16.28.2.2. By Flavour
            16.28.2.3. By Price Range
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Product Type
        17.3.3. By Flavour
        17.3.4. By Price Range
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. The Quaker Oats Company
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. Bob's Red Mill Natural Foods
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. General Mills, Inc.
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Nature's Path Foods, Inc.
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. B&G Foods, Inc.,
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. Bakery on Main
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. General Mills, Inc.
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. Others
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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