An Incisive, In-depth Analysis on the Allergen Free Food Market
This study offers a comprehensive, 360 degree analysis on the Allergen Free Food market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Allergen Free Food market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Allergen Free Food Market Outlook & Key Findings
- FMI forecasts the market for allergen free food to grow at an impressive 9.0% CAGR between 2020 and 2030
- Weaker brick & mortar retail inventory in first half of 2020, pushed consumers to online stores, which witnessed over 60% amplified demand for allergy-friendly food products
- Ad Spend in the first half of 2020 on three leading social media platforms increased by an average of 32% by top 50 brand, comparing against the first half of 2019
- Consumers evaluated brand familiarity, labelling and price of at least three brands before making the final purchase decision, revealed in Buyer’s Journey section of the FMI report
- Surprisingly, peanut free products were among top three sought after allergen free food product categories, apart from gluten free, dairy free
- Finding niches and frequent product launch are strategic priority of new entrants in the market, whereas established brands leverages on existing portfolio
Brand Distinction is Key to Success in the Fragmented Allergen Free Food Market
As per FMI report, the global allergen free food market is estimated to surpass the valuation of US$ 31 Bn by the end of 2020. The industry is well positioned to register at least 4% higher growth rate than the overall food & beverage sector.
The combined attribute of behemoth size and rapid growth has captivated leading companies in global food & beverages sector as well as new entrants. This has created perplexed consumer preferences, and brands experience challenge in creating a differentiator in the global allergen free food market.
“Average frequency of product launch reduced to three months, leaving marginal scope of brand distinction. Though companies continuing exploring niches in the fragmented allergen friendly food market” said the analyst.
Survey conducted on 540 consumers of allergen friendly food by FMI reveals that online buyers are more forgetful. Such customers have relatively less brand recall than the customers buying allergy friendly food products frequently from brick and mortar retail stores.
Finding Niches to Become Common in Allergy Friendly Food Market
The market for allergen-free foods is ripe with opportunities and companies are in no mood of wasting any time capitalizing on them. Also bolstering growth of the market is the expansion of organized retail alongwith customer’s drift to online platforms. This necessitated brands to remain visible and dynamic to stay longer as consumer’s preferred brand.
Brands dive a level deeper in consumer psyche and understand their archetype - to offer the allergy friendly product they are interested in by creating a niche category. Allergy Free Granola bar, allergy free baking mixes, allergy free tofu, allergy free noodles etc., are some examples of niche categories created by companies.
Allergy friendly food brands also invest resources on educating consumers about their products. Consequently, spending on advertising and marketing has surged significantly.
As much as 45% of allocated annual budget on OOH (out of home) advertisement and promotional activity have been routed to online promotions. A whooping sum of this budget has been absorbed by social media platforms.
Expansion of online channels will give impetus to the allergen free food market, which according to FMI will offer incremental growth opportunities, enabling the market reach US$ 75.67 Bn by the end of 2030.
There is increasing focus on allergen-free food products, containing organic ingredients as companies intend to woo new consumers while retailing the existing ones. These consumer oriented strategic initiatives undertaken by allergy free food companies will usher a new dawn of health food category.
Gluten-free and “Free-from” Foods Emerge as Consumer Favorites
Better access to information has made consumers highly skeptical about ingredients that go in their food. An increasing number of them are moving away from products containing synthetic ingredients to ones containing organic ingredients. According to FMI, nearly 65% of consumers are likely to choose gluten-free food because they think it is healthier.
Globally the demand for customized meat and dairy alternatives has thus skyrocketed and so has per capita spending on healthcare. Thanks to better awareness, consumers are realizing the importance of allergen free foods in maintaining a good and healthy living. In addition to this, government initiatives aimed at encouraging the use of natural ingredients have created an environment conducive to the growth of the allergen free food market.
