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Literary Tourism Market

Market Insights on Literary Tourism covering sales outlook, demand forecast & up-to-date key trends

Literary Tourism Market is segmented by: type, demographics, age, category & region - forecast

Literary Tourism Market Outlook - 2022-2032

[250 Pages Report] The Literary Tourism market is estimated to reach US$ 2.2 Billion in 2022. As per the report, sales are forecast to increase at a robust 3 % CAGR, with the market valuation reaching US$ 2.96 Billion by 2032. Total sales in the Literary Tourism market represent less then 1% of the global tourism market.



Literary Tourism Market Estimated Size (2022)

US$ 2.2 Billion

Literary Tourism Market Projected Size (2032)

US$ 2.96 Billion

Literary Tourism Market Value-based CAGR (2022-2032)


Literary Tourism Market Top Players Share in 2021.

Less than 1%

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2017-2021 Literary Tourism Market Outlook Compared to 2022-2032 Forecast

The purpose of this study is to offer some guidance on the possibilities of literary tourism for economic growth and local development. It starts with a presentation and critical examination of concepts of culture, literature, and tourism. Therefore, there is a connection between these ideas. Analyzing the overlap between literary and film-induced tourism, the literary tourist's profile is also described. The review of 10 global best practices in the area leads to a final exploration of the possibilities of literary tourism. Analysis is being done on individual literary tours, businesses that offer a variety of literary routes, and literary tours produced by public-private partnerships.

Nowadays, literary tourism is booming, especially in locations with a rich cultural history and a long history. London is the top destination for literary visitors worldwide, followed by New York, Paris, San Francisco, and Rome in Italy in that order. At least one well-known author, artist, or poet has resided in these cities. Their nations are pleased not only because they have featured outstanding literary people, but also because they have benefited economically from their renown and the literary tourism that their works have inspired.

Rapid Growth of Online Social Media Influencing Sales

The importance of online tourism to the travel industry is on the rise. In actuality, web content has surpassed all other traditional media and marketing channels to become the main source of travel-related information. Through internet marketing, social media, travel applications, search features, and booking systems, the travel industry communicates with customers. The tourist industry is increasingly being driven by these varied information sources and sales channels. Collaborative internet platforms are now a significant part of our daily lives. They help us organize ourselves and our endeavors and provide a forum for us to discuss, evaluate, and think deeply about any ideas we may have. With this allegedly limitless virtual realm of reality at our disposal, people frequently depart from their conventional lifestyles.

Sneha Verghese
Sneha Verghese
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Modern approach for development of Tourism in Literary Tourism

Since the early 20th century, the term "tourist" has been used to refer to travelers. The market for tourism has had many ups and downs and significant changes. Today, millions of people travel, and the worldwide tourist industry generates billions of dollars. Tourism marketing demands are growing quickly and are no longer just for specific sorts of travel, like beach vacations, or for specified reasons. The emergence of several tourist niches, including agritourist, ecotourism, adventure travel, ecotourism, and literary tourism, demonstrates the breadth and depth of the world's tourism market demand. With such a large market, various tourist places have the chance to draw travelers from its global market based on compatibility and priorities.

The founding figure of Persian literature is thought to be Rudaki. Persian verse been written previously, but the caliber of his poetry served as a springboard advancement in Persian literature. Richard Fry claimed that Rudaki had a part in transitioning the writing from Pahlavi to Farsi

Country-wise Insights

How is Government Initiatives Boosting the development of Literary Tourism?

“Initiative taken to develop the literary Tourism of Portugal”

The University of the Algarve, the Polytechnic of Coimbra, the University of Coimbra, and Nova University of Lisbon have joined forces to create the project, which is scheduled to take place between 2020 and 2025.

The project will collect data regarding Portuguese literature between the 15th and mid-20th centuries and identify the places associated with key authors and works. Places included are former houses of authors, monuments and statues, schools, coffee shops frequented, places of work, and so on. The data will be stored in a digital data bank and later publicly accessible through a virtual map. The platform was primarily created by academics at the collaborating institutions, and up to this point, little financing has been collected. Residents are encouraged to add their own content as part of the program's platform contribution. Institutional stakeholders are involved in the effort through a consultation process that entails discussions at the earlier and final stages, including local and regional entities, educational agents, and professionals in the tourism industry.

