The global Heated Windshield market is expected to witness a market value of US$ 45.2 Billion in 2023 and is expected to accumulate a market value of US$ 66.9 Billion by registering a CAGR of 4.0% in the forecast period 2023 to 2033. The Heated Windshield market registered a CAGR of 2.2% in the historical period 2018 to 2022. One of the major factors that is anticipated to boost the market growth includes the fact that the heated windshield eliminates the need for the heaters or air conditioning system to defrost or defog the windshield, saving both refrigerant and noise caused by the air conditioner blower, which is efficient technique in technical terms which can relate market demand.
As per Future Market Insights - market research and competitive intelligence provider, the global market value for Heated Windshield has been flourished. The demand for luxury vehicles has been increasing globally, and this trend is expected to continue in the coming years. Luxury vehicles typically come equipped with advanced features such as heated windshields, which provide improved comfort and convenience to the occupants. As the demand for luxury vehicles continues to grow, the demand for heated windshields is also expected to increase.
Additionally, there is an increasing awareness regarding the benefits of heated windshields, including improved visibility, increased safety, and improved comfort. This has led to an increase in the adoption of heated windshields in vehicles, which in turn is anticipated to accelerate the market growth over the analysis period.
Moreover, the market is also driven by the advancements in technology, which have led to the development of more efficient and cost-effective heating systems. These advancements are expected to continue in the coming years, which will help to further increase the adoption of heated windshields.
Besides, the popularity of electric vehicles has been increasing globally, and this trend is expected to rise in the coming years. Electric vehicles typically come equipped with advanced features such as heated windshields, which provide improved comfort and convenience to the occupants. As the demand for electric vehicles continues to grow, the demand for heated windshields is also expected to increase.
Furthermore, another factor that is anticipated to escalate the growth of the heated windshield market includes the growing focus on enhanced features in vehicles. There has been a growing focus on the inclusion of comfort and convenience features in vehicles, including heated windshields.
On the regional end, the Heated Windshield market in Asia Pacific is expected to account for the maximum share during the analysis period, owing to the factors such as the increasing number of vehicle production hubs in the region, growing automotive industry, increased focus on luxury and premium vehicles, technological advancements, growing demand for comfort and convenience features in vehicles, and favorable government policies.
On the other hand, the Heated Windshield market in Europe is expected to hold a significant growth rate over the forecast period, attributed to factors such as a growing demand for luxury and premium vehicles, focus on safety and comfort features in vehicles, government regulations, and a growing electric vehicle market in the region.
Recent developments in the technology, mergers and acquisitions, and partnerships within the companies involved in the designing of Heated Windshield are expected to create lucrative opportunities for the market growth over the analysis period.
For instance, in January 2022, AGC and EyeLights partnered, in order to bring the industrialized AR capabilities to series vehicles for a safer and better in-car experience. The combined windshield and display technologies cumulate several benefits among which the duo offered the largest virtual screen size (550 inches) and projection distance displayed 50 meters away from the driver.
Data Points
Key Statistics
Expected Market Value in 2023
US$ 45.2 Billion
Projected Market Value in 2033
US$ 66.9 Billion
Growth Rate (2023 to 2033)
4.0 % CAGR
They are made by embedding a practically invisible web of extremely fine tungsten wires into the glass.
The technology is based on passing electricity over wires, which generates heat. The heat melts the snow and ice while also removing the vapour. Growing demand from automotive industry will have boundless opportunities in near future and sales in automotive sector will provide momentum.
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What is driving Demand for Heated Windshield?
The heated windshield market is expected to grow due to a rise in vehicle demand around the world, as well as an increase in seasonal fluctuations. Every year, 24 percent of weather-related vehicle accidents occur due to heavy rain, and 15% of crashes occur due to snowfall or frozen rain, according to the USA Department of Transportation Federal Administrations, which is expected to boost the heated front windshield market across the USA.
Most of manufacturers are investing as the number of car accidents rises, so does the number of damaged heated windshields, which drives up aftermarket demand.
The industry is expected to grow in the near future due to an increase in passenger car and commercial vehicle sales in metropolitan regions. During the forecast period, the market is expected to be propelled by rising climatic changes across the globe.
Recovery in Automotive Sector likely to Increase Heated Windshield Sales
Automotive sales around the globe have been impacted by COVID-19 induced slowdown. This also had effect on automotive components and material sales. One of the major factors driving the market growth is that as cleaning the windscreen in the winter due to fog or snow accumulation is inconvenient and time-consuming, which can be avoided by installing a heated front windscreen.
This is anticipated to boost the global market for heated windshields. The market is expected to grow due to increased rivalry among vehicle makers to offer safety and comfort features.
Another driving factor for heated windshield is that it eliminates the need for the heaters or air conditioning system to defrost or defog the windshield, saving both refrigerant and noise caused by the air conditioner blower which is efficient technique in technical terms which can relate market demand.
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Asia Pacific Heated Windshield Sales Outlook
Asia Pacific is one of the largest automotive market globally. The China, India, South Korea and Japan market is set to witness the boom during the assessment period 2021 to 2031. Demand is likely to grow in the next couple of years, as number of leading vehicle production hubs coming from these countries to worldwide.
Due to a growth in vehicle production and sales in Asia Pacific, the region is expected to hold a substantial proportion of the market. China, Japan, and India have high demand for luxury vehicles, which is likely to drive the heated windshield market in Asia Pacific even higher.
Europe Demand Outlook for Heated Windshield
Due to the significant presence of automotive companies and the passage of severe standards regulating the installation of heated front windshields, Europe is expected to account for a significant proportion of the global heated front windshield market.
The heated windshield is beneficial for the countries closer to the Arctic and countries which regularly experience cold weather as this will offer automatic removal of snow or ice from the windshield and enhance the comfort level for the owners during the cold weather.
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Who are the Key Manufacturers and Suppliers of Heated Windshield?
Some of the leading manufacturers and supplier are
AGC Inc.
Nippon Sheet Glass Co. Ltd
Saint Gobain
Fuyao Group
PGW Auto Glass LLC
Guardian Glass LLC
Xinyi Glass Holdings Limited
Asahi India Glass Limited
Glasshape
Omni Glass & Paint Inc.
Webasto
Safelight auto glass
Tyneside glass
Many leading manufacturers and suppliers are using materials which can have high strength properties which gives long life product quality with higher strength-to-weight ratio and workability which will help to improve the growth in the market.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
The report also maps the qualitative impact of various market factors on market segments and geographies.
