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Heat Transfer Films Market

Heat Transfer Films Market by Material Type (PU/ PU Blends, PVC), Substrate Material (Cotton, Polyester, Cotton-Poly Blends and Others), Product Type (Opaque, Clear, Glossy & Metallic, and Vented), End-Use (Textile, Food & Beverages, Healthcare, Personal Care), & Region – Forecast to 2022 – 2028

Heat Transfer Films Market by Material Type (PU/ PU Blends, PVC), Substrate Material (Cotton, Polyester, Cotton-Poly Blends and Others), Product Type (Opaque, Clear, Glossy & Metallic, and Vented), End-Use (Textile, Food & Beverages, Healthcare, Personal Care), & Region – Forecast to 2022 – 2028

Heat Transfer Films Market - Analysis, Outlook, Growth, Trends, Forecasts

Heat Transfer Films Market Snapshot

[233 Pages Report] The global heat transfer films market is expected to foray a market value of US$ 2.3 Bn by the year 2022, further accelerating at a CAGR of 5.9% from 2022-2028.

Market Size (2022E)

US$ 2.3 Bn

Projected Heat Transfer Films Market Size (2028F)

US$ 3.3 Bn

Value CAGR (2022-2028)

5.9%

Top 3 Countries Market Share

40%

Polyurethane (PU) and its blends as a material used for heat transfer films are expected to hold 83.5% of the total market in 2022. The segment is also expected to entice attractive incremental opportunities of US$ 902 Mn throughout 2022-2028.

FMI evaluates that the heat transfer films market will unfold 1.4x during the forecast period. Asia Pacific is expected to accelerate with a CAGR of 7.8%, reaching a value of almost 42% by 2028. Growing number of local producers and lower costs are termed responsible for this market growth.

France, Germany, Italy and the United Kingdom are considered as the four major Western European nations that control nearly 21% of the global heat transfer films market in 2022. Due to sky-scraping innovation and entrepreneurship in Europe, Western and Eastern Europe are expected to cumulatively clutch a market share of almost 27% by 2028.

Historic and Forecast Market Outlook for Heat Transfer Films Market

Heat transfer films also known as heat transfer vinyl is a specialty polymer that could be easily used on textiles to print designs. Heat transfer films provide abrasion-resistant and they allow durable screen printing, CAD lettering, off-set, flexographic, and digital printing.

The market is expected to grow from US$ 1.5 Bn in 2013 to US$ 3.3 Bn in 2028. Improved usage of heat transfer films in the healthcare and textile industry is expected to shape the market growth. Easy cutting, welding and imposing on a substrate for heat applications are responsible for the rising demand for heat transfer films in the global market. Time-efficient and improved quality printing due to technologically-advanced machinery is also playing a major role in shaping the heat transfer films market growth.

How Apparel Printing is Driving the Market for Heat Transfer Films?

Polyurethane (PU)/ PU blend vinyl transfer films are elastic and have a soft texture. They are highly preferred in apparel printing. T-shirts that are considered to be casual wear have to be stretchable for usage. The numbers, logos and other larger pictures have to be stretchable in sportswear. This requirement is driving the use of PU and PU-based heat transfer films in textile printing.

In addition to their softness PU/ PU blend heat transfer films are child-resistant and the majority follow the OekoTex Standard 100 compliant. PU/ PU blend heat transfer films are thinner compared to PVC heat transfer vinyl films, they feel like part of textile or garment. Although, PVC costs as much as 30% less compared to PU/ PU blend heat transfer films, yet they are not recommended for kids garments to avoid infection or ingestion of PVC by children in any way.

What is the Impact of COVID-19 on the Heat Transfer Films Market?

The market for heat transfer films faced a downfall due to the advent of COVID-19 in 2020, the market faced a low demand due to lockdown situations across the world. E-commerce distribution was observed to boom in the year 2020, stabilizing the market growth.

However, 2021 reflected a mild growth over 2020 due to reduced COVID cases and improved transit across the globe. With rising active cases for the omicron variant, the heat transfer films market for the same is expected to be hampered in a negative way.