Which is the most prominent feature of Literary Tourism in the United Kingdoms?

“Stratford-upon-Avon the most popular Literary Tourism attraction in UK”

The hub of literature for the entire world is located in the UK's capital. More writers used it as the setting for their writings than were either born here or spent a significant portion of their lives doing so. A guided tour of the locations Sherlock Holmes visited, stayed at, or just mentioned throughout his investigations, particularly the fabled mansion in 221B Baker Street, will likely be enjoyed by fans of Sir Arthur Conan Doyle and Sir Charles Dickens, respectively. Geoffrey Chaucer, John Keats, and H.G. Wells are a few other well-known Londoners. Few people have never heard of William Shakespeare in the entire world. The renowned playwright was born in Stratford-upon-Avon, which has since grown to be one of the most popular literary tourist attractions in the world, drawing nearly three million tourists annually. Shakespeare's birthplace, a museum, a theatre, and numerous other attractions can all be found here; Stratford is the ideal destination for bookworms

Why New Zealand is famous for its diverse Literary Tourism?

“Literary Tourism of New Zealand Expected to Boost the Tourism Market”

The rich Mori and Polynesian ancestry of New Zealand, as well as its pioneering past, are major contributors to its unique literary legacy. Aotearoa, the Mori name for New Zealand, was told through oratory and storytelling before the written word. Ancient myths and legends are still told on many marae (Mori gathering places) today since they serve as the foundation for Mori beliefs. In 1830, the first book was released in New Zealand. By the turn of the 20th century, writers were broadening the scope of their literary exploration to include themes of place, isolation due to geography, and the emergence of national identity. Today, New Zealand is home to a plethora of nonfiction publications, including history, popular science, and narrative nonfiction as well as magnificent artistic and commercial representations of traditional culture and modern art.

In Hobbinton, imaginary locations including The Green Dragon Inn, Bag End, The Party Tree, and more are among the most visited tourist destinations.

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Category-wise Insights

Which Tourism Place is the Most Preferred?

“Individuals are Preferring Festival Tourism to Explore Literary Tourism Popular Sites”

The local economy and people of the hosting locations are affected by cultural events in a variety of ways. The effects produced can be immediate or long-term, favorable or unfavorable. Impact is distinguished from legacy in literature. Legacy refers to advantages that last longer than the event itself, whereas impacts are concentrated on the economic implications in the immediate term. If local stakeholders and people see benefits from an event, they will support organizing it again in the future. This chapter looks into the topic of literary festivals as a potential source of travel revenue. It emphasizes the crucial part festivals play in fostering social cohesiveness and place image within the local communities of the hosting area.

What Type of Booking Channel is the Most Prominent Channel through Forecast Period?

“Online Booking is More Preferred by Tourists”

Due to how easily it can be booked and made available through online platforms, tourism has increased in popularity. Due to the simple, hassle-free digital payment transfer, live tracking, and increased security offered by online booking and mobile application platforms, tourists choose to use them. Online booking is becoming increasingly popular all around the world since travelers can use the internet to research and compare information on trip destinations, hotels, restaurants, and other factors.

Which Age Group is more likely to Travel?

“Popularity of Literary Tourism among Middle-aged People Will Remain High”

Since this age group is more likely to visit tourist attractions and is more interested in visiting adventure sites and cultural places, it is anticipated that the number of middle age tourists travel in the 26–35 age range would increase dramatically. Customers in this market place a high value on leisure and adventurous activities like heritage site, temples, sightseeing, scuba diving, discovering different islands, etc. and are more likely to visit well-known locations based on destination evaluations.

Competitive Landscape

In order to obtain a competitive edge in the market, the major companies in the literary tourism industry are working to improve their products by including deals, new tour destinations, and packages.

For instance:

  • The Prasad Scheme is concerned with the development and enhancement of the designated pilgrimage locations. The emphasis in the "Spiritual Circuit," as it is defined under the Swadesh Darshan system, is on creating a specific theme circuit in a State or Union Territory that includes various places of worship.
  • 78 lighthouses have been designated by the Indian government as tourism and hospitality destinations, falling under the first tier of Public-Private Partnerships (PPP).

