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Protein Water Market Outlook (2023 to 2033)

The global protein water market size is expected to reach a valuation of US$ 1,187.1 million by the end of 2023. It is anticipated to record a CAGR of 8.3% from 2023 to 2033. It is expected to contribute a valuation of US$ 2,634.9 million by 2033.

The global protein water market share is anticipated to expand significantly in the next ten years. Factors driving this shift include the growing popularity of protein supplements among health-conscious consumers and the rising demand for functional beverages.

An increasing number of athletes and fitness enthusiasts worldwide is another crucial factor that would push demand. The market for protein water is expected to profit from rising demand for convenient and easy-to-consume protein-rich beverages.

It is also set to benefit from growing interest in plant-based protein sources among millennials. The market is likely to see the introduction of novel products with distinct flavors and functional advantages.

As protein water is refreshing and low in calories, it is preferred over mineral water and sparkling water on the market. Europe and North America currently account for high shares of global protein water production and consumption.

It is owing to the growing fitness enthusiast population in both regions. The presence of large-scale multinational firms in these regions is also projected to raise awareness of such products through the use of social media.

Product innovation remains a key strategy adopted by market participants. Brands are constantly launching new flavors and working on their offerings of protein water, which are attracting more consumers. The availability of unique flavors and packaging options is further making protein water more appealing to a wide range of consumers.

With rising demand for protein water, established brands, as well as new players are entering the segment. It is likely to increase the competition and help companies to gain a large customer base.

For instance, in August 2021, Vita Coco, the parent firm of All Market launched Pwr Lift, its latest range of protein-infused waters online. The company aims to expand its presence in the new functional beverages segment with this launch. Its product is marketed as a post-workout recovery and fitness beverage.

Attributes Key Insights
Protein Water Market Estimated Size (2023E) US$ 1,187.1 million
Projected Market Valuation (2033F) US$ 2,634.9 million
Value-based CAGR (2023 to 2033) 8.3%

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How Will Sales of Protein Water between 2018 and 2022 Outpace Demand from 2023 to 2033?

The protein water market grew at a CAGR of 5.1% during the historical period from 2018 to 2022. The market is expected to showcase a positive surge during the projected period by expanding at a CAGR of 8.3%.

Per capita expenditure on food & beverages by the global population is projected to witness an elevation during the estimated time frame. It is mainly attributed to rising concerns among modern consumers about health and fitness.

Today’s consumers are becoming more concerned about the nature of their food products. They are also making a habit of reading the ingredient labels on various products.

It has further resulted in the launch of innovative products with requirement-specific key ingredients. The factor is anticipated to help push protein water sales during the assessment period.

Adjacent Protein Water Markets Overview

Protein Water Market:

Attributes Protein Water Market
CAGR (2023 to 2033) 8.3%
Market Value (2033) US$ 2,634.9 million
Growth Factor Protein water is set to be immensely popular among athletes, fitness enthusiasts, and people who engage in regular exercise, as it can help improve muscle recovery and growth.
Opportunity Protein water manufacturers are investing in marketing and promotion to increase consumer awareness and promote the benefits of their products.
Key Trends As the global population ages, there is an increasing demand for products that can help to maintain muscle mass and prevent muscle loss, thereby pushing sales of protein water.

Canned Alcoholic Beverages Market:

Attributes Canned Alcoholic Beverages Market
CAGR (2023 to 2033) 16%
Market Value (2033) US$ 76.55 billion
Growth Factor Canned alcoholic beverages are often less expensive than traditional beer and wine, making them an attractive option for consumers who are looking for value.
Opportunity Canned alcoholic beverage manufacturers are experimenting with new flavors and ingredients, which would help to keep the product offerings fresh and exciting.
Key Trends Popularity of social media has helped to drive the trend toward canned alcoholic beverages, as they are often featured in social media posts and shared among friends.

