Key Players
Competitive Landscape
The device and the recurring app relationship often belong to different suppliers, which is turning compatibility into a commercial issue. Oura requires an Oura membership at USD 5.99 a month for its Natural Cycles integration, while Natural Cycles charges USD 149.99 a year or USD 21.99 a month separately [8], and Garmin opened the same app to five watch lines in March 2026 [6]. As a result, cycle-app brands are gaining reach without building every device, while ring and watch makers are adding value without owning the fertility claim. Accessory sales such as Myoovi's GBP 13.50 replacement pads [28] sit outside the device revenue counted here.
Software updates are becoming a key way to keep users wearing the hardware. Oura said in February 2025 that its Readiness Score now adjusts for cycle-related changes [27], and Tempdrop added Apple Health sync in December 2025 and Health Connect sync in March 2026 [24]. These updates will raise the value of existing devices, which is expected to support replacement sales and keep users inside each brand's ecosystem.
Company developments mapped to drivers, trends and opportunities (2026-2036)
Table 8: Company Developments Mapped to Drivers, Trends and Opportunities for the Menstrual Health Wearable Market (qualitative), mixed years
| Development | Driver | Trend | Opportunity |
|---|---|---|---|
| Samsung Electronics Co., Ltd. | In February 2025, Samsung began Galaxy Ring sales in Japan through its online shop, Amazon Japan, major electronics chains and showrooms [26] | Buyers need to try on a fitted ring before purchase | Online sales are combining with local retail presence | Use fitting and demonstration to reduce doubt before purchase |
| Tempdrop Ltd. | In March 2026, Tempdrop added Health Connect integration for Android apps [24] | Users keep cycle records across more than one app | Permission-based data sharing is replacing closed records | Reduce duplicate entry for users of several health apps |
| Natural Cycles Nordic AB | In March 2026, Natural Cycles became available on selected Garmin smartwatches in nine markets [6] | Existing watch owners resist buying another device | Partnerships are adding hardware routes to cycle apps | Reach eligible owners without assuming every model is supported |
Source: Future Market Insights, Menstrual Health Wearable Market Report, 2026-2036.
Who Leads the Menstrual Health Wearable Market?
Integrated platforms lead device volume, as Oura, Apple and Samsung are adding cycle features to rings and watches sold in large numbers [1] [5] [3]. Dedicated fertility brands lead in cleared claims, with Natural Cycles holding FDA De Novo and 510(k) authorisations [12] [14], while pain-relief specialists such as Myoovi are building a separate, symptom-led niche [28].
Which Companies Lead Integrated Cycle and Wellness Platforms?
Oura Health Oy, Apple Inc., Samsung Electronics Co., Ltd. and Bellabeat, Inc. lead this group. Oura had sold 5.5 million rings by September 2025 [1], and Samsung's Galaxy Ring was set to reach 53 markets in 2025 [20].
Which Companies Lead Dedicated Fertility Measurement and Interpretation?
Natural Cycles Nordic AB, Tempdrop Ltd. and Ava AG lead this group. Natural Cycles launched its own NC° Band in January 2026 [2], while Tempdrop is adding data-sharing links to Apple Health and Health Connect [24].
Which Companies Lead Wearable Menstrual Pain Relief?
iPulse Medical Ltd., Myoovi Ltd. and Ovira Pty Ltd make up this group. Myoovi sells its TENS and heat Device 2.0 at GBP 79.99 in the UK [28], while Ovira's TENS advertising drew six TGA infringement notices [17].
Representative Company Overview
Table 9: Representative Company Overview for the Menstrual Health Wearable Market (qualitative), mixed years
| Company | Positioning | Verified Development |
|---|---|---|
| Oura Health Oy | Cycle-aware insights within a broad smart ring experience | In February 2025, Oura adjusted its Readiness Score for menstrual cycle shifts, cutting disproportionately low luteal-phase scores by 81% [27] |
| Natural Cycles Nordic AB | FDA-cleared fertility and birth control app with its own and partner devices | In March 2025, Natural Cycles received FDA 510(k) clearance K250561 [14] |
| Samsung Electronics Co., Ltd. | Cycle tracking built into Galaxy watches and rings | In January 2025, Samsung added Galaxy Ring sizes 14 and 15 and planned expansion from 38 to 53 markets [20] |
| Tempdrop Ltd. | Dedicated overnight temperature sensor with app-based charting | In December 2025, Tempdrop introduced Apple Health integration for temperature and fertility data [24] |
Company Selection and Benchmark Notes
Companies were selected because they are named in the FMI report and have a documented menstrual-health wearable product, integration or regulatory record. Benchmark ratings reflect the product scope shown on company and regulator pages, not company revenue or clinical performance; reach is based on retail, shipping and launch announcements, and Ovira is left unscored because a current wearable offer was not confirmed.
