OHV Telematics Market

OHV Telematics Market: Cellular Technology to Dominate the Market During the Forecast Period; Global Industry Analysis and Opportunity Assessment, 2016-2026


Telematics is the technology of sending, receiving and storing information through the use of telecommunication devices. Off-highway vehicle (OHV) telematics is the integrated use of information and communication with telecommunications technology. The technology of sending, receiving and storing information pertaining to off-highway vehicles through telecommunication devices is generally termed as off-highway vehicle telematics. Telematics services use cellular or satellite technology for sending and receiving the information.


The global off-highway vehicle (OHV) telematics market is projected to register a healthy CAGR of 8.9% in terms of value during the forecast period (2016–2026). This is mainly attributed to various factors, regarding which FMI offers detailed insights in its report.

Drivers and Trends

Growth of the global off-highway vehicle (OHV) telematics market is influenced by a number of factors such as the recovering construction industry, increasing demand for precision agriculture, focus on operational excellence in the mining industry and government policies to increase safety and security of off-highway vehicles.

Key trends observed in the global off-highway vehicle (OHV) telematics market are collaboration between OEMs and telematics service providers, adoption of dual mode service option for M2M communication, reduction in the cost of telematics services and high adoption of telematics by rental equipment companies.

Market Segmentation

On the basis of end-use application, the global off-highway vehicle (OHV) telematics market has been segmented into construction, agriculture and mining. Construction segment has been estimated to account for 62.4% value share of the market in 2015. Construction segment is further sub-segmented into cranes, dozers, dump trucks, excavators, loaders and others. Agriculture segment is further sub-segmented into harvesters and tractors. Mining segment is sub-segmented into surface mining machinery and underground mining machinery.

By technology, the global off-highway vehicle (OHV) telematics market has been segmented into cellular and satellite. Cellular segment is expected to register a CAGR of 9.0% over the forecast period.

On the basis of sales channel, the global off-highway vehicle (OHV) telematics market is segmented into OEM and aftermarket. OEM segment has been estimated to register a CAGR of 9.4% in terms of value over 2016–2026. End users generally prefer telematics services provided by OEMs as compared to those provided by aftermarket telematics service providers. OEMs collaborate with various telematics companies to offer enhanced services to end users and gain competitive advantage in the long term. OEMs such as JCB, Caterpillar, Komatsu, and Volvo offer their own telematics services namely LiveLink, CAT Product Link, KOMTRAX and CareTrack, respectively.

Key Regions

The global off-highway vehicle (OHV) telematics market covers seven major regions: North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Middle East & Africa (MEA) and Japan. North America has been estimated to dominate the market with a share of 66.8% in 2015, followed by Western Europe, APEJ and Japan, in that order. Among all regions, Latin America market is anticipated to register the highest CAGR over 2016–2026, followed by Japan.

Key Players

Key players in the global off-highway vehicle (OHV) telematics market include TomTom International, Harman International, ORBCOMM Inc., Topcon Corporation, MiX Telematics, Navman Wireless, Omnitracs LLC, Wacker Neuson, Trackunit A/S and Zonar Systems Inc. These key players collaborate with other companies in the supply chain or acquire them in order to enhance their product offerings in the market. For example, in January 2016, Harman International acquired TowerSec, a cyber-security provider, to integrate cyber security architecture into its infotainment systems. These companies are also acquiring their local rivals; for example, in January 2016, TomTom International acquired Finder SA, a leading fleet management service provider in Poland.

Key Segments

The subsequent sections analyse the OHV telematics market on the basis of end-use application, technology, sales channel and region, and presents a forecast for the period 2016–2026. The market is segmented as follows:

By Sales Channel

  • OEM
  • Aftermarket

By End-use Application

  • Construction
    • Cranes
    • Dozers
    • Dump Trucks
    • Excavators
    • Loaders
    • Others
  • Agriculture
    • Harvesters
    • Tractors
  • Mining
    • Surface Mining Machinery
    • Underground Mining Machinery

By Technology

  • Cellular
  • Satellite

By Region

  • Asia Pacific excluding Japan (APEJ)
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Middle East & Africa (MEA)
  • Japan

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OHV Telematics Market