Plant-based Beverages Market:

Attributes Plant-based Beverages Market
CAGR (2023 to 2033) 6.6%
Market Value (2033) US$ 668.9 billion
Growth Factor Plant-based beverages would be perceived as more environmentally friendly than dairy-based beverages, as they often require less water and energy to produce and have a lower carbon footprint.
Opportunity Plant-based beverages are set to be widely available in retail outlets, including supermarkets, health food stores, and online retailers in various flavors such as soy milk, almond milk, coconut milk, and oat milk.
Key Trends Numerous celebrities and influencers are set to promote plant-based diets and lifestyles, which would further help to increase the popularity of plant-based beverages among consumers who are influenced by celebrity culture.
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Nandini Roy Choudhury

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How Has the Market Progressed So Far in 2023?

Market Statistics Details
Jan to Jun (H1), 2021 (A) 4.8%
Jul to Dec (H2), 2021 (A) 5.4%
Jan to Jun (H1), 2022 Projected (P) 5.0%
Jan to Jun (H1), 2022 Outlook (O) 4.7%
Jul to Dec (H2), 2022 Outlook (O) 6.0%
Jul to Dec (H2), 2022 Projected (P) 5.7%
Jan to Jun (H1), 2023 Projected (P) 7.8%
BPS Change : H1,2022 (O) to H1,2022 (P) +30
BPS Change : H1,2022 (O) to H1,2021 (A) -10
BPS Change: H2, 2022 (O) to H2, 2022 (P) -30
BPS Change: H2, 2022 (O) to H2, 2022 (A) +60

Top Protein Water Market Trends Listed by Future Market Insights (FMI)

  • Protein water demand is set to witness significant growth due to increasing health consciousness among consumers.
  • Consumers are more interested in incorporating protein into their diets to maintain their health and fitness.
  • As more millennials adopt plant-based diets, there has been a corresponding increase in the demand for vegan and vegetarian protein water.
  • Manufacturers have responded to evolving consumer demands by producing protein water made from plant-based sources such as pea protein, rice protein, and soy protein.
  • Companies are introducing new flavors and ingredients to make their protein water stand out in a crowded market.
  • With the rise of e-commerce, consumers can easily purchase protein water online, which has increased the availability and accessibility of these products.
  • Protein water is an easy and convenient way for people to consume protein on-the-go, driving demand in the market.
  • There has been a trend toward small and more portable packaging, making it easier for busy consumers to carry protein water with them throughout the day.

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Which Factors are Restraining Protein Water Sales Worldwide?

  • Modern consumers might be hesitant to consume protein water due to concerns about added ingredients such as sweeteners or preservatives.
  • Consumers might not believe that protein water is as effective at delivering protein as other products such as protein bars or shakes.
  • Protein water tends to be more expensive than regular water, which might discourage a few consumers from purchasing it regularly.
  • Protein water is not as widely available as regular bottled water, which can limit its accessibility and exposure to potential customers.
  • The protein market is crowded, with several other products such as protein bars, shakes, and powders competing for consumer attention.
  • A few consumers might find the taste and flavor of protein water less appealing than other beverages, which can affect its marketability.

Country-wise Insights

Region North America
Country United States
CAGR 7.3%
BPS Analysis -118
Market Value (2033) US$ 276.3 million
Region Europe
Country United Kingdom
CAGR 5.7%
BPS Analysis -202
Market Value (2033) US$ 185.8 million
Region Asia Pacific
Country China
CAGR 4.9%
BPS Analysis -47
Market Value (2033) US$ 208.4 million
Region Asia Pacific
Country India
CAGR 4.4%
BPS Analysis -367
Market Value (2033) US$ 144.1 million
Region Asia Pacific
Country Japan
CAGR 5.5%
BPS Analysis -96
Market Value (2033) US$ 119.1 million

Why are Protein Water Sales Exponentially Surging across the United States?

Protein Water Drinks to Experience High Demand in the United States with Growing Cases of Obesity

Rising obesity rate has resulted in surging cases of cardiovascular illnesses among consumers in the United States. It is one of the key reasons influencing the demand for protein water in the country.

Use of dietary supplements is also predicted to expand in the country. It is owing to rising awareness of numerous health benefits associated with the intake of protein-based water drinks.

Owing to busy lifestyles and unhealthy eating habits of millennials, the demand for ready-to-eat and easy-to-carry all-in-one goods is set to expand. Products such as protein water that provide a complete package of nutrients would also surge in the United States.