Country-wise Insights

E-Commerce in the U.S. has untapped potential for Heat Transfer Films Market?

Recent trends in the U.S. manufacturing industry show a slow decline in unemployment rates, business-friendly policies etc. are helping manufacturers to stay in the competition and strategic thinking to invest in infrastructure up-gradation and technology advancements.

Technology and the availability of large talent pool is the major driving factor helping the manufacturers in the U.S. to stay in the competition. According to the U.S. Department of Commerce, E-commerce sales in the United States in the third quarter of 2021 accounted for 13% of total retail sales in the country.

However, digital printing penetration is very low in the overall U.S. textiles market. The approximate digital textile printing penetration in the U.S. textile printing market stands at 18%, which indicates the huge untapped market and innovation opportunity available for the heat transfer films market.

Why is China leading the Asia Pacific Heat Transfer Films Market?

China has unremittingly upheld its lead over the apparel and textile market by dominating most of the European nations. Low labour and raw material costs in the Asia Pacific have sparked a revolution in the textile market.

China’s textile exports were 30.4% in 2020 which were boosted by the demand for the face mask and personal protective equipment (PPE) due to the COVID-19 situation across the globe. The increasing textile market in the country is shaping the market for heat transfer films across the Asia Pacific.

Category-wise Insights

Why is Textile the Most Preferred End-Use Industry for Heat Transfer Films Market?

Heat transfer film, also known as heat transfer vinyl is commonly used for printing on apparel and clothing either for decoration or customization purposes. The textile industry holds maximum market share for heat transfer films since it caters for most of its applications in it. Increasing demand for personalized printing in the textile industry is deriving the demand in the heat transfer films market.

Which is the most used Substrate Material in the Heat Transfer Films Market?

Cotton is undoubtedly the most preferred substrate material for heat transfer films market due to its heat-resistant capacity and easy printing qualities.

Is PVC a rising Material Type for Heat Transfer Films?

PVC has comparatively lower market share (16.5%) when equated to PU/ PU blends in the heat transfer films market but the economic overview and easy accessibility of the material is expected to drive the market for the same. PVC material segment is expected to improve with a CAGR of 5.6% during the years 2022-2028.

Competitive Landscape

The key manufacturers are using product launches, collaborations and distribution diversification strategies as a way to improve their market share in the global market.

  • Stahls’ Inc. launched glittered pressure-sensitive adhesive vinyl in December 2021 to improve customer demand in the holiday season.
  • In October 2021, Armor group and IIMAK merged to form a single entity and cater for customers better in North America and the Asia Pacific.

Scope of the Report

Attribute

Details

Forecast Period

2022-2028

Historical Data Available for

2013-2021

Market Analysis

US$ Million for Value and Th. Sq. M for Volume

Key Regions Covered

North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excl. Japan, Japan, and the Middle East & Africa

Key Countries Covered

US, Brazil, Mexico, Germany, U.K., China, India, Japan, Australia, and GCC Countries

Key Segments Covered

Material, Substrate Material,  Product Type, End-use Industries, and Region

 

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

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Heat Transfer Films Market by Category

By Material:

  • Polyuréthane (PU) /PU Blendes
  • PVC

By Substrate Material:

  • Cotton
  • Polyester
  • Cotton-Poly Blends
  • Others

By Product Type:

  • Opaque
  • Clear
  • Glossy & Metallic
  • Vented

By End-Use Industries:

  • Textile
  • Food & Beverages
  • Healthcare
  • Personal Care
  • Others

By Region:

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific
  • Japan
  • Middle East and Africa (MEA)

Key Questions Answered in the Report

How much is PU/ PU blends heat transfer films market worth?

PU/ PU blends heat transfer films market is expected to cap US$ 1.9 Bn by the year 2022.
The heat transfer films market is expected to grab an incremental opportunity of US$ 902 Mn by 2028.
Holding more than ¾ of the heat transfer films market, textile industry remains the most lucrative segment for the product.
During the period of 2016-2021, heat transfer films market grew at a compound annual growth rate of 5%.
According to FMI, Asia Pacific heat transfer films market is expected to stand at a value of US$ 865 Mn in 2022.

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