Awareness about personal hygiene among consumers has been increasing in line with endorsement of several hygiene-dedicated programs by celebrities. Fast-paced regimes of Millennials has created the need for FMCG products that complement time-effectiveness, and liquid soap is one among such imperatives. Additionally, growing prevalence of communicable diseases has encouraged consumers to spend on products such as hand wash. This has further paved opportunities for liquid soap brands to deliver solutions, dedicated toward hygiene factor of health.
As the consciousness of product formulations increases among consumers worldwide, chemical-free and natural products have gained significance. Product innovation is a key strategy among liquid soap manufacturers, who are coming up with solutions that address skin related concerns along with their hygiene-related functionality. Currently, liquid soap brands have immense opportunities to address evolving consumer demands via provision of liquid soaps that contain anti-bacterial properties, soothing fragrances, and natural ingredients.
As bathing continues to gain significance as a therapeutic activity, let alone its hygiene aspect, consumers are continuously seeking products that can aid them in relaxing their mind and body in most natural way possible. This has further created an opportunity for liquid soap brands to deliver solutions that complement healing and de-stressing for consumers naturally through liquid shower and bath products.
Global Liquid Soap Market Outlook
Today’s consumers endure with various kind of bacteria or germs knowingly or unknowingly from day-to-day life. No matter one is working, sleeping, playing or doing any regular activities gives exposure to various such harmful enmities. Now that there is a rise in awareness about such exposure to various harmful bacteria and virus, consumers are now taking necessary steps and figuring out ways to deal with such issues. Consumers have been taking preventive measures by being much more hygienic and clean in their day-to-day life. Owing to consumers inclination towards hygienic lifestyle, several major shareholding consumer goods companies are now strategizing on coming up with products which promotes healthcare as well as cleanliness. Liquid soaps are one such product which has been gaining traction among its target segments for the above-mentioned causes. Liquid soaps are widely being used in the household as well as the commercial sectors which include offices, shopping malls, and other public venues.
Global Liquid Soap Market: Reasons for Covering this Title
Today's consumers are widely being exposed to various information which includes hygiene and clean lifestyle through various media and online channels. Owing to the rise in awareness about various benefits associated with healthy and hygienic lifestyle, consumers are being more and more conscious about cleanliness factor which they have adopted in their day-to-day life. Moreover, the consumer looks out for compatible or portable hygienic products for which they can use anytime anywhere. Liquid soaps are one such hygienic products that cater to consumers' needs and requirements. There are various benefits associated with the use of liquid soap. Liquid soaps help reduces the number of germs and bacteria effectively. Liquid soaps also protect against other forms of contamination such as climatic effects, hazardous chemicals, and infections.
Global Liquid Soap: Market Segmentation
On the basis of nature, the global Liquid Soap market has been segmented as –
On the basis of application, the global Liquid Soap market has been segmented as –
On the basis of end use, the global Liquid Soap market has been segmented as –
On the basis of the sales channel, the global Liquid Soap market has been segmented as –
Global Liquid Soap Market: Key Players
Some of the key players operating in the global Liquid Soap market are Premier English Manufacturing (PREMCO), Cleenol Group Ltd, Christina May Ltd, Reckitt Benckiser Group plc (Dettol), GlaxoSmithKline (Savlon), Unilever (Dove), LES ROBINETS PRESTO S.A., Colgate-Palmolive Company (Softsoap), Henkel Corporation (Dial) among others.
Liquid Soap Market: Key Trends
Major Liquid Soap manufacturers strategize on coming up with a line of new and innovative products which caters to the needs and requirements of its target customers and simultaneously extending its product offerings.
Liquid Soap Market: Key Developments
Opportunities for Liquid Soap Market Participants
With the rise in industrialization, these sectors now strategize on maintaining a hygienic and a clean environment. For which these industrial sectors now follow protocols and laws such as GMP (Good Manufacturing Practices), 5S etc which also demand for clean and tidy workers and employees as well. Moreover, in the healthcare and pharmaceutical industries, it is mandatory the doctors, nurses and other staff to have clean, bacteria-free hands while they work. This is where liquid soap comes into the picture which caters to these specific requirements. Thus these critical factors provide an immense opportunity for liquid soap market to grow significantly in terms of value sales.
Brief Approach to Research for Liquid Soap Market
FMI will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the nature, formats, and application of the coconut water concentrate segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall Liquid Soap market sizes.
Key Data Points Covered in the Report
Some of the key data points covered in our report include:
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application and industry.
The report covers exhaustive analysis on:
Regional analysis includes:
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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