What is the Outlook for Protein Water Vendors in the United Kingdom?

Demand for Cruelty-free Protein Water Mix to Surge in the United Kingdom by 2033

The Europe protein water market is projected to record a CAGR of 6.6% during the forecast period. As there is a growing popularity of veganism in the United Kingdom, demand for protein water has increased over the last 5 years.

Protein water is made up of plant-based proteins such as pea or hemp protein. It is gaining high popularity as a vegan-friendly option that offers similar nutritional benefits to animal-based protein sources.

Social media platforms have raised public awareness of animal abuse in the United Kingdom. Most of the consumers are hence more likely to buy products marked under tags such as ‘humane-certified,’ ‘cage-free,’ or any message similar to it.

Why is Protein Water Demand Rising Rapidly in India?

Government Initiatives to Surge Healthy Food Intake in India to Bolster Demand for Protein Supplements

There has been a significant increase in the number of people engaging in sports and fitness activities in India. Protein water is a quick and easy way to replenish protein after a workout or sports activity.

On the other hand, with busy work schedules and a lack of time, millennials are looking for convenient and portable options to consume protein. Protein water is a convenient way to get a quick boost of protein on the go. It is also becoming more widely available and affordable in India, making it easier for consumers to try and incorporate it into their diets.

The government’s focus on promoting healthy lifestyles through initiatives such as the ‘Fit India Movement’ would also push sales. These programs can help to raise awareness about the benefits of protein and other nutrients. It is further set to fuel demand for protein water and other health products in the country.

Category-wise Insights

Which is the Most Preferred Type of Protein Water Worldwide?

On-the-go Consumers to Look for Ready-to-drink Protein Water Bottles through 2033

Based on product type, the ready-to-drink/liquid segment is projected to generate a Protein water market share of 67.5% globally by 2023. Demand for ready-to-drink (RTD) protein water is rising due to several factors.

RTD beverages offer convenience to consumers, who are increasingly busy and on the go. With RTD beverages, consumers can enjoy a refreshing drink without the need for preparation, making them ideal for those with busy lifestyles.

The popularity of e-commerce and online shopping has made it easier for consumers to purchase RTD beverages. Several brands and retailers are nowadays offering online ordering and home delivery services.

Which is the Highly Popular Source to Make Protein Water?

Sales of Plant-based High Protein Water to Skyrocket amid Rising Dietary Restrictions

The plant-based protein segment by source is anticipated to contribute a value share of 70% globally by the end of 2023. Plant-based diets are becoming increasingly popular for health, environmental, and social reasons.

Various individuals are allergic to animal products or have dietary restrictions that prevent them from consuming these products. In such situations, plant-based protein products offer an alternative solution for these individuals.

The environmental impact of meat production has also become a leading concern. Production of plant-based proteins requires fewer resources and produces fewer greenhouse gas emissions compared to animal-based proteins.

Which is the Most Popular Distribution Channel Globally?

Demand for Protein Water Packets to Expand among Online Sales Channels

Consumers benefit from online purchasing as they can buy products from the comfort of their own homes and have them delivered right to their door. It frequently has a broader selection of products than traditional brick-and-mortar stores.

Online retail channels also include a wide range of protein water flavors and brands. A few online retailers provide subscription services, which allow customers to receive regular deliveries of protein water without having to reorder each time.

High convenience, better product availability, price competitiveness, and personalization are expected to push protein water sales among online retailers. These are also expected to be boosted by improved awareness among millennial consumers.

Competitive Landscape

The competitive landscape of the global protein water market is fueled by presence of key national and international players. Manufacturing companies are primarily concerned with expanding their worldwide footprints in order to enhance market share and boost revenues.

They are broadening production capacity in several regions, including North America, Asia Pacific, and Europe. It is due to the availability and accessibility to raw material suppliers. Leading companies are also implementing mergers & acquisitions and new product launches as key strategies to compete in the market.

