Liquid Soap Market

FMI estimates that the liquid soap market was worth USD 23.0 billion in 2025. The market is projected to reach USD 24.8 billion in 2026 and USD 49.7 billion by 2036, registering a 7.2% CAGR. Based on product type, the hand wash segment is set to account for 39% share in 2026. Based on distribution channel, the supermarkets and hypermarkets segment is projected to capture 44% of total sales in 2026.