To capitalize on prevailing trends, some of the leading companies are aiming at strategic collaborations. For instance; in July 2017, Cargill Incorporated and Delacon signed a strategic partnership to boost their presence in the artificial free from food market.
Meanwhile, the rising demand for gluten free food is identified by FMI as a chief growth driver. Due to the rising incidence of food borne illnesses modern consumers are more comfortable re-evaluating their food choices.
There is considerable high demand for food with “free-from” label. For instance, gluten-free beetroot powder is an instant hit in certain sections of consumers. Also, fanning the trend are initiatives such as ServSafe, emphasizing the importance of safety and quality of food products.
Demand for Clean-labelling Spurs Use of Allergen-free, Botanical Ingredients
Clean label refers to food products containing natural, familiar, simple ingredients that are easy to recognize, understand, and pronounce, with no artificial ingredients or synthetic chemicals.
Consumers’ preference for food with fewer ingredients has compelled food manufacturers to exclude artificial ingredients and chemical modifiers from their food production.
Leading certification and labeling authorities around the globe mandated companies to provide correct labelling on their food packaging. Incorrect packaging or labelling is one of the primary causes of product recalls.
Resultantly, some of the leading companies are developing a range of plant-based and organic food, without compromising on their functionality. For instance, last year Cargill had developed a range of plant-based lecithin to assist bread producers achieve allergen-free and clean label production.
Post COVID-19 outbreak, food labelling could be submitted to increased scrutiny. National food safety authorities and the International Food Safety Authorities Network (INFOSAN) Secretariat are seeking more information on the potential role of food in the transmission of the virus through local and international trade.
Meanwhile, the World Health Organization has recommended certain standards to maintain food hygiene and food safety practices to prevent transmission of COVID-19 through food. These trends will spur the demand for clean label, subsequently allergen-free foods.
Brandishing Certification is Most Commonly Used Differentiator
Although most consumers do not show any adverse symptoms to food allergens, there can be serious health consequences for sensitized individuals. Nearly 3% of adults and 6% of young children have one or more food allergies in the U.S.
Several international and national authorities have laid down a specific list of allergenic ingredients or substances needing mandatory declaration. Subsequently, several government affiliated as well as independently operating certifications have surfaced over the past half a decade. Gaining these certifications and brandishing those on packages is most commonly used differentiating strategy by brands.
Traditionally, enforcement agencies focus their attention on surveillance of prepackaged food items. However, there is surging need to implement a bottom-up approach to ascertain allergen risk management. This is imperative to minimize the risk of allergen contamination in end products.
Driven by implementation of stringent regulations, the allergen free food market is likely to expand considerably in the coming years. With an increasing number of consumers embarking on journey to healthy living, demand for allergen free foods is poised to surge.
Dominance of the West Continues, Yet East Follows Quickly : Allergy Free Food Market Regional Analysis
While Europe and North America are deemed leading markets for allergen free foods, East Asia and South Asia are anticipated to exhibit higher growth prospects. Nearly 15 million people in the U.S. have food allergies and nearly 6 million of them are children.
According to FMI, nearly 17 million people have food allergies in Europe. This, coupled with the rising prevalence of lactose intolerance, is fuelling demand for allergen free and non-GMO range of products in the region.
FMI further reveals that in the last three years the U.S. has witnessed a significant surge in the number of people identifying themselves as vegan. This creates ample opportunities for the expansion of the allergen free food market in North America.
In Asia Pacific the market will primarily gain from changing consumer preference. Meanwhile, Latin America is the fifth most important market for healthy food industry across the world, attracting some of the behemoths in the Brazilian market.
The global allergen free food market is characterized by high capital investment in developed markets. As depicted in the chart below, both Europe and North America exhibit high capital investment, despite a higher degee of revenue volatility than rest of the world.
Companies operating in this market also reported a higher degree of competition in Europe and East Asia.