For instance,

  • In November 2022, Vieve, a reputed vegan water start-up headquartered in the United Kingdom, announced its plan to become more sustainable. It is aiming to reduce carbon emissions, and has planted more than 12,000 trees in the last twelve months. The company wants to plant a tree for every 5 packs of protein water purchased.
  • In July 2022, Aquatein, a Mumbai-based start-up firm, launched India’s First Protein Water in three new flavors. The product is set to help individuals to maintain a balance between regular nutrition and daily life.

Scope of the Report

Attribute Details
Estimated Market Size (2023) US$ 1,187.1 million
Projected Market Valuation (2033) US$ 2,634.9 million
Value-based CAGR (2023 to 2033) 8.3%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Value (US$ million) and Volume (MT)
Key Regions Covered Latin America, North America, Europe, South Asia, East Asia, Middle East & Africa & the Oceania
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Germany, United Kingdom, France, Italy, Spain, BENELUX, Nordics, Poland, Hungary, Romania, Czech Republic, Russia, China, Japan, South Korea, Taiwan, India, Association of Southeast Asian Nations, Australia and New Zealand, Gulf Cooperation Council countries, Türkiye, Northern Africa, and South Africa, Israel
Key Segments Covered Product Type, Flavor, Packaging Type, Source, Distribution Channel, and Region
Key Companies Profiled
  • The hut.com Ltd
  • BioTech USA
  • Sigma Lifesciences
  • Garden State Nutrition
  • SI03, INC
  • Hint Inc.
  • Celsius Holdings
  • pepsico
  • Vital Proteins LLC
  • Now Health Group
  • ‎Protein Works
  • Applied Nutrition Ltd.
  • USN UK Ltd
  • Iovate Health Sciences Inc
  • VPA Australia
  • Influx Healthcare
  • Soulfuel
  • The Vita Coco Company, INC
  • Drink TATU
Report Coverage Company Share Analysis, Market Forecast, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives, Drivers Restraints Opportunity Trends Analysis

Protein Water Market Outlook by Category

By Product Type:

  • Ready-to-drink/ Liquid
  • Ready-to-mix/ Powder

By Flavor:

  • Original/ Unflavored
  • Flavored
    • Vanilla
    • Chocolate
    • Tropical
    • Peach
    • Strawberry
    • Orange
    • Mango
    • Watermelon
    • Lemon
    • Mixed Berry
    • Black Grape
    • Others (Cranberry and Green apple)

By Packaging Type:

  • Bottle
  • Sachet
  • Box
  • Tetra Pack
  • Pouch
  • Bottle Can

By Source:

  • Plant-based Protein
  • Animal-based Protein

By Distribution Channel:

  • Commercial/ Food Service
    • HoReCa
    • Quick Service Restaurants (Sandwicheries, Fast Casual, Coffee Shops)
  • Retail/ Household/ B2C
    • Hypermarkets/ Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Drug Stores/ Pharmacy/ Wellness Centers
    • Traditional Grocery Retailers/ Mom and Pop Stores/ Discount Stores/ Independent Small Groceries
  • Airport Retail
  • Travel Retail (Airplanes, Cruise Ships, and Others)
  • Online Sales
    • Company Website
    • Gross Merchandiser

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

How big is the Protein Water Market?

The market is valued at US$ 1,187.1 million in 2023.

Who are the Key Protein Water Market Players?

BodyArmor SuperDrink, Nestle, and PepsiCo are key protein water market players.

Which is the Key Segment by Product Type in the Protein Water Market?

Flavored protein water is likely to remain preferred through 2033 from Ready-to-drink/ Liquid or Ready-to-mix/ Powder.

Which is the Go-to-Market Strategy of Protein Water Market?

Players opt for mergers and acquisitions, as well as partnerships with fitness influencers and brands.

Which are the Key Asian Countries in the Protein Water Market?

India, China, and Japan dominate the Asian market.