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

US$ Million for Value

Key Region Covered

UK, New Zealand, Porto

Key Countries Covered

UK, New Zealand, Portugal

Key Segments Covered

Type of Place, Booking Channel, Tourist Type, Tour Type, Age Group and Region.

Key Companies Profiled

  • Intrepid
  • Explore
  • Exodus Travel
  • G Adventures
  • on the Go Tours
  • and among others

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Literary Tourism Market by Category

By Type of Place:

  • Author-related
  • Fictional-related
  • Book-related
  • Festival related

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

The Literary Tourism market is expected to reach a valuation of US$ 2.2 Billion in 2022.

Growing popularity of cultural places, new tour launches, customized tours and increasing mergers and acquisitions etc. are the key trends driving sales in the market.

Leading players operating in the Literary Tourism market are Intrepid, Explore, Exodus Travel, G Adventures, on the Go Tours and among others

Leading players in the Literary Tourism market are estimated to account for less than 1% of the total market share.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Film based Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Film based Tourists Y-o-Y Growth Projections 

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

   Business Spending v/s Leisure Spending

   Domestic v/s Foreign

   Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports 

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

   Cultural Tourism

   Culinary Tourism

   Eco/Sustainable Tourism

   Sports Tourism

   Spiritual Tourism

   Wellness Tourism


4. Global Literary Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. The Trend of Cultural Tourism Gives Rise to Visitors in the Literary Tourism Market

        4.1.2. Globalization of Content and Ease of Travel Boosting the Market.

        4.1.3. Others (during course study)

5. Market Background

    5.1. Top 10 Literary Tourism Market Companies 

    5.2. Macro-Economic Factors

        5.2.1. Global GDP Growth Outlook

        5.2.2. Global Industry Value Added

        5.2.3. Global Consumer Spending Outlook

        5.2.4. Global Direct contribution of Travel & Tourism to GDP

        5.2.5. Global Visitor Exports and International Tourist Arrivals

        5.2.6. Capital Investment In Travel & Tourism

        5.2.7. Top Tourism Spending Countries 

    5.3. Forecast Factors - Relevance & Impact

6. Categorizing of Global Literary Tourism Sector 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Type of Places (% of Demand)

        6.2.1. Author-related

        6.2.2. Fictional-related

        6.2.3. Book- related

        6.2.4. Festival- related

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. In Person Booking

    6.4. Current Market Analysis By Tourist Type (% of Demand)

        6.4.1. Domestic

        6.4.2. International

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Independent Traveller

        6.5.2. Tour Group

        6.5.3. Package Traveller

    6.6. Current Market Analysis By Consumer Orientation (% of Demand)

        6.6.1. Men

        6.6.2. Women

    6.7. Current Market Analysis By Age Group (% of Demand)

        6.7.1. 15-25 Years

        6.7.2. 26-35 Years

        6.7.3. 36-45 Years

        6.7.4. 46-55 Years

        6.7.5. 66-75 Years

    6.8. Current Market Analysis By Region (% of Demand)

        6.8.1. North America

        6.8.2. Latin America

        6.8.3. Europe

        6.8.4. East Asia

        6.8.5. South Asia

        6.8.6. Oceania

        6.8.7. MEA

    6.9. Key Findings, By Each Category

7. Categorizing of United kingdom Literary Tourism Sector 2021

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis by Type of Places (% of Demand)

        7.2.1. Author-related

        7.2.2. Fictional-related

        7.2.3. Book-related

        7.2.4. Festival-related

    7.3. Current Market Analysis By Booking Channel (% of Demand)

        7.3.1. Phone Booking

        7.3.2. Online Booking

        7.3.3. In Person Booking

    7.4. Current Market Analysis By Tourist Type (% of Demand)

        7.4.1. Domestic

        7.4.2. International

    7.5. Current Market Analysis By Tour Type (% of Demand)

        7.5.1. Independent Traveler

        7.5.2. Tour Group

        7.5.3. Package Traveler

    7.6. Current Market Analysis By Consumer Orientation (% of Demand)

        7.6.1. Men

        7.6.2. Women

    7.7. Current Market Analysis By Age Group (% of Demand)

        7.7.1. 15-25 Years

        7.7.2. 26-35 Years

        7.7.3. 36-45 Years

        7.7.4. 46-55 Years

        7.7.5. 66-75 Years

    7.8. Current Market Analysis By Country (% of Demand)

        7.8.1. US

        7.8.2. Canada

    7.9. Key Findings, By Each Category

8. Categorizing of New Zealand Literary Tourism  Sector 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis By Type of Places (% of Demand)

