Heat Transfer Films Market

Heat Transfer Films Market: Textile Industry Secures Top Consumer Position: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

  • 2018-05-09
  • REP-GB-6667
  • 233 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Heat Transfer Films Market

This study offers a comprehensive, 360 degree analysis on the Heat Transfer Films market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Heat Transfer Films market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

With growing demand for modern and heat protected fabric textures and prints, food and beverages, healthcare, personal care, and heat transfer films or vinyl has gained specific traction. Heat transfer vinyl refers to a specialty film that can be employed on certain fabrics such as cotton, polyester, and cotton-poly blend to imprint designs or logos on that particular material. The structure of heat transfer vinyl mainly comprises three basic components such as transfer film, paper release liner, and adhesive material. The transfer film is manufactured using polyurethane and polyvinyl chloride.

Textile industry to remain leading end user of heat transfer films in coming years

Opaque heat transfer films such as glossy, glitter, metallic, flock, and reflective are generally used in T-shirt printing. PET and PS are the most common materials utilized for the production of release liner. Heat presses are employed to apply heat transfer vinyl on any fabric material at approximately 3 to 4 bar of pressure and at 150 degree centigrade. Nylon and other textiles with a hydrophobic impregnation are not appropriate for heat transfer vinyl applications. Cotton and cotton blends textile and apparels are extensively printed using heat transfer films. This is owing to cotton and cotton-poly blends features such as breathable, easy to dye and smoothness compared to other fabric materials. Sportswear and women wear manufacturers are progressively adopting opaque, glossy & metallic heat transfer films for printing logos and graphics. Rising millennial demand for high graphics and quality printed t-shirts is expected to be the major driver influencing the demand for heat transfer films.

The heat transfer films market continues to be driven by sport enthusiasts, owing to the rising fad for glossy and trendy sports apparel. Moreover, diverse requirements with regard to typography and cohesive fonts in t-shirts are two of the prominent trends influencing the heat transfer films market. PU based heat transfer films are presumed to steadily gain grounds, offering untapped opportunities for the manufacturers in the heat transfer films market to thrive on. Aspiring players operating in the heat transfer films market are attaining international certifications, such as EN ISO 20471, ANSI/ISEA, CSA-Z96-02, OKEO-TEX 100, AS/NZS 1906, and so on, to safeguard product quality and comply with safety standards. The rising fad to relish adventurous activities such as surfing, marathons, and swimming is pushing the adoption of surf clothing and swimwear, boosting the growth of heat transfer films market.

The heat transfer films market is foreseen to witness heavy demand from branding and promotional properties, such as banners, public displays, and so on. Vintage styles in textiles and clothing industry are making a promising comeback, revving up the overall demand for heat transfer films. Surging demand from industries such as food and beverages and personal care are cumulatively foreseen to pave lucrative avenues for the heat transfer films market.


Promotional and marketing activities are likely to increase penetration of heat transfer films in the textile industry as well as other industries

The textile industry accounts for approximately over 95% of the heat transfer films market. Food and beverages, personal care, pharmaceuticals, automotive and the other end use industries are increasingly adopting heat transfer printing on their sales promotion devices like point of purchase displays and banners. Increasing competition in market has led to the growing sales promotional activity. Advertising is more expensive and less effective today for increasing sales because increased advertising content on audio and video media has led to a decline in consumer interest in advertising. Sales promotions create immediate positive impact on sales and can drive the impulse buying.

Heat transfer films are utilized for printing on sales promotional devices such as displays and banners. High graphics and creative design printing on displays and banners attracts the customers to test or buy the product. In comparison to digital flexography printing which is heavily used in printing of banners, heat transfer printing provides high clarity, glossy and eye-catching graphic. Several color shades and color combinations can be achieved through heat transfer printing. Food and beverages is the largest industry, which uses heat transfer films. Automotive and personal industries are expected to be expanding at a highest growth rate in the adoption of heat transfer films. Food and beverages, personal care, and other industries are cumulatively expected to create an attractive market opportunity for heat transfer films during the forecast period.