Table of Content

1. Executive Summary | Protein Water Market

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition

3. Market Dynamics

    3.1. Drivers

        3.1.1. Supply Side Drivers

        3.1.2. Demand Side drivers

        3.1.3. Economic Side Drivers

    3.2. Restraints

    3.3. Opportunity

    3.4. Market trends By Region

    3.5. Forecast Factors - Relevance & Impact

    3.6. Packaging & Labelling Regulations

    3.7. Regulatory Landscape

4. Value Chain Analysis

    4.1. Operating margins at each node of the supply chain

    4.2. List of Active Market Participants

5. Global - Pricing Analysis

    5.1. Price Point Assessment by Region

        5.1.1. Manufacturer-Level Pricing

        5.1.2. Distributor Level Pricing

    5.2. Price Point Assessment By Product

    5.3. Price Forecast till 2033

6. Global Market Size (in Value (US$ million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    6.1. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis, 2018 to 2022

    6.2. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis, 2023 to 2033

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Product Type, 2018 to 2022

    7.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033

        7.3.1. Ready-to-drink/ Liquid

        7.3.2. Ready-to-mix/ Powder

    7.4. Market Attractiveness Analysis By Product Type

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Flavor, 2018 to 2022

    8.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Flavor, 2023 to 2033

        8.3.1. Original/ Unflavored

        8.3.2. Flavored

            8.3.2.1. Vanilla

            8.3.2.2. Chocolate

            8.3.2.3. Tropical

            8.3.2.4. Peach

            8.3.2.5. Strawberry

            8.3.2.6. Orange

            8.3.2.7. Mango

            8.3.2.8. Watermelon

            8.3.2.9. Lemon

            8.3.2.10. Mixed Berry

            8.3.2.11. Black Grape

            8.3.2.12. Others (Cranberry and Green Apple)

    8.4. Market Attractiveness Analysis By Flavor

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Packaging Type, 2018 to 2022

    9.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Packaging Type, 2023 to 2033

        9.3.1. Bottle

        9.3.2. Sachet

        9.3.3. Box

        9.3.4. Tetra pack

        9.3.5. Pouch

        9.3.6. Bottle Can

    9.4. Market Attractiveness Analysis By Packaging Type

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Source, 2018 to 2022

    10.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Source, 2023 to 2033

        10.3.1. Plant-based Protein

        10.3.2. Animal-based Protein

    10.4. Market Attractiveness Analysis By Source

11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Distribution Channel, 2018 to 2022

    11.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033

        11.3.1. B2B Commercial/ Food Service

            11.3.1.1. HoReCa

            11.3.1.2. Quick Service Restaurants (Sandwicheries, Fast Casual, Coffee Shops)

        11.3.2. Retail/ Household/ B2C

            11.3.2.1. Hypermarkets/ Supermarkets

            11.3.2.2. Convenience Stores

            11.3.2.3. Specialty Stores

            11.3.2.4. Drug Stores/ Pharmacy/ Wellness Centers

            11.3.2.5. Traditional Grocery Retailers/ Mom and Pop Stores/ Discount Stores/ Independent Small Groceries

        11.3.3. Airport Retail

        11.3.4. Travel Retail (Airplanes, Cruise Ships, and Others)

        11.3.5. Online Sales

            11.3.5.1. Company Website

            11.3.5.2. Gross Merchandiser

    11.4. Market Attractiveness Analysis By Distribution Channel

12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region

    12.1. Introduction

    12.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis By Region, 2018 to 2022

    12.3. Current Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast By Region, 2023 to 2033

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. East Asia

        12.3.5. South Asia

        12.3.6. Oceania

        12.3.7. Middle East & Africa

    12.4. Market Attractiveness Analysis By Region

13. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    13.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        13.3.1. By Country

            13.3.1.1. United States

            13.3.1.2. Canada

        13.3.2. By Product Type

        13.3.3. By Flavor

        13.3.4. By Packaging Type

        13.3.5. By Source

        13.3.6. By Distribution Channel

    13.4. Market Attractiveness Analysis

        13.4.1. By Country

        13.4.2. By Product Type

        13.4.3. By Flavor

        13.4.4. By Packaging Type

        13.4.5. By Source

        13.4.6. By Distribution Channel

    13.5. Key Takeaways

14. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction

    14.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    14.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        14.3.1. By Country