        8.2.1. Author-related

        8.2.2. Fictional-related

        8.2.3. Book-related

        8.2.4. Festival-related

    8.3. Current Market Analysis By Booking Channel (% of Demand)

        8.3.1. Phone Booking

        8.3.2. Online Booking

        8.3.3. In Person Booking

    8.4. Current Market Analysis By Tourist Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis By Tour Type (% of Demand)

        8.5.1. Independent Traveler

        8.5.2. Tour Group

        8.5.3. Package Traveler

    8.6. Current Market Analysis By Consumer Orientation (% of Demand)

        8.6.1. Men

        8.6.2. Women

    8.7. Current Market Analysis By Age Group (% of Demand)

        8.7.1. 15-25 Years

        8.7.2. 26-35 Years

        8.7.3. 36-45 Years

        8.7.4. 46-55 Years

        8.7.5. 66-75 Years

    8.8. Current Market Analysis By Country (% of Demand)

        8.8.1. Brazil

        8.8.2. Mexico

        8.8.3. Argentina

        8.8.4. Colombia

        8.8.5. Rest of LA

    8.9. Key Findings, By Each Category

9. Categorizing of Portugal Literary Tourism Sector 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By Type of Places (% of Demand)

        9.2.1. Author-related

        9.2.2. Fictional-related

        9.2.3. Book-related

        9.2.4. Festival-related

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. In Person Booking

    9.4. Current Market Analysis By Tourist Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis By Tour Type (% of Demand)

        9.5.1. Independent Traveler

        9.5.2. Tour Group

        9.5.3. Package Traveler

    9.6. Current Market Analysis By Consumer Orientation (% of Demand)

        9.6.1. Men

        9.6.2. Women

    9.7. Current Market Analysis By Age Group (% of Demand)

        9.7.1. 15-25 Years

        9.7.2. 26-35 Years

        9.7.3. 36-45 Years

        9.7.4. 46-55 Years

        9.7.5. 66-75 Years

    9.8. Current Market Analysis By Country (% of Demand)

        9.8.1. Germany

        9.8.2. Russia

        9.8.3. France

        9.8.4. Italy

        9.8.5. UK

        9.8.6. Rest of Europe

    9.9. Key Findings, By Each Category

    9.10. Current Market Analysis By Country (% of Demand)

        9.10.1. Turkey

        9.10.2. South Africa

        9.10.3. UAE

        9.10.4. Egypt

        9.10.5. Jordan

        9.10.6. Rest of MEA

    9.11. Key Findings, By Each Category

10. Competition Analysis

    10.1. Competition Dashboard

    10.2. Competition Benchmarking

    10.3. Competition Deep Dive 

        10.3.1. Intrepid


   Service Portfolio

   Strategy Overview/campaigns

        10.3.2. Explore, Exodus Travel, G Adventures, on the Go Tours and among others


   Service Portfolio

   Strategy Overview/campaigns

11. Social Media Sentimental Analysis

    11.1. Social Media Platforms Preferred

        11.1.1. Facebook

        11.1.2. YouTube

        11.1.3. Instagram

        11.1.4. Twitter

        11.1.5. LinkedIn

        11.1.6. Pinterest

        11.1.7. Google+

        11.1.8. Others

    11.2. Perceptions on the Proposed Literary Tourism Sector Tour Package

    11.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    11.4. Trending #Hashtags

    11.5. Social Media Platform Mentions (% of Total Mentions)

    11.6. Region-Wise Social Media Mentions (% of Total Mentions)

    11.7. Trending Subject Titles

12. Assumptions and Acronyms Used

13. Research Methodology

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Literary Tourism Market