Several big brands such as Cheerios, Smart Balance, Ben & Jerry’s, and Grape Nuts are now going GMO Free; subsequently driving allergen free food market
Top Allergen Friendly Food Brands
- Arrowhead Mills
- Birkett Mills
- Earth Balance
- Eden Foods
- Edward & Sons
- Ener-G Foods
- Enjoy Life Foods
- Ian’s Natural Foods
- King Arthur Flour
- Kinnikinnick Foods
- Libre Naturals Inc.
- Namaste Foods
- Pacific Foods
- So Delicious Dairy Free
Prominent Food Companies in Allergen Free Food Market
With an estimated 50+ allergen free food players with personalized packaging, innovative flavors, and variety of claims including clean-label claims, below are some of the key players in the Allergen Free Food market:
- Abbott Laboratories
- General Mills
- Kellogg Co.
- Kraft Heinz Company
- Mead Johnson Nutrition
- Boulder Brands, Inc.
- Danone SA
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report
Allergen Free Food: The Way Forward
Allergen free food market despite being a market worth over US$ 31 Bn, is still at growth stage of PLC curve. This indicates immense underlying potential in this fragmentally organized market. From established companies to new entrants, all are magnetized by latent opportunity in this market, which aligned with food & beverages sector but outperforming the later.
Brands are foreseen to adopt agile strategies from product development to operation, and promotion to acquisition. Till now companies have been aggressive with frequent product launch and achieving operational excellence.
For instance, machines are increasingly relied upon to reduce processing time and improve shelf-stability of packaged allergen free food. Then there is ample focus on textural properties as well.
Adopting modern and fast-paced lifestyle has surged commercialization of processed and pre-packed food. This has happened as a consequence to the need of keeping pace with the demand for better convenience and variety among consumers.
Allergen Free Food Market: Global Industry Analysis 2015-2019 & Opportunity Assessment 2020-2030
A recent market study published by Future Market Insights on the allergen free food market offers global industry analysis for 2015-2019 & opportunity assessment for 2020–2030. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.
The global allergen free food market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Chapter 01 - Executive Summary
The executive summary of the allergen free food market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global Allergen Free Food market.
Chapter 02 – Market Introduction
Readers can find the detailed segmentation and definition of the allergen free food market in this chapter, which will help them understand basic information about the allergen free food market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the allergen free food market report.
Chapter 03 – Market Background
The associated industry assessment of the allergen free food market is carried out in this section. The macroeconomic factors affecting growth of the allergen free food market are provided in this section and the impact of these macroeconomic indicators on the allergen free food market is analyzed. The processing overview and technological advancements in the allergen free food market is also provided.
Chapter 04 - Global Allergen Free Food Market Value Chain
Profit margins at each level of the allergen free food market are analyzed and readers can find detailed information on top importers and exporters as well as the value chain of the market.
Chapter 05 – Market Dynamics
The drivers and restraints impacting the growth of the allergen free food market are explained in this chapter. Opportunities and ongoing trends in the allergen free food market are also comprehensively discussed.
Chapter 06 – Global Allergen Free Food Market Analysis and Forecast 2015-2030
This chapter includes detailed analysis of the historical allergen free food market (2015-2019), along with an opportunity analysis for the forecast period (2020-2030). Readers can also find the absolute $ opportunity for the current year (2019 – 2020) and incremental opportunity for the forecast period (2020–2030). This chapter provides details about the allergen free food market on the basis of type and application. In this chapter, readers can understand market attractive analysis for all segments. This chapter explains how the allergen free food market is anticipated to grow across North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East and Africa.
Chapter 07 – Global Allergen Free Food Market - Pricing Analysis
This chapter includes global as well as regional pricing analysis by product type. The pricing influencing factors are also explained in this chapter. The readers can understand the manufacturer level, distributor level as well as retail level pricing analysis for 2020 and 2030.