            14.3.1.1. Brazil

            14.3.1.2. Mexico

            14.3.1.3. Argentina

            14.3.1.4. Rest of Latin America

        14.3.2. By Product Type

        14.3.3. By Flavor

        14.3.4. By Packaging Type

        14.3.5. By Source

        14.3.6. By Distribution Channel

    14.4. Market Attractiveness Analysis

        14.4.1. By Country

        14.4.2. By Product Type

        14.4.3. By Flavor

        14.4.4. By Packaging Type

        14.4.5. By Source

        14.4.6. By Distribution Channel

    14.5. Key Takeaways

15. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction

    15.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    15.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        15.3.1. By Country

            15.3.1.1. Germany

            15.3.1.2. United Kingdom

            15.3.1.3. France

            15.3.1.4. Italy

            15.3.1.5. Spain

            15.3.1.6. BENELUX

            15.3.1.7. Nordic

            15.3.1.8. Russia

            15.3.1.9. Poland

            15.3.1.10. Rest of Europe

        15.3.2. By Product Type

        15.3.3. By Flavor

        15.3.4. By Packaging Type

        15.3.5. By Source

        15.3.6. By Distribution Channel

    15.4. Market Attractiveness Analysis

        15.4.1. By Country

        15.4.2. By Product Type

        15.4.3. By Flavor

        15.4.4. By Packaging Type

        15.4.5. By Source

        15.4.6. By Distribution Channel

    15.5. Key Takeaways

16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    16.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        16.3.1. By Country

            16.3.1.1. China

            16.3.1.2. Japan

            16.3.1.3. South Korea

        16.3.2. By Product Type

        16.3.3. By Flavor

        16.3.4. By Packaging Type

        16.3.5. By Source

        16.3.6. By Distribution Channel

    16.4. Market Attractiveness Analysis

        16.4.1. By Country

        16.4.2. By Product Type

        16.4.3. By Flavor

        16.4.4. By Packaging Type

        16.4.5. By Source

        16.4.6. By Distribution Channel

    16.5. Key Takeaways

17. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    17.1. Introduction

    17.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    17.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        17.3.1. By Country

            17.3.1.1. India

            17.3.1.2. Thailand

            17.3.1.3. Malaysia

            17.3.1.4. Indonesia

            17.3.1.5. Singapore

            17.3.1.6. Vietnam

            17.3.1.7. Philippines

            17.3.1.8. Rest of South Asia

        17.3.2. By Product Type

        17.3.3. By Flavor

        17.3.4. By Packaging Type

        17.3.5. By Source

        17.3.6. By Distribution Channel

    17.4. Market Attractiveness Analysis

        17.4.1. By Country

        17.4.2. By Product Type

        17.4.3. By Flavor

        17.4.4. By Packaging Type

        17.4.5. By Source

        17.4.6. By Distribution Channel

    17.5. Key Takeaways

18. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    18.1. Introduction

    18.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    18.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        18.3.1. By Country