An overview of the global heat transfer films market in light of the global packaging industry

In the years to come, sustainable packaging may no longer be viewed as an oxymoron. Packaging companies are embracing “green” techniques in manufacturing processes, accepting sustainability as a part of solution, rather than a problem. Apart from government initiatives and stringy industrial regulations, customers are also putting pressure on packaging companies to reduce content of non-biodegradable materials in their packaging products – a measure commonly known as down gauging. Urbanization can play a pivotal role in instrumenting the growth in adoption of sustainable packaging practices. Rising concentration of customer base in urban cities is propelling the awareness towards green packaging. Leading brands in the packaging sector are making more environmental choices, and are understanding that consumers’ inclination towards sustainability can render cost-savings to manufacturers and deliver tangible profits.

As the global plastic production increases at a rapid pace, packaging companies realize the need for new, smarter materials that will not swamp our oceans and stuff-up our landfills. Materials with wider range of properties are being tested for their flexibility across multiple packaging applications. Short, one-use life cycle of plastic as packaging material, is also observed to drive the demand for sustainable alternatives. Packaging for food & beverage products is witnessing an uptick in adoption of edible films & wraps made from organic starch. Some players in the sector have pioneered the use of agar as packaging alternative to bubble wrap or foam materials. Biopolymers are also making foray into packaging as alternatives to unrecyclable plastic materials.

When supply is constrained in the face of high demand, key feedstock suppliers in the packaging sector, who are often large global producers, may pass on increased commodity costs to packaging manufacturers. Packaging companies, observed as “converters” in the materials industry, are currently in a potentially vulnerable position in the value chain since they engage in converting these raw materials into value-added packaging products. It is important for packaging businesses to regulate the stability of their input raw material costs. Due to undulating feedstock costs & fluctuating raw material prices, many packagers transfer the raw material price inflation to customers, as much as possible. In terms of procurement, several players in the packaging sector tend to balance the security of raw material supply contracts with their needs assessment.

List of factors tracked in the Packaging Materials Market Report

  • Resin Production & Consumption

  • Paper & Paperboard Production & Consumption

  • Number of Raw Material Suppliers

  • Packaging Manufacturers

  • End User Industry Growth

  • Manufacturing Value Add

  • Production of Raw Material Suppliers

  • Production Capacity

  • Key Developments

Research Methodology

FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.

Data Collection

FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.

Data Validation

In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.

Data Analysis and Projection

Data analysis and projections were made based on proprietary research frameworks and statistical analysis, which was further validated from industry participants. These frameworks include Y-o-Y growth projections, macro-economic factor performance, market attractiveness analysis, key financial ratios, and others.

For public companies we capture the data from company website, annual reports, investor presentations, paid databases. While for privately held companies, we try to gather information from the paid databases (like Factiva) and based on the information we gather from databases we estimate revenue for the companies. In addition, the team tries to establish primary contact with the companies in order to validate the assumptions or to gather quality inputs.

Standard Report Structure

  • Executive Summary

  • Market Definition

  • Macro-economic analysis

  • Parent Market Analysis

  • Market Overview

  • Forecast Factors

  • Segmental Analysis and Forecast

  • Regional Analysis

  • Competition Analysis

Market Taxonomy

The global heat transfer films market has been segmented into:



By Substrate Material


By Material


By End-Use Industries


By Product Type


  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • Asia Pacific excluding Japan

  • Middle East & Africa

  • Japan

  • Cotton

  • Polyester

  • Cotton-Poly Blends

  • Others


  • Polyuréthane (PU) /PU Blendes

  • PVC


  • Textile

  • Food & Beverages

  • Healthcare

  • Personal Care

  • Others


  • Opaque

  • Clear

  • Glossy & Metallic

  • Vented


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