Automotive Windshield Washer System Market Outlook (2023 to 2033)

The automotive windshield washer system market is projected to have a significant CAGR of 5.0% by 2033. According to FMI statistics, market share is predicted to increase from USD 21 billion in 2023 to USD 34.2 billion by 2033.

It is anticipated that significant automobile sales directly affect the global automotive windshield washer market share. The market may do well if there is a demand for windshields for protection and resilience to the weather.

Windshield washer systems for automotive vehicles are probably installed to improve visibility in traffic or throughout extended distances of travel. As it gives cars structural support and resilience level to the elements, laminated glass is probably the material that windshield and headlamp washer manufacturers prefer.

According to FMI automotive windshield washer system market insights, advancements in glass technology and light flow control may have an impact on revenue. Additionally, the adoption of larger windshield screens and wiper systems in hybrid and electric automobiles may accelerate market expansion.

Surging demand for automotive windshield washer fluid is a recent market trend that is helping brand imaging become more widely accepted. To lessen streaks and spots on the windshield, some brands additionally contain detergents, surfactants, and other ingredients.

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Safety Concerns Raises the Demand for Automotive Windshield Washer System

The demand for safety features like automated headlamps, rain-sensing wipers, windshield washer systems, and hybrid solutions is growing. Other growth factors influencing the market expansion include the rising demand for luxury automobiles and the integration of cutting-edge technologies like sensors, cameras, and software.

Additionally, the primary factor anticipated to propel the sales of automotive windshield washer systems is the rising demand for advanced driver assistance systems (ADAS) and the increased focus on vehicle safety.

Attributes Details
Automotive Windshield Washer System Market CAGR (2023 to 2033) 5.0%
Automotive Windshield Washer System Market Size (2023) USD 21 billion
Automotive Windshield Washer System Market Size (2033) USD 34.2 billion

Automotive Windshield Washer System Outlook 2017 to 2022 Compared to 2023 to 2033 Forecast

FMI presents a half-yearly comparison analysis and key insights into the growth outlook of the automotive windshield washer system market. To give effective solutions, automotive windshield washer system components can now communicate with their surroundings and internal systems thanks to the successful integration of the Internet of Things (IoT).

Market Statistics Details
Market Share 2022 USD 19.8 billion
Market CAGR (2017 to 2022) 5.7%

The market for mid-sized cars is gradually gaining substantial traction for rain-sensing wiper systems. Additionally, many businesses are working with top automakers to provide a synchronized system that combines weather forecasts with rain-sensing wiper technology. Mid-sized cars have a relatively low adoption of advanced windshield washer systems, although this is anticipated to change over the projected period.

Increasing vehicle production and adoption of efficient wiper and washer technologies are primary factors bolstering sales of washer systems globally. With an escalating urban population and increasing adoption of fuel-efficient automobiles, the global automotive production output is expected to increase.

The market CAGR, in contrast, is anticipated to be a little low during the projection period. The market increased at a CAGR of 5.7% from 2017 to 2022, but by 2033, it is anticipated to grow at a slightly slower pace of 5.0%.

In colder climates, washer fluid may sometimes be preheated before being delivered onto the windshield. Windshield washer system market players are especially doing this, as it eliminates the need to manually scrape the windshield or pour warm water on the glass.

Although there are a few aftermarket preheat devices available, many automobile makers offer this feature factory installed on at least some of their vehicles. With these factors, the absolute growth is expected to be USD13.2 billion. From 2022 to 2023, it is predicted that the revenue share of windshield washer systems is likely to increase 1.06x times.

Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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Which Recent Trends Are Impacting the Automotive Windshield Washer System Market?

The successful integration of the Internet of Things (IoT) is enabling automotive components to interact with their surroundings and internal systems to deliver efficient solutions. Rain-sensing wiper system is slowly gaining significant traction within the mid-sized car segment.

Various companies are also collaborating with leading automobile manufacturers to offer a synchronized system integrating weather forecasts and rain-sensing wiper technology. Although the adoption of advanced windshield washer systems in mid-sized cars is relatively low, it is expected to increase during the forecast period.

For instance, Volkswagen compact sedan Ameo comes with rain-sensing wipers and other additional features. General Motors Chevrolet Impala comes with additional features, such as folding side mirrors, rear audio controls, and rain-sensing wipers.

Major manufacturers of automotive windshield washer systems are involved in the manufacturing of robust systems to improve the overall performance of windshield cleaning.

What are the Key Opportunities for the Automotive Windshield Washer System Manufacturers?

In order to fulfill the increasing demand for aftermarket and OEM products, automakers are starting new production plants or relocating existing ones in emerging automobile markets.

  • Audi AG, Germany-based leading automobile manufacturer, started production of Audi Q5 in San Jose, Chiapa, Mexico.
  • Ford Motor Company announced plans to invest USD 1.6 billion in a new plant in San Luis Potosí, Mexico.
  • BMW AG, Germany-based leading automobile manufacturer, announced the establishment of a new plant in San Luis Potosí, Mexico.