            18.3.1.1. Australia

            18.3.1.2. New Zealand

        18.3.2. By Product Type

        18.3.3. By Flavor

        18.3.4. By Packaging Type

        18.3.5. By Source

        18.3.6. By Distribution Channel

    18.4. Market Attractiveness Analysis

        18.4.1. By Country

        18.4.2. By Product Type

        18.4.3. By Flavor

        18.4.4. By Packaging Type

        18.4.5. By Source

        18.4.6. By Distribution Channel

    18.5. Key Takeaways

19. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    19.1. Introduction

    19.2. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022

    19.3. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2023 to 2033

        19.3.1. By Country

            19.3.1.1. GCC Countries

            19.3.1.2. Türkiye

            19.3.1.3. Egypt

            19.3.1.4. South Africa

            19.3.1.5. Rest of Middle East and Africa

        19.3.2. By Product Type

        19.3.3. By Flavor

        19.3.4. By Packaging Type

        19.3.5. By Source

        19.3.6. By Distribution Channel

    19.4. Market Attractiveness Analysis

        19.4.1. By Country

        19.4.2. By Product Type

        19.4.3. By Flavor

        19.4.4. By Packaging Type

        19.4.5. By Source

        19.4.6. By Distribution Channel

    19.5. Key Takeaways

20. Country-level Market Analysis, 2022

    20.1. United States Market Analysis

        20.1.1. By Product Type

        20.1.2. By Flavor

        20.1.3. By Packaging Type

        20.1.4. By Source

        20.1.5. By Distribution Channel

    20.2. Canada Market Analysis

        20.2.1. By Product Type

        20.2.2. By Flavor

        20.2.3. By Packaging Type

        20.2.4. By Source

        20.2.5. By Distribution Channel

    20.3. Brazil Market Analysis

        20.3.1. By Product Type

        20.3.2. By Flavor

        20.3.3. By Packaging Type

        20.3.4. By Source

        20.3.5. By Distribution Channel

    20.4. Mexico Market Analysis

        20.4.1. By Product Type

        20.4.2. By Flavor

        20.4.3. By Packaging Type

        20.4.4. By Source

        20.4.5. By Distribution Channel

    20.5. Argentina Market Analysis

        20.5.1. By Product Type

        20.5.2. By Flavor

        20.5.3. By Packaging Type

        20.5.4. By Source

        20.5.5. By Distribution Channel

    20.6. Germany Market Analysis

        20.6.1. By Product Type

        20.6.2. By Flavor

        20.6.3. By Packaging Type

        20.6.4. By Source

        20.6.5. By Distribution Channel

    20.7. United Kingdom Market Analysis

        20.7.1. By Product Type

        20.7.2. By Flavor

        20.7.3. By Packaging Type

        20.7.4. By Source

        20.7.5. By Distribution Channel

    20.8. France Market Analysis

        20.8.1. By Product Type

        20.8.2. By Flavor

        20.8.3. By Packaging Type

        20.8.4. By Source

        20.8.5. By Distribution Channel

    20.9. Italy Market Analysis

        20.9.1. By Product Type

        20.9.2. By Flavor

        20.9.3. By Packaging Type

        20.9.4. By Source

        20.9.5. By Distribution Channel

    20.10. Spain Market Analysis

        20.10.1. By Product Type

        20.10.2. By Flavor

        20.10.3. By Packaging Type

        20.10.4. By Source

        20.10.5. By Distribution Channel

    20.11. Nordic Market Analysis

        20.11.1. By Product Type

        20.11.2. By Flavor

        20.11.3. By Packaging Type

        20.11.4. By Source

        20.11.5. By Distribution Channel

    20.12. Russia Market Analysis

        20.12.1. By Product Type

        20.12.2. By Flavor

        20.12.3. By Packaging Type

        20.12.4. By Source

        20.12.5. By Distribution Channel

    20.13. Poland Market Analysis

        20.13.1. By Product Type

        20.13.2. By Flavor

        20.13.3. By Packaging Type

        20.13.4. By Source

        20.13.5. By Distribution Channel

    20.14. China Market Analysis

        20.14.1. By Product Type

        20.14.2. By Flavor

        20.14.3. By Packaging Type

        20.14.4. By Source

        20.14.5. By Distribution Channel

    20.15. Japan Market Analysis

        20.15.1. By Product Type

        20.15.2. By Flavor

        20.15.3. By Packaging Type

        20.15.4. By Source

        20.15.5. By Distribution Channel

    20.16. South Korea Market Analysis

        20.16.1. By Product Type

        20.16.2. By Flavor

        20.16.3. By Packaging Type

        20.16.4. By Source