Chapter 08 – Global Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030 by Product Type
Based on product type, the allergen free food market is segmented into cereals and grains, edible oil, packaged food, bakery products, beverages, dairy and dairy products, frozen meals, flour mixes, snacks, tofu, tempeh, processed milk products, pasta, infant formula, seitan, chocolate, processed meat and poultry, mayonnaise, tortilla, natto and others. In this chapter, readers can find information about key trends and developments in the allergen free food market and market attractiveness analysis based on raw material.
Chapter 09 – Global Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030 by Form
Based on form, the allergen free food market is segmented into sugar free, gluten free, lactose free, dairy free, meat free, preservatives-free, caffeine-free, soy free, nuts free, and others. In this chapter, readers can find information about key trends and developments in the allergen free food market and market attractiveness analysis based on raw material.
Chapter 10 – Global Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030 by Nature
Based on nature, the allergen free food market is segmented into organic and conventional. In this chapter, readers can find information about key trends and developments in the allergen free food market and market attractiveness analysis based on raw material.
Chapter 11 – Global Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030 by Distribution Channel
Based on distribution channel, the allergen free food market is segmented into modern trade channels, specialty stores, convenience stores, direct-to customer channels, third party online channels, online retailers, other channels In this chapter, readers can find information about key trends and developments in the allergen free food market and market attractiveness analysis based on raw material.
Chapter 12 – Global Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030 by Region
This chapter explains how the allergen free food market is anticipated to grow across various geographic regions such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East and Africa.
Chapter 13 – North America Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the allergen free food market in the North America region, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on application and countries in the North America region.
Chapter 14 – Latin America Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the allergen free food market in the Latin America region. This chapter also includes growth prospects of the Allergen Free Food market in leading LATAM countries such as Brazil, Mexico, Peru, Argentina, and Rest of Latin America.
Chapter 15 –Europe Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030
Important growth prospects of the allergen free food market based on its end user in several countries such as EU4, BENELUX, Nordic, Russia, Poland and Rest of Europe are included in this chapter.
Chapter 16 – South Asia Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030
This chapter offers insights into how the allergen free food market is expected to grow in major countries in the South Asia region such as India, Thailand, Indonesia, Malaysia, and rest of South Asia, during the forecast period 2020-2030.
Chapter 17 – East Asia Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030
This chapter offers insights into how the allergen free food market is expected to grow in major countries in the East Asia region such as China, Japan, and South Korea, during the forecast period 2020-2030.
Chapter 18 – Oceania Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the allergen free food market in the Oceania region, along with a country-wise assessment that includes, Australia, and New Zealand. Readers can also find regional trends, regulations, and market growth of countries in the Oceania region.
Chapter 19 – Middle East and Africa Allergen Free Food Market Analysis 2015-2019 & Forecast 2020-2030
This chapter offers insights into how the allergen free food market is expected to grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey, Northern Africa, and the Rest of MEA, during the forecast period 2020-2030.
Chapter 20 – Emerging Countries Allergen Free Food Market Analysis 2015-2019 and Forecast 2020-2030
This chapter contains information about the market growth of allergen free food in emerging countries such as India and China countries during the forecast period 2020-2030.
Chapter 21 – Market Structure Analysis
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the allergen free food market along with their market presence analysis by region and product portfolio.
Chapter 22 – Competition Analysis
In this chapter, readers can find a comprehensive list of leading manufacturers in the allergen free food market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Nestle SA, Groupe Danone, Reckitt Benckiser Group Plc (RB), Abbott Laboratories Inc., Vitasoy International Holdings Ltd, Inner Mongolia Yili Industrial Group Co Ltd., Coca-Cola Co, General Mills Inc., Blue Diamond Growers, Kikkoman Corporation, Dr. Schär AG/SpA, Lactalis Groupe, Valio Oy, Post Holdings Inc., and Monde Nissin Corp.
Chapter 23 – Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the allergen free food report.
Chapter 24 – Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the allergen free food market.
Sources and Primary Research Splits (%)