The expansion of OEM production plants increases opportunities for windshield washer system suppliers in those countries or regions.

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Country-wise Insights

Country The United Kingdom
Absolute Dollar Growth USD 535.4 million
Market Share (2033) USD 1.6 billion
Country The USA
Absolute Dollar Growth USD 1.4 billion
Market Share (2033) USD 4.5 billion
Country Germany
Absolute Dollar Growth USD 455.4 million
Market Share (2033) USD 1.6 billion
Country China
Absolute Dollar Growth USD 3.4 billion
Market Share (2033) USD 6.9 billion
Country India
Absolute Dollar Growth USD 2.2 billion
Market Share (2033) USD 3.9 billion

Why is the Demand for Automotive Windshield Washer System Increasing in Germany?

The automotive windshield washer system market is expected to have a CAGR of 3.4% by 2033. The business situation in Europe is favorable, and many European nations score highly on the World Bank's Doing Business index. The United Kingdom, Germany, and France placed among the top 30 in the nation.

Germany is recognized for its outstanding automotive industry and excellence in engineering. The automotive parts and accessories industry in Germany continues to remain strong on account of positive perceptions among OEMs.

Overall sentiment and perception towards European parts and component suppliers continue to remain positive. Collaboration with tech companies and increasing investment in Research and Development are likely to be the key trends in the European automotive industry going forward.

The region is initially expanding at a higher CAGR of 4.1% during 2017 to 2022, as Germany is the hub for automotive components. As a result, there is a substantial growth opportunity for the automotive windshield washer system industry in Germany.

Surging Automotive Windshield Washer System Makers Enhancing the Production Output in the United Kingdom

The market is anticipated to grow at a CAGR of 4.1% by 2033, as a result of the rising demand for cars with the newest safety features and technologies. Windshield washer systems are projected to see an increase in market share due to the need for components to effectively wipe their windshields.

The revenue is anticipated to expand due to the rising demand for aftermarket windshield washer systems, which enable drivers to replace their outdated units with more modern ones.

The United Kingdom government has also launched programs to promote the use of windshield washer systems. It includes the Vehicle Excise Duty (VED) program, which offers a tax break to people who install washer systems.

The adoption of windshield washer systems in the United Kingdom is anticipated to rise even higher as a result. Additionally, the United Kingdom's growing number of automakers is anticipated to increase production facilities of windshield washer systems there.

What is the Expected Growth Rate of the Windshield Washer System Market in the USA?

The USA is projected to account for approximately 78.9% of the North American automotive windshield washer system market in 2021 and is expected to hold a CAGR of 3.8% by 2033.

Demand growth for automotive windshield washer systems in the USA can be attributed to increasing vehicle production & sales. Rising vehicle park (fleet on road) driven by the strong presence of key manufacturers. Attributing to this, the market was developing significantly, with a CAGR of 4.2% from 2017 to 2022.

Apart from this, significant demand for luxury vehicles is anticipated to continue pushing sales of the automotive windshield washer system in the USA in the forthcoming years. The USA is a leading market for automobiles, and demand is likely to remain high during the forecast period.

Furthermore, increased research activities, the presence of prominent companies, and growing investments in product development are all providing appealing potential for the market.

What is the Growth Outlook in Japan?

The Japanese automotive industry continues to remain robust, with Japanese automakers producing and selling significant volumes of vehicles across the globe. The Japanese manufacturing industry is expected to be one of the most opportunistic after the USA and Germany. This is attributed to the increased automotive production in the country.

Along with more automobile manufacturers in Japan, the automotive component industry has also grown due to the surging number of passenger and commercial vehicles.

Category-wise Insights

Which of the Vehicles Hold a Prominent Share in the Automotive Windshield Washer System Market?

The passenger cars segment is projected to grow at 5.9% CAGR by value during the forecast period. The factors such as a surge in vehicle production and a growing preference for personal mobility lead to higher demand for passenger car windshield washer systems. The trend is expected to continue in the forthcoming years.

Increasing production and sales of compact and mid-size passenger cars continuously provide profit margins in the automotive windshield washer system market over the assessment period.

Which is the Most Preferred Sales Channel for the Automotive Windshield Washer System Market?

OEM automotive windshield washer system segment is expected to expand at 4.2% CAGR during the forecast period. It is anticipated to generate an absolute dollar opportunity of more than USD 2.5 billion from 2023 to 2033. Historically, it had a slightly higher CAGR of 4.9% from 2017 to 2022.

A significant share is contributed by the Asia Pacific excluding Japan (APEJ) region in the OEM market. Major OEM partners with prominent automotive component manufacturers to achieve significant profitability and ease of business.

Which Technology Leads to Advancements in the Automotive Windshield Washer System Industry?

During the projected period, the market's electrical segment is anticipated to experience the highest CAGR of 5.1%. This is due to the advanced driver assistance systems (ADAS) that are becoming increasingly common in cars and require more electrical components to function.