        20.16.5. By Distribution Channel

    20.17. India Market Analysis

        20.17.1. By Product Type

        20.17.2. By Flavor

        20.17.3. By Packaging Type

        20.17.4. By Source

        20.17.5. By Distribution Channel

    20.18. Thailand Market Analysis

        20.18.1. By Product Type

        20.18.2. By Flavor

        20.18.3. By Packaging Type

        20.18.4. By Source

        20.18.5. By Distribution Channel

    20.19. Malaysia Market Analysis

        20.19.1. By Product Type

        20.19.2. By Flavor

        20.19.3. By Packaging Type

        20.19.4. By Source

        20.19.5. By Distribution Channel

    20.20. Vietnam Market Analysis

        20.20.1. By Product Type

        20.20.2. By Flavor

        20.20.3. By Packaging Type

        20.20.4. By Source

        20.20.5. By Distribution Channel

    20.21. Philippines Market Analysis

        20.21.1. By Product Type

        20.21.2. By Flavor

        20.21.3. By Packaging Type

        20.21.4. By Source

        20.21.5. By Distribution Channel

    20.22. Indonesia Market Analysis

        20.22.1. By Product Type

        20.22.2. By Flavor

        20.22.3. By Packaging Type

        20.22.4. By Source

        20.22.5. By Distribution Channel

    20.23. Singapore Market Analysis

        20.23.1. By Product Type

        20.23.2. By Flavor

        20.23.3. By Packaging Type

        20.23.4. By Source

        20.23.5. By Distribution Channel

    20.24. Australia Market Analysis

        20.24.1. By Product Type

        20.24.2. By Flavor

        20.24.3. By Packaging Type

        20.24.4. By Source

        20.24.5. By Distribution Channel

    20.25. New Zealand Market Analysis

        20.25.1. By Product Type

        20.25.2. By Flavor

        20.25.3. By Packaging Type

        20.25.4. By Source

        20.25.5. By Distribution Channel

    20.26. GCC Countries Market Analysis

        20.26.1. By Product Type

        20.26.2. By Flavor

        20.26.3. By Packaging Type

        20.26.4. By Source

        20.26.5. By Distribution Channel

    20.27. Tϋrkiye Market Analysis

        20.27.1. By Product Type

        20.27.2. By Flavor

        20.27.3. By Packaging Type

        20.27.4. By Source

        20.27.5. By Distribution Channel

    20.28. Egypt Market Analysis

        20.28.1. By Product Type

        20.28.2. By Flavor

        20.28.3. By Packaging Type

        20.28.4. By Source

        20.28.5. By Distribution Channel

    20.29. South Africa Market Analysis

        20.29.1. By Product Type

        20.29.2. By Flavor

        20.29.3. By Packaging Type

        20.29.4. By Source

        20.29.5. By Distribution Channel

21. Market Structure Analysis

    21.1. Global Competition - a Dashboard View

    21.2. Industry Structure Analysis

        21.2.1. % tier 1 market players

        21.2.2. % tier 2 market players

        21.2.3. % tier 3 market players

    21.3. Global Market Company Share Analysis

        21.3.1. For Tier 1 Market Players, 2023

        21.3.2. Company Market Share Analysis of Top 5 Players, By Region

    21.4. Key Participants Market Presence (Intensity Mapping) by Region

22. Competition Analysis

    22.1. Competition Dashboard

    22.2. Competition Benchmarking

    22.3. Competition Deep Dive

        22.3.1. Soulfuel

            22.3.1.1. Product Portfolio

            22.3.1.2. Product Claim

            22.3.1.3. Revenue by Market Segments

                    22.3.1.3.1.1. (Product /Channel /Region)

            22.3.1.4. Sales Footprint

            22.3.1.5. Strategy Overview

                22.3.1.5.1. Marketing Strategy

                22.3.1.5.2. Product Strategy

                22.3.1.5.3. Channel Strategy

            22.3.1.6. SWOT Analysis

        22.3.2. Royal The hut.com Ltd

        22.3.3. BioTech USA

        22.3.4. Sigma Lifesciences

        22.3.5. Garden State Nutrition

        22.3.6. SI03, INC

        22.3.7. Hint Inc.

        22.3.8. Celsius Holdings

        22.3.9. pepsico

        22.3.10. Vital Proteins LLC

        22.3.11. Now Health Group

        22.3.12. ‎Protein Works

        22.3.13. Applied Nutrition Ltd.

        22.3.14. USN UK Ltd

        22.3.15. Iovate Health Sciences Inc

        22.3.16. VPA Australia

        22.3.17. Influx Healthcare

        22.3.18. The Vita Coco Company, INC

        22.3.19. Drink TATU

        22.3.20. Other Players (On Additional Requests)

23. Assumptions and Acronyms Used

24. Research Methodology

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