Additionally, as electric vehicles (EVs) are more prone to dust and debris deposition, the demand for windshield washer systems is rising. Moreover, the adoption of electric windshield washer systems is anticipated to increase due to the increasingly strict emission rules being implemented in various nations.

Legal Awareness Proves to be Beneficial for Start-ups in the Industry

Startups are getting knowledgeable about the industry-specific legal and regulatory requirements necessary to establish new businesses in the automobile windshield washer system market. Prerequisites include the standards and guidelines from the Society of Automotive Engineers (SAE).

In-depth market research to comprehend the competitive environment and customer wants is assisting the new market players to make their strong position in the market. In order to determine their target market, pricing, and marketing techniques, they are creating a business strategy like social media branding.

Some of the emerging startups in the market are Windshield Wiper Wonders, Crystal Clear Cleaners, Clean Slate Solutions, Clear View Specialists, Windshield Wizardry, and Windshield Washer Wonders.

Successful Automotive Windshield Washer System Manufacturers Aims for Efficient Production Output

Over the past few years, an increase in the number of acquisitions and expansion activities has been witnessed to improve the supply of windshield washer systems. Several key players are also focusing on improving the efficiency of the washer system. Global business had also seen the emergence of many firms in various regions.

The competition is projected to get more intense as a result of ongoing innovation and technological advancements in washing systems. The industry can be propelled by manufacturers using differentiating methods and concentrating on increasing automotive sales.

By establishing large-scale production facilities, preserving their connections with OEMs, and bolstering distribution networks, players are intent on capturing a significant portion of the market.

For instance:

  • In December 2019 Lincoln aviator launched heated wiper blades to keep windshields clear of ice and snow.
  • Asahi Manufacturing Co. Ltd. and Nippon Wiper Blade Co. Ltd., both subsidiaries of Denso Corporation, combined in July 2019 to form DENSO Wiper Systems Inc.

Key players

  • HELLA GmbH & Co. KGaA
  • Continental Aktiengesellschaft
  • Mitsuba Corporation
  • DENSO Corporation
  • Trico Products Corporation
  • Kautex Textron GmbH & Co. KG.
  • ASMO CO., LTD.
  • Mergon Group
  • Doga S.A.
  • Exo-s, Inc.

Key Segments

By Capacity:

  • 1.5 - 2 liter
  • 2 - 3 liter
  • 3 - 4 liter
  • 4 - 5 liter
  • Above 5 liter

By Sales Channel:

  • Original Equipment Manufacturer
  • Aftermarket

By Technology:

  • Electrical
  • Mechanical

By Vehicle Type:

  • Passenger Cars
  • LCV
  • HCV

By Region:

  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific Excluding Japan
  • Middle East and Africa

Frequently Asked Questions

How Much is the Automotive Windshield Washer System Market Worth?

The automotive windshield washer system market is estimated to be worth USD 21 billion in 2023.

What is the Demand Outlook for the Automotive Windshield Washer System Market?

The automotive windshield washer system market is expected to have a CAGR of 5.0% by 2033.

At What Rate Does the Automotive Windshield Washer System Market Grow Historically?

The automotive windshield washer system market expanded at 5.7% CAGR from 2017 to 2022.

What is the North America Automotive Windshield Washer System Market Outlook?

North America accounted for 3.8% CAGR in the automotive windshield washer system market by 2033.

Which Country in Europe Leads the Automotive Windshield Washer System Market?

The United Kingdom is expected to lead the automotive windshield washer system market in Europe with a 4.1% CAGR by 2033.

Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033
  • 5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Capacity
    • 5.1. 1.5 - 2 Liter
    • 5.2. 2 - 3 Liter
    • 5.3. 3 - 4 Liter
    • 5.4. 4 - 5 Liter
    • 5.5. Above 5 Liter
  • 6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel
    • 6.1. Original Equipment Manufacturer
    • 6.2. Aftermarket
  • 7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Technology
    • 7.1. Electrical
    • 7.2. Mechanical
  • 8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Vehicle Type
    • 8.1. Passenger Cars
    • 8.2. LCV
    • 8.3. HCV
  • 9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
    • 9.1. North America
    • 9.2. Latin America
    • 9.3. Europe
    • 9.4. APEJ
    • 9.5. Japan
    • 9.6. Middle East and Africa (MEA)
  • 10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
  • 11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
  • 12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
  • 13. APEJ Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
  • 14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
  • 15. MEA Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
  • 16. Key Countries Market Analysis
  • 17. Market Structure Analysis
  • 18. Competition Analysis
    • 18.1. HELLA GmbH & Co. KGaA
    • 18.2. Continental Aktiengesellschaft
    • 18.3. Mitsuba Corporation
    • 18.4. DENSO Corporation
    • 18.5. Trico Products Corporation
    • 18.6. Kautex Textron GmbH & Co. KG.
    • 18.7. ASMO CO., LTD.
    • 18.8. Mergon Group
    • 18.9. Doga S.A.
    • 18.10. Exo-s, Inc.
  • 19. Assumptions & Acronyms Used
  • 20. Research Methodology
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